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Posts Tagged ‘Online surveys’

Market research is an essential element of any organization that wants to offer products or services that are focused and well targeted. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout the life cycle of a product or service market research will bring the following benefits:-

 

• Market research will help you better communicate - Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong. By consulting with the customer you not only show them that you care but you remove the guesswork out of customer services.
• Market research helps you identify opportunities – If a new service is planned and you want to know the attitudes people have then market research can help, not only by evaluating the potential for the new idea, but also by identify the areas where a marketing message needs to be fine tuned.
• Market research will minimise risk - Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.
• Market research creates benchmarks and helps you measure your progress - By establishing a benchmark you then have a useful reference to allow you to measure your progress – If you do not measure you will not be able to properly gauge how well your business is performing. Early research can identify flaws in your service or areas where a product needs to be improved, by conducting regular market research it will identify if improvements are being made and, if positive, will in turn help motivate a development team.

Market research brings considerable benefits and it is perhaps surprising how few organizations invest sufficient resources to enable them to gather good intelligence that will help them improve their business. Many may think that market research takes too much time and effort but that is just not the case anymore as through the power of the Internet online survey software is readily available and vital market research data can now be gathered in a quick, simple and cost effective manner.

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Technorati Tags: client, customer, feedback, market research, marketing, Online surveys, research data

Why bother?

Good customer service is the life blood of any business. New customers are important but good customer service will help generate customer loyalty and repeat business. With each satisfied customer your business is likely to win many more customers through recommendations and remember, if you are not taking care of your customers, your competition will.

Online customer satisfaction surveys will help you not only identify problem areas but will also demonstrate to your customers that you care and are proactive in looking for ways to improve the service that you provide.

 

Where do you start?

Objective - As a first step decide what the main objectives of the survey are, in that way you will be able to retain focus and find it easier to decide what questions to ask.

Analysis - Consider how you will analyze the answers having completed the survey.

Keep in mind that ‘closed’ questions (where the respondent is asked to choose from a limited number of responses) are easier to analyse than ‘open’ questions (where the respondent can reply in anyway they want).

A lot will depend on the expected volume of respondents, the higher the volume the more important it is to have an easy method of analysing the results.

Opportunity – As well as obtaining valuable market research data keep in mind that customer surveys are also a good way to publicise aspects of your service that your customers may not be aware of.

After you have drafted your survey read through the survey from a market research view point and check that you are asking the right questions in the right way and that with the feedback information you will be able to properly analyze the data allowing you to make informed decisions.

Then, read through the survey from a marketing view point, check that you have phrased each question so that every opportunity has been taken to promote your business?

The ideal question will perform the following three functions:-

• Market research - provide valuable feedback to help you improve your customer satisfaction levels and in turn your business
• Marketing - promote aspects of your business
• Information/Education - advertise a service that you provide that your customers may not have been unaware of

For example:- Do you find the in-store baby changing facilities useful?

By asking this question not only will the store receive good market research feedback on the facility they provide but they will also promote their facilities and advertise themselves as a family friendly store, even beyond those customers who have a specific need for the baby changing facility that has been provided.

Warts and all – be prepared to accept criticism.

A customer satisfaction survey should be designed to highlight problems so that they can be addressed; regular customer satisfaction will prevent complacency and will also give early warning on where your competitors initiatives may be losing you business.

 

What should you ask?

Each business is likely to have unique factors in relation to providing good customer services however there are common areas that are going to be relevant to all businesses be they a physical store, online store or a service industry. The following are key areas to providing good customer service.

Communication - What do you do to help your customers communicate with you?

When a customer telephones is their call answered promptly; are enquiries about products or services handled properly? A good business will make every effort to ensure that whatever the customers query it is resolved by the right person, quickly, politely and fairly.

If there are reported problems that cannot be resolvable immediately do you promise to respond in a given time period and do you deliver on your promise?

Use a customer satisfaction survey to confirm that all your staff are perceived by your customers as being helpful, courteous and knowledgeable.

Location – Are you doing everything you can to ensure that your customers find it easy to visit you, if a physical store, does it have good access and is it conveniently located?

Making it pleasant, making it easy - For an internet business it is important to ensure that your website is aesthetically pleasing and easy to use.

Regardless of the store being a bricks and mortar or purely an online internet store, is the store properly laid out, can your customers find what they need and is there sufficient information and help on hand to explain how a particular product works?

The right quality products – You should not only measure the quality of the service that you provide but you should also monitor that the products and services that you market are what the customer wants and closely match their expectations.

Value for money – Cheap or expensive is rarely a good measure, value for money is.

Do your customers consider your business synonymous with value for money, if not, why not?

Speed and attention – No matter what the business, the majority of customers will want to be dealt with quickly but attentively.

Are you doing everything you can to avoid any delay?

Good businesses will try to treat each customer as an individual, does yours? Customers appreciate attention but only if it leads to a quick and satisfactory resolution of the query.

Demographics and Specific issues – Take the opportunity to profile your customers, for example where do they live and what is their age group?

The more knowledge you have of your customers the better you will be able to target your business.

Allow customers to highlight their specific problems and provide contact details so that any problems might be later addressed and their concerns followed up.

 

What is next?

Having completed the survey analyse the results.

Trends – Identify common and specific areas where the customer service is failing.

Ask yourself if any criticism is valid, be honest to yourself, is there anything that can be done to properly resolve, or at the very least, minimise the problem?

Training – Are the staff properly trained and do they have sufficient knowledge?

If customer service training programs have been implemented have they improved the customer experience?

Follow-up – If a customer who has completed a survey has raised a specific issue do all you can to ensure that their complaint is addressed.

Do not squander the opportunity to resolve a problem and keep a customer.

Continuously Monitor - Make changes and then measure by issuing further surveys.

If you are interested in tracking customer satisfaction and would like to see a sample survey for a store that demonstrates some of the above advice please view the following example that can be used as a customer satisfaction survey template.

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Technorati Tags: customer satisfaction, customer services, marketing, Online surveys, questionnaires, satisfaction surveys

What are the things you can learn if you conduct effective market research?

Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to fine tune your product or service towards the target market.

Know your target market - Who exactly are your existing customers and where do they live? Does your service or product appeal to specific age group? Who are your potential customers and where do they live?

Know your competition – Market Research will help you measure your service compared to others. What are the strengths and weaknesses of your business and are you improving in the areas that customers demand?

Products and services - Do you have the products or services that people want? Is what you offer value for money? How do your services and products compare to that of your competitors? Can you, do you, should you deliver?

Ease of doing business – Do your customers find it easy to deal with you and when they visit your store and/or website do they find what they want? Is there adequate advice and assistance on hand? Do you make it easy for people to buy from you? Are all your employees properly trained, helpful, knowledgeable and available?

Marketing – Is your marketing reaching the right people and is the marketing message clear and effective. Which marketing channels are effective and which ones are ineffective?

Is your marketing message understood? Does your marketing material accurately reflect your brand? Are the right channels being used to advertise? Are you reaching the right people?

With the power of the Internet it is now very easy to conduct market research using one of the many online survey software sites that make conducting surveys and collating good market research intelligence quick, easy and extremely cost effective.

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Technorati Tags: client, customer, feedback, market research, marketing, Online surveys, research data

There are many tools available to a webmaster to analyse website traffic allowing them to monitor the number of visitors, see what pages have been accessed and even the length of time each visitor spends accessing the website.

However, despite the considerable data available what is missing is anything to tell the webmaster what the visitor was thinking. Did they like or dislike the site? Was the layout clear or confusing? Was navigating the website easy and did they find the information they wanted?

A website may be generating sales but why are there some people that are visiting the website and not buying anything? Was the reason because they didn’t like what was being offered, or was it that they couldn’t find what they wanted even though it was there?

Using web based surveys webmasters have a simple and accurate method of answering these types of questions. Direct feedback from the website visitors cuts to the chase, there is no longer any need to guess, just ask the visitors directly how they arrived at the site and if they were able to find what they were looking for.

With an online survey webmasters can find out:-

• How often do people visit the website?
• How did they find the website?
• Is their interest in the website for reasons of business or pleasure?
• Was the information they were looking for found on the website?
• How easy was it for them to navigate the website?
• Would they be willing to recommend the website to others?

A good website survey will be short and to the point and gather good intelligence that once analysed will help improve the website.

An alternative to a traditional survey would be to embed one or two survey questions within the website after specific procedures. For example at the end of the registration process the visitor can be asked if they found the procedure quick and easy; after ordering an item they could be asked if they found the ordering procedure and payment methods to their liking. To avoid regular visitors from being asked every time they visit, the website can be configured so that they are only asked once.

Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.

To see a sample website survey please follow the link: Sample Website Survey

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Technorati Tags: customer survey, feedback, market research, marketing, Online surveys, visitors, Web Design, web performance, webmaster

How to create a survey using Survey Galaxy

Designing surveys is easy; isn’t it? The truth is that writing surveys is easy but writing surveys that will be effective is more difficult. The following tips will help you with your survey questionnaire design so you can write more effective surveys.

1. What is the survey’s purpose?

Questionnaires are conducted for many reasons. By correctly phrasing the questions and structuring the answers surveys can be used in many ways and for a variety of reasons. When compiling a survey don’t lose sight of the survey’s purpose.

2. Give the survey a good title

The survey title is key and an opportunity to instantly summarise a survey’s objective and encourage respondents to participate. Respondents need to invest time in completing the survey so make them feel that their investment is worthwhile.

3. Don’t make the survey any longer than it needs to be

Every question asked should be asked for a reason. Pay attention to the ‘need to know’ questions and minimise ‘nice to know’ information.

4. Use plain English, maintain consistency, avoid jargon and acronyms and don’t ask questions that may result in ambiguous answers

Take care when wording a question. If a question can be interpreted in more ways than one then there is a risk that any analysis of the survey results will be worthless or at the very least misleading.

5. Avoid having long questions

Use short sentences wherever possible. Long questions tend to cause respondents discomfort and can lead to a higher level of incidents where respondents abandon a survey.

6. Ask only one question at a time

Avoid confusing the respondent with a question like ‘Do you like athletics and golf?’

7. Don’t influence the answer

Do not load the question. ‘Should irresponsible shop keepers who sell tobacco to children be prosecuted?’ is likely to have no value.

8. Make sure that the chosen answer format allows the respondent to answer the question being asked

Ensure that the respondent is able to answer how they really feel or they may be less inclined to complete the survey. As a last resort consider the benefit of including a “Can’t say”, “Don’t know” or similar response option.

9. At the same time that you compile the survey consider, when the survey is complete, how the compiled data is going be analysed

Appreciate that questions that allow for a free text open ended response is likely to be difficult to score and/or summarised. Consider how answers can be grouped. For example “How long have you worked here?” - ‘less than 1 year’, ‘between 1 and 5 years’ and ‘more than 5′.

10. Ensure that the questionnaire flows

Group the questions into clear categories as this makes the task of completing the survey easier for the participants.

11. Target your respondents carefully

You may want to target a specific group, in others a cross section. If you can’t control who responds to your survey consider including questions/answers that will allow you to filter out respondents who don’t fit your target profile.

12. Provide a channel for your respondents to expand on their answers or make comments

By allowing respondents to make additional comments you will increase their satisfaction level and the comments will also give valuable feedback on the specific questions and/or the survey as a whole. Remember though for a large sample collection it may be difficult to analyse free text open ended responses.

13. If the survey you are conducting is to be confidential ensure that you honour your pledge

If you have made guarantees to the respondents that the survey is confidential you need to ensure that the individual data is not shared with anyone or used for any other purpose. Confidentiality must be maintained at all times and any identifying information destroyed once the survey has finished.

14. Weigh up the benefits of allowing respondents to be anonymous or identifiable

If your respondents are to be anonymous then appreciate that you will be unable to follow up or match “pre” or “post” surveys. There are advantages to allowing people to remain anonymous for example it would allow people to respond without possible peer pressure.

15. Carefully consider what the best response format will be

Being consistent with the format used for responses is good practice. When designing your survey keep in mind that when analysing the data single selection radio buttons are easier to analyse than multiple selection check boxes. If a radio response can be used do not use a check box.

16. Inform the respondent as to how much time the survey will take to complete

If the survey appears to be a stream of never ending questions then respondent drop can increase. It is good practice to indicate how long the survey is likely to take so that the participants can choose the best time to complete the survey.

17. Advise the respondents of the survey end date

Encourage respondents to complete the survey as soon as possible but advise respondents as to the survey’s end date so that they have the opportunity to schedule the necessary time.

18. Trial the survey

Before publishing a live survey publish a small pilot survey to check for questions that are ambiguous or confusing and to ensure that the survey is aesthetically pleasing.

19. Before publishing the survey check the survey several times

Carefully check and then check again that the survey is grammatically correct and makes sense. If practical get a colleague to check the survey before you publish, if you are unable to do this then take a break before checking again.

20. Thank your respondents

Respondents invest their time when completing surveys and should therefore be thanked at the end of completing the survey or in a follow up letter. You may even want to consider incentives such as a prize draw or reward.

To get started there are numerous survey software websites to choose from.

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Technorati Tags: advertising, customer services, employee surveys, employer, feedback, market research, marketing, Online surveys, promotion, questionnaires, satisfaction surveys

It is a sunny morning and you are sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.

You take a sip of your morning coffee and then feel a breeze of cool air and from the corner of your eye a movement. In the blink of an eye there is now an smartly dressed stranger sitting in the chair opposite. Yes you are surprised; after all you didn’t hear anyone knock and before you can say anything he starts in a relaxed and measured voice.

‘Here’s the deal’

‘I will advertise your product on billboards at the busiest junctions of every city of the world.’

‘I will be able to tell you how many people see the advertisement, their gender, age group and nationality.’

‘I will tell you what they think of your product and in many cases I will give you their contact details. While they are reading the billboard I will make it possible for them to view your website and, if they feel the urge, make a purchase.’

‘I can have all this setup in two days and it will cost you less than a small advertisement displayed in your favourite trade journal.’

He stops for just a second. ‘Interested?’

Okay you might be forgiven thinking that such an offer was too good to be true, you might think that you are going to wake up from a dream or maybe it really is time to get a lock on that office door.

But let’s just take time to reflect. If you are still reading this well I am that man who has come from nowhere and offered you a deal.

The advertising site is on the Internet and the billboard I’m offering is the much underrated online survey.

Take a fresh look and start to associate an online survey with ‘marketing’ and not with ‘market research’. Not any type of marketing but ‘Marketing’ with a capital ‘M’ and in flashing neon lights. Marketing that is effective, quick, direct and low cost.

Publish an online survey and advertise it on a website, or via email, and like a billboard by the side of a major road junction, your message will appear in front of people. Unlike billboards where the number of people that see the advert has to be estimated an online survey records the number of times a survey is started.

Online surveys can ask demographic questions such as age, gender and nationality and in doing so allows you to collate metrics about the effectiveness of your promotion and confirm that you are interacting with the target respondent on a one-on-one level.

Unlike billboards where the message is often subliminal, or maybe just trying to achieve brand awareness, with online surveys you have the opportunity to connect with the public to find out what they really think about your product, how it relates to them, how it is perceived.

Using an online survey website it takes only minutes and hours to create a survey and using the power of the Internet an online survey can reach hundreds of thousands of people on a daily basis.

Even if you offer a prize as an incentive for people to complete the survey or use Pay Per Click advertising to capture a wider, or more focused audience you will still have low cost but effective marketing.

‘Okay then, tell me. Is it a deal?’

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Technorati Tags: advertising, customer, customer communications, customer relationship, customer services, educating, feedback, marketing, Online surveys, promotion

 

Throughout the years, even in the ancient times, it is always a notion that the best methods to promote any product or service are to advertise them. In the old times, people use to walk around the town with a sign hanging on both shoulders and this is what they call a “sandwich” sign. Today, the Internet is largely used as a medium, not only to advertise, but to do the actual business transaction as well, buying and selling all kinds of things. For an online businessman, according to some email autoresponder reviews, he will not rely only on the tri-media to promote anything but he also needs to have his own email marketing software. Frankly speaking, a lot of these guys have increased their profit since they invested on software like this. Now, here are some good options of the best software that can help anyone elevate his business to higher levels.

First and foremost, you have iContact. According to an iContact review given by some of their clients who are very impressed with the outcome when they used this, this is the best way to promote any kind of product as it will let the person keep track, publish and distribute email surveys, promotional paraphernalia like flyers and banners and they can even create a mailing list of everybody which they have determined are the probable customers who are interested in products like the ones they are promoting.

Then there is Aweber and an Aweber review says that it is one of the simplest and easiest-to-use marketing tool that allow anyone to created a huge mailing list and lots of flyers, banners and online surveys to make sure that everyone who is interested in a product just like what they are promoting are contacted and sent some email where they surveys and other paraphernalia are attached. However, no matter what you have opted for, you can always get desirable outcome for they both are leaned on the philosophy that “they won’t exist if online marketers like you don’t exist at all” and to keep everybody happy, they make sure that they come up with the best mass email software.

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Technorati Tags: advertising, Affiliate Marketing, aweber review, email autoresponder reviews, Email Marketing, iContact review, Internet Marketing, online business, Online surveys

Customers are tough cookies. They are extremely media aware and increasingly cynical and it is a clever marketeer who can get through to them. Online surveys modernizes the traditional format and offer a unique way of interaction – all the benefits of the Internet without the programming. Here are ten reasons why they may be the silver bullet marketeers’ need, complete with examples supplied by Martin Day, managing director of Survey Galaxy - one of a new breed of websites making online surveys quicker and cheaper

1. It’s cheap as buttons
Select the right survey website and creating surveys can be free of any charge and the cost to publish is minimal.
Information harvested from surveys can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.

2. It’s very easy
Anyone can create and design an online survey. Survey sites allow people who are interested in the benefits of surveys, rather than technicalities, to side-step the required programming skills and create relevant up-to-the-minute surveys, instantly – surveys that are even easier to complete than they are to make.

3. Anyone can play
Promoting an online survey can be via email (with a link enclosed), through a link from a website or as a referenced by other forms of advertising. Anyone who has the URL can be connected instantly to the survey, at a time that’s convenient to them, 24×7.

4. We’ve all got an opinion – and we like to give it
Customers do not often view surveys as spam and the majority welcome the opportunity to make their voice heard and a chance to have an impact on a brand. Online survey’s are an ideal way for broaching sensitive subjects with concerned employees; a survey asking a workforce on their opinion of change allows the key issues to be raised in a positive manner and encourages employee participation. Online surveys ensures that the message reaches each individual and the feedback is compiled in a manageable form.

5. Get inside your respondents heads
You can lead a customer to an advertisement but you can’t make them read it. Surveys have the advantage of engaging each respondent, who thinks about the question before giving their response.

6. Build a relationship
It needn’t all end at the end of the survey – while you have their attention and are in the mood you can ask if they want to sign up for more information or a regular newsletter – making the most of the window when you have their interest.

7. If you like this, you’ll love…
Maximise the interest of those responding to your survey by referencing related information. By including links within the survey you are able to reinforce the marketing message.

8. Subtly does it
Surveys can be used to associate a product with positive attributes. By listing the features of a product and asking the respondent to say how important they are to them, regardless of their response, the respondent will associate the product with the features.

9. Not just selling
A survey is an effective, easy and quick method to promote and gain acceptance for a difficult proposal; for example a public body trying to gain acceptance and support for a particular scheme.
For example take a city trying to gain support from the general public for their bid to host a future Olympic Games. With a survey you have the opportunity to explain each benefit putting the respondent in a much better frame of mind to appreciate an argument and be more positive in their response. Promoting the cause is just the start as you can then use the feedback you receive to fine tune the overall marketing strategy.

10. Fresh topics engage interest
Thinking laterally a lively and imaginative approach to surveys can provide the ‘hook’ to engage respondents. The survey subject can be targeted towards a particular group on a subject close to theirs hearts. A survey’s marketing message can take the form of a simple brand awareness message by stating that the survey is being sponsored by brand name, or by finding a link from the subject matter to the product – something that is surprisingly easy and highly effective.

Attract traffic by providing a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing questionnaires. Having a public survey notice board as part of a website is a low cost and automated method that helps to increase traffic and establish a loyal and returning following. No need for moderators as unlike discussion boards there is no opportunity for people to disrupt the site by inappropriate remarks as the survey results can be displayed in summary form.

Customers do not often view surveys as spam and the majority welcome the opportunity to make their voice heard and a chance to have an impact on a brand.

Many of the techniques and a few more are contained in the following Sample Marketing Survey.

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Technorati Tags: advertising, market research, marketing, Online surveys, promotion

 

One of the things that can make any business soar to greater heights is advertising. Advertising is a win-win situation for the advertiser or the businessman and the advertising agency itself. Advertising is considered to be the lifeblood of any business. But now, things are far better and faster in terms of reaching to as many people as they can and it’s all because of email newsletter software especially when you are into online business selling different things on the Net through your website or through affiliated sites. This email marketing program will assure you that you can reach several clients in half the time without spending too much. You just need to acquire this software, use it to build your own mailing list, a list of how many people you want to reach out or convey your message to and of course, make some promotional articles, online surveys and other ways of luring people and making them ask, “What’s in it for me?” According to some email marketing service reviews, there are now lots of software like this being promoted and here are the top two.

First, you have Aweber. Aweber can provide you with lots of marketing tools that will let you created unlimited number of e-mail marketing campaigns from flyers to brochures to online surveys and can even teach you how to create a mailing list of people who can be interested with your product. For an Aweber review, this is the best and strongly suggested email marketing software for beginners.

On the other hand, Constant Contact can also provide you with everything you need to promote your products but the only thing different, according to a Constant Contact review is, you can create your own template choosing from among the 300+ email templates so you can be as unique as you can get thereby creating a more professional look of your business. So, in conclusion, whatever you choose, any of them can be of great advantage to you. You just need to read the reviews for each of them so you can determine which one you think is most appropriate for your line of business.

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Technorati Tags: aweber review, Constant Contact review, e-mail markeing software, Email Marketing, email marketing service reviews, Internet Marketing, online business, Online surveys

Calling all writers and freelance journalists, editors and publishers. It is the time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate and that allows you to engage with your readers mind and soul - we’re talking revolution.

As it was in the beginning

Publishers have for many years relied on letters to get feedback from their readers and although email has opened up this method of communication it is still time consuming and difficult to monitor and process, and for the more popular articles, it is either a case of only a fraction of the received correspondence ever being used, or where online comments have been allowed, well written and good comments can be buried under poorly written and abusive comments.

Let’s face it, as well as being an overhead for the publisher, to most people it is an unrewarding medium in terms of effort required and response received, just think of the number of letters that go unpublished and unread.

As it is now

The Internet has brought new channels of communication and created opportunities that allow us to challenge traditional methods. The Internet is now a mature technology, no longer the preserve of the new fad brigade but a technology that has been embraced by a global population, young and old alike and it allows us now to re-evaluate the way things are done. Newspapers, trade journals, periodicals and ezines now have the opportunity to change the mental process.

When people read an article that provokes thought they now expect the opportunity to comment either by writing a comment, sending an email or writing a letter. Emails make communication easier but it still takes time to craft an email and time for the majority, is what they haven’t got.

Although interesting a letters page or a list of comments are at best a snapshot of views or an endless unmanaged list of comments; a well crafted and well written letter on any given subject may hold the view of the minority, or the majority but due to the free text form it is difficult, or near impossible, to measure.

As it should be

Now consider the advantages of linking articles to online surveys where as a publisher you will have the ability to obtain valuable readership feedback in a form that can be properly measured. Just as important as you communicating with your readers is providing your readers with a channel to communicate with you; a method where they know it will count.

Do you want to deliver a snapshot of opinion? Did they like the article? Did your readers agree with what was said or do they take the opposite view?

Now it’s easy

Historically surveys would have taken considerable effort to design and publish and altogether was a process too long winded and often reserved only for the niche and bigger topics.

However, using sites like www.surveygalaxy.com surveys and questionnaires can be created and published via the Internet by anyone who has a pulse. Professional looking surveys and questionnaires created in minutes that make the perfect compliment to articles that prompt opinion and debate.

The advantage over letters, e-mails and comments are that all the feedback is managed and measured and sites like Survey Galaxy will provide you with a real time poll that you can either keep to yourself or share with your readers.

It’s not even one or the other now

Link each article to an online survey and not only extend the life of the article as people have a channel to express their views, but involve your readers in the discussion where they now know their opinion will be counted.

You think they would rather send an email? - not a problem - just include the facility within the survey and get the best of both worlds.

It’s quick, low cost, and easy to do; it will empower and engage the reader, provide first class feedback and having established a communication channel you then have the opportunity to promote other related articles.

There is an opportunity to register your view of this article here:- Readership Feedback Survey

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Technorati Tags: articles, feedback, Online surveys, publishing, readers, writing