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Web Analytics: An Hour a Day


Web Analytics: An Hour a Day


$12.94


Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus,…

The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)


The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)


$31.41


A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO …

Internet Marketing for Business Answers - Small Business Expert Interviews


Internet Marketing for Business Answers – Small Business Expert Interviews


$7.99


About The BookThe absolute best way to learn how to grow a successful business is to pay attention to how the experts have done it before you. Internet Marketing for Business Answers, the Small Business Expert Interviews edition puts you into a private one-on-one session with over 16 of the most successful business owners and entrepreneurs on the Web.Get a free copy of the audio book by visiting i…



 Buyer's Guide on Choosing the Right Search Engine Marketing Agencies & Tools


Buyer’s Guide on Choosing the Right Search Engine Marketing Agencies & Tools


$28.54


In today’s business world, your success relies directly upon your ability to make your mark online. An effective website is one that can sell your products or services 24 hours a day, 7 days a week. Many businesses turn to online marketing experts to help them navigate the choppy waters of online marketing.Web service providers can help make your website the “go to” resource for your – but how do you know who to hire? Online marketing providers come in many different price categories and levels of competency. Without doing your due diligence, you’ll end up placing the viability of your company’s website in the wrong hands.In this book, SEO services expert Jeev Trika will walk you through multiple categories of of search engine marketing that your business will need in order to have an effective presence online.Each chapter looks at an industry in depth and shows you what to look for in an excellent service provider or software package. The categories covered include of: search engine optimization, pay per click management services, link building, content services, social media, landing page optimization, video SEO, affiliate marketing, local SEO, mobile optimization, virtual spokesperson, site audit services, hosting, training programs, PSD to HTML conversion services, press release distribution services, SEO shopping cart software, PPC bid management software, email marketing services, web analytics software, and marketing automation software.In each chapter, you’ll learn the basics of each service or software and see real world examples of how actual customers have been helped by professionals in the field. Armed with this information, you’ll be able to confidently hire and work with a web services professional or company to get your website where it needs to be.

 Buyer's Guide on Choosing the Right Search Engine Marketing Agencies & Tools


Buyer’s Guide on Choosing the Right Search Engine Marketing Agencies & Tools


$18.73


In today’s business world, your success relies directly upon your ability to make your mark online. An effective website is one that can sell your products or services 24 hours a day, 7 days a week. Many businesses turn to online marketing experts to help them navigate the choppy waters of online marketing.Web service providers can help make your website the “go to” resource for your – but how do you know who to hire? Online marketing providers come in many different price categories and levels of competency. Without doing your due diligence, you’ll end up placing the viability of your company’s website in the wrong hands.In this book, SEO services expert Jeev Trika will walk you through multiple categories of of search engine marketing that your business will need in order to have an effective presence online.Each chapter looks at an industry in depth and shows you what to look for in an excellent service provider or software package. The categories covered include of: search engine optimization, pay per click management services, link building, content services, social media, landing page optimization, video SEO, affiliate marketing, local SEO, mobile optimization, virtual spokesperson, site audit services, hosting, training programs, PSD to HTML conversion services, press release distribution services, SEO shopping cart software, PPC bid management software, email marketing services, web analytics software, and marketing automation software.In each chapter, you’ll learn the basics of each service or software and see real world examples of how actual customers have been helped by professionals in the field. Armed with this information, you’ll be able to confidently hire and work with a web services professional or company to get your website where it needs to be.

 Buyer's Guide on Choosing the Right Search Engine Marketing Agencies & Tools


Buyer’s Guide on Choosing the Right Search Engine Marketing Agencies & Tools


$12.5


In today’s business world, your success relies directly upon your ability to make your mark online. An effective website is one that can sell your products or services 24 hours a day, 7 days a week. Many businesses turn to online marketing experts to help them navigate the choppy waters of online marketing.Web service providers can help make your website the “go to” resource for your – but how do you know who to hire? Online marketing providers come in many different price categories and levels of competency. Without doing your due diligence, you’ll end up placing the viability of your company’s website in the wrong hands.In this book, SEO services expert Jeev Trika will walk you through multiple categories of of search engine marketing that your business will need in order to have an effective presence online.Each chapter looks at an industry in depth and shows you what to look for in an excellent service provider or software package. The categories covered include of: search engine optimization, pay per click management services, link building, content services, social media, landing page optimization, video SEO, affiliate marketing, local SEO, mobile optimization, virtual spokesperson, site audit services, hosting, training programs, PSD to HTML conversion services, press release distribution services, SEO shopping cart software, PPC bid management software, email marketing services, web analytics software, and marketing automation software.In each chapter, you’ll learn the basics of each service or software and see real world examples of how actual customers have been helped by professionals in the field. Armed with this information, you’ll be able to confidently hire and work with a web services professional or company to get your website where it needs to be.

 I Need A Killer Press Release--Now What???


I Need A Killer Press Release–Now What???


$19.47


If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you.Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. ‘I Need a Killer Press Release–Now What???’ is filled with useful links and examples for online publicity. You will learn how to:Get to know free online tools to help identify what customers want to know.Identify what is newsworthy and establish yourself as an expert which brings both news coverage and visitors to your web site. Understand the differences and advantages of optimizing a press release and have a good idea how to do it.See the incredible advantage of using online distribution to reach both media, bloggers, search engines, and potential customers.You will also:Read reviews of online news distribution web sites for their visibility and get an idea of costs.Learn how press releases combined with social media is key for marketing online.Get techniques to market your business for less using online marketing techniques — the results are measurable and long-term compared to other forms of marketing.Get incredible visibility for your news by using these winning press release methods.’I Need a Killer Press Release’ also addresses how you can use social bookmarking sites such as Delicious, and major social networking sites like Facebook and Twitter. You can reach your audience even if you don’t have a presence on these sites.

 Search Engine Optimization - 144 World Class Expert Facts, Hints, Tips and Advice - the TOP rated Ways to Find the SEO opportunities you're looking For


Search Engine Optimization – 144 World Class Expert Facts, Hints, Tips and Advice – the TOP rated Ways to Find the SEO opportunities you’re looking For


$13.55


SEO – 187 World Class Expert Facts, Hints, Tips and Advice – the TOP rated Ways To Find the SEO op-portunities you’re looking forInformation is power – you know that. But, how do you research the best SEO strategies, without spending too much of your time (and money) on it? The average person earns $ 1100 per week, which equates to $ 27 per hour. Trying to do the research yourself would take you at least 5 hours to come up with the best information, AND you’ll have to do this on a regular basis to come up with the most up to date and current information. There has to be a different way to find the info you want! Well, yes there is… we did all the research for you, combed through all the information and got down to the hard core of the 187 most up to date and best Facts, Hints, Tips and Advice here, in this book. The 187 of the most current, most actual and beneficial Facts, Hints, Tips and Advice you can find from experts in the field on SEO:- 3 Proven Methods For Search Engine Optimization- A Simple SEO Guide to Improved Rankings- Developing Your SEO Strategy- Doing Your SEO the Simple Way- How to Integrate SEO and SEM to Acquire Better ROI?- Learn SEO and Make Money in a Recession- Search Engine Optimisation – An SEO Consultant’s Advice on the Basics- SEO – What is it and Why Do It?- Web Marketing For Increased Traffic- 5 Tips For Search Engine Optimization…And Much More…

 Search Engine Optimization 101 - How To Optimize Your Web Site For High Search Engine Results


Search Engine Optimization 101 – How To Optimize Your Web Site For High Search Engine Results


$18.86


Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.This book is a must for anyone getting ready to launch a new site or anyone wanting to drive more traffic to their already built site. Even if you think you know a lot about keywords and SEO, this is an excellent buy. The over 100 expert’s advice can do for you what a company specializing in SEO does for consulting fees. By reading this book, you will learn how to do it yourself and will know how to tweak your site.The best money you’ll spent on SEO/SEM Strategies – If you’ve spent thousands of dollars staying up-to-date with the latest strategies for search engine optimization and attended big-name conferences, this $20 book is the best investment you’ll make in SEO.The authors do a phenomenal job of covering every phase of the process. From web programming, keyword research, copywriting to focussing on link building strategies. There’s stuff in here from which everybody can benefit.Many SEO books focus on keyword optimization, but this little number is a veritable compendium of techniques. If you applied half of what you’ll find in here, your site would be more optimized than you can even imagine. This covers everything from content to links to blogs to micro-blogs to forums to reviews to

 Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money


Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money


$1.99


Turn Your Website into A Marketing Powerhouse!Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign.Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket!Learn how to: Create an attractive website with SEO-enriched content Choose the right keywords and create an effective seed list Use effective tools to identify and attract quality traffic Safeguard your site from becoming spam Use cutting-edge tactics to gain exposure and land on page 1 of Google Create relationships with other sites through linking Use social media sites within your online marketing plan Turn traffic into salesEverything you ever needed to build a website and get results is right here-all in one place!Jon Rognerud is a recognized authority on SEO. The SEO columnist for entrepreneur.com, he has spent more than 20 years creating and managing web marketing projects, including positions at online giant Yahoo!/Overture. A search engine technology he created was licensed for use on Expedia.com/Microsoft.

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