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Posts Tagged ‘customer’

Market research is an essential element of any organization that wants to offer products or services that are focused and well targeted. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout the life cycle of a product or service market research will bring the following benefits:-

• Market research will help you better communicate - Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong. By consulting with the customer you not only show them that you care but you remove the guesswork out of customer services.
• Market research helps you identify opportunities – If a new service is planned and you want to know the attitudes people have then market research can help, not only by evaluating the potential for the new idea, but also by identify the areas where a marketing message needs to be fine tuned.
• Market research will minimise risk - Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.
• Market research creates benchmarks and helps you measure your progress - By establishing a benchmark you then have a useful reference to allow you to measure your progress – If you do not measure you will not be able to properly gauge how well your business is performing. Early research can identify flaws in your service or areas where a product needs to be improved, by conducting regular market research it will identify if improvements are being made and, if positive, will in turn help motivate a development team.

Market research brings considerable benefits and it is perhaps surprising how few organizations invest sufficient resources to enable them to gather good intelligence that will help them improve their business. Many may think that market research takes too much time and effort but that is just not the case anymore as through the power of the Internet online survey software is readily available and vital market research data can now be gathered in a quick, simple and cost effective manner.

Technorati Tags: client, customer, feedback, market research, marketing, Online surveys, research data

What are the things you can learn if you conduct effective market research?

Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to fine tune your product or service towards the target market.

Know your target market - Who exactly are your existing customers and where do they live? Does your service or product appeal to specific age group? Who are your potential customers and where do they live?

Know your competition – Market Research will help you measure your service compared to others. What are the strengths and weaknesses of your business and are you improving in the areas that customers demand?

Products and services - Do you have the products or services that people want? Is what you offer value for money? How do your services and products compare to that of your competitors? Can you, do you, should you deliver?

Ease of doing business – Do your customers find it easy to deal with you and when they visit your store and/or website do they find what they want? Is there adequate advice and assistance on hand? Do you make it easy for people to buy from you? Are all your employees properly trained, helpful, knowledgeable and available?

Marketing – Is your marketing reaching the right people and is the marketing message clear and effective. Which marketing channels are effective and which ones are ineffective?

Is your marketing message understood? Does your marketing material accurately reflect your brand? Are the right channels being used to advertise? Are you reaching the right people?

With the power of the Internet it is now very easy to conduct market research using one of the many online survey software sites that make conducting surveys and collating good market research intelligence quick, easy and extremely cost effective.

Technorati Tags: client, customer, feedback, market research, marketing, Online surveys, research data

It is a sunny morning and you are sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.

You take a sip of your morning coffee and then feel a breeze of cool air and from the corner of your eye a movement. In the blink of an eye there is now an smartly dressed stranger sitting in the chair opposite. Yes you are surprised; after all you didn’t hear anyone knock and before you can say anything he starts in a relaxed and measured voice.

‘Here’s the deal’

‘I will advertise your product on billboards at the busiest junctions of every city of the world.’

‘I will be able to tell you how many people see the advertisement, their gender, age group and nationality.’

‘I will tell you what they think of your product and in many cases I will give you their contact details. While they are reading the billboard I will make it possible for them to view your website and, if they feel the urge, make a purchase.’

‘I can have all this setup in two days and it will cost you less than a small advertisement displayed in your favourite trade journal.’

He stops for just a second. ‘Interested?’

Okay you might be forgiven thinking that such an offer was too good to be true, you might think that you are going to wake up from a dream or maybe it really is time to get a lock on that office door.

But let’s just take time to reflect. If you are still reading this well I am that man who has come from nowhere and offered you a deal.

The advertising site is on the Internet and the billboard I’m offering is the much underrated online survey.

Take a fresh look and start to associate an online survey with ‘marketing’ and not with ‘market research’. Not any type of marketing but ‘Marketing’ with a capital ‘M’ and in flashing neon lights. Marketing that is effective, quick, direct and low cost.

Publish an online survey and advertise it on a website, or via email, and like a billboard by the side of a major road junction, your message will appear in front of people. Unlike billboards where the number of people that see the advert has to be estimated an online survey records the number of times a survey is started.

Online surveys can ask demographic questions such as age, gender and nationality and in doing so allows you to collate metrics about the effectiveness of your promotion and confirm that you are interacting with the target respondent on a one-on-one level.

Unlike billboards where the message is often subliminal, or maybe just trying to achieve brand awareness, with online surveys you have the opportunity to connect with the public to find out what they really think about your product, how it relates to them, how it is perceived.

Using an online survey website it takes only minutes and hours to create a survey and using the power of the Internet an online survey can reach hundreds of thousands of people on a daily basis.

Even if you offer a prize as an incentive for people to complete the survey or use Pay Per Click advertising to capture a wider, or more focused audience you will still have low cost but effective marketing.

‘Okay then, tell me. Is it a deal?’

Technorati Tags: advertising, customer, customer communications, customer relationship, customer services, educating, feedback, marketing, Online surveys, promotion