Archive for the ‘online marketing’ tag
On Line Marketing
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Kyocera Revolution Series 7-Inch Professional Chef’s Knife … |
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Plaid Stencil Cutter $10.84 This stencil cutter makes it easy to turn your own designs into one-of-a-kind stencils. Trace along your intricate design lines on a blank stencil with the easy to use curved tip and for more broad or straight designs use the straight tip. When the cutter is not in use it can be rested on the included wire stand…. |
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Complete Sun Recordings 1955-58 (Dig) $19.00 Time Life is proud to present a complete and unique edition of Johnny Cash’s Sun recordings. Johnny came to Sun in 1955 with a sound that he neither altered nor bettered. During his three years there he wrote and recorded many of his best-known songs, songs like “I Walk The Line” and “Folsom Prison Blues”, which he would sing for the remainder of his long, impressive career. What you’ll find on Jo… |
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Hot Wheels Acceleracers $5.78 … |
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Across the Borderline $5.49 Across the Borderline was produced in 1993 by Don Was, then flush with work following his helming of Bonnie Raitt’s commercial breakthrough, Nick of Time. In fact, his celebrated clients at the time included everyone from Iggy Pop to Neil Diamond. Here he surrounds Willie Nelson with a vast cast of superstar admirers that includes Bob Dylan, Paul Simon, and Lyle Lovett. If the thought of Nelson an… |
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Command 17067-VP Small Wire Hooks Value Pack, 9 Hooks 12 Strips $3.99 3M command strip 17067; 9 hooks 12 sm strips [PRICE is per PACK]… |
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3M Command 17301 Medium Cord Clips $0.89 Keep your cords tidy with the Command Cord Clips, a damage-free solution for organizing your home or office. These bundlers will keep the cords around your entertainment center, desk, or workshop safely out of the way. Thanks to the innovative Command Adhesive strips, you can mount and remount the bundlers without damaging your walls–no nails, tacks, or tape required.Cord Clips (Medium)Damage-fre… |
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Power Cord AC 2-Slot Non-Polarized 6ft $0.01 Power Cord AC 2-Slot Non-Polarized 6ft… |
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Tim Tebow: Everything In Between $9.60 Denver Broncos quarterback Tim Tebow’s 2011 NFL campaign was one of the most closely scrutinized (and over-analyzed) seasons by any athlete in any sport. Yet surprisingly, the fact that Tim Tebow: Everything In Between, a 60-minute documentary chronicling the roughly four-month stretch between the end of his college career and the 2010 NFL draft, was in the can long before his breakout pro season … |
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Radio $3.88 Since winning an Academy Award for his exuberant performance in Jerry Maguire, Cuba Gooding Jr. has gotten little but static from critics for a spate of calamitous career choices not seen since ’80s-vintage Burt Reynolds. But he triumphantly returns to Oscar-worthy status with his moving performance as Radio, a mentally challenged young man, whom South Carolina high school football coach Harold Jo… |
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104 Digital Photography Tips You Can Put To Work Immediately For Professional Quality Results – And Much More $19.95 All you wanted to know about digital photography – How you can get professional results with your equipment.You enjoy photography as a hobby and own (or are out to get) a great digital camera. This book, with advise from over a hundred experts, emphasizes the importance of getting the best possible shot when taking the picture, to make your hobby more enjoyable. You don’t have to work as hard if you make the correct exposure to begin with.Each chapter helps you to really understand what you need; a clear bottom line on how to approach the person or subject you want to photograph.You’ll see some improvement in your pictures the moment you pick up your camera after going through this book.It has equipment recommendations and shooting tips for the person that has just bought a digital camera to the person that uses it to make a living.There are even tips on how to process the digital photographs and how to best print them. Photography can be more fun if you get results you like by using some of the basic principles used by professional photographers.This is one of the least expensive camera related purchases that you will make to bring your excitement of photography to a new level. We’re quite certain you won’t be disappointed, and you can expect your copy to become dog eared from use. Covering- Simple Digital Photography Tips You Can Put to Work Immediately For Professional Quality Results- How to Take Beautiful Bird Photos – 5 Digital Photography Tips to Take Better Pictures of Birds- Digital Photography – Little Marketing Steps That Will Boost Your Photography Sales Part 4- The Magical World of Insect Digital Photography – A Digital Camera Adventure in Miniature- Digital Photography Boom – Why Taking Pictures Using a Digital Camera is So Appealing?- Learn Digital Photography – How to Use Your Shutter Speed Effectively in 6 Easy Steps- Digital Photography Tips – Using Exposure Compensation To Improve Your Digital Photos- |
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104 Digital Photography Tips You Must Know If You Want To Produce Truly Professional Photographs – And Much More $19.95 All you wanted to know about digital photography – How you can get professional results with your equipment.You enjoy photography as a hobby and own (or are out to get) a great digital camera. This book, with advise from over a hundred experts, emphasizes the importance of getting the best possible shot when taking the picture, to make your hobby more enjoyable. You don’t have to work as hard if you make the correct exposure to begin with.Each chapter helps you to really understand what you need; a clear bottom line on how to approach the person or subject you want to photograph.You’ll see some improvement in your pictures the moment you pick up your camera after going through this book.It has equipment recommendations and shooting tips for the person that has just bought a digital camera to the person that uses it to make a living.There are even tips on how to process the digital photographs and how to best print them. Photography can be more fun if you get results you like by using some of the basic principles used by professional photographers.This is one of the least expensive camera related purchases that you will make to bring your excitement of photography to a new level. We’re quite certain you won’t be disappointed, and you can expect your copy to become dog eared from use. Covering- Digital Photography Tips You Must Know If You Want to Produce Truly Professional Photographs!- Digital Photography – Little Marketing Steps That Will Boost Your Photography Sales Part 5- Digital Photography Tips – How To Select The Correct File Format To Improve Your Photos- Learn Digital Photography – Review For Konica Minolta Maxxum 7D Digital SLR Camera- Learn Digital Photography Now – Solving Some Concerns In Digital Macro Photography- Digital Photography Business Ideas – How Can Use My Digital Camera To Make Money?- The Complete Digital Photography Lighting Guide: 100% Improvement On Your Photos- Learn Digital Photography |
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105 Ways To Advertise Your Business: 105 Small Business Marketing Ideas To Effectively Promote And Publicize Your Business To Garner The Attention It Needs To Succeed $3.99 The demand for consumers is getting challenging day by day. Every business is in the game to stand out and excel to attract a discriminating consumer market. Get your business recognized by your target customers. Join the league of 2010 advertising entrepreneurs. Get with the times, adapt to modern advertising methods, and carry on with long-established promotional techniques. Bottom line: create an awareness of your business to make you stand out from the crowd of other business establishments and outshine the competition. This book will give you 105 ideas to effectively promote and publicize your business to garner the attention it necessitates. Learn these following marketing techniques:* Creative modern 2010 advertising tips* Powerful word of mouth advertising * Free advertising* Potent online advertising* Influential social Media advertising* Widespread SEO advertising* Far-reaching blog* Tips to network and making your business stand outBe prominent! Be noticeable! Be visible! Outshine and outrival the competition! Advertise your business the 2010 way! |
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1930s Romance Films $22.91 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Dark Victory, Morocco, Little Women, Rafter Romance, Bird of Paradise, Change of Heart, Desire, Chained, Camille, Anna Christie, Forsaking All Others, Lord Byron of Broadway, Girls’ Dormitory, Bolero, the Lost Jungle, the Millionaire, Secret Agent, Hollywood Hotel, Marius, Swing High, Swing Low, Broadway Serenade, Bulldog Drummond’s Peril, Marie Galante, Sing You Sinners, Doctors’ Wives, the Call of the Wild, the Loves of Madame Dubarry, Quality Street, as Pupilas Do Senhor Reitor, Midnight Phantom, Born to Gamble, the Barbarian, We Were Seven Sisters, the Rogues Tavern, the Devil’s Daughter, Night Life in Reno, Dishonored, Black Pearl, I Take This Woman, Bezimienni Bohaterowie, Sound of the Desert, Arizona to Broadway, the Devil’s Holiday, the Devil Is a Woman, Dinner at the Ritz, the Man From Toronto, the Blue Danube, I Am Suzanne. Excerpt: Anna Christie is a 1930 MGM drama film adaptation of the 1922 play by Eugene O’Neill . It was adapted by Frances Marion , produced and directed by Clarence Brown with Paul Bern and Irving Thalberg as co-producers. The cinematography was by William H. Daniels , the art direction by Cedric Gibbons and the costume design by Adrian .The film stars Greta Garbo , Charles Bickford , George F. Marion , and Marie Dressler .It was nominated for Academy Awards for Best Actress (Greta Garbo), Best Cinematography and Best Director . This pre-Code film is the movie that used the marketing slogan “Garbo Talks!”, as it was her first talkie .Of all its stars, Garbo was the one that MGM kept out of talking films the longest, to coach her in English and to add to her mystique. Her famous first line is: “Gif me a vhisky, ginger ale on the side, and don’t be stingy, baby!” In fact, Garbo’s English was so good by the time she appeared in this film, she |
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31 Days To Greeting Card Marketing Mastery $17.95 “31 Days to Greeting Card Marketing Mastery” by Bruce Brown is an inspiring and powerful book that will teach you how to use simple greeting cards to accelerate your business. The 31 tips — one each day for a month — teach you what you need to know to get new customers and clients, as well as build loyal relationships with existing customers and colleagues. This expanded edition contains personalization and action plan pages. “This book is on point and presented as a results driven, no nonsence guide to getting results. Every page presents a clear, actionable idea capable of producing tangible bottom-line results.” Clif Bridges, RBR Books, Leland, NC “I love this book! Bruce starts out with very practical things that we all know we ought to do, like sending Thank You cards, and then makes several surprising suggestions about how to make a real impact with your clients using Greeting Cards.” Maran Banta, Atlanta, GA |
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42 Rules For Growing Enterprise Revenue $14.95 Marketing, sales, and business development executives face constant pressure to boost revenue. This book is a brainstorming tool meant to provoke discussion and creativity within executive teams who are looking to boost their top line numbers. ’42 Rules for Growing Enterprise Revenue’ is based on two concepts:No effective effort to grow a company is ever contained within a single functionThere is no silver bullet — you have to keep trying new things and making betsSo, this isn’t a marketing or sales book; it doesn’t focus on a single idea or framework. Instead, it discusses many different ways that companies have succeeded in boosting sales. This collection of practical ideas about the strategies that raise sales combines Lilia Shirman’s observations from almost 20 years of experience in marketing, business development, strategic alliance management and operations with stories and lessons from other technology business leaders.The rules cover a broad spectrum of concepts, including:Laying the foundation for growthNew market entrySales enablementSolutionsIndustry specializationDemonstrating valueSome rules are reminders of the things you know you “should do” but never implemented. Others might spark new ideas, or inspire different approaches to old ones. A few are warnings about the roadblocks you’ll want to avoid. All are practical, concise, and actionable. |
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42 Rules For Growing Enterprise Revenue $19.95 Marketing, sales, and business development executives face constant pressure to boost revenue. This book is a brainstorming tool meant to provoke discussion and creativity within executive teams who are looking to boost their top line numbers. ’42 Rules for Growing Enterprise Revenue’ is based on two concepts:No effective effort to grow a company is ever contained within a single functionThere is no silver bullet — you have to keep trying new things and making betsSo, this isn’t a marketing or sales book; it doesn’t focus on a single idea or framework. Instead, it discusses many different ways that companies have succeeded in boosting sales. This collection of practical ideas about the strategies that raise sales combines Lilia Shirman’s observations from almost 20 years of experience in marketing, business development, strategic alliance management and operations with stories and lessons from other technology business leaders.The rules cover a broad spectrum of concepts, including:Laying the foundation for growthNew market entrySales enablementSolutionsIndustry specializationDemonstrating valueSome rules are reminders of the things you know you “should do” but never implemented. Others might spark new ideas, or inspire different approaches to old ones. A few are warnings about the roadblocks you’ll want to avoid. All are practical, concise, and actionable. |
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895 Sure-Fire Money Making Tips For Your Online Business:Get Very Effective Business Ideas, Sales Tips, Advertising Tips And Marketing Tactics That’s Sure To Succeed In Getting More Leads, More Sales And More Money For Your Web Business $3.99 Business in the net is getting very tough day by day. Any businessperson starting out in the great wide market world of the web will definitely need all the help he can get to survive the early years, let alone get to the top. Start-up businesses that have made it are making tremendous effort to stay ahead of competition and they are doing so by constantly pumping up their game with new ideas. Business survival depends so much on the ability of any business to adjust positively to necessary changes in the selling environment. When a business fails to “keep up with the times,” it will be beaten by competition. It will slowly lose its appeal to the masses and lose its existing customer base which ultimately will lead to its collapse.How does the business owner sustain his bottom line? He will need to put in new products to expand his value. He will need to refine old methods and absorb new strategies. He will need to blend in new gimmicks and new tactics to keep the excitement going. This book contains over 800 business ideas, marketing tactics and sales strategies that have been proven to be effective to other successful online marketers. They are guaranteed to help your web business keep making money! |
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A Dictionary of Marketing $19.95 Offering international coverage, this accessible and wide-ranging guide provides over 2,600 alphabetical entries on virtually every aspect of marketing, ranging from traditional marketing techniques and key theories to the recent explosion of internet-related marketing methods. Users will find entries on planning, pricing, promotion, positioning, pod-casting, social media marketing, and search engine optimization, among many other topics. The book also features a time line of key events and over 100 web links, accessed via an up-to-date companion website. In addition, the main appendix provides greater depth on the subject, including advertising and marketing case studies with a strong international focus. These are arranged thematically—automobile industry, food and drink, luxury goods, and so on—illuminating the iconic brands, marketing campaigns, and the slogans that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilized successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professionals. |
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A Line Out the Door: Strategies and Lessons to Maximize Sales, Profits, and Customer Service $9.99 If you are a retailer that wants to take your business to the next level, you need quick answers that you can put in place today. You need to read this book if:•your store has hit a plateau that you can’t seem to overcome;•your marketing dollars aren’t getting the job done;•your store gets many browsers but few buyers;•your customers are not finding what they want at your store.Richard L. Gordon, an expert retailer and marketer, relies on concise case studies and decades of experience to show what works. With him as your guide, you’ll find out how to hire the best employees, deliver excellent customer service, and build your brand and business to new heights.Don’t trust the success of your business to a manager or employees who haven’t delivered results. When you take control of your store and equip yourself with solid, tested strategies, you’ll end up with A Line Out the Door.”… filled with ideas and strategies that any specialty retailer could us if they want to take their store to the next level. Rich Gordon truly understands the strategies and concepts that are so necessary to excel as a retailer in today’s environment. If you want to be taken seriously as a retailer today, read it and by all means act on what you learn!”-Maxine Clark, CEO of Build-A-Bear |
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A Master Class in Brand Planning: The Timeless Works of Stephen King $60 ‘What is a Brand?’ by Stephen King was one of the most influential pieces of work ever and has had a lasting influence on the way in which I think about brands. A few years ago I had the extraordinary experience of re-visiting the video of it made by Stephen and Jeremy Bullmore and the stunning thing was how prescient they had been some thirty years previously. Indeed, the only thing they had not foreseen was the internet – everything else they got right. —Hamish Pringle, Director General, IPA Martin Mayer, the well-known investigative journalist, has described the present-day American advertising business more accurately than any other writer. He did this in his book Whatever Happened to Madison Avenue? Advertising in the ‘90s. I quote from page 191: “Thompson in London had become what Ogilvy was the first to call ‘a teaching hospital,’ where the researcher Stephen King developed philosophies of branding that were carried to America by John Philip Jones and Timothy Joyce.” There is very little doubt today that branding is at the top of most marketing professionals’ minds in the United States. But “top of mind” is not quite the same as “in the bloodstream.” Packaged goods advertisers in the United States are currently forced to spend three timesas much money below the line on price cutting, as above the line on brand-building media advertising. It is to be hoped that the book of Stephen’s papers will inject a powerful serum into the bloodstream of American marketers, to help them develop a strategic response to the power of the retail trade which is at the moment debilitating and even emasculating many American brands. —John Philip Jones, Professor, S.I. Newhouse School of Public Communications, Syracuse University, New York, USA King’s relentless thirst to understand, rigour of questioning and breadth of learning remain an inspiration. A |
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A marketing perspective of stakeholder influence on long and short-term firm financial measures. $49.99 This dissertation consists of three essays that examine the effects of stakeholder influence on a firm’s long and short-term financial measures. The first essay posits that the influence of customer satisfaction and corporate governance on a firms’ financial performance is moderated by the firm’s focus (the number of different segments in which a firm operates). I draw on the attention-based view of firms and use 289 firm-year observations across various industries between 2002 and 2005. Results suggest that the interactive impact of customer satisfaction and corporate governance is related to a firms’ long-term financial performance. Firms with high focus face tradeoffs between customer satisfaction and corporate governance in order to improve long-term financial growth. Firms with low focus have adequate attention resources such that they are able to improve customer satisfaction and corporate governance practices to achieve their long-term financial growth.;My second essay, using signaling theory, helps clarify when CSR will benefit a firm financially, and on which aspects of CSR firms should focus. The approach divides CSR signals into external (e.g., environmental issues such as pollution) and internal (e.g., employee issues such as hiring practices) as well as strengths (exceeding legal standards) and concerns (running afoul of the law). I suggest that these four types of CSR signals in addition to information from annual reports, customer satisfaction, short-term financial measures, and industry concentration combine to provide strong signals to investors regarding a firm’s future prospects.;The third essay investigates the impact that managerial, front-line employee, and customer satisfaction have on one another and on, purchase intentions, actual behavior and finally, on firm revenues. Results show that (1) The effect of managerial (franchisee) satisfaction on customer satisfaction is fully mediated via employee satisfaction; (2) The effect of customer |
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A marketing perspective of stakeholder influence on long and short-term firm financial measures. $49.99 This dissertation consists of three essays that examine the effects of stakeholder influence on a firm’s long and short-term financial measures. The first essay posits that the influence of customer satisfaction and corporate governance on a firms’ financial performance is moderated by the firm’s focus (the number of different segments in which a firm operates). I draw on the attention-based view of firms and use 289 firm-year observations across various industries between 2002 and 2005. Results suggest that the interactive impact of customer satisfaction and corporate governance is related to a firms’ long-term financial performance. Firms with high focus face tradeoffs between customer satisfaction and corporate governance in order to improve long-term financial growth. Firms with low focus have adequate attention resources such that they are able to improve customer satisfaction and corporate governance practices to achieve their long-term financial growth.;My second essay, using signaling theory, helps clarify when CSR will benefit a firm financially, and on which aspects of CSR firms should focus. The approach divides CSR signals into external (e.g., environmental issues such as pollution) and internal (e.g., employee issues such as hiring practices) as well as strengths (exceeding legal standards) and concerns (running afoul of the law). I suggest that these four types of CSR signals in addition to information from annual reports, customer satisfaction, short-term financial measures, and industry concentration combine to provide strong signals to investors regarding a firm’s future prospects.;The third essay investigates the impact that managerial, front-line employee, and customer satisfaction have on one another and on, purchase intentions, actual behavior and finally, on firm revenues. Results show that (1) The effect of managerial (franchisee) satisfaction on customer satisfaction is fully mediated via employee satisfaction; (2) The effect of customer |
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Adrian Frutiger – Typefaces: The Complete Works $95.91 The international creation of typefaces after 1950 was decisively influenced by the Swiss type designer Adrian Frutiger. His Univers typeface and the machine-readable font OCR-B, which was adopted as an ISO standard, are milestones, as is his type for the Paris airports, which set new standards for signage types and evolved into the Frutiger typeface. With his corporate types, he helped to define the public profiles of companies such as the Japanese Shiseido line of cosmetics. In all he created some fifty types, including Ondine, Méridien, Avenir, and Vectora.Based on conversations with Frutiger himself and on extensive research in France, England, Germany, and Switzerland, this publication provides a highly detailed and accurate account of the type designer’s artistic development. For the first time, all of his types—from the design phase to the marketing stage—are illustrated and analyzed with reference to the technology and related types. Hitherto unpublished types that were never realized and more than one hundred logos complete the picture. |
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African American Writer’s Handbook: How to Get in Print and Stay in Print $11.99 With African Americans writing and buying books in record numbers, the time is ripe for a comprehensive publishing guide tailored expressly to the needs of this vibrant, creative community. The African American Writers Handbook meets this challenge perfectly. Written by veteran journalist and published author Robert Fleming, this book gives writers the heart, the determination, and above all the crucial information to publish successfully in this highly competitive field. Knowing the inner workings of the publishing industry provides any writer, novice or veteran, with a much needed advantage in the quest to get into print. Inside you’ll find- A complete, step-by-step guide to every aspect of the publishing process, from the germination of a winning idea to the nuts and bolts of book production- Tips on submitting proposals, query letters, and preparing manuscripts for submission- Advice on negotiating contracts that extend careers- How to use on-line resources for research and profit- Interviews with top editors, agents, publishing executives, and bookstore owners- Updated information on copyrights, subsidiary rights, sales and marketing- The trials and triumphs of self-publishing- The art of promoting your work and yourself to a wider audience- An insider’s look at the economic realities of the book business- And much more!Here, too, are scores of inspiring interviews and capsule biographies of leading African American writers both past and present. How did Richard Wright become America’s first bestselling black writer? How did Zora Neale Hurston break through the artistic boundaries of the Harlem Renaissance long after her death? What was Toni Cade Bambara doing before she sold her first book? Why should Ann Petry, William Gardner Smith, Nella Larson, and William Melvin Kelley be revered wherever African American literature is read? Blending practical information and fascinating anecdotes with a mini literary history |
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Aligning Marketing with Business Objectives: Leading CMOs on Developing Goals, Communicating Internally and Externally, and Managing Resources $65 Aligning Marketing with Business Objectives is an authoritative, insider’s perspective on establishing and maintaining the marketing department’s role as a key business enabler rather than a superfluous expenditure. Featuring marketing executives representing some of the top companies in the nation, Aligning Marketing with Business Objectives provides best practices for CMOs who are looking to maximize the value of marketing by supporting the business strategy. Driven by the demand for the marketing department to demonstrate bottom line impact, this book provides valuable insight for those looking to take marketing to the next step by playing a role in the development of core company goals and objectives. From anticipating market needs to communicating with customers to educating employees, these authors illustrate how encouraging constant internal and external dialogue leads to optimum business efficacy. Highlighting the importance of resource allocation in this increasingly cost-conscious economy, these authors detail the methods they use to ensure that they consistently remain connected with the management team by meeting regularly, identifying and solving problems through marketing, and outsourcing as needed. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading marketing minds of today, as these insiders offer up their thoughts around the keys to positioning marketing as an indispensable business ally by keeping an ear to the ground and an eye on the budget. Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world’s mostrespected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. |
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Always Be Testing: The Complete Guide to Google Website Optimizer $29.99 If you want more leads, sales, and profits from your website, then you need to test, test, test. Google Website Optimizer is all about testing, and this book shows you how to use that free tool to discover what is best for your site and your bottom line. Recognized online marketing guru Bryan Eisenberg and his chief scientist John Quarto-vonTivadar explain how to test and get more of your visitors to take the actions you want them to take: contact you, buy something, subscribe, or otherwise engage with your site. Learn to develop a testing framework and establish goals and parametersDetermine how well your site calls visitors to take action and learn how to make improvementsDiscover the best approach for selecting and categorizing productsOptimize your landing pages and revise your content with copy that sellsUnderstand exactly which test works best for a given purposeLearn what you need to bring to the testing experience to reap the fullest benefitsLearn how to design impactful tests in sales, lead generation, B2B, and B2C situationsGet over 250 testing ideas based on all the factors that contribute to a site’s ability to convert online visitors”I can tell you two things. The first thing is: Testing works. If you’re not doing it well, you’re missing out. The second? Bryan Eisenberg knows what he’s talking about. Time to get started, time to start testing.”—Seth Godin, Author of Meatball Sundae”Bryan and John have combined years of experience in persua­sive marketing with their deep knowledge of Google Website Optimizer to deliver actionable insights that will make rock stars out of any marketing team.”—Tom Leung, Senior Business Product Manager, Google Website Optimizer”Bryan Eisenberg delivers the What, Why, and How of closing significantly more online sales.”—Jim Sterne, Founder, Emetrics Summit”Always |
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Always Be Testing: The Complete Guide to Google Website Optimizer $29.99 If you want more leads, sales, and profits from your website, then you need to test, test, test. Google Website Optimizer is all about testing, and this book shows you how to use that free tool to discover what is best for your site and your bottom line. Recognized online marketing guru Bryan Eisenberg and his chief scientist John Quarto-vonTivadar explain how to test and get more of your visitors to take the actions you want them to take: contact you, buy something, subscribe, or otherwise engage with your site. Learn to develop a testing framework and establish goals and parametersDetermine how well your site calls visitors to take action and learn how to make improvementsDiscover the best approach for selecting and categorizing productsOptimize your landing pages and revise your content with copy that sellsUnderstand exactly which test works best for a given purposeLearn what you need to bring to the testing experience to reap the fullest benefitsLearn how to design impactful tests in sales, lead generation, B2B, and B2C situationsGet over 250 testing ideas based on all the factors that contribute to a site’s ability to convert online visitors”I can tell you two things. The first thing is: Testing works. If you’re not doing it well, you’re missing out. The second? Bryan Eisenberg knows what he’s talking about. Time to get started, time to start testing.”—Seth Godin, Author of Meatball Sundae”Bryan and John have combined years of experience in persua­sive marketing with their deep knowledge of Google Website Optimizer to deliver actionable insights that will make rock stars out of any marketing team.”—Tom Leung, Senior Business Product Manager, Google Website Optimizer”Bryan Eisenberg delivers the What, Why, and How of closing significantly more online sales.”—Jim Sterne, Founder, Emetrics Summit”Always |
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Always Have, Always Will $19.95 This popular new line of books follows your favorite Queer as Folk characters on a riveting journey of sexual self-discovery with stories about the beloved characters from the record-breaking Showtime series. USA Today raves, "There's never been anything else like it on TV" — and there's never been a book series like this.Life after college brings a lot more freedom — and a lot of new problems. Brian must trade his status as BMOC for the bottom rung of the corporate ladder, while Michael, who has long given up on college, now wonders if he's also given up on his dreams. Emmett visits Pittsburgh to celebrate the spectacular launch of his fashion marketing company in Los Angeles (or so everyone thinks), while Deb adds gay rights advocacy to her juggling act of working at the diner and taking care of her ailing brother, Vic. Like Lindsay — who experiences life as a struggling artist and true love for the first time — Deb's about to get more than she bargained for. Add in a secret romance, sexually charged office politics, an over-the-top drag ball, and the arrival of new friends and lovers, and our little gang is tested enough to qualify for postgraduate credit. More than ever before, Michael and Brian find their friendship challenged. As their choices tear them apart, Brian sees that it's Michael he's always loved, and that he always will. But will he tell him before it's too late? |
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Always Have, Always Will (Queer As Folk Series) $13.99 This popular new line of books follows your favorite Queer as Folk characters on a riveting journey of sexual self-discovery with stories about the beloved characters from the record-breaking Showtime series. USA Today raves, “There’s never been anything else like it on TV” — and there’s never been a book series like this.Life after college brings a lot more freedom — and a lot of new problems. Brian must trade his status as BMOC for the bottom rung of the corporate ladder, while Michael, who has long given up on college, now wonders if he’s also given up on his dreams. Emmett visits Pittsburgh to celebrate the spectacular launch of his fashion marketing company in Los Angeles (or so everyone thinks), while Deb adds gay rights advocacy to her juggling act of working at the diner and taking care of her ailing brother, Vic. Like Lindsay — who experiences life as a struggling artist and true love for the first time — Deb’s about to get more than she bargained for. Add in a secret romance, sexually charged office politics, an over-the-top drag ball, and the arrival of new friends and lovers, and our little gang is tested enough to qualify for postgraduate credit. More than ever before, Michael and Brian find their friendship challenged. As their choices tear them apart, Brian sees that it’s Michael he’s always loved, and that he always will. But will he tell him before it’s too late? |
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Ariel (Laundry) $48 High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gamble’s European, Mexican, Japanese, Brazilian, Peruvian, Turkish, Filipino, Colombian and Venezuelan portfolios.Ariel first appeared on the UK market circa 1968 and was the first detergent with stain-removing enzymes. |
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Art of Pricing: How to Find the Hidden Profits to Grow Your Business $14.99 Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products.The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to use price to uncover a product’s hidden profits and find new opportunities for growth.When it comes to setting prices for products and services, even the most sophisticated businesspeople often rely on formulas and seat-of-the-pants instinct, based on what the competition is charging, marking up costs, and doing things as they’ve always been done. The result is that businesses of all sizes, from start-ups to the Fortune 100, leave money on the table. In The Art of Pricing, Rafi Mohammed, one of the world’s leading experts on pricing strategy, shows:• The astonishing impact that small changes to a pricing strategy can have on the bottom line• How the right pricing strategy can boost profits and grow your customer base • Why the right way to think about pricing is as a series of easy-to-implement strategies that allow companies to serve and profit from the largest possible customer base• Why the art of pricing involves understanding and capitalizing on the fact that different customer segments are willing to pay different prices for the same product • Why an effective pricing strategy is not about price gouging but one that incorporates fairness into every important pricing decisionThe Art of Pricing will be the invaluable missing link for people running companies, departments, divisions, and product lines, as well as for those in sales and marketing. Dr. Mohammed shows that an effective pricing strategy helps complete the circle by reaping the rewards due for the enormous effort, creativity, and investment made in developing and marketing products and services. Using a range of |
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Audio CDs to accompany Understanding Business $13.5 The Fourth Edition of Understanding Business is the fruit of meetings with dozens of introduction to business instructors and students from around the county in focus group sessions. Information gleaned from these sessions and over 200 detailed surveys has resulted in major changes to the Fourth Edition. These changes include: It is shorter; the Fourth Edition is almost 20 percent shorter than the Third Edition. Also,it addresses both global and ethical issues early in the text. Instructors overwhelmingly asked to have global and ethical issues examined earl,so students understand the issues before they are asked to evaluate how they affect business. Global and ethical issues continue to be integrated throughout the book. Understanding Business also emphasizes critical thinking. The text and accompanying instructional materials are based on learning principles that put the responsibility for learning where it belongs on the students’ shoulders. Finally,Understanding Business introduces students to the management chapters before the marketing topics. Students gain an understanding of the new relationships and principles that govern management today before they are challenged to understand the cross-functional teams that are replacing the line and staff marketing functions. |
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Beautiful Built-Ins $39.95 ALL THE DETAILS, PLANS, AND IDEAS YOU NEED TO USE STOCK KITCHEN CABINETS TO CREATE BUILT-INS THROUGHOUT THE HOMEThis expertly written, heavily-illustrated resource provides builders, remodelers, designers, and architects with all the ideas and information they need to use stock kitchen cabinetry to create beautiful and functional built-ins throughout the home. Homeowners will find this a valuable resource, too.Written by a certified kitchen and bathroom designer with twenty-five years’ experience in the field, Beautiful Built-Ins is packed with plan details and installation tips — so pitching the sale, closing the deal, specifying and ordering materials, and actual assembly is efficient and easy. It will prove to be a source of design inspiration complete with the necessary “how to” information.With more than 750 illustrations, Beautiful Built-Ins is versatile enough to double as a presentation portfolio and can actually improve your bottom line by giving you more options to offer your clients.INVALUABLE TO BUILDERS, REMODELERS, DESIGNERS, AND ARCHITECTS:* Assembly tips* Bedrooms, Bathrooms, and Exercise Areas* Beverage Centers* Libraries, Offices and Desks* Craft Rooms, Potting Benches, and Workshops* Entertainment Centers* Utility Areas* Children’s Rooms* Dining Areas* Cabinets, Cabinets Everywhere* Details, Details, Details* Striking Out on Your Own* Appendix* Glossary* Manufacturers and SuppliersCONNIE EDWARDS (certified kitchen and bath designer) has been involved with the cabinet industry for more than twenty-five years. She is an Allied Member of ASID and a chairholder in the Color Marketing Group.Ms. Edwards’ design work and articles of the trade appear nationally. As director of design for American WoodworkCorporation she is involved in showroom display design as well as trade show management, design training, and showhouse design. She is a member of the Board |
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Beer School C $35 “We faced many scary moments over the years, both spiritual—staring at the brink of bankruptcy—and physical—staring down the barrel of a 9mm pistol. When you start a business, it is not only your money and your investors’ money that is on the line, it is your dream, your idea, and sometimes your life.”—Steve Hindy and Tom PotterI s this a book for beer aficionados or business enthusiasts? Both, and it’s as refreshing as a cold brew. In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business—all in the most competitive beer market in the United States. If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You’ll learn entrepreneurial basics, plus some things textbooks don’t teach you, as you follow the company’s successes (and a few failures) and find out about: Creating that all-important first business planGetting financing and/or recruiting investorsUsing guerilla marketing, publicity, and community involvement to attract attentionKeeping employees educated and motivatedPartnering on events and networking for opportunitiesKeeping your cool when the Mafia comes callingHiring “virgins”—why veteran salespeople can have problems in start-upsManaging people, finances, expectations, and growthSurviving a vociferous attack in Las Vegas when the odds against you are 8-to-1From the beginning, the odds were against Steve and Tom. It’s estimated that eight out of ten businesses fail in their first year. Yet these entrepreneurs succeeded in a competitive arena dominated by mega-corporations and mega-money. The brew they began making in a Brooklyn brownstone over twenty years ago is now sold around the world. Their |
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Big Brands Big Trouble: Lessons Learned the Hard Way $45 In today’s supercompetitive marketplace, all it takes is one mistake to hand your business over to your competitors. And once it’s gone, your chances of getting it back are very slim. What’s worse is that there are not one or two but an entire army of competitors out there to take advantage of your misstep. It wasn’t long ago when Levi’s, AT&T, Crest, Xerox, and Firestone were all at the top of their game, dominating the market with hardly a threat in sight. What happened to undermine their standing, as well as those of other superbrands?In this important and controversial new book, the “king of positioning” Jack Trout reveals the disastrous marketing and strategy blunders that led to the trouble at some of the most recognized superbrands. And he provides candid analyses as to how those mistakes could have been avoided. Scrutinizing many of the world’s most renowned companies under the microscope, Big Brands, Big Trouble provides in-depth case studies that chronicle the events leading up to the fall from grace of such mega-names as Xerox, Levi’s, Miller Brewing, Digital Equipment, Burger King, and many others.This page-turner also presents a set of expert guidelines on how to build, protect, manage, and expand your company’s brand while avoiding some of the most common brand-killing blunders that can hurl you from the pinnacle of success to a scramble to stay afloat. Writing in his signature straight-from-the-hip style, Trout reveals some of the most common misconceptions about carving a niche for yourself in the consumers’ minds, including why benchmarking doesn’t really work (Pepsi’s Sierra Mist); marketing research can be misleading (Xerox); line extension just makes your message increasingly fuzzy (A1-Poultry Sauce); shooting for profits rather than market share will get you in trouble (General Motors); and many others.Trout will also reveal the most prevalent blunders in today’s hypercompetitive world, such as:* The “What are you selling?” |
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Blaby: People From Blaby (District), Charles Avery Dunning, Blaby Local Elections, Christopher Hibbert, Terry Spencer, James Ellis $9.25 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: People From Blaby (District), Charles Avery Dunning, Blaby Local Elections, Christopher Hibbert, Terry Spencer, James Ellis, Maurice Tompkin, Rowland Needham. Excerpt: Charles Avery Dunning, PC (July 31, 1885 October 2, 1958) was born in Croft, Leicestershire, England. During his career, he was a successful businessman, a Canadian politician (both federal and provincial), and a university chancellor. Known throughout his life as “Charlie”, Dunning, a 17-year-old iron worker, followed a friend’s advice and travelled to Canada to work as a farm hand. Satisfied that a permanent move to Canada made sense, he convinced the remainder of his family to come to East Central Saskatchewan. Dunning filed for a homestead in the Beaverdale district, west of Yorkton. During his short career as a farmer, Dunning was involved in the local of the Territorial Grain Growers Association, an early proponent of a farmer-owned cooperative grain marketing system. At his first general meeting of the Association, Dunning’s enthusiasm was apparent, and he was promptly elected as a director. The following year, he was elected as vice-president of the Association. A co-operative marketing system required physical assets. The Association convinced the Saskatchewan government to assist by incorporating the Saskatchewan Co-operative Elevator Company, and provide it with limited financial backing. Dunning was appointed a provisional director of a Board that had only a few months to raise the necessary capital to build a line of rural grain elevators. At age 25, the youngest man on the Board, Dunning watched as each one of his seniors turned down the critical job of organizing the capital campaign. Dunning took the job and succeeded. The following year, in 1911, he was reward… More: |
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Blockbuster: Or, How Hollywood Learned to Stop Worrying and Love the Summer $17.99 It’s a typical summer Friday night and the smell of popcorn is in the air. Throngs of fans jam into air-conditioned multiplexes to escape for two hours in the dark, blissfully lost in Hollywood’s latest glittery confection complete with megawatt celebrities, awesome special effects, and enormous marketing budgets. The world is in love with the blockbuster movie, and these cinematic behemoths have risen to dominate the film industry, breaking box office records every weekend. With the passion and wit of a true movie buff and the insight of an internationally renowned critic, Tom Shone is the first to make sense of this phenomenon by taking readers through the decades that have shaped the modern blockbuster and forever transformed the face of Hollywood.The moment the shark fin broke the water in 1975, a new monster was born. Fast, visceral, and devouring all in its path, the blockbuster had arrived. In just a few weeks Jaws earned more than $100 million in ticket sales, an unprecedented feat that heralded a new era in film. Soon, blockbuster auteurs such as Steven Spielberg, George Lucas, and James Cameron would revive the flagging fortunes of the studios and lure audiences back into theaters with the promise of thrills, plenty of action, and an escape from art house pretension.But somewhere along the line, the beast they awakened took on a life of its own, and by the 1990s production budgets had escalated as quickly as profits. Hollywood entered a topsy-turvy world ruled by marketing and merchandising mavens, in which flops like Godzilla made money and hits had to break records just to break even. The blockbuster changed from a major event that took place a few times ayear into something that audiences have come to expect weekly, piling into the backs of one another in an annual demolition derby that has left even Hollywood aghast. Tom Shone has interviewed all the key participants — from cinematic visionaries like Spielberg and Lucas and the |
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Bmw Brand Audit $20.15 Scientific Study aus dem Jahr 2004 im Fachbereich Wirtschaft – Marketing, Unternehmenskommunikation, CRM, Marktforschung, einseitig bedruckt, Note: A, Hawai’i Pacific University (HPU), Veranstaltung: Brand Management MBA class, Sprache: Englisch, Anmerkungen: Double line-spacing , Abstract: A survey was conducted to analyse the brand BMW and the companies branding strategy.The survez indicated the following: Since the functional luxury market’s traditional male domination is lessening, the target market for BMW consists of both genders. Citizenship or ethnicity is unimportant. As an exporter, BMW goal is to appeal to all people regardless of ethnicity. BMW believes the positive associations (country of origin) for their brand assist them in their export markets. The survey results indicate that the BMW message is reaching their target market. Of the survey respondents, more then two thirds recalled BMW as a luxury car, nearly all recalled BMW as a foreign car, and all respondents recognized the BMW name. BMW produces models targeting the singles market as well as models for families. The survey data indicates the attributes relating to associations with the singles market to be far weaker then those focused on the family market. BMW realizes that their target market’s financial status requires them to focus on a more educated customer, one that has completed college, and survey results confirm their success. The price segmentation BMW chooses limits its target market to individuals at higher levels of income. The market segmentation requires income levels corresponding to educated individuals and professionals. Professions of survey participants included managers and other professional’s BMW targets. The survey also indicated respondents not targeted by BMW are interested their products. This is a result of BMW’s association as a status symbol. Our survey resulted in a score of 4.1 and 4.6 (5 maximum possible) when |
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Brand Enigma: Decoding the Secrets of Your Brand $26.17 Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels.Based on a proven method for deconstructing and rebuilding brands, the book outlines an alternative but stimulating, and highly effective method of putting the brand at the centre of the business.At the heart of this approach is the Brand Dream Model. Developed and perfected over several years, the model has helped to generate breakthroughs for many of the world’s leading brands and corporations. It has also been applied to educational establishments and as part of a strategy development programme for a government department.Using deceptively simple methods based on experiential, as opposed to analytical, techniques, the Brand Dream Process reveals the past strengths of the brand, its current characteristics and future potential. When the process involves everyone from the board to the marketing department and front line staff, it also generates a shared understanding of the business, its values and goals.Brand Enigma gives you the tools to put your brand and business in a class apart from the competition.“… for breaking the norm and looking at a brand from a team perspective, this is one of the best. There’s no breakthrough point with more conventional approaches to brand development. This immerses you. It’s a still-hidden gem that many other companies should try.”Chris Priest, VP Marketing Europe Digital Appliances, LG“What an extraordinary learning experience for our company. The Brand Dream let us express ourselves and get to a meaningful result unlike any other event that I have ever been a part of.”Kenny Kahn, Chief Strategic Officer, |
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Brand Hollywood $31.31 From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces – including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix – Grainge considers the relation of branding to the emergent principle of ‘total entertainment’.Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced. |
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Brand Hollywood $34.95 From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces – including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix – Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced. |
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Brand Hollywood $120 From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces – including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix – Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced. |
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Branding $29.95 Branding is not just an Internet buzz word; it is a high-concept, across-all-boards marketing strategy that can benefit any organization, on line or off. What does it take to create powerful and lasting brand-awareness in the broad marketplace and on the World Wide Web where consumer attention spans are fleeting, at best? This guide explores the designs and guiding principles behind the efforts of some key players in the world of branding. It investigates the psychology and practical implementation of various aspects of branding strategies, such as design, copy, and response measurement. It also explores the inventive advertising approaches some companies use to strengthen brand recognition on line (banner ads, e-mail campaigns, website construction, and much more) and showcases a remarkable collection of some of the most successful branding implementations.Filled with full-color illustrations, case studies, insider secrets, and remarkable insights, this guide is a must-read for anyone interested in the future of business.• Provides detailed how-to guidance for implementing a successful branding strategy• Showcases a number of successful branding implementations• Packed with 500 full-color examples and illustrations• Part of the popular Design Directories series, which is featured on www.design-directories.com |
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Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself $19.99 Praise for Branding Yourself’Branding Yourself is a good beginner's guide on how to build an online presence using social networks and blogs that will turn you into a thought leader or expert or just get you a job.’–Dan Schawbel, #1 International Bestselling Author of Me 2.0′The biggest problem most people have with embracing the power of online networking and personal brand building is they don't know where to start. Erik Deckers and Kyle Lacy take out the guesswork and roll the dice with platforms to find the right combination for you in this book. The book is a recipe for success…your success.’–Jason Falls, SocialMediaExplorer.com“In this exceedingly useful book, Erik Deckers and Kyle Lacy provide step-by-step guidance for building and maintaining powerful personas. With wit, wisdom, and numerous expert tips, Branding Yourself is the new roadmap for navigating the sometimes complex world of personal branding. If your best marketing plan is you (and it is), then Branding Yourself should be your playbook.”–Jay Baer, Coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social’Our parents taught us to find a great job with benefits, put money toward retirement, buy a home, and work hard, and you'll reap the benefits. Our parents were wrong. The job market was downsized; the retirement account was ransacked; the house lost its value; and working hard has only put you in the unemployment line. Those who personally branded themselves were able to capitalize on the down-turned economy, and their businesses exploded. Erik Deckers and Kyle Lacy are providing you the blueprint for kicking off your brand and effectively leveraging online technologies to transform your future. [This book is] a must read.’–Douglas Karr, Founder of the Marketing Technology blog, CEO of DK New Media, and Author of Corporate Blogging for Dummies’In an environment filled with |
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Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself $15.99 Praise for Branding Yourself’Branding Yourself is a good beginner's guide on how to build an online presence using social networks and blogs that will turn you into a thought leader or expert or just get you a job.’–Dan Schawbel, #1 International Bestselling Author of Me 2.0′The biggest problem most people have with embracing the power of online networking and personal brand building is they don't know where to start. Erik Deckers and Kyle Lacy take out the guesswork and roll the dice with platforms to find the right combination for you in this book. The book is a recipe for success…your success.’–Jason Falls, SocialMediaExplorer.com“In this exceedingly useful book, Erik Deckers and Kyle Lacy provide step-by-step guidance for building and maintaining powerful personas. With wit, wisdom, and numerous expert tips, Branding Yourself is the new roadmap for navigating the sometimes complex world of personal branding. If your best marketing plan is you (and it is), then Branding Yourself should be your playbook.”–Jay Baer, Coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social’Our parents taught us to find a great job with benefits, put money toward retirement, buy a home, and work hard, and you'll reap the benefits. Our parents were wrong. The job market was downsized; the retirement account was ransacked; the house lost its value; and working hard has only put you in the unemployment line. Those who personally branded themselves were able to capitalize on the down-turned economy, and their businesses exploded. Erik Deckers and Kyle Lacy are providing you the blueprint for kicking off your brand and effectively leveraging online technologies to transform your future. [This book is] a must read.’–Douglas Karr, Founder of the Marketing Technology blog, CEO of DK New Media, and Author of Corporate Blogging for Dummies’In an environment filled with |
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Branding.com: On-Line Branding for Marketing Success $1.99 Deborah Kania, American Marketing Association Staff,Hardcover, Edition: 1, English-language edition,Pub by McGraw-Hill Companies, The |
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Breaking Free $34.95 Breaking Free is about making the transition from working for the man to working for yourself by starting your own business or freelancing. By focusing on the personal experiences, ideas, and actions of a variety of self-employed people—including freelance writers, contractors, service providers, store owners and franchisees, sales reps, and others—this book offers readers deep insights into the ideas and decisions required to make self-employment a reality. Along the way, author and self-employed professional Chris Lauer offers a wealth of practical small-business insights and tips. Breaking Free thus offers would-be entrepreneurs and freelancers something priceless—both the skills and encouragement required to shake free of corporate shackles and take the leap into small-scale entrepreneurship.Featuring real stories about the initial spark that motivated individuals to pursue independence and entrepreneurship, Breaking Free follows a variety of entrepreneurs as they move from their jobs as employees to the ranks of the self-employed. It also covers the nuts and bolts of self-employment—pricing and marketing services, keeping an eye on the bottom line, and growing the business, among other topics. In addition, Lauer focuses on the advances in technology that make self-employment easier today than ever before. Unlike most books on self-employment, Lauer uses vivid, real-life stories and tips to help would-be entrepreneurs decide the route that is best for them. Experienced entrepreneurs describe how they came up with ideas for their businesses, how they kept their ventures in motion during the early days and over the long term, how they grew, and when they recognized it was time to call it quits and sell or shutter the business. This is not a book for the next Bill Gates, but for the majority of new business owners and those dreaming of creating their own jobs: people ready to take a few risks to make a decent |
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Breaking Free $34.95 Breaking Free is about making the transition from working for the man to working for yourself by starting your own business or freelancing. By focusing on the personal experiences, ideas, and actions of a variety of self-employed people—including freelance writers, contractors, service providers, store owners and franchisees, sales reps, and others—this book offers readers deep insights into the ideas and decisions required to make self-employment a reality. Along the way, author and self-employed professional Chris Lauer offers a wealth of practical small-business insights and tips. Breaking Free thus offers would-be entrepreneurs and freelancers something priceless—both the skills and encouragement required to shake free of corporate shackles and take the leap into small-scale entrepreneurship.Featuring real stories about the initial spark that motivated individuals to pursue independence and entrepreneurship, Breaking Free follows a variety of entrepreneurs as they move from their jobs as employees to the ranks of the self-employed. It also covers the nuts and bolts of self-employment—pricing and marketing services, keeping an eye on the bottom line, and growing the business, among other topics. In addition, Lauer focuses on the advances in technology that make self-employment easier today than ever before. Unlike most books on self-employment, Lauer uses vivid, real-life stories and tips to help would-be entrepreneurs decide the route that is best for them. Experienced entrepreneurs describe how they came up with ideas for their businesses, how they kept their ventures in motion during the early days and over the long term, how they grew, and when they recognized it was time to call it quits and sell or shutter the business. This is not a book for the next Bill Gates, but for the majority of new business owners and those dreaming of creating their own jobs: people ready to take a few risks to make a decent |
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Breaking Free: How to Quit Your Job and Start Your Own Business $34.95 Breaking Free is about making the transition from working for the man to working for yourself by starting your own business or freelancing. By focusing on the personal experiences, ideas, and actions of a variety of self-employed people—including freelance writers, contractors, service providers, store owners and franchisees, sales reps, and others—this book offers readers deep insights into the ideas and decisions required to make self-employment a reality. Along the way, author and self-employed professional Chris Lauer offers a wealth of practical small-business insights and tips. Breaking Free thus offers would-be entrepreneurs and freelancers something priceless—both the skills and encouragement required to shake free of corporate shackles and take the leap into small-scale entrepreneurship.Featuring real stories about the initial spark that motivated individuals to pursue independence and entrepreneurship, Breaking Free follows a variety of entrepreneurs as they move from their jobs as employees to the ranks of the self-employed. It also covers the nuts and bolts of self-employment—pricing and marketing services, keeping an eye on the bottom line, and growing the business, among other topics. In addition, Lauer focuses on the advances in technology that make self-employment easier today than ever before. Unlike most books on self-employment, Lauer uses vivid, real-life stories and tips to help would-be entrepreneurs decide the route that is best for them. Experienced entrepreneurs describe how they came up with ideas for their businesses, how they kept their ventures in motion during the early days and over the long term, how they grew, and when they recognized it was time to call it quits and sell or shutter the business. This is not a book for the next Bill Gates, but for the majority of new business owners and those dreaming of creating their own jobs: people ready to take a few risks to make a decent |
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Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas $22.95 We all know the tale of Sir Isaac Newton sitting under a tree and supposedly getting hit on the head with a falling apple… consequently coming up with the revolutionary concept of gravity. Most of us think of groundbreaking business ideas in the same way: a matter of happy inspiration over which we have no real control. But it’s time to stop thinking like that, and start taking control…. Written by marketing experts Paul Kurnit and Steve Lance—who’ve been on the ground floor of some of today’s most astounding big-idea successes—Breakthrough! reveals that there are actually systematic initiatives you and your company can implement to create, nurture, and develop unique and powerful ideas. These are the kinds of ideas that drive profitable new processes, products, and services that capture the public’s imagination and dramatically grow businesses. Consider some famous cases of out-of-the-box thinking that turned conventional wisdom on its head, and transformed what people imagined was even possible: • Everyone said “Dolls are for girls,” until Hasbro realized a whole new world of play with macho, military-inspired “action figures”—a toy called GI JOE. • E*TRADE was a backroom processing application until their chairman realized the digital revolution meant the company could go directly to consumers and create a new industry called “online trading.” • Everyone assumed baking soda began and ended with one spoonful at a time for baking. And then ARM & HAMMER busted that paradigm and suggested using an entire box to freshen the fridge…along with a hundred other new uses. A winning idea can revolutionize a business! (Or at least dramatically improve a bottom line.) And Breakthrough! lays out for you an easy-to-follow, step-by-step process for big-idea development, refinement, |
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Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses $39.95 Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the big box and Internet retailers who crush competition with low prices and convenience. But smaller retail stores and service providers have distinct competitive advantages: They are local. They can connect on a personal level with customers in a way the big guys can’t. And they can add immense value to the customer experience. To capitalize on these advantages, marketing experts Steve O’Leary and Kim Sheehan offer dozens of inexpensive Word of Mouth marketing methods small businesses can use right away. Done well, these efforts will help smaller merchants do more than survive—they’ll prosper.For independent retailers to succeed, it is no longer enough to create a loyal customer base. Local store marketers need to put their loyal customers to work, encouraging them to talk about the store to their friends, family members, and others in their social networks. When they do, the result is Word of Mouth (or Buzz) marketing, a powerful tool that creates an army of advocates who become even more loyal and help attract new customers. Besides learning how to leverage the power of word of mouth marketing, readers will learn: -How to understand their customers better. -How to increase customer loyalty to their store. -How to communicate with customers to maintain loyalty. -How to encourage loyal customers to talk to others about their store. -How to create a customer community, both in the store and on line. -How to measure results. The book also includes numerous examples from current businesses, as well as thought-provoking ideas and templates to help readers generate their own successful buzz marketing plans. Most resources available today on buzz marketing focus on techniques for large companies and online retailers. This book offers something priceless for the little guy by showing ways to increase loyalty and gain new |
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Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses $40 Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the big box and Internet retailers who crush competition with low prices and convenience. But smaller retail stores and service providers have distinct competitive advantages: They are local. They can connect on a personal level with customers in a way the big guys can’t. And they can add immense value to the customer experience. To capitalize on these advantages, marketing experts Steve O’Leary and Kim Sheehan offer dozens of inexpensive Word of Mouth marketing methods small businesses can use right away. Done well, these efforts will help smaller merchants do more than survive—they’ll prosper.For independent retailers to succeed, it is no longer enough to create a loyal customer base. Local store marketers need to put their loyal customers to work, encouraging them to talk about the store to their friends, family members, and others in their social networks. When they do, the result is Word of Mouth (or Buzz) marketing, a powerful tool that creates an army of advocates who become even more loyal and help attract new customers. Besides learning how to leverage the power of word of mouth marketing, readers will learn: -How to understand their customers better. -How to increase customer loyalty to their store. -How to communicate with customers to maintain loyalty. -How to encourage loyal customers to talk to others about their store. -How to create a customer community, both in the store and on line. -How to measure results. The book also includes numerous examples from current businesses, as well as thought-provoking ideas and templates to help readers generate their own successful buzz marketing plans. Most resources available today on buzz marketing focus on techniques for large companies and online retailers. This book offers something priceless for the little guy by showing ways to increase loyalty and gain new |
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Building Your Online Business On Today’s Internet $1.99 Everything you wanted to know about… Building Your Online Business On Today’s Internet!Master The New Rules Of Online Marketing Success!Dear Friend,Are you looking for an opportunity to get in on the ground floor of a billion dollar operation? Of course you are, we all are. And you have probably been approached with this same line over and over again. This time, however, is unique. Because this time I have the formula for a tried and true opportunity that really works. If you follow this formula, you can count on making money. I guarantee it! And the best part about this opportunity is that it is so darn easy!Sure you have heard about e-books and web marketing and viral opportunities and probably wondered “what the heck are they talking about?” That is how most of us react when we hear of these things. But once you learn about these ideas, you will see how easy it is to make money on the internet. If you think that you have to have to put out a lot of money for a product to sell on the internet, think again. There are ways to get your business started that won’t cost you a dime! That’s right – you can actually begin the business opportunity that I am talking about without investing any money at all! Nor do you have to hustle other people for money, either! What do you think of that? Sound too good to be true? It’s Not!If you are like me, you’re a little leery about things that sound a bit too good to be true. They usually fill you up with a bunch of false promises and an empty wallet. But this opportunity is tried and true. You can dominate the market on the internet and make money selling a product that it will not cost you any money to produce. And I guarantee that it works. If you want to sell the product I suggest or any other product on the internet, you need to know basic marketing principals. Not only will |
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Capitalizing on Marketing Trends, 2010 Ed: Leading CMOs on Analyzing Recent Trends, Catering to Customer Needs, and Adjusting Your Business to the Economic Climate (Inside the Minds) $70 Capitalizing on Marketing Trends provides an authoritative, insider’s perspective on keeping an eye on new marketing changes and technologies to make the most of the corporate budget in these trying times. Featuring CMOs representing some of the top companies in the nation, this book provides best practices for recognizing, investigating, and evaluating the trends of today and tomorrow. Driven by the desire to connect with customers and cater to their needs, these authors offer tips for customizing the trend implementation process, tightening relationships with vendors, and approaching new leads. This book provides valuable insight for those looking to adjust their business to the economic climate by studying global marketing trends, balancing risk in new ventures, and incorporating sustainability by becoming more energy efficient. These experts also underline the importance of making it a team effort by grooming employees for competition, keeping senior management involved, and communicating with the whole company. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading marketing minds of today, as theseinsiders offer up their thoughts around the keys to leveraging the latest trends to benefit your bottom line.Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world’s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed andthe most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.Chapters Include:1. Aseem Chandra, Vice President, Product Marketing, Omniture |
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Carbon Strategies: How Leading Companies Are Reducing Their Climate Change Footprint $37.5 “Climate change’s impacts cut across all functional areas of a business. The systematic approach proposed in this report will be very helpful to business managers concerned with integration of business activities in operations, marketing, finance, and human resources to support a consistent, pro-active strategic response to climate change.”—Karen Flanders, Director, Corporate Responsibility, The Coca-Cola Company “Carbon Strategies captures the risks, and opportunities, for companies in an increasingly carbon-constrained marketplace. This book will be invaluable to any executive seeking insight into strategies for success in this changing business climate.”—William L. Thomas, Americas Environment Head, Clifford Chance US LLP “For any manager who has been charged by the CEO to develop a climate change strategy, this book is for you. It offers plainspoken wisdom garnered from over 30 companies on how best to address climate change as a business issue. It takes much of the guesswork and expense out of testing unproven ideas, and puts you on the right path towards addressing this critical issue in a way that benefits the bottom line and the environment.”—Fred Krupp, President, Environmental Defense “In order to preserve the stability and growth of the world’s economy and all of the opportunities it affords, we must protect the global environment. Climate change represents one of the most significant issues of risk and reward facing CEOs and investors today. Hoffman offers a very helpful framework for the analysis.”—Michael Klein, Chairman and Co-Chief Executive Officer, Citi Markets & Banking Vice Chairman, Citibank International PLC “Future generations will look back with either admiration or despair, judging how well we, in these early years of the twenty-first century, addressed critical climate-change issues. Over the |
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Catering Management $75 The updated, comprehensive guide to successful catering business managementIn addition to creating and executing a great menu, successful catering also takes know-how for marketing your business, keeping costs in line, and ensuring the entire operation runs smoothly.Catering Management, Third Edition offers professionals and aspiring caterers detailed advice on all the crucial business aspects of the subject for on- and off-premise catering. Updated to meet the needs of this fast-growing industry, the Third Edition features new material on non-hotel catering operations—such as small business management and running your own catering operation. It presents fresh information on menu design and pricing, complete with illustrative menu examples and tips for using software tools to create enticing menus.A must-have, single resource for anyone interested in catering, Catering Management, Third Edition also gives guidance on how to:Use software to improve food management, scheduling, and invoicingHire and train both service and food production staffInstitute food and beverage operational controls that guarantee high standards of quality, service, and presentation |
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Catering Management $75 The updated, comprehensive guide to successful catering business managementIn addition to creating and executing a great menu, successful catering also takes know-how for marketing your business, keeping costs in line, and ensuring the entire operation runs smoothly.Catering Management, Third Edition offers professionals and aspiring caterers detailed advice on all the crucial business aspects of the subject for on- and off-premise catering. Updated to meet the needs of this fast-growing industry, the Third Edition features new material on non-hotel catering operations—such as small business management and running your own catering operation. It presents fresh information on menu design and pricing, complete with illustrative menu examples and tips for using software tools to create enticing menus.A must-have, single resource for anyone interested in catering, Catering Management, Third Edition also gives guidance on how to:Use software to improve food management, scheduling, and invoicingHire and train both service and food production staffInstitute food and beverage operational controls that guarantee high standards of quality, service, and presentation |
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Change the Way You See Everything Through Asset-Based Thinking for Teens $14.95 From corporate coach Kathryn Cramer and marketing genius Hank Wasiak comes the first asset-based thinking (ABT) book for young adults that will change the way they see everything! This brilliant and simple book on the philosophy of ABT instills success-oriented habits in even the most stubborn teens. By focusing on the positive situations in life instead of the negative, teens will be able to not only set goals, but achieve them, too. Combining fun photography taken by kids with easy-to-grasp principles in an interactive format so that teens will begin to see relationships and responsibility in an entirely new way.The first book on ABT was a groundbreaking concept that met with professional and business applause. The second title on ABT adapted the business concepts for one’s own life. Now teens can take the same ABT philosophy and incorporate the concepts into their own lives. Not only is ABT perfect for the classroom, with additional activities and on-line sites created for student use with teacher guidance, but there is also an ABT Teen website where teens can use ABT tools to upload information and share their ideas with peers in a safe, encouraging environment. |
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Changing the Channel: 12 Easy Ways to Make Millions for Your Business $14.95 Praise for Changing The Channel”Changing the Channel is a valuable ally for any business owner willing to go beyond the ‘same old’ marketing in their industry. Tribby and Masterson draw on their own experience at Agora, one of the direct marketing giants of our age, to show you not only what to do, but how to do it. Get yourself a copy of Changing the Channel, a quiet corner, and a couple of highlighters—you’ll discover dozens of simple actions you can take to grow your business beyond what you thought possible.”—Howie Jacobson, PhD, author of AdWords For Dummies”I just finished reading Changing the Channel, and all I can say is WOW! This is the only book I’ve ever come across with an easy-to-understand, yet comprehensive approach to leverage both offline and online channels (a combination that is often confusing, even to the most celebrated marketing gurus). This book is a must-read for anyone and everyone who has anything to do with marketing that must deliver real results to the bottom line.”—Rich Schefren, CEO, Strategic Profits”What Michael and MaryEllen have done here is to crystallize decades of classic marketing and online wisdom and experience into a practical, easy-to-repeat formula that anyone in business—from a small startup to a large corporation—can follow and produce and measure their results. An excellent book that inspires action. Applying the principles in the final chapter alone is enough to revolutionize any online business.”—David Cross, Senior Internet Consultant, Agora Publishing”If you want to put your business on the fast track, Changing the Channel is a must-read. Michael Masterson and MaryEllen Tribby lay down a clear and proven road map to greater success. In Changing the Channel, they outline many ways of reaching prospects, building relationships, and maximizing customer lifetime values. Changing the Channel is a must-read |
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Changing the Channel: 12 Easy Ways to Make Millions for Your Business $14.95 Praise for Changing The Channel”Changing the Channel is a valuable ally for any business owner willing to go beyond the ‘same old’ marketing in their industry. Tribby and Masterson draw on their own experience at Agora, one of the direct marketing giants of our age, to show you not only what to do, but how to do it. Get yourself a copy of Changing the Channel, a quiet corner, and a couple of highlighters—you’ll discover dozens of simple actions you can take to grow your business beyond what you thought possible.”—Howie Jacobson, PhD, author of AdWords For Dummies”I just finished reading Changing the Channel, and all I can say is WOW! This is the only book I’ve ever come across with an easy-to-understand, yet comprehensive approach to leverage both offline and online channels (a combination that is often confusing, even to the most celebrated marketing gurus). This book is a must-read for anyone and everyone who has anything to do with marketing that must deliver real results to the bottom line.”—Rich Schefren, CEO, Strategic Profits”What Michael and MaryEllen have done here is to crystallize decades of classic marketing and online wisdom and experience into a practical, easy-to-repeat formula that anyone in business—from a small startup to a large corporation—can follow and produce and measure their results. An excellent book that inspires action. Applying the principles in the final chapter alone is enough to revolutionize any online business.”—David Cross, Senior Internet Consultant, Agora Publishing”If you want to put your business on the fast track, Changing the Channel is a must-read. Michael Masterson and MaryEllen Tribby lay down a clear and proven road map to greater success. In Changing the Channel, they outline many ways of reaching prospects, building relationships, and maximizing customer lifetime values. Changing the Channel is a must-read for |
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Collection Management Handbook: The Art of Getting Paid $136.95 For most of today’s successful companies, the overriding corporate mission is to generate new customers and dazzle creditors with new technology. But maintaining a healthy bottom line isn’t the sole province of sales and marketing. The fact is, more than any other aspect of a business, the management of receivables–or getting existing customers to pay and avoiding bad debt write-offs–can mean the difference between profits and peril. You don’t have to be gifted to be a great credit collector. Experience isn’t necessarily the answer, either. All you need is a desire to learn from the best…and that’s the level of expertise this exhaustively researched volume puts right at your fingertips. The Collection Management Handbook: The Art of Getting Paid, Third Edition, by consummate bill collector and bestselling author A. Michael Coleman, puts you on the fast track to becoming a debt recovery dynamo. Drawing on actual cases from the collection industry’s top achievers, this expanded edition redefines collection methodology. Focusing on multiple avenues of strategic creditor recourse, it goes beyond yesterday’s dunning notices, showing you how to extract money from the most hard-to-reach nonpaying customers. The Third Edition features an indispensable set of new tools: easy-to-implement strategies on utilizing small-claims courts nationwide; expanded investigative resources; a look at recovery of money judgments; and much more. You’ll get up to speed on potent legal remedies, including how to initiate an impleader action, which trumps the "I can’t pay you because I haven’t been paid" excuse. There’s also an accounts receivable exam/solutions gauge, which arms you with the legal knowledge and strategic insight to go after the worst debtor offenders. In the credit-granting arena, the book offers plenty of simple creditor-shielding methods designed to prevent a bad debt, while |
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Collection Management Handbook: The Art of Getting Paid $1.99 For most of today’s successful companies, the overriding corporate mission is to generate new customers and dazzle creditors with new technology. But maintaining a healthy bottom line isn’t the sole province of sales and marketing. The fact is, more than any other aspect of a business, the management of receivables–or getting existing customers to pay and avoiding bad debt write-offs–can mean the difference between profits and peril. You don’t have to be gifted to be a great credit collector. Experience isn’t necessarily the answer, either. All you need is a desire to learn from the best…and that’s the level of expertise this exhaustively researched volume puts right at your fingertips. The Collection Management Handbook: The Art of Getting Paid, Third Edition, by consummate bill collector and bestselling author A. Michael Coleman, puts you on the fast track to becoming a debt recovery dynamo. Drawing on actual cases from the collection industry’s top achievers, this expanded edition redefines collection methodology. Focusing on multiple avenues of strategic creditor recourse, it goes beyond yesterday’s dunning notices, showing you how to extract money from the most hard-to-reach nonpaying customers. The Third Edition features an indispensable set of new tools: easy-to-implement strategies on utilizing small-claims courts nationwide; expanded investigative resources; a look at recovery of money judgments; and much more. You’ll get up to speed on potent legal remedies, including how to initiate an impleader action, which trumps the "I can’t pay you because I haven’t been paid" excuse. There’s also an accounts receivable exam/solutions gauge, which arms you with the legal knowledge and strategic insight to go after the worst debtor offenders. In the credit-granting arena, the book offers plenty of simple creditor-shielding methods designed to prevent a bad debt, while |
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Color Stories: Behind the Scenes of America’s Billion-Dollar Beauty Industry $16.95 For everyone who’s ever slicked on lipstick, flirted with eye shadow, or browsed the bewildering array in any store’s beauty de-partment, Color Stories offers an insider’s view of all the brainstorming, bickering, and bitchery that go into those little sticks of color and pans of powder.Former beauty editor Mary Lisa Gavenas takes us behind the scenes during the nine months that culminate in the launch of a season’s all-important “color stories.” We discover how one shade becomes the “must have,” why makeup artists never use the same products as the rest of us, and exactly how easy — and impossible — it is to start a million-dollar makeup line.Backstage at the runway shows, we’re swept into the catty, chaotic work world of makeup mogul Bobbi Brown and supermodel Gisele Bündchen. At Estee Lauder headquarters, we see the achingly chic Aerin Lauder Zinterhofer spin societal trends into a lipstick lineup. We watch magazines cheat to make makeup work for layouts, find out how Cindy Crawford got to be worth every penny of her $10 million contract, and make the pilgrimage to Dallas as 35,000 of the Mary Kay faithful assemble for the fabled annual Seminar. Along the way, we also learn about marketing, media, and the manipulation of aesthetics, about the codification of physical beauty, and how this industry revolutionized the role of women in business.Through its often funny, sometimes poignant scenes of seduction, courtship, and consummation, Color Stories reveals why women become besotted by beauty products — and why that love affair will never end. |
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Color Stories: Behind the Scenes of America’s Billion-Dollar Beauty Industry $0.99 For everyone who’s ever slicked on lipstick, flirted with eye shadow, or browsed the bewildering array in any store’s beauty de-partment, Color Stories offers an insider’s view of all the brainstorming, bickering, and bitchery that go into those little sticks of color and pans of powder.Former beauty editor Mary Lisa Gavenas takes us behind the scenes during the nine months that culminate in the launch of a season’s all-important “color stories.” We discover how one shade becomes the “must have,” why makeup artists never use the same products as the rest of us, and exactly how easy — and impossible — it is to start a million-dollar makeup line.Backstage at the runway shows, we’re swept into the catty, chaotic work world of makeup mogul Bobbi Brown and supermodel Gisele Bündchen. At Estee Lauder headquarters, we see the achingly chic Aerin Lauder Zinterhofer spin societal trends into a lipstick lineup. We watch magazines cheat to make makeup work for layouts, find out how Cindy Crawford got to be worth every penny of her $10 million contract, and make the pilgrimage to Dallas as 35,000 of the Mary Kay faithful assemble for the fabled annual Seminar. Along the way, we also learn about marketing, media, and the manipulation of aesthetics, about the codification of physical beauty, and how this industry revolutionized the role of women in business.Through its often funny, sometimes poignant scenes of seduction, courtship, and consummation, Color Stories reveals why women become besotted by beauty products — and why that love affair will never end. |
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Companies of Somalia by Industry: Airlines of Somalia, Oil Companies of Somalia, Telecommunications Companies of Somalia, Hormuud Telecom $8.78 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Airlines of Somalia, Oil Companies of Somalia, Telecommunications Companies of Somalia, Hormuud Telecom, Golis Telecom Somalia, Jubba Airways, Somali Telecom Group, Somali Petroleum Company, Netco, Nationlink Telecom, Inter-Somalia, Somafone. Excerpt: Hormuud Telecom Somalia Inc. (HORTEL) is a privately-held telecommunications company established in April 2002 in Somalia. It has its headquarters in Mogadishu. More than 600 Somali investors have shares in Hormuud Telecom. One of the leading telecommunications service providers (TSP) in southern and central Somalia, the company offers a variety of telecommunication services such as fixed line, GSM and data services. Hormuud employs more than 4000 full-time and part-time staff with different specialties such as telecommunication engineering, customer service, sales and marketing, and finance. Hormuud’s headquarters are located in the HORTEL building and the Darusalam building in Bakara Market. It has other offices in Hiliwaa, Madina and Kaaraan, as well as other districts in Mogadishu and every major city in southern and central Somalia. Hormuud’s main rivals are Golis Telecom Somalia, Telcom and NationLink. The ZAAD service is a mobile banking service, allowing customers to use their money for transfers, purchases, payment of bills, and airtime recharge. The service was launched on February 20, 2010. Although the ZAAD service is and remains one of the most interesting and influential innovations in both the telecom and remittance industries, it is primarily intended to facilitate sharing of airtime or credit with friends and family. It can be used for shopping as an alternative to carrying cash around, and for paying telephone bills over the mobile phone. According to the company, this servi… More: |
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Complete Guide to Hospital Marketing $129 A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away to: Build effective marketing plans Measure ROI Tackle service line marketing Get buy–in from the right people Differentiate your brand in the marketplace Grow market share Completely updated to meet the needs of the modern marketer The Complete Guide to Hospital Marketing explores the latest marketing methods, including the use of social media, with added sections focused on: Marketing to physicians Customer relationship management The patient experience Publicity and crisis management This unique guide also comes with a CD–ROM containing ready–to–use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.Take a look at the completely revised and updated Table of Contents:Chapter 1 What Is Healthcare Marketing?Chapter 2 Healthcare Marketing Information and Planning Chapter 3 Marketing Management Chapter 4 Branding the Healthcare Experience Chapter 5 The Communications–Promotion Connection Chapter |
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Concise Handbook of Management: A Practitioner’s Approach $108 Discover the practical tips to make you an effective, customer-oriented manager!Focusing on the pervading belief that everything a manager does must be customer oriented, The Concise Handbook of Management: A Practitioner’s Approach gives you an overview of everything you need to know about managing in one practical, concise book. This plain-talking guide not only explains management theories, but also presents commonsense suggestions on the best ways to effectively manage people and things, no matter what type of business you are in. Taking a practitioner’s approach of discussing management issues with customers ultimately in mind, this practical book motivates, is easily understandable, and is entertaining to boot.The Concise Handbook of Management: A Practitioner’s Approach uses succinct chapters with several real stories and case studies designed to clearly illustrate each concept and suggestion. Written with the busy manager in mind, each chapter is compact, clear, true-to-life, and is always aimed at the bottom line. The book includes a small business marketing and promotion checklist, a helpful bibliography, and a useful glossary of terms.The Concise Handbook of Management: A Practitioner’s Approach explores: the first three steps in becoming a good manager understanding the importance of customers getting the most from employees management competencies and styles organizational structures and cultures managing change managing conflict and stress managing teams and workgroups ethics leadership managing time written business communication mastering the skills of a presentation dealing with people in the workplace a small business marketing checklist project or program planning the marketing basics—product—strategy—marketing—pricing developing |
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Condensed Capitalism: Campbell Soup and the Pursuit of Cheap Production in the Twentieth Century $29.95 Corporations often move factories to areas where production costs, notably labor, taxes, and regulations, are sharply lower than in the original company hometowns. Not every company, however, followed this trend. One of America’s most iconic firms, the Campbell Soup Company, was one such exception: it found ways to achieve low-cost production while staying in its original location, Camden, New Jersey, until 1990.The first in-depth history of the Campbell Soup Company and its workers, Condensed Capitalism is also a broader exploration of strategies that companies have used to keep costs down besides relocating to cheap labor havens: lean production, flexible labor sourcing, and uncompromising antiunionism. Daniel Sidorick’s study of a classic firm that used these methods for over a century has, therefore, special relevance in current debates about capital mobility and the shifting powers of capital and labor.Sidorick focuses on the engine of the Campbell empire: the soup plants in Camden where millions of cans of food products rolled off the production line daily. It was here that management undertook massive efforts to drive down costs so that the marketing and distribution functions of the company could rely on a limitless supply of products to sell at rock-bottom prices. It was also here that thousands of soup makers struggled to gain some control over their working lives and livelihoods, countering company power with their own strong union local. Campbell’s low-cost strategies and the remarkable responses these elicited from its workers tell a story vital to understanding today’s global economy. Condensed Capitalism reveals these strategies and their consequences through a narrative that shows the mark of great economic and social forces on the very human stories of the people who spent their lives filling those familiar red-and-white cans. |
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Confronting Reality: Doing What Matters to Get Things Right $8.07 The “executioners” are back. Larry Bossidy and Ram Charan, the straight shooters who brought us Execution, now offer a cut-to-the-core approach to creating or re-creating an enterprise in our rapidly changing business environment. Restructuring, cutting costs, and developing marketing programs are sensible quick fixes, they say; but to get your company squarely on track, you have to get back to basics. Their bottom-line questions make this book an empowering guide for any CEO, entrepreneur, or midlevel manager. |
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Confronting Reality: Doing What Matters to Get Things Right $15.99 The “executioners” are back. Larry Bossidy and Ram Charan, the straight shooters who brought us Execution, now offer a cut-to-the-core approach to creating or re-creating an enterprise in our rapidly changing business environment. Restructuring, cutting costs, and developing marketing programs are sensible quick fixes, they say; but to get your company squarely on track, you have to get back to basics. Their bottom-line questions make this book an empowering guide for any CEO, entrepreneur, or midlevel manager. |
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Confronting Reality: Doing What Matters to Get Things Right $27.5 The “executioners” are back. Larry Bossidy and Ram Charan, the straight shooters who brought us Execution, now offer a cut-to-the-core approach to creating or re-creating an enterprise in our rapidly changing business environment. Restructuring, cutting costs, and developing marketing programs are sensible quick fixes, they say; but to get your company squarely on track, you have to get back to basics. Their bottom-line questions make this book an empowering guide for any CEO, entrepreneur, or midlevel manager. |
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Confronting Reality: Doing What Matters to Get Things Right $14.95 The “executioners” are back. Larry Bossidy and Ram Charan, the straight shooters who brought us Execution, now offer a cut-to-the-core approach to creating or re-creating an enterprise in our rapidly changing business environment. Restructuring, cutting costs, and developing marketing programs are sensible quick fixes, they say; but to get your company squarely on track, you have to get back to basics. Their bottom-line questions make this book an empowering guide for any CEO, entrepreneur, or midlevel manager. |
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause $34.95 In today’s world, it is no longer just acceptable that a corporation does well by doing good. It is expected. With increasing pressures to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What charities will make strong partners? What initiatives should we develop that will do the most good for the company as well as the cause? Do we just write a check, incorporate social messages in our advertising, encourage our employees to volunteer, or do we also alter our business practices? How do we integrate a new initiative into current strategies? How do we implement a successful program? How do we generate internal support and passion? How do we measure success? A bible for today’s corporate citizens, Corporate Social Responsibility provides thoughtful answers to these vital questions and many more.Philip Kotler, one of the world’s foremost voices on business and marketing, and Nancy Lee, President of Social Marketing Services, Inc., provide best practices and cutting-edge ideas on the best ways and means for corporations to maximize corporate contributions to social issues and to know what good they did. Business leaders will learn how to align their business goals with cultural and social ones; choose social issues and charities to support; gain employee support; implement successful initiatives; and evaluate their efforts. Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world’s most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders from such successful and benevolent socially responsible companies as Ben & Jerry’s, IBM, Washington Mutual, Johnson & Johnson, Microsoft, The Body Shop, Hewlett-Packard, and American Express. For those seeking funding from corporations such as these, a final |
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause $34.95 In today’s world, it is no longer just acceptable that a corporation does well by doing good. It is expected. With increasing pressures to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What charities will make strong partners? What initiatives should we develop that will do the most good for the company as well as the cause? Do we just write a check, incorporate social messages in our advertising, encourage our employees to volunteer, or do we also alter our business practices? How do we integrate a new initiative into current strategies? How do we implement a successful program? How do we generate internal support and passion? How do we measure success? A bible for today’s corporate citizens, Corporate Social Responsibility provides thoughtful answers to these vital questions and many more.Philip Kotler, one of the world’s foremost voices on business and marketing, and Nancy Lee, President of Social Marketing Services, Inc., provide best practices and cutting-edge ideas on the best ways and means for corporations to maximize corporate contributions to social issues and to know what good they did. Business leaders will learn how to align their business goals with cultural and social ones; choose social issues and charities to support; gain employee support; implement successful initiatives; and evaluate their efforts. Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world’s most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders from such successful and benevolent socially responsible companies as Ben & Jerry’s, IBM, Washington Mutual, Johnson & Johnson, Microsoft, The Body Shop, Hewlett-Packard, and American Express. For those seeking funding from corporations such as these, a final |
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause $34.95 In today’s world, it is no longer just acceptable that a corporation does well by doing good. It is expected. With increasing pressures to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What charities will make strong partners? What initiatives should we develop that will do the most good for the company as well as the cause? Do we just write a check, incorporate social messages in our advertising, encourage our employees to volunteer, or do we also alter our business practices? How do we integrate a new initiative into current strategies? How do we implement a successful program? How do we generate internal support and passion? How do we measure success? A bible for today’s corporate citizens, Corporate Social Responsibility provides thoughtful answers to these vital questions and many more.Philip Kotler, one of the world’s foremost voices on business and marketing, and Nancy Lee, President of Social Marketing Services, Inc., provide best practices and cutting-edge ideas on the best ways and means for corporations to maximize corporate contributions to social issues and to know what good they did. Business leaders will learn how to align their business goals with cultural and social ones; choose social issues and charities to support; gain employee support; implement successful initiatives; and evaluate their efforts. Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world’s most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders from such successful and benevolent socially responsible companies as Ben & Jerry’s, IBM, Washington Mutual, Johnson & Johnson, Microsoft, The Body Shop, Hewlett-Packard, and American Express. For those seeking funding from corporations such as these, a final |
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Craft Inc. Business Planner: The Ultimate Organizer for Turning Your Crafts into Cash $9.99 This action-oriented take-along planner is packed with advice and worksheets that guide creative entrepreneurs in their hot pursuit of profit. From big picture goals (writing a mission statement, developing marketing campaigns, launching a new line) to immediate to-dos (getting a business license, pricing products, packing for trade shows), this essential guide brims with how-to tips from industry experts. Roomy pockets catch important business cards, while tear-off notepad pages offer space to jot thoughts on the go. The lay-flat portfolio packaging makes this planner both easy to tote and durable enough to withstand all that the bumpy road to success may bring. |
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Craft Inc. Business Planner: The Ultimate Organizer for Turning Your Crafts into Cash $16.95 This action-oriented take-along planner is packed with advice and worksheets that guide creative entrepreneurs in their hot pursuit of profit. From big picture goals (writing a mission statement, developing marketing campaigns, launching a new line) to immediate to-dos (getting a business license, pricing products, packing for trade shows), this essential guide brims with how-to tips from industry experts. Roomy pockets catch important business cards, while tear-off notepad pages offer space to jot thoughts on the go. The lay-flat portfolio packaging makes this planner both easy to tote and durable enough to withstand all that the bumpy road to success may bring. |
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Creating Demand: Generate Cool, Custom Marketing Ideas $19 Everyone knows the importance of good marketing, but few companies consistently create successful campaigns. Spending marketing dollars wisely, especially now when the economy is in a downturn, is more important than ever.Based on over forty years of combined marketing experience, consultants Sally Beamer and Gerardo Tabío will teach you a solid marketing strategy to develop innovative ideas targeted to the interests and wants of your customers. Using a methodology that they have honed with both large corporations—like Coca Cola, Volkswagen, and Wendy’s—and small, locally owned businesses, such as car dealerships, jewelry stores, and radio stations, the authors guide you step by step to create a marketing plan that will produce positive, measurable results. From their wealth of experience, Beamer and Tabío use many entertaining and enlightening anecdotes so that you can immediately understand and implement their advice. Their simple formula allows you to quickly generate a lengthy list of diverse, novel, and relevant ideas, while holding to a high standard. Then you will learn how to troubleshoot and refine this list to find the best ideas to reach your target customers and add to the bottom line. Using the ingenious approach taught in this book, companies both large and small will be able to develop customized, novel ideas that meet specific marketing objectives and vastly improve the likelihood of a campaign’s success.WHAT PEOPLE ARE SAYING: “This book is filled with brilliant insights and specific ‘how to’ directives for a company of any size to facilitate brainstorming and create successful marketingstrategies! Marketing executives can take control of their brand’s destiny with a plan of action that removes the mystery (and intimidation) out of the creative process. How refreshing!”—Paula Giambalvo Rosario, Vice President of Consumer Marketing, Cotton |
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Cross-Cultural Buyer Behavior $253.76 The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including current and/or former Presidents of the American Academy of Advertising, the European Academy of Advertising, and the Korea Advertising Society, this volume focuses on cutting edge issues that affect buyer behavior in an international context. The first of the four sections of the book focuses on a controversial topic: the impact of direct to consumer prescription drug advertising on consumers. Next is a group of papers that looks at the role of emotions in advertising and retailing contexts and their impact on buyers. The third section of the book examines cultural factors as they pertain to buyer behavior in multiple contexts, including explaining apparently paradoxical buyer behavior among Koreans and examining drivers of satisfaction with industrial goods across markets. The final set of chapters examines a truly hot topic in international buyer behavior research: interactive marketing in international contexts. Papers in these chapters examine current issues such as developing loyalty to on-line communities, reactions to mobile gaming and banner advertisements, and cross-national differences in website structure. |
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Cruising: A Guide to the Cruise Line Industry $146.95 Learning about cruising has never been this fun and informative! Cruising gives students a true insider’s look at how cruise sales, marketing, and operations unfold, all told in magazine-like prose, making it fun to read and easy to understand. The author employs myriad educational techniques to help students comprehend, retain, and apply what they read. This includes highlighted areas, bullet points, graphs, tables, photos, questions for discussion, and application activities, all of which clarify, magnify, and reinforce the material. There’s no doubt that this is the authoritative text on cruising as dozens of leading industry professionals, including several cruise lines’ presidents, have reviewed the content to ensure it reflects real-world insights into the business. |
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Cruising: A Guide to the Cruise Line Industry $22.16 Learning about cruising has never been this fun and informative! Cruising gives students a true insider’s look at how cruise sales, marketing, and operations unfold, all told in magazine-like prose, making it fun to read and easy to understand. The author employs myriad educational techniques to help students comprehend, retain, and apply what they read. This includes highlighted areas, bullet points, graphs, tables, photos, questions for discussion, and application activities, all of which clarify, magnify, and reinforce the material. There’s no doubt that this is the authoritative text on cruising as dozens of leading industry professionals, including several cruise lines’ presidents, have reviewed the content to ensure it reflects real-world insights into the business. |
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Currency: Striking Networking Gold in a Relationship Economy $1.99 More Clients. Bigger Paydays. Sweeter Success. The Ultimate Guide to Lifelong Business Relationships We live in a relationship economy. WHO you know is every bit as important as WHAT you know. In Currency, Carrie Perrien Smith shares the secret to garnering the respect you deserve. It’s nice to have friends, but it’s priceless to have fans who rave about you to others. These are the people who can connect you to mentors, clients, and next steps in your career. In Currency, you’ll learn to: – Build a solid business referral network through shameless self-promotion. – Use word power to position yourself as someone who is influential, engaging, and in high demand. – Deliver an unforgettable customer experience that will boost your bottom line. – Build a lasting brand that leaves a legacy. This isn’t just another book on networking — it’s a gold mine. Use the ideas in this book, and you’ll benefit by spending less money on marketing and less time learning the needs and interests of new customers. That equates to more profit, more energy to invest in your company, and more quality time in your personal and professional life to spend doing things that really matter |
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Customer Relationship Intelligence $23.19 Customer Relationship Intelligence brings a fresh, new perspective to sales and marketing: new relationship metrics and a breakthrough, actionable framework for real-time management, tied to profit. It is about teamwork and collaboration. It is about executing strategy. It is about retention, profit, and competitive advantage. Now companies can realize the gold in customer relationships and overcome risk and uncertainty in sales and marketing to:• Unlock the sustainable competitive advantage in customer relationships.• Align the organization in a cohesive framework to earn high-profit revenue. • Operationalize strategy to manage its execution in real time. Author and marketing innovator Linda Sharp’s critical insight shows how to take sales and marketing to a new operational level and breakthrough performance in a truly customer-focused organization. Reviews “Applying metrics to marketing was what initially attracted me. As a finance executive, I was eager to find a comprehensive approach that could help us bring discipline and control to sales and marketing. The CRI Framework has put us on a path to both high-profit revenue and improved processes.” *Kent Wegener, Vice President of Finance, Otis Spunkmeyer, Inc. “With the Relationship Value metric, Linda Sharp has found a quantitative way for sales to give feedback to executives without being second-guessed. Her CRI Framework reflects a great respect for and understanding of sales. She has truly made the sales job easier day-to-day.”*Alfred Dipman, Vice President North American Operations,Linkquest LTD“Using the CRI approach, we gained the ability to identify and pursue high-probability prospects and our success ratio has increased dramatically. This system has had a substantial and positive impact on our bottom line. I look forward to refining our |
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Cynthiana, Kentucky (Images of America Series) $21.99 Since Cynthiana’s founding along the South Fork of the Licking River in the late 1700s, its residents have exemplified the pioneering spirit befitting the “Maiden City” of Harrison County. This county seat claims an exciting spot in Central Kentucky history and a colorful time line dotted by events, including two Civil War battles, the city’s early growth as an agricultural and marketing center, and later, its role as the industrial heart of the county. From schools and sports to large and small businesses, from houses of faith to family farms, Images of America: Cynthiana turns the page on time to capture history through the photographic memories of residents who cherished community. |
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Data Mining: Building Competitive Advantage $1.03 8627A-4″Finally, here's a book that explains in plain English what data mining is and how it's used to improve a company's bottom line . . . Groth takes a very complex and vast field and makes it comprehensible.” Miguel A. Castro, Ph.D., President, Dovetail SolutionsData mining business solutions-practical, up-to-date, and hands-on!With data mining, you can achieve competitive advantage from the data you've already paid to compile. Data Mining: Building Competitive Advantage shows you how. You won't just learn the theory and concepts of data mining; you'll discover how to apply them-hands-on, through real applications!Coverage includes: Case studies in banking, finance, retail, healthcare, direct marketing, and telecommunications The data mining process, start to finish Today's newest, most successful approaches and algorithms Data mining pitfalls-and how to avoid them A close look at industry-leading tools from Angoss™ and RightPoint™ Whether you're a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining-and deliver all the competitive advantage it promises.About the WebsiteThe accompanying website includes full trial editions of two of the world's leading desktop data mining tools, Angoss KnowledgeSEEKER® and RightPoint DataCruncher. |
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Dean Foods Brands: Dean Foods $10.18 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: Dean Foods (NYSE: DF) is an American food and beverage company with two operating divisions: Fresh Dairy Direct and WhiteWave-Morningstar. The company maintains plants and distributors in the United States and the United Kingdom. In 1925, founder Samuel E. Dean purchased the Pecatonica Marketing Company, an evaporated milk processing facility located in northwestern Illinois. In 1927 Dean renamed it Dean Evaporated Milk Company. That same year Dean purchased some local Illinois dairy plants. Dean Foods products are sold throughout the USA. Dean Foods products include: fluid milk, frozen vegetables, and processed pickles. Dean’s product line includes ice cream, frozen desserts, canned vegetables, relishes, salad dressings, dips, and non-dairy creamers. On December 21, 2001 Dean Foods was acquired by the Dallas based company Suiza Foods Corporation. Suiza began in 1995 when Gregg L. Engles, owner of commercial ice company Reddy Ice merged Reddy with Suiza Dairy which Engles had acquired in 1993. After the merger of Reddy and the dairy acquisitions, the company became Suiza Foods Corporation, based in Dallas, Texas. After the acquisition, Suiza changed its ticker symbol on the New York Stock Exchange from SZA to DF and moved all of its operations to Dallas, Texas. On March 29, 2006, Dean Foods was added to the Standard and Poors 500 Index. The original headquarters for Dean Foods was located in Illinois but were moved to Dallas, Texas, after the merger with Suiza Foods. The company plans to move to Cityplace Center in the Cityplace district in the first quarter of 2010. On August 9, 2006, The New York Times published an article regarding visitors to the web site YTMND.com and their humorous reviews on a gallon of “Tuscan Whole Milk” (a Deans Fo… More: |
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Debian Based Devices $9.25 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: The Asus Eee PC is a subnotebook/netbook computer line by Asus and a part of the Asus Eee product family. At the time of its introduction in late 2007, it was noted for its combination of a light weight, Linux operating system, solid-state drive and relatively low cost. Newer models have added the option of Windows XP operating system and traditional hard disk drives. The first Eee PC was a milestone in the personal computer businesss, launching the netbook category of small, low cost laptops. According to Asus, the name Eee derives from “the three Es,” an abbreviation of its advertising slogan for the device: “Easy to learn, Easy to work, Easy to play”. Black 700 series unit side view showing the SD card reader, two USB ports, the VGA output and the Kensington Security Slot.Asus announced two Eee PC models at COMPUTEX Taipei 2007; the Eee PC 701 and the Eee PC 1001. The 701 base model Eee PC 4G was released on October 16, 2007 in Taiwan. Three additional models followed. The originally-announced second model (1001) was also expected, but later Asus renounced any plans to release it to the market. Asus sold over 300,000 units in 2007, and planned to sell several million in 2008. Intel has described the Eee PC as in line with its World Ahead marketing drivewhich aims to provide anyone around the world a chance to own a PC. Both the price and the size of the device are small in comparison with similar Ultra-Mobile PCs. The Eee series is one response to the XO-1 notebook from the One Laptop per Child initiative. At the Intel Developer Forum 2007, Asus demonstrated the Classmate PC and the Eee PC, and listed specifications for four models of the Eee PC. Asus at the time claimed that models may start at US$199, and range up in price and features… More: |
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Designing Software Product Lines with UML: For Use Cases to Pattern-BasedSoftware Architectures $64.99 “Designing Software Product Lines with UML is well-written, informative, and addresses a very important topic. It is a valuable contribution to the literature in this area, and offers practical guidance for software architects and engineers.”—Alan BrownDistinguished Engineer, Rational Software, IBM Software Group”Gomaa's process and UML extensions allow development teams to focus on feature-oriented development and provide a basis for improving the level of reuse across multiple software development efforts. This book will be valuable to any software development professional who needs to manage across projects and wants to focus on creating software that is consistent, reusable, and modular in nature.”—Jeffrey S Hammond Group Marketing Manager, Rational Software, IBM Software Group”This book brings together a good range of concepts for understanding software product lines and provides an organized method for developing product lines using object-oriented techniques with the UML. Once again, Hassan has done an excellent job in balancing the needs of both experienced and novice software engineers.”—Robert G. Pettit IV, Ph.D.Adjunct Professor of Software Engineering, George Mason University”This breakthrough book provides a comprehensive step-by-step approach on how to develop software product lines, which is of great strategic benefit to industry. The development of software product lines enables significant reuse of software architectures. Practitioners will benefit from the well-defined PLUS process and rich case studies.”—Hurley V. Blankenship IIProgram Manager, Justice and Public Safety, Science Applications International Corporation”The Product Line UML based Software engineering (PLUS) is leading edge. With the author's wide experience and deep knowledge, PLUS is well harmonized with architectural and design pattern technologies.”—Michael |
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Dictionary of Wholesome Foods: A Passionate A-to-Z Guide to the Earth’s Healthy Offerings, with More than 140 Delicious, Nutritious Recipes $0.99 The Dictionary of Wholesome Foods is a timely addition to the food reference shelf, one that’s desperately needed as mass-marketing of health food continues to grow. It provides practical guidance on how to make sense of the burgeoning selection of healthful foods, herbs and supplements, and provides a concise understanding of the sources, characteristics, benefits, and uses of health foods. It is also a pure joy to read and peruse, with its lovely line drawings and quirky, often playful, descriptions and turns of phrase. The Dictionary of Wholesome Foods is a personable, compulsively readable guide that includes historical information and fascinating anecdotes about the many foods it describes, plus an array of delicious recipes that feature them, such as Adzuki Rice, Almond Crescents, Pumpernickel Bread, Spinach with Pignoli and Raisins, and Homemade Yogurt. This is the perfect shopping companion or armchair read; sure to delight information seekers and food writing enthusiasts alike. |
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Differentiate or Die: Survival in Our Era of Killer Competition $0.48 Consumers today have an endless number of choices among products that are virtually identical. Short of slashing your prices and wrecking your margins, differentiating is the only way to gain market share and win. Since its original publication, Differentiate or Die has become the bible for marketers who must find a way to separate their products and brands from the competition. Meanwhile, competition among similar products and services has only intensified—making differentiation even more important.In this fully updated edition of Differentiate or Die, Jack Trout and Steve Rivkin bring the book in line with all the newest ideas and recent changes in marketing. Trout doesn’t pull any punches, taking marketers to task for going the easy route too often—using high-tech razzle-dazzle or advertising sleight of hand to woo customers. The only way to truly differentiate yourself is by marketing the product’s uniquely valuable qualities. Full of practical case studies that show great differentiation in action, including new case studies from Russia and China, Differentiate or Die, Second Edition, shows you how to tap into core differentiating ideas like heritage, market leadership, and being first to emotionally connect customers to your products. In addition, this revision includes new research on brand commoditization, new insight on using buzz to your advantage, a new chapter on differentiating absolutely anything, and a detailed look at the perils of line extension in today’s marketplace. These are only a few of the valuable, proven differentiation strategies included in the book, giving you unparalleled insight into one of marketing’s most intractable problems. From the classic “unique selling proposition” approach to the ins and outs of product positioning, this book contains all the best, most effective strategies for differentiating your product from the competition in tight quarters. Jack Trout is President of Trout & Partners Ltd. |
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Differentiate or Die: Survival in Our Era of Killer Competition $24.95 Consumers today have an endless number of choices among products that are virtually identical. Short of slashing your prices and wrecking your margins, differentiating is the only way to gain market share and win. Since its original publication, Differentiate or Die has become the bible for marketers who must find a way to separate their products and brands from the competition. Meanwhile, competition among similar products and services has only intensified—making differentiation even more important.In this fully updated edition of Differentiate or Die, Jack Trout and Steve Rivkin bring the book in line with all the newest ideas and recent changes in marketing. Trout doesn’t pull any punches, taking marketers to task for going the easy route too often—using high-tech razzle-dazzle or advertising sleight of hand to woo customers. The only way to truly differentiate yourself is by marketing the product’s uniquely valuable qualities. Full of practical case studies that show great differentiation in action, including new case studies from Russia and China, Differentiate or Die, Second Edition, shows you how to tap into core differentiating ideas like heritage, market leadership, and being first to emotionally connect customers to your products. In addition, this revision includes new research on brand commoditization, new insight on using buzz to your advantage, a new chapter on differentiating absolutely anything, and a detailed look at the perils of line extension in today’s marketplace. These are only a few of the valuable, proven differentiation strategies included in the book, giving you unparalleled insight into one of marketing’s most intractable problems. From the classic “unique selling proposition” approach to the ins and outs of product positioning, this book contains all the best, most effective strategies for differentiating your product from the competition in tight quarters. Jack Trout is President of Trout & Partners Ltd. |
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Differentiate or Die: Survival in Our Era of Killer Competition $16.95 Consumers today have an endless number of choices among products that are virtually identical. Short of slashing your prices and wrecking your margins, differentiating is the only way to gain market share and win. Since its original publication, Differentiate or Die has become the bible for marketers who must find a way to separate their products and brands from the competition. Meanwhile, competition among similar products and services has only intensified—making differentiation even more important.In this fully updated edition of Differentiate or Die, Jack Trout and Steve Rivkin bring the book in line with all the newest ideas and recent changes in marketing. Trout doesn’t pull any punches, taking marketers to task for going the easy route too often—using high-tech razzle-dazzle or advertising sleight of hand to woo customers. The only way to truly differentiate yourself is by marketing the product’s uniquely valuable qualities. Full of practical case studies that show great differentiation in action, including new case studies from Russia and China, Differentiate or Die, Second Edition, shows you how to tap into core differentiating ideas like heritage, market leadership, and being first to emotionally connect customers to your products. In addition, this revision includes new research on brand commoditization, new insight on using buzz to your advantage, a new chapter on differentiating absolutely anything, and a detailed look at the perils of line extension in today’s marketplace. These are only a few of the valuable, proven differentiation strategies included in the book, giving you unparalleled insight into one of marketing’s most intractable problems. From the classic “unique selling proposition” approach to the ins and outs of product positioning, this book contains all the best, most effective strategies for differentiating your product from the competition in tight quarters. Jack Trout is President of Trout & Partners Ltd. |
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Differentiate or Die: Survival in Our Era of Killer Competition $24.95 Consumers today have an endless number of choices among products that are virtually identical. Short of slashing your prices and wrecking your margins, differentiating is the only way to gain market share and win. Since its original publication, Differentiate or Die has become the bible for marketers who must find a way to separate their products and brands from the competition. Meanwhile, competition among similar products and services has only intensified—making differentiation even more important.In this fully updated edition of Differentiate or Die, Jack Trout and Steve Rivkin bring the book in line with all the newest ideas and recent changes in marketing. Trout doesn’t pull any punches, taking marketers to task for going the easy route too often—using high-tech razzle-dazzle or advertising sleight of hand to woo customers. The only way to truly differentiate yourself is by marketing the product’s uniquely valuable qualities. Full of practical case studies that show great differentiation in action, including new case studies from Russia and China, Differentiate or Die, Second Edition, shows you how to tap into core differentiating ideas like heritage, market leadership, and being first to emotionally connect customers to your products. In addition, this revision includes new research on brand commoditization, new insight on using buzz to your advantage, a new chapter on differentiating absolutely anything, and a detailed look at the perils of line extension in today’s marketplace. These are only a few of the valuable, proven differentiation strategies included in the book, giving you unparalleled insight into one of marketing’s most intractable problems. From the classic “unique selling proposition” approach to the ins and outs of product positioning, this book contains all the best, most effective strategies for differentiating your product from the competition in tight quarters. Jack Trout is President of Trout & Partners Ltd. |
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Differentiate or Die: Survival in Our Era of Killer Competition $0.99 Consumers today have an endless number of choices among products that are virtually identical. Short of slashing your prices and wrecking your margins, differentiating is the only way to gain market share and win. Since its original publication, Differentiate or Die has become the bible for marketers who must find a way to separate their products and brands from the competition. Meanwhile, competition among similar products and services has only intensified—making differentiation even more important.In this fully updated edition of Differentiate or Die, Jack Trout and Steve Rivkin bring the book in line with all the newest ideas and recent changes in marketing. Trout doesn’t pull any punches, taking marketers to task for going the easy route too often—using high-tech razzle-dazzle or advertising sleight of hand to woo customers. The only way to truly differentiate yourself is by marketing the product’s uniquely valuable qualities. Full of practical case studies that show great differentiation in action, including new case studies from Russia and China, Differentiate or Die, Second Edition, shows you how to tap into core differentiating ideas like heritage, market leadership, and being first to emotionally connect customers to your products. In addition, this revision includes new research on brand commoditization, new insight on using buzz to your advantage, a new chapter on differentiating absolutely anything, and a detailed look at the perils of line extension in today’s marketplace. These are only a few of the valuable, proven differentiation strategies included in the book, giving you unparalleled insight into one of marketing’s most intractable problems. From the classic “unique selling proposition” approach to the ins and outs of product positioning, this book contains all the best, most effective strategies for differentiating your product from the competition in tight quarters. Jack Trout is President of Trout & Partners Ltd. |
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Directing Web Traffic: How to Get Users to Your Site and Keep Them There $1.99 This is a book on website promotion by designers for designers. It shows how to use design effectively for the internet- how design can create interest and awareness around a website, help attract and keep visitors and ensure that they see what the designer wants them to. Tried and tested off and on-line promotional strategies are covered, as is search engine maximization, navigation, advertisements (banners, pop-ups and more), on-line surveys and guerilla marketing. Profiles of a range of sites and campaigns show how good web marketing works-and what should be avoided. |
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Dirty Little Secrets $18.99 What is stopping you from closing all of the sales you deserve to close?Hint: it’s not you, not your solution, and not the buyer.It’s the sales model itself.Now, in this revolutionary book written by the visionary and NYTimes Business Bestseller Selling with Integrity, go behind-the-scenes with the buyer and learn all of the details that go on off-line prior to a purchase. And learn the 12 ‘dirty little secrets’ that are part of the sales model that actually prevents buyers from buying.Dirty Little Secrets: why buyers can’t buy and sellers can’t sell and what to do about it breaks down the entire buying decision process, and offers a complete understanding of how buyers buy – the steps they go through, the systems issues they must manage internally, the types of decisions they must make. And learn how the sales model manages merely the last action that buyers take before they adopt a solution. Moving beyond her 7 other highly acclaimed books on her revolutionary Buying Facilitation® model, her new book goes to the heart of the buying decision, with great examples and a complex case study to teach the model.Selling with Integrity reviews:”Finally, a sales paradigm which supports our spiritual values and lays the foundation for the shifts occurring in business today.” Ken Blanchard, coauthor of The One Minute Manager”Morgen’s Buying Facilitation® is light years ahead of the rest of the field.” Philip Kotler, author of Marketing ManagementDirty Little Secrets reviews:“Because of this book, we’ll never be able to go back to the old way of selling. It teaches us how buyingdecisions are made – missing from the industry until now. This book is too big to push under the rug: It’s crystal clear and easy to understand, and necessary for any serious sales professional.”Jeff Blackwell, Founder SalesPractice.com“This book is a dead-on |
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Dot-Com Decision $1.99 THE BOTTOM LINE ON WORKING IN DOT-COMS AND OTHERNEW ECONOMY COMPANIESAmid the smoking rubble of the recent dot-com shakeout remain the survivors,companies that stand as testaments both to the importance of good old-fashioned business savvy and the role Internet companies will continue to play in the economy. As new technology companies and traditional companies alike become more alluring and competitive,talented employees today face a tough choice: the Dot-Com Decision. Can you afford to make the leap into dot-com culture or can you afford not to? This indispensable book provides you with the latest information,tools,and strategies you need in order to decide if today’s surviving dot-coms are right for you,and,equally important,if you’re right for them. Here you’ll find: The basics about working in either dot-com start-ups or more established Web companies,traditional media or new media,and how to distinguish among them. What to expect regarding corporate culture,compensation,and career paths. What temperament,skill sets,and risk-taking comfort level will offer the best prospects for a smooth transition to a dot-com company. The best methods for getting on the Net career path of your choice,including job-search marketing strategies,interviewing styles,and résumé writing tips. Helpful quizzes and informative sidebars . . . and much more,including invaluable interviews with entrepreneurs,company founders,CEOs,and officers from leading recruitment companies and Web sites who give you the inside story on how good employees are identified and hired. Whether you’re arecent grad who’s juststarting out or an experienced executive or manager looking ahead,The Dot-Com Decision will equip you to make the intelligent choice. |
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Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide $16.99 Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing – just simple, effective and affordable marketing that sticks. CAREFUL! Duct tape is a serious tool… it sticks where you put it. So are the ideas in this book. If you’re ready to make a commitment and are willing to make something happen, John’s book is a great place to start. –Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John’s blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. –Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing — concise, clear, practical, and packed with great ideas to boost your bottom line. –Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses |
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Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide $16.99 Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing – just simple, effective and affordable marketing that sticks. CAREFUL! Duct tape is a serious tool… it sticks where you put it. So are the ideas in this book. If you’re ready to make a commitment and are willing to make something happen, John’s book is a great place to start. –Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John’s blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. –Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing — concise, clear, practical, and packed with great ideas to boost your bottom line. –Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses |
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Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide $15.99 Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing – just simple, effective and affordable marketing that sticks. CAREFUL! Duct tape is a serious tool… it sticks where you put it. So are the ideas in this book. If you’re ready to make a commitment and are willing to make something happen, John’s book is a great place to start. –Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John’s blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. –Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing — concise, clear, practical, and packed with great ideas to boost your bottom line. –Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses |
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Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide $24.99 Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing – just simple, effective and affordable marketing that sticks. CAREFUL! Duct tape is a serious tool… it sticks where you put it. So are the ideas in this book. If you’re ready to make a commitment and are willing to make something happen, John’s book is a great place to start. –Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John’s blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. –Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing — concise, clear, practical, and packed with great ideas to boost your bottom line. –Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses |
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E Text Editor $50.99 Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. High Quality Content by WIKIPEDIA articles! E Text Editor is a text editor for Microsoft Windows. Its notable features include a personal revision control system; branched, multi-level, graphical undo; and the ability to run TextMate bundles through the use of Cygwin.A prominent element of the promotion and marketing of e is its ability to run many TextMate bundles directly from the MacroMates CVS repository. Because most bundle commands rely on Unix commands not typically available on Windows, e uses the Cygwin toolset. Bundle commands can therefore use Bash, Unix command line tools, or scripting languages like Ruby or Python. As of v1.1.121 beta e bundle commands can be set to use the native Windows environment. This allows bundle commands access to non-Cygwin interpreters. |
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Economy Of Atlanta, Georgia $10.75 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Downtown Atlanta, Virginia Highland, Little Five Points, Fairlie-Poplar, Dupre Excelsior Mill, Nuclear Regulatory Commission Region Iv, Sweet Auburn Curb Market, Dna Studio, Hd Supply, Lakewood Assembly. Excerpt: DNA Studio (standing for Dedicated Net Access) is a Los Angeles -based Web marketing advertising agency founded in 1994 by John Moshay, Chris Gibbin and Josh Mutchnick (brother of Max Mutchnick ). Originally known for work in the entertainment industry (film, television, and music), DNA now has a broader client profile and operates as a full-service marketing firm.DNA Studio has regional offices in St. Louis and Atlanta , and has risen to #34 in Ad Age s Top Interactive Agencies.They have worked to promote several events, including a promotion for Nintendo s Donkey Kong as part of LA Marathon . The winner of DNA’s Star Trek Voyager season-long game won a spot on the show’s final episode.DNA also produces a line of fitness videos, including “Aerobic Striptease” by Carmen Electra and Paula Abdul s “Cardio Cheer”.In September 2006, DNA Studio merged with WHITTMAN-HART of Chicago to form one the largest U.S. independent interactive agencies.Clients Quote References (URLs online) Websites (URLs online) A hyperlinked version of this chapter is at Downtown Atlanta is the first and largest of the three financial districts in the city of Atlanta . Downtown Atlanta is the location of many corporate or regional headquarters, city, county, state and federal government facilities, sporting facilities, and is the central tourist attraction of the city. The largest financial district also contains striking architecture that dates back to the 1800s while maintaining a modern look and feel. Finally, the area is also the location of the hub of MARTA rail lines and where the major |
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Enabling Ebusiness – Integrating Technologies Architectures and Applications $135 Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory.Looking at the entire supply chain – from supplier to customer – the book includes logistics, customer service, B2B operations, marketing and a lot more.Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on-line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses.Here you’ll find the answers to these questions – and more:* How can you “seduce” customers into buying on-line?* How do you get customers to trust you?* What is database marketing?* How do you make payment secure? |
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End of Advertising as We Know It $0.99 “If you ever dreamed of having a power lunch with the one-and-only Z, this book is the next best thing. Z argues that advertising is much more than 30-second TV commercials; for him, it includes branding, packaging, service, and everything else that communicates. Make sure you keep notes as Sergio drops his pearls of wisdom on the truth of advertising and beyond.”-Bernd Schmitt, Author, Experiential MarketingIn this follow-up to the bestseller The End of Marketing as We Know It, Coca-Cola’s renowned and outspoken former chief marketing officer argues that current advertising practices are dead. He contends that advertisers have lost sight of their primary goal: to sell the product. Fortunes are wasted on hip, award-winning commercials that often fail to even communicate the brand. The reality of business demands that advertising answer to the bottom line.Based on his years of experience building and maintaining some of the world’s biggest brands, Zyman shows how truly effective advertising involves not only thirty-second TV spots, but also branding, packaging, celebrity spokespeople, sponsorships, publicity, and customer service. The End of Advertising as We Know It presents battle-tested advice for designing truly effective ad campaigns that drive business.Backed by case studies and hard-won insight, Zyman reinvents advertising as a focused, disciplined, and even scientific process in which every expenditure generates a return. He shows how the most fruitful ad campaigns start with a company-wide strategy from top management that filters down through the organization, influencing all marketing and advertising efforts. He presents a new methodology for analyzing and charting the results of ad campaigns and offers fresh ways to connect with customers. Rethinking traditional advertising methods, he debunks some of the most indestructible myths in the business-like the old saw that any publicity is good publicity. In short, he shows that the rules of |
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Entrepreneurship $11.4 It’s been reported that up to 98% of all businesses in America fail. In fact, in a well-circulated Youtube video, “Shift Happens”, it is reported that China and India have more honor students than we have students. In short, the video explained how the Global Economy is shifting the power away from the U.S. How can this problem be solved when the U.S. government spends less than 70 million dollars a year (less than half of what Nintendo spends annually on marketing) on a failing public education system? How can students, parents, and/or aspiring entrepreneurs obtain the tools necessary to conquer this problem?The answer lies within our school systems’ ability to innovate.Lake Highland Preparatory School is accepting this challenge.In January of 2008, seventeen high school students formed a limited liability company to produce the ultimate entrepreneurial handbook- Entrepreneurship: The Bottom Line. This manual/journal captures the real world challenges of entrepreneuralism in a clear, concise and compelling story, presenting how most of these challenges can be overcome. This is a prime example of what entrepreneurialism is all about. |
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Essentials of Marketing Management $178 This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston’s Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance— marketing management— is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm. |
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Essentials of Marketing Management $178 This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston’s Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance— marketing management— is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm. |
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Exploring Microsoft Office XP Professional, Brief $1.99 The most complete coverage of the Office XP curriculum available, so you can go beyond the basics, and get certified! When learning how to use Office XP just isn’t enough… Exploring Office XP by Grauer and Barber teaches you when and why to perform tasks in XP! Grauer and Barber’s text is a superior Office XP reference tool for you to use in class, on personal projects, or on the job! Hands-on exercises in each chapter! Step-by-step, in chapter reviews of the topics covered! New integrated exercises! Practice using multiple applications together! In-text boxes! Get tips on pitfalls and shortcuts to make using Office XP easier! CourseCompass is a dynamic, interactive on-line course management tool powered by Blackboard. This exciting product allows you to teach with marketing-leading Pearson Education content in an easy-to-use customizable format. ABOUT THE BOOK Exploring Microsoft Office XP assumes no prior knowledge of the operating system. A 64-page section introduces the reader to the Essentials of Windows and provides an overview of the operating system. Students are shown the necessary file-management operations to use Microsoft Office successfully. In-depth tutorials throughout all the Office XP applications enhance the conceptual introduction to each task and guide the student at the computer. Every step in every exercise has a full-color screen shot to illustrate the specific commands. Boxed tips provide alternative techniques and shortcuts and/or anticipate errors that students may make. The authors have created an entirely new set of end-of-chapterexercises for every chapter in all of the applications. These new exercises have been written to provide the utmost in flexibility, variety, and difficulty. Web-based Practice Exercises and On Your Own Exercises are marked by an icon in the margin and allow further |
