Archive for the ‘email marketing company’ tag
Email Marketing Company
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Book Marketing Basics – the New Model for Promoting Your Book $15.88 ~~~~~The New Model for Promoting Your Book~~~~~Book marketing has changed forever. The new model for promoting your book uses the timeless fundamentals of book marketing and combines them with the almost limitless networking technologies of the internet. The goal of this book is to give new authors the insight and tools to compete in the same playing field as seasoned professionals. There has never been a better time for new authors to achieve marketing success. The new model makes it simple, quicker and affordable.~~~~~Learn How to Network Using:~~~~~~YOUR EMAIL SIGNATURE~EMAIL CAMPAIGN S~ONLINE REVIEWS~WEBSITES~PUBLIC RELATIONS~BOOK SIGNINGS~COMMUNITY NEWS LISTINGS~PRINTED MATTER~TALK RADIO~PRESS RELEASES~~~~~This Book Features Sample:~~~~~~Press Releases~Cover Letters for Book Reviews~Endorsement Sheets for Book Reviewers~Marketing Sheets~Directories for the Top National Book Review Editors~Directories for Key Newspapers that Review Books~~~~~Rodney Charles is an innovative,self-motivated entrepreneur and business leader who conceived the 1stWorld Publishing business while acting as President and Managing Editor of his own self-built book publishing company,Sunstar Publishing Ltd.(1992). His diverse experiences,ranging from media management,business-to-business aggregation and hands-on daily interaction with authors and publishers, have resulted in the assembly of many of the resources required to implement 1st World. He has authored six books: The Land of Love,Art & Genius; Lighter Than Air; The Name Book; (editor)Publish It Now and the best-selling Every Day aMiracle Happens. |
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Book Marketing Basics; the New Model for Promoting Your Book $20.98 ~~~~~The New Model for Promoting Your Book~~~~~ Book marketing has changed forever. The new model for promoting your book uses the timeless fundamentals of book marketing and combines them with the almost limitless networking technologies of the internet. The goal of this book is to give new authors the insight and tools to compete in the same playing field as seasoned professionals. There has never been a better time for new authors to achieve marketing success. The new model makes it simple, quicker and affordable.~~~~~Learn How to Network Using:~~~~~~YOUR EMAIL SIGNATURE~EMAIL CAMPAIGN S~ONLINE REVIEWS~WEBSITES~PUBLIC RELATIONS~BOOK SIGNINGS~COMMUNITY NEWS LISTINGS~PRINTED MATTER~TALK RADIO~PRESS RELEASES~~~~~This Book Features Sample:~~~~~~Press Releases~Cover Letters for Book Reviews~Endorsement Sheets for Book Reviewers~Marketing Sheets~Directories for the Top National Book Review Editors~Directories for Key Newspapers that Review Books~~~~~Rodney Charles is an innovative, self-motivated entrepreneur and business leader who conceived the 1stWorld Publishing business while acting as President and Managing Editor of his own self-built book publishing company, Sunstar Publishing Ltd. (1992). His diverse experiences, ranging from media management, business-to-business aggregation and hands-on daily interaction with authors and publishers, have resulted in the assembly of many of the resources required to implement 1st World. He has authored six books: The Land of Love, Art & Genius; Lighter Than Air; The Name Book; (editor) Publish It Now and the best-selling Every Day a Miracle Happens. |
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Buyer’s Guide on Choosing the Right Search Engine Marketing Agencies & Tools $28.54 In today’s business world, your success relies directly upon your ability to make your mark online. An effective website is one that can sell your products or services 24 hours a day, 7 days a week. Many businesses turn to online marketing experts to help them navigate the choppy waters of online marketing.Web service providers can help make your website the “go to” resource for your – but how do you know who to hire? Online marketing providers come in many different price categories and levels of competency. Without doing your due diligence, you’ll end up placing the viability of your company’s website in the wrong hands.In this book, SEO services expert Jeev Trika will walk you through multiple categories of of search engine marketing that your business will need in order to have an effective presence online.Each chapter looks at an industry in depth and shows you what to look for in an excellent service provider or software package. The categories covered include of: search engine optimization, pay per click management services, link building, content services, social media, landing page optimization, video SEO, affiliate marketing, local SEO, mobile optimization, virtual spokesperson, site audit services, hosting, training programs, PSD to HTML conversion services, press release distribution services, SEO shopping cart software, PPC bid management software, email marketing services, web analytics software, and marketing automation software.In each chapter, you’ll learn the basics of each service or software and see real world examples of how actual customers have been helped by professionals in the field. Armed with this information, you’ll be able to confidently hire and work with a web services professional or company to get your website where it needs to be. |
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Buyer’s Guide on Choosing the Right Search Engine Marketing Agencies & Tools $18.73 In today’s business world, your success relies directly upon your ability to make your mark online. An effective website is one that can sell your products or services 24 hours a day, 7 days a week. Many businesses turn to online marketing experts to help them navigate the choppy waters of online marketing.Web service providers can help make your website the “go to” resource for your – but how do you know who to hire? Online marketing providers come in many different price categories and levels of competency. Without doing your due diligence, you’ll end up placing the viability of your company’s website in the wrong hands.In this book, SEO services expert Jeev Trika will walk you through multiple categories of of search engine marketing that your business will need in order to have an effective presence online.Each chapter looks at an industry in depth and shows you what to look for in an excellent service provider or software package. The categories covered include of: search engine optimization, pay per click management services, link building, content services, social media, landing page optimization, video SEO, affiliate marketing, local SEO, mobile optimization, virtual spokesperson, site audit services, hosting, training programs, PSD to HTML conversion services, press release distribution services, SEO shopping cart software, PPC bid management software, email marketing services, web analytics software, and marketing automation software.In each chapter, you’ll learn the basics of each service or software and see real world examples of how actual customers have been helped by professionals in the field. Armed with this information, you’ll be able to confidently hire and work with a web services professional or company to get your website where it needs to be. |
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Buyer’s Guide on Choosing the Right Search Engine Marketing Agencies & Tools $12.5 In today’s business world, your success relies directly upon your ability to make your mark online. An effective website is one that can sell your products or services 24 hours a day, 7 days a week. Many businesses turn to online marketing experts to help them navigate the choppy waters of online marketing.Web service providers can help make your website the “go to” resource for your – but how do you know who to hire? Online marketing providers come in many different price categories and levels of competency. Without doing your due diligence, you’ll end up placing the viability of your company’s website in the wrong hands.In this book, SEO services expert Jeev Trika will walk you through multiple categories of of search engine marketing that your business will need in order to have an effective presence online.Each chapter looks at an industry in depth and shows you what to look for in an excellent service provider or software package. The categories covered include of: search engine optimization, pay per click management services, link building, content services, social media, landing page optimization, video SEO, affiliate marketing, local SEO, mobile optimization, virtual spokesperson, site audit services, hosting, training programs, PSD to HTML conversion services, press release distribution services, SEO shopping cart software, PPC bid management software, email marketing services, web analytics software, and marketing automation software.In each chapter, you’ll learn the basics of each service or software and see real world examples of how actual customers have been helped by professionals in the field. Armed with this information, you’ll be able to confidently hire and work with a web services professional or company to get your website where it needs to be. |
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F5 Networks $42 F5 Networks, Inc. is a networking appliances company. It is headquartered in Seattle, Washington and has development and marketing offices worldwide. It originally manufactured and sold some of the first load balancing products. F5 Networks’ flagship product, the BIG-IP network appliance, was originally a network load balancer but today also offers other functionality such as access control and application security. Add-on modules to F5′s BIG-IP family of products offer email filtering and intelligent compression to allow for lower bandwidth and faster downloads in addition to load balancing and local traffic management capabilities. |
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Give As He Pleases $7.42 Give As He Pleases reminds Christians that giving is all about God. Giving is a reflection of God’s love and character. When Christians give, they show who their Father really is. At the same time, this book soberly chastises Christians who rob God and that they would be judged for taking what belongs to Him. For those who give generously, God blesses tremendously and unceasingly. Learn the 9 ways to give that pleases God and start giving as He pleases.PROFILEDr Tan Tee Khoon is currently the General Secretary of the Fellowship of Evangelical Students (FES) and a Local Preacher of The Methodist Church in Singapore. He was formerly on the Editorial Board of The Methodist Message, an official organ of The Methodist Church in Singapore. A popular Bible expositor and writer across denominational circles, Dr Tan holds his Doctor of Ministry in Pulpit Communication and Bible Exposition and a PhD in Marketing. Having worked more than 15 years in real estate consultancy with a prestigious international property company, Dr Tan dedicates his time now to preaching and teaching God’s Word to Christian tertiary students in the universities and polytechnics. Dr Tan resides in Singapore with his wife, Li Peng, a freelance training consultant.He can be contacted at Email: teekhoon.tan@fessingapore.org |
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Honor Your Gifts $19.37 “But those who hope in the LORD will renew their strength. They will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint.”Isaiah 40:31? ? ?In this inspirational and uplifting book, you will discover that everything happens for a reason, and that changes are inevitable – whether they arrive in the form of gains or losses. You will also discover:How to deal with your emotions in the midst of a setback or loss.How to rid yourself of negative attitudes and behaviors and gain a new perspective on life.How to live your life with love, truth, honesty, integrity and enthusiasm.How to find peace, happiness and fulfillment in our topsy-turvy world.Join Dona as she inspires you with her personal stories and words of encouragement. She reminds you that you are not alone: even when you are in the darkest valley, God is with you.After reading Honor Your Gifts, you will become elevated by Dona’s story and the accounts of others who have triumphed over their battles with homelessness, poverty, divorce and betrayal. These stories will enrich your life and empower you to continue on life’s journey in a positive direction, no matter what challenges you’ll encounter along the way.Dona has a business administration and marketing background and owns a marketing and consulting services company. She lives in Calgary, Alberta Canada with her husband and two children. Dona strives to celebrate and enjoy life’s simple pleasures, and she aims to inspire others to live their best lives.Email: dmmdeane@telus.net Website: donamdeane.com |
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Honor Your Gifts $11.12 “But those who hope in the LORD will renew their strength. They will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint.”Isaiah 40:31? ? ?In this inspirational and uplifting book, you will discover that everything happens for a reason, and that changes are inevitable – whether they arrive in the form of gains or losses. You will also discover:How to deal with your emotions in the midst of a setback or loss.How to rid yourself of negative attitudes and behaviors and gain a new perspective on life.How to live your life with love, truth, honesty, integrity and enthusiasm.How to find peace, happiness and fulfillment in our topsy-turvy world.Join Dona as she inspires you with her personal stories and words of encouragement. She reminds you that you are not alone: even when you are in the darkest valley, God is with you.After reading Honor Your Gifts, you will become elevated by Dona’s story and the accounts of others who have triumphed over their battles with homelessness, poverty, divorce and betrayal. These stories will enrich your life and empower you to continue on life’s journey in a positive direction, no matter what challenges you’ll encounter along the way.Dona has a business administration and marketing background and owns a marketing and consulting services company. She lives in Calgary, Alberta Canada with her husband and two children. Dona strives to celebrate and enjoy life’s simple pleasures, and she aims to inspire others to live their best lives.Email: dmmdeane@telus.net Website: donamdeane.com |
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Marketing/Sales Managers eBook Directory of Search Firms and Recruiters $9.99 The Marketing/Sales Managers eBook Directory of Executive Search Firms and Recruiters is drawn from our database of more than 15,000 search firms and personnel agencies. We chose US and Canadian recruiters who specialize in marketing or sales positions paying more than $75k plus major search firms who work with all industry and position specialties.The January 2011 edition of this eBook Directory contains a significant discount offer which is available through the end of February 2011. You can save 50% or $48.50 on a resume email distribution sent to recruiters you select from the full Custom Databanks database of 15,000+ search firms. See Chapter 5 for the link and the discount code to use.Job hunters need to do many things to get a job – - call all their friends and relatives, answer ads, and send out hundreds, even thousands of letters and resumes in a targeted direct email, direct fax or direct snail mail campaign. Executive search firms work to fill management positions at top companies across the U.S. and abroad. It is estimated that almost two-thirds of executive positions are filled by executive search firms. Personnel agencies work to fill professional, technical, and administrative personnel at companies. The search firms and agencies in our database are hired and paid by companies that need new employees. Our eBook Directories are designed to help you find the executive search firms that specialize in your field. Our data are updated on a continuous basis and the information Custom Databanks, Inc. provides is the most up-to-date and accurate available anywhere.Custom Databanks, Inc. has been publishing databases for use on personal computers since 1987. Custom Databanks was the first company to offer recruiter data ready for use on PC diskettes. Our Executive Search System™, available since 1987, contains the names and addresses of more than 15,000 top US and Canadian search firms. In addition, we |
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Secrets to Free Advertising on the Internet: A Complete Comprehensive Guide For Large and Small Businesses on How to Take Advantage of All the Advertising Media Available on the Internet $5.09 Written for: Accountants, Doctors, Lawyers, Realtors, Insurance Brokers, Artists, all MLM Reps, Retail Stores…Any type of small to medium-size business interested in FREE ways to advertise on the internet. Email Marketing – Spam or a viable means of advertising? Classifieds – Quick ways to list your company or business for FREE. Search – Google, Yahoo, Bing and More…Easy Placement and all for FREE. Blogs – Should you or shouldn’t you??An effective way to advertise for FREE? MySpace – Set your company on auto-pilot for more sales, and it’s FREE! Facebook – Put a FREE face on your business and gain hundreds of new customers. Pay-Per-Click – Okay, it’s not FREE, but can be quick and cost-effective! Secrets to Free Advertising on the Internet will help your business grow, whether you are already net-savvy or new to the World Wide Web. Marketing expert Robert Noll gives you helpful hints and clear, easy tips on how to use the wide variety of FREE advertising media available online. Reaching out to a whole new customer base can seem intimidating, but Secrets to Free Advertising on the Internet helps you focus your strategy so you don’t feel overwhelmed. No matter what your company does, a strong online advertising campaign can help you do it better. |
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Steal These Ideas!: Marketing Secrets That Will Make You a Star $1 As advertisements become more ubiquitous online and in the real world, the battle to capture customer attention is heating up. In Steal These Ideas!, Second Edition, internationally renowned marketing expert Steve Cone reveals the tricks and techniques you need to master in order to make the most of your target audience’s attention. Providing a fresh perspective on the marketing industry and filled with pearls of wisdom and wit, Steal These Ideas! is packed with practical ideas that can be learned in a few hours, but will bear fruit for your company for years to come. An instant classic on outside-the-box marketing when it first published in 2005, this newly revised edition, refreshed for the present day, promises to have an even bigger impact than its predecessor, including coverage of cutting-edge modern marketing essentials. It takes a carefully crafted advertising campaign to make today’s consumers sit up and take notice while watching television, surfing the net, skimming a magazine, or listening to the radio, and Steal These Ideas! addresses these key topics and many more. From social networking, to customer loyalty campaigns, to building websites and sending effective email blasts, the book readies you for a whole new age of advertising dominance. Illustrated throughout with examples of what’s good, bad, and ugly in advertising, it includes exciting and insightful new ideas on how to take full advantage of online marketing and social media.Crammed with everything you didn’t learn in business school (or in the field), Steal These Ideas! gives the professional marketer the competitive edge in today’s fast-paced, oversaturated marketplace. |
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Steal These Ideas!: Marketing Secrets That Will Make You a Star $18.95 As advertisements become more ubiquitous online and in the real world, the battle to capture customer attention is heating up. In Steal These Ideas!, Second Edition, internationally renowned marketing expert Steve Cone reveals the tricks and techniques you need to master in order to make the most of your target audience’s attention. Providing a fresh perspective on the marketing industry and filled with pearls of wisdom and wit, Steal These Ideas! is packed with practical ideas that can be learned in a few hours, but will bear fruit for your company for years to come. An instant classic on outside-the-box marketing when it first published in 2005, this newly revised edition, refreshed for the present day, promises to have an even bigger impact than its predecessor, including coverage of cutting-edge modern marketing essentials. It takes a carefully crafted advertising campaign to make today’s consumers sit up and take notice while watching television, surfing the net, skimming a magazine, or listening to the radio, and Steal These Ideas! addresses these key topics and many more. From social networking, to customer loyalty campaigns, to building websites and sending effective email blasts, the book readies you for a whole new age of advertising dominance. Illustrated throughout with examples of what’s good, bad, and ugly in advertising, it includes exciting and insightful new ideas on how to take full advantage of online marketing and social media.Crammed with everything you didn’t learn in business school (or in the field), Steal These Ideas! gives the professional marketer the competitive edge in today’s fast-paced, oversaturated marketplace. |
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Steal These Ideas!: Marketing Secrets That Will Make You a Star $24.95 As advertisements become more ubiquitous online and in the real world, the battle to capture customer attention is heating up. In Steal These Ideas!, Second Edition, internationally renowned marketing expert Steve Cone reveals the tricks and techniques you need to master in order to make the most of your target audience’s attention. Providing a fresh perspective on the marketing industry and filled with pearls of wisdom and wit, Steal These Ideas! is packed with practical ideas that can be learned in a few hours, but will bear fruit for your company for years to come. An instant classic on outside-the-box marketing when it first published in 2005, this newly revised edition, refreshed for the present day, promises to have an even bigger impact than its predecessor, including coverage of cutting-edge modern marketing essentials. It takes a carefully crafted advertising campaign to make today’s consumers sit up and take notice while watching television, surfing the net, skimming a magazine, or listening to the radio, and Steal These Ideas! addresses these key topics and many more. From social networking, to customer loyalty campaigns, to building websites and sending effective email blasts, the book readies you for a whole new age of advertising dominance. Illustrated throughout with examples of what’s good, bad, and ugly in advertising, it includes exciting and insightful new ideas on how to take full advantage of online marketing and social media.Crammed with everything you didn’t learn in business school (or in the field), Steal These Ideas! gives the professional marketer the competitive edge in today’s fast-paced, oversaturated marketplace. |
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Steal These Ideas!: Marketing Secrets That Will Make You a Star $15.43 As advertisements become more ubiquitous online and in the real world, the battle to capture customer attention is heating up. In Steal These Ideas!, Second Edition, internationally renowned marketing expert Steve Cone reveals the tricks and techniques you need to master in order to make the most of your target audience’s attention. Providing a fresh perspective on the marketing industry and filled with pearls of wisdom and wit, Steal These Ideas! is packed with practical ideas that can be learned in a few hours, but will bear fruit for your company for years to come. An instant classic on outside-the-box marketing when it first published in 2005, this newly revised edition, refreshed for the present day, promises to have an even bigger impact than its predecessor, including coverage of cutting-edge modern marketing essentials. It takes a carefully crafted advertising campaign to make today’s consumers sit up and take notice while watching television, surfing the net, skimming a magazine, or listening to the radio, and Steal These Ideas! addresses these key topics and many more. From social networking, to customer loyalty campaigns, to building websites and sending effective email blasts, the book readies you for a whole new age of advertising dominance. Illustrated throughout with examples of what’s good, bad, and ugly in advertising, it includes exciting and insightful new ideas on how to take full advantage of online marketing and social media.Crammed with everything you didn’t learn in business school (or in the field), Steal These Ideas! gives the professional marketer the competitive edge in today’s fast-paced, oversaturated marketplace. |
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The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work $4.22 Direct marketing is a trillion-dollar industry and a marketing discipline that produces the bottom-line results most companies want to achieve. Many businesses are becoming more aware of the potential direct marketing offers, and as new technologies and opportunities emerge, more marketers are including this discipline in their marketing mix.In The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work master marketer Chet Meisner provides a step-by-step overview of direct marketing from strategic approach to execution. You will learn important insights and essential tricks of the trade, including: · The strategic role direct marketing can play in your overall marketing programHow to buy lists and manage your data effectively· The time-tested ways to create powerful direct marketing creative· The most common rules for direct marketing that work in all the media including email, web sites, mail, print, and broadcast· How the discipline of direct marketing can have a direct impact on a company’s sales and profitability The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work is the complete primer for any marketing professional engaging in direct marketing, including veterans and those new to the discipline. Cover-to-cover this valuable guide includes the essential information you need to be a successful direct marketer and brings it to life with actual case studies from well-known companies and more than 50 charts, illustrations, tables and other graphics. |
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The Pleasure of His Will $7.41 The Pleasure of His Will is written primarily to debunk some of the age-old misconceptions and misunderstanding of God’s will. Far from being a mystery unfathomable or anything akin to crystal-balling, we can know His will for our lives in as far as His moral will is concerned. Once we know that the rest is a question of obedience. We have a choice to make because God’s will is not a fatalistic imposition on our lives. The book also deals with the subject of God’s will in 2 key areas, namely, marriage and career. A final chapter on God’s will for Christians to exist as a community and that individualism is not God’s will for the Body of Christ takes the subject to an ecclesiastical platform.Dr Tan Tee Khoon is currently the General Secretary of the Fellowship of Evangelical Students (FES) and a Local Preacher of The Methodist Church in Singapore. He was formerly on the Editorial Board of The Methodist Message, an official organ of The Methodist Church in Singapore. A popular Bible expositor and writer across denominational circles, Dr Tan holds his Doctor of Ministry in Pulpit Communication and Bible Exposition and a PhD in Marketing. Having worked more than 15 years in real estate consultancy with a prestigious international property company, Dr Tan dedicates his time now to preaching and teaching God’s Word to Christian tertiary students in the universities and polytechnics. Dr Tan resides in Singapore with his wife, Li Peng, a freelance training consultant. He is also the author of the recently published book, Give As He Pleases.He can be contacted at Email: teekhoon.tan@fessingapore.org |
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The Power of Unfair Advantage: How to Create It, Build it, and Use It to Maximum $13.82 A Silicon Valley veteran and author of the bestseller High Tech Start Up reveals the nature of unfair advantage — that holy grail for every company, the mysterious quality that separates successful businesses from the nine out of ten that fail — and then shows how to create an unfair advantage, build it into a business plan, and use it to maximum effect. Nesheim’s first book, originally self-published during Silicon Valley’s wild west days in the 1990s, quickly moved from underground hit to business bestseller. He witnessed the incredible highs and lows of the Internet bubble, and he got an intimate look at why some companies weathered the storm while others went under. Now, in The Power of Unfair Advantage, Nesheim shows you how to bring the pioneer spirit to your new enterprise — whether you are starting a new company or trying to breathe new life into an old dog. Unfair advantage is an enduring but often overlooked dynamic and a crucial aspect of any successful business endeavor. To show you how to attain unfair advantage over your competitors, he begins with a clear model: Outsource everything you are not good at, concentrate on those things that can be differentiated, and strive for a unique, consistent difference that cannot be copied. Integrating these maxims with other essential elements, he demonstrates, with dozens of case studies, how to orchestrate unfair advantage through marketing, sales, engineering, and operations. Unfair advantage can take many forms. Pager maker RIM rocketed to the top of the mobile wireless email market with Blackberry by employing an unfair advantage that it alone possessed — pager technology and pager infrastructure. Alternately, an unfair advantage can come from a unique relationship with a strategic alliance partner, as when Flextronics pulled Handspring out of a life-threatening crisis. The Power of Unfair Advantage is an essential handbook for every manager who |
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The Power of Unfair Advantage: How to Create It, Build it, and Use It to Maximum Effect $19.99 A Silicon Valley veteran and author of the bestseller High Tech Start Up reveals the nature of unfair advantage — that holy grail for every company, the mysterious quality that separates successful businesses from the nine out of ten that fail — and then shows how to create an unfair advantage, build it into a business plan, and use it to maximum effect.Nesheim’s first book, originally self-published during Silicon Valley’s wild west days in the 1990s, quickly moved from underground hit to business bestseller. He witnessed the incredible highs and lows of the Internet bubble, and he got an intimate look at why some companies weathered the storm while others went under. Now, in The Power of Unfair Advantage, Nesheim shows you how to bring the pioneer spirit to your new enterprise — whether you are starting a new company or trying to breathe new life into an old dog. Unfair advantage is an enduring but often overlooked dynamic and a crucial aspect of any successful business endeavor.To show you how to attain unfair advantage over your competitors, he begins with a clear model: Outsource everything you are not good at, concentrate on those things that can be differentiated, and strive for a unique, consistent difference that cannot be copied. Integrating these maxims with other essential elements, he demonstrates, with dozens of case studies, how to orchestrate unfair advantage through marketing, sales, engineering, and operations.Unfair advantage can take many forms. Pager maker RIM rocketed to the top of the mobile wireless email market with Blackberry by employing an unfair advantage that it alone possessed — pager technology and pager infrastructure.Alternately, an unfair advantage can come from a unique relationship with a strategic alliance partner, as when Flextronics pulled Handspring out of a life-threatening crisis.The Power of Unfair Advantage is an essential handbook for every manager who is responsible for |
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The Quiet Revolution in Email Marketing $0.99 A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create.The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today’s online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success. |
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The Quiet Revolution in Email Marketing $1.99 A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create.The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today’s online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success. |
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Towards an understanding of the acceptance of SMS marketing $72.99 This research focuses on a new increasingly more popular way of advertising, SMS marketing. Insight is given as to what SMS marketing exactly is, along with background information and (dis)advantages (in comparison with other direct marketing tools). A modified version of the Technology Acceptance Model (TAM) was used to test the acceptance of SMS marketing. Data was collected from a Dutch telecom company;of the 1039 customers approached by email, 150 responses (14,4% response rate) were gathered for analysis. Based on the theoretical framework managers can find a solid background about SMS marketing and its previous studies. Most importantly, marketing managers can find academic proof as to what factors are important in SMS marketing. |
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Word Of Mouth $52.99 High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Word of mouth is a reference to the passing of information from person to person. Originally the term referred specifically to oral communication (literally words from the mouth), but now includes any type of human communication, such as face to face, telephone, email, and text messaging.One of the earliest Australasian references to and the active use of the term ‘Word of Mouth Marketing’ was by an Australian MLM company from the mid 1980′s. This company may possibly have been the originator of the term. This company promoted its alternative-to-dairy product range through this method, especially to those with asthma, dairy allergies and cardiac issues. The related topics became a conversational piece, so product promotion and trial naturally resulted. |
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Word of Mouth Marketing: How Smart Companies Get People Talking $13 Who Is Talking About You? Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them.  Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends. |
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Word of Mouth Marketing: How Smart Companies Get People Talking $15.95 Who Is Talking About You? Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them.  Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends. |
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Word of Mouth Marketing: How Smart Companies Get People Talking $20.34 Who Is Talking About You? Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them.  Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends. |
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Xoom $43.99 Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. High Quality Content by WIKIPEDIA articles! Xoom was an early dot-com that primarily provided free unlimited space web hosting, similar to GeoCities. Prior to its current incarnation as a money transfer company, Xoom was founded by Chris Kitze in September 1996 as a download website offering free clipart and a productivity suite including a word-processing application, centering around a word processor based on Wordstar. In March 1997, Xoom became a web hosting and an e-mail hosting website. The company acquired several small service providers in 1997 and 1998, including Paralogic, creator of ParaChat which was the largest chat network on the web at the time, and PageCount, a page counter service. The main revenue sources for the company were direct marketing via email to members and banner advertising. |
