Online Marketing Experts

|
|
Accountant’s Guide to the Internet $1.99 This updated and revised authoritative guide is essential to finding business resources and opportunities available in cyberspace Written by a practicing CPA, this key reference arrives fully modernized to accommodate the rapid changes in the environment of the Internet. Based on the author’s exhaustive research-which includes interviews with many of the nation’s leading accounting, software, and communications experts-the Second Edition will show you how to take advantage of the explosion of information resources and business opportunities now available to accountants on the Internet and the World Wide Web. For both novices and experienced Net navigators, all the bases are covered to assist you in keeping pace with current technology. Beginners learn the basics of getting connected and finding their way around the Internet, its relevance in public practice and industry, and how it will impact the profession in the future. More experienced users will discover how to get more out of the Internet than they ever thought possible and how to find new resources that have become available even after this book has been published. Accompanied by numerous case histories and vignettes, the material describes surefire techniques for increasing productivity, finding new clients, and augmenting revenues. In addition, you’ll find how to:* Cash in on international business opportunities on the Internet* Complement your traditional marketing with an online presence* Keep abreast of the most advanced hardware on the market* Cut down on research time while increasing billable hours* Discover different search tools that are available for auditors and accountants (e.g., search engines and commercial databases)* Use electronic commerce to conduct business directly over the Internet* Access hard-to-get forms and documents in a flash* Learn about XML technology and its enormous impact on the accounting profession Accountant’s Guide to the Internet, |
|
|
American Broadcasting: Nab Show, Special Temporary Authority, Brinkley Act, Intercollegiate Broadcasting System $8.78 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Nab Show, Special Temporary Authority, Brinkley Act, Intercollegiate Broadcasting System, Michigan Association of Broadcasters, Caper, Pennsylvania Association of Broadcasters, Nab Radio Show. Excerpt: The NAB Show is an annual trade show produced by the National Association of Broadcasters. It takes place in April at the Las Vegas Convention Center in Las Vegas, Nevada. The show’s tagline is “Where Content Comes to Life”. The NAB Show is the world’s largest electronic media show. The 2010 NAB Show was April 10 to 15 at the Las Vegas Convention Center. Emmy-nominated Big Bang Theory actor Jim Parsons was presented the NAB Television Chairman’s Award for his role as theoretical physicist Sheldon Cooper. This was presented at the NAB Television Luncheon on April 12 at the Las Vegas Hilton. A Super Session took place on April 13 titled Unboxing Advertising and Entertainment: Building a Transmedia Experience. The list of experts on the panel included writer/producer from Heroes and Lost Jesse Alexander, Ivan Askwith, director of strategy at creative agency Big Spaceship (Tim Burton at MOMA, The Million Baby Crawl); Elan Lee, chief designer and founder Fourth Wall Studios (Watchmen, Kings ARGs); Mike Monello, cofounder and executive creative director at entertainment marketing agency Campfire (True Blood, \\Discovery Channel: Shark Week); and Ian Sander, executive producer, Ghost Whisperer. 20th Century Fox Television executives Gary Newman and Dana Walden were the keynote speakers on April 12 discussing the opportunities and challenges facing TV studios at a time of technological upheaval. Los Angeles Times business reporter Joe Flint moderated. Comic book legend Stan Lee held a panel on April 14 and there was a significant 3D presence- 3ality … More: |
|
|
An analysis of sports media usage by adults. $49.99 The problem was an analysis of sports media usage of adult attendees of the Virtual Sports Employment Fair, March 18-19, 2009, online through the company, Expos2. It was determined this is the first time that virtual online technology was used to contact subjects for an academic study. Although the survey itself was disseminated via virtual marketing software, the initial and all subsequent interaction with the subjects was done completely online using Expos2 software. A two-page questionnaire of 40 questions was developed to determine what sports media adults use on a regular basis, with what frequency these are used and if there was a consideration of content and gender. A pilot study was conducted with 20 adults ages 18 and older to test the reliability and validity of the questionnaire. Changes were made to the survey based on the results of the pilot study and recommendations by a panel of experts. The subjects were volunteers who agreed to be part of the study for a small incentive. All the subjects were attendees of the Virtual Sports Employment Fair, held March 18-19, 2009. The survey was uploaded to a subscription-based virtual marketing company, Constant Contact, and the names of all the attendees of the Virtual Sports Employment Fair were entered into the e-mail database. An e-mail request to complete the survey was sent to all attendees of the Fair at least twice during the event and again the following weekend. Of the 162 attendees that registered, 123 had active accounts, and 40 voluntarily participated in the study. The data supplied from the 40 surveys was collected and entered into SPSS 15.0 analysis software. The researcher was unable to draw any statistically significant differences between the usage habits of older and younger adults, men and women and education levels. The researcher concluded that older adults preferred to use news-based sports media over entertainment-based media; whereas, the younger adults used both programming bases. In |
|
|
An analysis of sports media usage by adults. $49.99 The problem was an analysis of sports media usage of adult attendees of the Virtual Sports Employment Fair, March 18-19, 2009, online through the company, Expos2. It was determined this is the first time that virtual online technology was used to contact subjects for an academic study. Although the survey itself was disseminated via virtual marketing software, the initial and all subsequent interaction with the subjects was done completely online using Expos2 software. A two-page questionnaire of 40 questions was developed to determine what sports media adults use on a regular basis, with what frequency these are used and if there was a consideration of content and gender. A pilot study was conducted with 20 adults ages 18 and older to test the reliability and validity of the questionnaire. Changes were made to the survey based on the results of the pilot study and recommendations by a panel of experts. The subjects were volunteers who agreed to be part of the study for a small incentive. All the subjects were attendees of the Virtual Sports Employment Fair, held March 18-19, 2009. The survey was uploaded to a subscription-based virtual marketing company, Constant Contact, and the names of all the attendees of the Virtual Sports Employment Fair were entered into the e-mail database. An e-mail request to complete the survey was sent to all attendees of the Fair at least twice during the event and again the following weekend. Of the 162 attendees that registered, 123 had active accounts, and 40 voluntarily participated in the study. The data supplied from the 40 surveys was collected and entered into SPSS 15.0 analysis software. The researcher was unable to draw any statistically significant differences between the usage habits of older and younger adults, men and women and education levels. The researcher concluded that older adults preferred to use news-based sports media over entertainment-based media; whereas, the younger adults used both programming bases. In |
|
|
Build A Profit Pulling Ezine In 1/2 The Time $1.99 It’s time to position yourself for success. How many online businesses fail each day? What is the secret that those who are having success are using that you are not? You’ve heard it before, and you will hear it again. The secret to marketing online is in building your opt in mailing list. Let our 10 experts teach you exactly what you need to build a profit pulling ezine in less than 1/2 the time. Carlos Garcia – Learn how Carlos gained over 4,500 PAYING subscribers to his Wealth Secrets newsletter in only 6 short months!Bryan Winters – Bryan has tens of thousands of subscribers to his newsletters, and he shows you exactly how he you can gain that many in 3 – 4 months, or less!Diane Hughes – Diane Hughes shows the importance of an ezine, and how she has used hers to as her main source of income. with over 46,000 loyal subscribers.Teresa King – Let Teresa show you exactly how to start a new ezine, and quickly gain subscribers.Eva Browne-Paterson – Eva gained over 53,000 subscribers in only 18 months. Find out exactly how she did it, and how you can too!Harvey Segal – Harvey gives very sound advice to anyone about to start an ezine – make sure that you read this before you start your ezine.Gunnar Berglund – Gunnar was able to gain over 340,000 subscribers – yet he stresses the importance of building a good reputation instead of building the size of your ezine.Lynn Toler – Lynn struggled to make money online until she started her ezine – find out what she wished she would have know when she started.Stephan Bourget – Goes through the most fundamental, yet powerful steps to begin your power pulling ezine. Steve Johnson – Steve teaches the power of viral tools, and how you can use them to quickly build your opt-in list.It is no secret that ezine publishers make a lot of money. Be sure to get in on this craze today. |
|
|
Buyer’s Guide on Choosing the Right Search Engine Marketing Agencies & Tools $28.54 In today’s business world, your success relies directly upon your ability to make your mark online. An effective website is one that can sell your products or services 24 hours a day, 7 days a week. Many businesses turn to online marketing experts to help them navigate the choppy waters of online marketing.Web service providers can help make your website the “go to” resource for your – but how do you know who to hire? Online marketing providers come in many different price categories and levels of competency. Without doing your due diligence, you’ll end up placing the viability of your company’s website in the wrong hands.In this book, SEO services expert Jeev Trika will walk you through multiple categories of of search engine marketing that your business will need in order to have an effective presence online.Each chapter looks at an industry in depth and shows you what to look for in an excellent service provider or software package. The categories covered include of: search engine optimization, pay per click management services, link building, content services, social media, landing page optimization, video SEO, affiliate marketing, local SEO, mobile optimization, virtual spokesperson, site audit services, hosting, training programs, PSD to HTML conversion services, press release distribution services, SEO shopping cart software, PPC bid management software, email marketing services, web analytics software, and marketing automation software.In each chapter, you’ll learn the basics of each service or software and see real world examples of how actual customers have been helped by professionals in the field. Armed with this information, you’ll be able to confidently hire and work with a web services professional or company to get your website where it needs to be. |
|
|
Buyer’s Guide on Choosing the Right Search Engine Marketing Agencies & Tools $18.73 In today’s business world, your success relies directly upon your ability to make your mark online. An effective website is one that can sell your products or services 24 hours a day, 7 days a week. Many businesses turn to online marketing experts to help them navigate the choppy waters of online marketing.Web service providers can help make your website the “go to” resource for your – but how do you know who to hire? Online marketing providers come in many different price categories and levels of competency. Without doing your due diligence, you’ll end up placing the viability of your company’s website in the wrong hands.In this book, SEO services expert Jeev Trika will walk you through multiple categories of of search engine marketing that your business will need in order to have an effective presence online.Each chapter looks at an industry in depth and shows you what to look for in an excellent service provider or software package. The categories covered include of: search engine optimization, pay per click management services, link building, content services, social media, landing page optimization, video SEO, affiliate marketing, local SEO, mobile optimization, virtual spokesperson, site audit services, hosting, training programs, PSD to HTML conversion services, press release distribution services, SEO shopping cart software, PPC bid management software, email marketing services, web analytics software, and marketing automation software.In each chapter, you’ll learn the basics of each service or software and see real world examples of how actual customers have been helped by professionals in the field. Armed with this information, you’ll be able to confidently hire and work with a web services professional or company to get your website where it needs to be. |
|
|
Buyer’s Guide on Choosing the Right Search Engine Marketing Agencies & Tools $12.5 In today’s business world, your success relies directly upon your ability to make your mark online. An effective website is one that can sell your products or services 24 hours a day, 7 days a week. Many businesses turn to online marketing experts to help them navigate the choppy waters of online marketing.Web service providers can help make your website the “go to” resource for your – but how do you know who to hire? Online marketing providers come in many different price categories and levels of competency. Without doing your due diligence, you’ll end up placing the viability of your company’s website in the wrong hands.In this book, SEO services expert Jeev Trika will walk you through multiple categories of of search engine marketing that your business will need in order to have an effective presence online.Each chapter looks at an industry in depth and shows you what to look for in an excellent service provider or software package. The categories covered include of: search engine optimization, pay per click management services, link building, content services, social media, landing page optimization, video SEO, affiliate marketing, local SEO, mobile optimization, virtual spokesperson, site audit services, hosting, training programs, PSD to HTML conversion services, press release distribution services, SEO shopping cart software, PPC bid management software, email marketing services, web analytics software, and marketing automation software.In each chapter, you’ll learn the basics of each service or software and see real world examples of how actual customers have been helped by professionals in the field. Armed with this information, you’ll be able to confidently hire and work with a web services professional or company to get your website where it needs to be. |
|
|
Customer Relationship Management in Electronic Markets $125 Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Examining Web sites, e-mail, data mining, and other technology, this valuable tool can help you attract and keep the customers who will be the most profitable for your business. Despite many predictions that electronic marketing would create high profits for lower costs, many businesses have been discouraged by low yields due to ineffectual methods of obtaining and maintaining customers. Customer Relationship Management in Electronic Markets provides multiple frameworks, strategies, and techniques around which to organize your company’s electronic marketing plans. It shows you how to calculate trends, predict customer loss and gain, and prevent dissolution through analysis of the customer’s ever-changing needs. This volume also utilizes examples of real successful companies that have used the Internet to the fullest extent, like Staples, Dell, and Amazon.com. Customer Relationship Management in Electronic Markets is an excellent resource for individuals engaged in any aspect of business relationships, from customer service managers, consultants and corporate trainers in marketing, to owners of major corporations, online businesses and entrepreneurs, and students in the field. Specifically, you will gain information on the following:• business-to-business (B2B) and business-to-customer (B2C) exchanges—similarities, differences, and how the Internet has changed these relationships• the prospects of the Internet for marketing and customer |
|
|
Customer Relationship Management in Electronic Markets $16.95 Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Examining Web sites, e-mail, data mining, and other technology, this valuable tool can help you attract and keep the customers who will be the most profitable for your business. Despite many predictions that electronic marketing would create high profits for lower costs, many businesses have been discouraged by low yields due to ineffectual methods of obtaining and maintaining customers. Customer Relationship Management in Electronic Markets provides multiple frameworks, strategies, and techniques around which to organize your company’s electronic marketing plans. It shows you how to calculate trends, predict customer loss and gain, and prevent dissolution through analysis of the customer’s ever-changing needs. This volume also utilizes examples of real successful companies that have used the Internet to the fullest extent, like Staples, Dell, and Amazon.com. Customer Relationship Management in Electronic Markets is an excellent resource for individuals engaged in any aspect of business relationships, from customer service managers, consultants and corporate trainers in marketing, to owners of major corporations, online businesses and entrepreneurs, and students in the field. Specifically, you will gain information on the following:• business-to-business (B2B) and business-to-customer (B2C) exchanges—similarities, differences, and how the Internet has changed these relationships• the prospects of the Internet for marketing and customer |
|
|
Data Mining for Social Network Data $107.18 Driven by counter-terrorism efforts, marketing analysis and an explosion in online social networking in recent years, data mining has moved to the forefront of information science. This proposed Special Issue on Data Mining for Social Network Data will present a broad range of recent studies in social networking analysis. It will focus on emerging trends and needs in discovery and analysis of communities, solitary and social activities, activities in open for a and commercial sites as well. It will also look at network modeling, infrastructure construction, dynamic growth and evolution pattern discovery using machine learning approaches and multi-agent based simulations.Editors are three rising stars in world of data mining, knowledge discovery, social network analysis, and information infrastructures, and are anchored by Springer author/editor Hsinchun Chen (Terrorism Informatics; Medical Informatics; Digital Government), who is one of the most prominent intelligence analysis and data mining experts in the world. |
|
|
Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena $1.99 Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. Unwanted brand associations, product piracy, and other forms of online brand abuse threaten to alienate consumers and undermine the success of companies in every industry. Defending the Brand introduces strategies being used by companies around the world to fight back and regain control, preserving brand equity and rescuing potentially lost revenue. From marketing and sales initiatives that discourage abuse to how to collect intelligence on possible wrongdoers, this timely book is as valuable as it is fascinating. Punctuated with eye-opening stories from real companies like Home Depot, Disney, the Red Cross, Nintendo, and the Associated Press, Defending the Brand is a call to action for companies unwilling to compromise the power of their brands and the success of their products. About the Author:Brian H. Murray (Arlington, VA) is vice president of client services at Cyveillance, whose clients include nineteen of the Fortune 50. He is one of the world’s leading experts on brand and digital asset protection. |
|
|
Hillstrom’s Catalog Marketing PhD $2.99 For the first time in about a decade, there’s a significant improvement in Catalog Marketing Strategy!Four trends shaped Catalog Marketing Strategy in the past twenty years … the explosion of RFM techniques, statistical modeling of customer response, cannibalization testing, and the “matchback” of online orders to the catalog that caused the order to happen. Since the matchback was created a decade ago, improvements in Catalog Marketing Strategy stalled as interest shifted to online marketing tactics.In “Hillstrom’s Catalog Marketing PhD”, Kevin Hillstrom walks the reader through a new methodology for deciding which customers will yield the most profit from catalog mailings. By incorporating elements of RFM, statistical modeling, cannibalization testing, Digital Profiles (a modern approach to customer segmentation), and measurement of the “Organic Percentage”, Mr. Hillstrom clearly demonstrates how to optimize multi-channel customer profitability.The booklet provides the reader with a PhD-level course in Catalog Marketing Strategy, arming the reader with the tools and techniques necessary to manage a successful catalog marketing program in the internet era.Chief Executive Officers, Chief Marketing Officers, and Analytics Experts will appreciate this no-nonsense approach to increasing company profitability. For the first time, analytics secrets that cost many clients hundreds of thousands of dollars are being shared with the marketing public. This is a must-read for the modern catalog marketing business leader. |
|
|
How To Drive Traffic To Your Website With Facebook – Growing Your Online Business With Facebook, And Much More – The Facebook Experts Handbook $19.7 This book is a great resource — lots of research, plenty of tips, loaded with detailed instructions, with leads into distant parts of the Facebook universe.If you are new to Facebook, this book will help you figure out how to get up and going; if you are a casual user, this book will give you ideas on what else you can do; and if you are an expert user, this book will surprise you with how much you can still do on facebook. The Facebook online social network site has become a phenomenon with millions of account holders registered with the “online village.” It is easy to open an account and almost immediately set up online relationships with friends, coworkers, and community groups. Facebook’s features include easy ways for people and (businesses) to connect via blog features, online groups and networks, photo and video sharing, text messaging and postings, and an elaborate tracking system which stores Facebook’s activities and allows access to that data to other FaceBook users and even to others not directly connected with Facebook.This book is designed primarily for the non-technical computer person who wants to join the fun and business of using Facebook. It is a great book, describing how to use and enjoy the Facebook features –from registering, setting up a profile, finding and inviting friends to join your personal network, joining groups and networks which share your interests, playing with both silly and serious applications, and using Facebook for business purposes, even for job postings and searching.You’ll enjoy its simple, yet comprehensive, approach to Facebook, the book is filled with tips and practical suggestions at every section providing information on using Facebook.Inside:- How to Use Twitter and Facebook to Let People Get to Know You and to Build Your Credibility Online- Facebook Advertising – 3 Ways to Advertise on Facebook and Boost Your Business Branding & Revenue- Social Article Marketing Secrets – 5 Ways to |
|
|
Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers $39.95 Put online word of mouth to work right away for your organization! Implementing Word of Mouth Marketing coaches you through every step, from identifying your own set of online influencers to crafting the stories that will resonate with your consumers and spreading messages through cybercitizens who are social media experts. Filled with case studies and best practices, this timely book delivers smart social media plans, relevant examples, and cost-effective tactics you can use immediately. Written by social media expert Idil Cakim, this revolutionary book shows you how to:Use the Web to find, gather, and spread informationSpot online conversation leaders, earn their trust, and start long-term relations with themLaunch word-of-mouth programsUnderstand social and cultural trendsDialogue effectively with your audienceTransform cybercitizens into advocatesCompel influencers to pass along word-of-mouth messagesMeasure the impact of word of mouth during and after communication programsToday, blogs and social networks are popular. Tomorrow, people will rush to more advanced online platforms. Those who can act as networking agents and harness the Internet’s power in connecting people with resources will be tomorrow’s success stories. Implementing Word of Mouth Marketing deftly reveals how your organization can leverage the power of online advocates to prepare, launch, and sustain successful online word-of-mouth marketing programs. |
|
|
In the Pursuit of Winning: Problem Gambling Theory, Research and Treatment $69.95 Poker websites. State lotteries. Sports betting. As gambling outlets become easier to find, more—and younger—people are risking their finances, family lives, and health. In the Pursuit of Winning brings together an international panel of 35 experts to present theoretical, clinical, sociological, historical, and spiritual perspectives on problem gambling, and test popular addiction and disease models in the field. Early chapters examine the general psychology of gambling, before moving on to the irrational ideas associated with compulsive wagering, from belief in luck to illusions of control. The seven chapters in the second half are devoted to evidence-based interventions from a variety of clinical orientations. Case examples, Q&A sections, and a glossary add extra readability to the coverage.Among the highlights:The genesis of gambling: human nature or social learning?Potential relationships between individual factors—including temperament, coping skills, and specific clinical syndromes—and problem gambling. Beyond the house edge: the view from economics and marketing. Cognitive-behavioral, transpersonal, and anger-management interventions for pathological gambling.Guidelines for developmentally appropriate treatment of gambling problems in youth.Cogent reviews of Gamblers Anonymous, telephone/online counseling, and the emerging science of pharmacology in gambling treatment.For addiction counselors, psychiatrists, health psychologists, clinical social workers, and researchers in behavioral medicine, here are solid insights into an underrecognized client population. Its balance of accessibility and scientific rigor make In the Pursuit of Winning an ideal textbook for applied and graduate programs in addiction counseling and health psychology. |
|
|
Inside Yahoo: Lessons from the Masters of Brand,Growth and Reinvention $27.95 As both an Internet pioneer and an Internet survivor, Yahoo! is one of the most recognizable brands both inside and outside the online world. From its extensive content and e-commerce offerings to its innovative marketing tactics and strategic partnerships, Yahoo! has continuously proven itself a master of reinvention and sustainability in the fast-paced Internet world.Inside Yahoo!: Reinvention and the Road Ahead takes you on a fascinating journey through the thoughts, motivations, struggles, and triumphs that have brought Yahoo! to where it is today. Revealing stories of brilliant deals and missed opportunities, the race for innovation, and the constant focus on survival, this book offers a rare inside look at the company and its corporate culture. With access to key players as well as industry experts and financiers, business journalist Karen Angel:* Examines how two Stanford graduate students established the premier Internet global brand in just a few short years* Profiles the company’s leaders-from cofounders Jerry Yang and David Filo to CEO Terry Semel, COO Jeff Mallett, and Director Tim Koogle* Addresses Yahoo!’s recent focus on developing premium services and establishing itself as a bona fide media companyThrough an informed and astute narrative, Inside Yahoo! traces the company’s transformation from a twenty-something brainstorm to a onetime Wall Street darling that managed to ride out the recent market shakeout. You’ll read firsthand accounts of how the combination of gifted management, strategic acquisitions, brand leadership, and a long-standing history of service innovation and partnerships has helped Yahoo! through volatile economic environments.Filled with insights from those who have lived through the Yahoo! experience, Inside Yahoo! is an inspirational story that offers valuable business lessons every investor, manager, and entrepreneur should take to heart-from maintaining a brand identity that everyone will |
|
|
Instant Adsense Profits $1.99 “Adsense Isn’t Dead Or Obselete…It’s Just That 90% Of People Don’t Know How To Transform It Into A Treasure Chest!”Want To Easily Churn Out Profits Most MarketersStruggle to Make? Read On!Dear Friend, You’ve probably heard of the many ways people make money online such as ebay and all and you’ve probably wished there was an easier and less complicated way. Truth of the matter is, making money online isn’t as difficult as rocket science, but you’ll obviously need to know the right way to do so…and one of the simpler ways is adsense. So what is this adsense all about, really? It’s a godsend of a system from Google where you earn via pay per click marketing. What you do is copy a code from Google adsense, slap it on your blog or website, and for every click on the ad itself, you get paid!For a single click you won’t be getting a dollar of course, maybe just a few cents or less. However, visualize your site bringing in over 1,000 visitors a month. Multiply the number of sites you own by say, maybe 10. Now how much are you earning per month? As you can see, the potential for having multiple streams of income is huge…but you’ll have to utilize a proven, tested method of pulling in all that massive profit. And this is where many unscrupulous gurus take advantage of new marketers by telling them ridiculous, silly adsense profit generation methods that are downright scammy, but being newbies…they wouldn’t know better. That is the thing which has been getting on my nerves – so called experts wanting to make a fast buck off inexperienced, naive marketers! I’d hate to put a feather on my cap, but I myself have been making a fair bit of adsense profit on the stealth. Of course I started out clueless, but was fortunate to have marketing mentors over the years guide me in my marketing journey. The truth is that there is a step-by step method |
|
|
International Encyclopedia of Hospitality Management $300 The International Encyclopedia of Hospitality Management is the definitive reference work for any individual studying or working in the hospitality industry. This new edition updates and significantly revises 25% of the entries and has an additional 20 new entries. New online material makes it the most up-to-date and accessible Hospitality Management encyclopedia on the market. It covers all of the relevant issues in the field of hospitality management from both a sectoral level: Lodging, Restaurants/Food service, Time-share, Clubs and Events as well as a functional one: Accounting & Finance, Marketing, Strategic Management, Human Resources, Information Technology and Facilities Management.Its unique user-friendly structure enables readers to find exactly the information they require at a glance; whether they require broad detail which takes a more crosssectional view across each subject field, or more focused information which looks closely at specific topics and issues within the hospitality industry today. * 25% updated with significant revisions and 20 new entries ensuring that students have the most up-to-date Hospitality Management information on the market* An academically credible source of core information written by experts from around the world to help students clarify basic concepts and ensure their understanding is correct* User friendly and accessible so that students can quickly and easily locate the information that they require |
|
|
Lucrative List Building $1.99 Praise for Lucrative List Building… “Glen is without a doubt a ‘List Building Genius!’ If you want to quickly explode your list and fill your pockets with cold-hard cash, he’s definitely a Must read, Must hear, and Must see!” -Matt Bacak, The Powerful Promoter, www.promotingtips.com, Atlanta, GA “Lucrative List Building is a testament to Glen’s profound grasp of email marketing. Internet Marketers everywhere would do well to read this book.” -Jason Oman, #1 Best Selling Author, Conversations with Millionaires, www.JasonOman.com “I have built my entire online business using list building and relationship marketing strategies. Over the years, I have identified a select few experts in this industry, and having met Glen Hopkins in person, I can tell he is the real deal. Anyone looking to learn the power of list building needs to learn from Glen. His strategies can help you double your profits in 90 days.” -Mike Filsaime, www.MikeFilsaime.com In This Amazing New Book You’ll Discover: The untold truth about autoresponders, including the ones you MUST avoid How to build your list from scratch in less than 10 minutes Ten underground strategies that will build you a massive list fast! How to instantly make money from a list, just seconds after people subscribe! How to write subject lines that stand out from the crowd and intrigue your readers so much that they can’t wait to open your messages Why you must have your own list no matter what your niche is How to avoid SPAM accusations and get your messages whitelisted Why having your own responsive opt-in email list means you will always have money in your pocket – even if your marketplace were to totally disappear! How to create your veryownproducts and services that will have your readers begging to buy from you The absolute essential elements necessary to MASSIVELY profit from your list …Plus Much, Much More! |
|
|
MP Internet Marketing: Building Advantage in a Networked Economy with CD $1 This text presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages; from Awareness,to Exploration/Expansion,to Commitment,and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships,the authors focus on two primary forces that the Internet brings to marketing the Individual and Interactivity – detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers. Praise for Marketspace’s Innovative Customer-Centric Framework:”This is required reading for marketers and academics. The Marketspace framework represents an innovative shift in the way that academics and marketers should think about marketing. Marketspace’s customer centric view of marketing lays the foundation for a new era of marketing practice and research. “· Vijay Mahajan,John P. Harbin Centennial Chair in Business,The University of Texas at Austin. Co-Author of Digital Marketing: Global Strategies from the World’s Leading Experts “Internet Marketing is an important contribution to help understand how marketing needs to transform in order to meet the challenge of the networked economy. The book combines an interestingconceptualframework with many engaging and in-depth examples. It will prove useful to both students and practitioners of e-commerce. “· Nirmalya Kumar,Professor of Marketing and E-Commerce,IMD – International Institute for Management Development”Both online and offline businesses need to revamp |
|
|
Mobile Phones The New Generation Of Advertising: Bring Your Business Into The Future Through Mobile Phone Advertising $3.99 Modern mobile phones can hugely impact the future of your business! The mobile phone and it’s powerful applications are this present day’s advertising tool of choice…and the trend is just getting started. Web experts are in agreement that today’s trend is very well poised to be the future’s leading marketing and advertising vehicle. So, don’t miss out on this influential opportunity…take your business to the next level by taking full advantage of today’s wide-ranging mobile phone applications and devices and learn to generate huge profits into your business.This book will show you how to reach the growing market of consumers that have easy access to their mobile phones who demand instant information on products and services they intend to buy. Learn how to respond to this need by advertising your business through easy and instantly accessible means. Learn the link between the 3G mobile phone network and business consumers and why that should be important to you. Study how to operate free online social networks to generate real traffic to your website from people with cell phones. What’s more, know how to create your own unique application for cell phones online even if you don’t know how to program, and sell these personal applications to earn even more profits. Plus, make your own business with cell phones! |
|
|
Nesstar $42.99 Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. High Quality Content by WIKIPEDIA articles! NESSTAR is a Semantic Web application for statistical data and metadata that aims to streamline the process of finding, accessing and analysing statistical information. The social sciences are big producers and consumers of statistical data. Surveys, censuses and opinion polls are basic sources of information for most quantitative research in sociology and economics. These data are collected and preserved by specialised data archives, national statistical offices or private research institutes (e.g. Gallup poll) and traditionally disseminated to researchers (social researchers, journalists, marketing experts, etc.) as data files stored on some form of magnetic media and accompanied by bulky printed documentation (metadata). From the point of view of a researcher the current statistical data dissemination process is far from optimal. Given that there are many data publishers, each one with its own distinct access and dissemination procedures, it is often not easy to find and get hold of the right information. |
|
|
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success $39.95 Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide—a practical manual for nonprofit staff written in non-technical language—prepared by experts in the field based on real-life experiences and case studies. |
|
|
Online Marketing Success Stories: Insider Secrets from the Experts Who Are Making Millions on the Internet Today $21.95 Rene V. Richards, Foreword by Bruce C. Brown,Paperback, English-language edition,Pub by Atlantic Publishing Company FL |
|
|
Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts $12 Gary Haffer,Paperback, English-language edition,Pub by CreateSpace |
|
|
Open Your Own Bed and Breakfast $0.99 Experience the joy–and profits–that come from managing your own bed and breakfast!Whether you already know the magic that comes with owning a B&B or you are at the planning stage, the fourth edition of Open Your Own Bed & Breakfast–now updated with everything you need to know about online marketing–guides you through this special world. Barbara Notarius, one of America’s most widely recognized and respected B&B experts, shows you how to make your dream a reality. Some of the essential information provided in this book includes:Your responsibilities–and those of your guestsFinancial considerationsAdvertising, the Internet, and working with a reservation serviceEvaluating your home’s assets and liabilitiesConforming to the ADALegal, tax, and insurance issues, including recent changes in the tax codeInterviews with successful hostsLists of B&B associations, guidebooks, and B&B reservation servicesThis new edition is an informative update of every aspect you need to know in order to run your B&B smoothly and successfully. Combining a meticulous business approach with a sincere appreciation for the pleasure that comes with running a B&B, Open Your Own Bed & Breakfast is an invaluable resource. |
|
|
Open Your Own Bed and Breakfast $1.99 Experience the joy–and profits–that come from managing your own bed and breakfast!Whether you already know the magic that comes with owning a B&B or you are at the planning stage, the fourth edition of Open Your Own Bed & Breakfast–now updated with everything you need to know about online marketing–guides you through this special world. Barbara Notarius, one of America’s most widely recognized and respected B&B experts, shows you how to make your dream a reality. Some of the essential information provided in this book includes:Your responsibilities–and those of your guestsFinancial considerationsAdvertising, the Internet, and working with a reservation serviceEvaluating your home’s assets and liabilitiesConforming to the ADALegal, tax, and insurance issues, including recent changes in the tax codeInterviews with successful hostsLists of B&B associations, guidebooks, and B&B reservation servicesThis new edition is an informative update of every aspect you need to know in order to run your B&B smoothly and successfully. Combining a meticulous business approach with a sincere appreciation for the pleasure that comes with running a B&B, Open Your Own Bed & Breakfast is an invaluable resource. |
|
|
Open Your Own Bed and Breakfast $0.99 Experience the joy–and profits–that come from managing your own bed and breakfast!Whether you already know the magic that comes with owning a B&B or you are at the planning stage, the fourth edition of Open Your Own Bed & Breakfast–now updated with everything you need to know about online marketing–guides you through this special world. Barbara Notarius, one of America’s most widely recognized and respected B&B experts, shows you how to make your dream a reality. Some of the essential information provided in this book includes:Your responsibilities–and those of your guestsFinancial considerationsAdvertising, the Internet, and working with a reservation serviceEvaluating your home’s assets and liabilitiesConforming to the ADALegal, tax, and insurance issues, including recent changes in the tax codeInterviews with successful hostsLists of B&B associations, guidebooks, and B&B reservation servicesThis new edition is an informative update of every aspect you need to know in order to run your B&B smoothly and successfully. Combining a meticulous business approach with a sincere appreciation for the pleasure that comes with running a B&B, Open Your Own Bed & Breakfast is an invaluable resource. |
|
|
Organizations Based in Moscow: Levada Center, Therussiaforum, Figure Skating Federation of Russia, Moscow Internet Exchange $8.78 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Not illustrated. Excerpt: Levada Center is a Russian independent, non-governmental polling and sociological research organisation. It is named after its founder, the first Russian professor of sociology Yuri Levada (19302006). Levada Center traces back its history to 1987 when VCIOM was founded, originally headed by Academician Tatyana Zaslavskaya. Being one of the largest Russian research companies, Levada Center regularly conducts its own and commissioned sociological and marketing researches. The non-governmental organisation Levada Analytical Center was originally formed in 19871988 and called the All-Union Public Opinion Research Center (VCIOM). Due to some internal changes it was re-established in 2003 as an independent non-governmental organization. It is carrying out public opinionand research polls in such fields as sociology, economy, psychology, and marketing. With an approximate of 50 people working in the Moscow office, 80 fieldwork supervisors in the regional branches and about 3000 trained interviewers, it is today one of the largest full-service agencies in Russia. The key personnel are the founders of the company who started their research programs at VCIOM and now continue them in the Levada Center. From 2003 until 2006 the director was Yuri Levada. In December, 2006 Lev Dmitrievitsch Gudkov was assigned to this post. The basic research departments are: The Levada Center has partner relationships with various regional research centers in Russia, the CIS and the Baltic states. Their partners and customers are non-profit Russian and international companies. The Center publishes the sociological journal The Russian Public Opinion Herald. The Levada Center is a member of the international associations ESOMAR and IR. Experts of the Levad… More: |
|
|
Owl Media Guide’s Nevada Media Directory 22nd Anniversary Edition $1.99 For 22 years, the Nevada Media Directoryâao has provided comprehensive, up-to-date information on the Nevada news media, including radio, television, newspapers, magazines, and direct mail. The directory does not accept advertising. There is no charge for the listings of the Nevada news media who are contacted quarterly by fax and telephone to update their listings to ensure the information is as complete and accurate as possible. The purpose of Nevada Media Directoryâao is to help you more effectively communicate with the news media. We provide information on news media contacts, telephone and fax numbers, e-mail and Internet addresses, news/press release deadlines, format requirements, media delivery preferences for releases, special programming and features. Each media listing is a full page.Joshua Tree Publishing offers annual professional subscriptions which include printed editions and access to the Owl Media Guide Online which is updated quarterly. Subscribers can search the entire directory online; they can also view and print online the pages of the directory.For more information, contact the Las Vegas office at (702) 792-6565 or visit NevadaMediaDirectory.com. Mission Statement Joshua Tree Publishing is a traditional publisher dedicated to making your dreams of being a published author a reality. We have the expertise to help you accomplish your goals by using cutting edge technology and utilizing a network of experts in the fields of editing, page layout, cover design, graphics, marketing, and printing. |
|
|
Positively Influential $21.92 Be Positively Influential In Your Professional Network!People buy things all the time. In fact, we love to buy things! We just don’t like being manipulated or sold to. So how do you find those who want what you have to offer, and communicate value to them, without alienating them? This is literally the “Million-Dollar” question… Whether you are a “floor guy,” politician, teacher, coach, consultant, employee, or entrepreneur; if you are in direct sales or service, whatever you do, your business is people. They are the lifeblood of your business. Ignore them at your peril. Take advantage of them and you will earn their distrust. How do you cultivate relationships upon which trust can be built, create an environment where sales and referrals can take place, identify when there is a real need for your product or service? The answers lie within these pages as we speak directly to the experts. Through these interviews, you will learn to relate to others in a positive way and create mutually beneficial professional networks.Features exclusive interviews with today’s influential change makers: * Rob McNealy, U.S. Congressional Candidate * Barbara Silva, Co-Founder of Coaching Cognition * Ty Tribble, Top Blogger and Social Media Entrepreneur * Jason O’Toole, Network/Internet Marketer and Founder of YourProspex.com * Gene Hamilton, Founder/CEO of I Take The Lead * James Klingensmith, Official Alice 105.9 FM Radio Morning Show Hypnotist * Noel Wu, Personal Image and Wardrobe Consultant, Designer * Michael Wilson, Online Business and Marketing Strategist * Ann Sieg, The Renegade Network Marketer * J. Joshua Beistle, The Attraction King |
|
|
Rugby League In France $11.12 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: 2009-11 Super League Licences, France National Rugby League Team, Rugby League in France, 2012-14 Super League Licences, French Rugby League System, Fédération Française de Rugby à Xiii, New Caledonia National Rugby League Team, Lezignan 9s. Excerpt: The 200911 Super League licences were announced in May 2005 by the Rugby Football League (RFL) as the new determinant of the Super League competition’s participants from 2009 in place of promotion and relegation . The licences were awarded after consideration of more factors than just the on-the-field performance of a club in the previous season. After 2007 automatic promotion and relegation was suspended for Super League with new teams admitted on a licence basis with the term of the licence to start in 2009. The RFL stated that clubs applying to compete in Super League XIV in 2009 would be assessed by criteria in four areas (stadium facilities, finance and business performance, commercial and marketing and playing strength, including junior production and development) with the final evaluations and decisions being taken by the RFL’s board of directors. These final deliberations were informed by the findings of a range of experts at the RFL and from external advisors such as KPMG . Successful applicants would be licensed for three years of Super League competition. Three-yearly reviews of Super League membership will take place to ensure ambitious clubs lower down the leagues can still be successful. Motivation The RFL’s in-house lawyer, Rod Findlay, explained, “The basis for the licensing process was established in May 2005 when the RFL, in full consultation with member clubs, drew up a strategy document for Super League which basically said ‘This is what we want the league to look like and |
|
|
SEO For Busy Marketers $1.99 Creating and publishing a website is no longer a mysterious, cryptic task that is reserved only for computer geeks. Nowadays anyone wanting a piece of the virtual pie can easily sign up for a free blog in about five minutes. In addition, there are lots of free WYSIWYG editors available that make creating a beautiful, interactive website a very simple drag & drop process.So what exactly IS S.E.O (Search Engine Optimization) ?SEO can be defined as the process of driving traffic to your website organically (unpaid) from the search engines.That’s the technical bit over with.All you REALLY need to know is that there are two kinds of people in the online marketing world:1. Those who know the SEO shortcuts and how to use them2. Those who DON’TYour online business requires a lot of work.Chances are you have to be accountant, CEO, marketing manager, sales director, affiliate team leader and a dozen other different roles all at the same time.Time is your biggest enemy.But SEO is VITAL to your business.It can mean the difference between success and failure – it’s THAT important.But when you’re just starting your internet business the chances are that you don’t have the time to study and undertake your own SEO or the money to outsource the task to experts.So what do you do?Well quite honestly, up until very recently you would just struggle along, doing what little SEO you could and hoping for the best.You’ll discover:SEO shortcuts for your business in EASY to understand languageWhat parts of SEO matter and what just aren’t worth the effortHow to make sure your content is relevant to the keyword phrases being searchedHow to optimize your website with keywords and linking structuresHow to build powerful inbound links to your website from others in your |
|
|
Social Bookmarking Strategies $1.99 WHAT IF THERE WAS A WAY OF GETTING MILLIONS OF VISITORS TO YOU WEBSITE? INTERESTED? WHAT IF THERE WAS A WAY OF INCREASING YOUR PROFITS? INTERESTED?Discover the secrets of social bookmarking and drive traffic to your websiteAre you deploying the latest trend on cyberspace to boost your profits? Did you know that social bookmarking could help you reach out to millions of Internet users? From the online branding of your company to massive traffic generation, social bookmarking is the number one tool in the arsenal.Give A Massive Fillip To Your Visitors, Search Engine Rank and ProfitsHave you heard of the 80-20 rule in online marketing? Statistics reveal that 80% of the people go after the WRONG professionals. So, while you spend thousands on consultants and experts, results elude you. Your return on investment is low and you are frustrated! You can avoid this through social bookmarking:Social bookmarking is a powerful technique by which you can target your market more accurately and aggressively:Learn how to ensure the fastest indexing of your webpages by leading search engines. Entice the search engine robots to your website and get results within 24 hoursWatch your search engine ranking go higher and higher.Get quality back-linksKnow the secrets of getting referrals, newsletter sign-ups and comments on your blog postsUse the best bait for traffic to your website. Increase the traffic manifoldAttract relevant traffic to your website. You don’t want millions of unwanted guests, who have no interest in your offering. You can now target your visitorsBranding not only attracts potential visitors, it also promotes customer loyalty. Maximize the traffic of repeat visitorsBuild your image as a thought leader. Publish quality content in your niche and get people addicted to your websiteStrategize more accurately. Get to know your |
|
|
Techno-Ready Marketing: How and Why Your Customers Adopt Technology $1.99 Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery Channel, marketing experts A. Parasuraman and Charles L. Colby demonstrate how the adoption of technology is influenced by unique beliefs that do not apply to conventional products and services. In the context of a general set of powerful techno-marketing strategies, Parasuraman and Colby introduce “Technology Readiness” (TR), a groundbreaking concept that enables you to measure and assess a customer’s predisposition to adopt new technologies. Employing their TR construct — a psychological amalgam of fears, hopes, desires, and frustrations about technology — the authors identify five types of technology customers: the highly optimistic and innovative “Explorers,” the innovative yet cautious “Pioneers,” the uncertain “Skeptics” who need the benefits of technology proved, the insecure “Paranoids,” and the resistant “Laggards.” Using this typology, you can customize your technology strategies by combining insights from your context-specific assessments with general marketing strategies presented in the book. Essential reading in technology companies will be the chapter devoted to Parasuraman’s Pyramid Model, which explains the critical role technology plays in a marketing organization as a link between employees, the organization, and the customer. Finally, the authors have included a self-administered quiz so you can score your own Technology Readiness and a chapter on the “Techno-Ready Marketing Audit” to provide a framework for taking immediate action based on the precepts in this book. |
|
|
Techno-Ready Marketing: How and Why Your Customers Adopt Technology $10.92 Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery Channel, marketing experts A. Parasuraman and Charles L. Colby demonstrate how the adoption of technology is influenced by unique beliefs that do not apply to conventional products and services. In the context of a general set of powerful techno-marketing strategies, Parasuraman and Colby introduce “Technology Readiness” (TR), a groundbreaking concept that enables you to measure and assess a customer’s predisposition to adopt new technologies. Employing their TR construct — a psychological amalgam of fears, hopes, desires, and frustrations about technology — the authors identify five types of technology customers: the highly optimistic and innovative “Explorers,” the innovative yet cautious “Pioneers,” the uncertain “Skeptics” who need the benefits of technology proved, the insecure “Paranoids,” and the resistant “Laggards.” Using this typology, you can customize your technology strategies by combining insights from your context-specific assessments with general marketing strategies presented in the book. Essential reading in technology companies will be the chapter devoted to Parasuraman’s Pyramid Model, which explains the critical role technology plays in a marketing organization as a link between employees, the organization, and the customer. Finally, the authors have included a self-administered quiz so you can score your own Technology Readiness and a chapter on the “Techno-Ready Marketing Audit” to provide a framework for taking immediate action based on the precepts in this book. |
|
|
The New Masters of Online Marketing: Leading Experts from Around the World Reveal Proven Secrets to Grow Your Business Through Online Marketing Strategies $19.95 Neil Stafford, J. W. Dicks, Brian Evans, David White, A. J. Roberts, Ben Glass, Ken Preuss, Nick Nanton, Andrew Shorten, Lindsay Dicks, Paul Toote, Cheryl T. Campbell, Paul Gunter, Jeff Vacek, Jack Mize, Greg Rollett, Michael Budowski, Carolyn “CJ” Matth |
|
|
The Secrets Of The Serious Players’ Webmaster $25.2 Lee Gilbert is a successful web consultant, speaker and expert on anything New Media; with over 10 years of Internet Marketing experience. He advises top companies on their web strategy, site design, traffic building programmes and PR; but he also has extensive and practical experience of running his own web businesses – something that sets him aside from many so-called “experts” This book will show you the secrets of building a profitable online business and how to: • Get your products and services into shape for web success • Design and build a successful website • Find keywords and phrases for Search Engine Marketing • Easily apply methods and techniques for building web traffic • Convert more and more visitors into buyers • Plus much, much more! Marketing your products and services on the Internet is one of the most profoundly effective, business changing things you can do. It will likely have a series of highly impactful effects on how you do business, both as an individual and as a company. But, the truth of the matter is you need to know what you’re doing. You cannot just create a website and let it sit. It needs to be marketed, it needs to be vetted, it needs to be shown to the right people in the right places and developed so that it is exactly what your target audience is looking for. That is where the strategies in this book will come in handy for you, showing you exactly what it is going to take to streamline your website into the kind of structure that will help you reach anyone in the world whenever you want. |
|
|
Twitter Power: How to Dominate Your Market One Tweet at a Time $24.98 Do you know what Twitter is? You should—if you’re in the business of promoting your business, that is. Twitter is a social media platform that lets users blast short messages, or “tweets,” to members via the Twitter Web site, as well as cell phones, e-mail, IM, and even through Facebook. It’s a great and effective way to keep people connected and up to date on what’s going on in their social circle in real time.But it’s not just for staying in touch with friends. It’s also a great way to publicize your business or organization. Presidential campaigns use it to keep supporters and volunteers up to date; activists use it to coordinate street protests; and the office of the Prime Minister uses it to keep Britons informed on politics. But most importantly, businesses are using it to interact with customers and other businesses in a whole new way.Twitter Power shows you how to leverage the power of Twitter for instant business benefits—like reaching new markets and increasing sales. You can build a loyal customer following, expand your brand, and generate instant buzz when you integrate Twitter into your existing marketing strategies. The best businesses of today and tomorrow are using this high-tech, low-cost, and low-hassle technology to gain real advantages over their competitors.Joel Comm, one of the world’s leading social media and online marketing experts, covers every aspect of the Twitter phenomena. He explains what Twitter is and why it works; how to jump into the conversation and build a following; how to use it to build better teams and stronger brands; how to make Twitter your ultimate customer help desk; and how to use it to drive traffic to your Web site. Plus, Comm includes case studies of businesses that use Twitter successfully, giving you the examples and best practices you need to succeed.Success in business is about staying connected—to colleagues, teams, and especially customers. Twitter offers a new, high-tech way to |
|
|
U.s. Medical Nonprofits: American Academy of Anti-Aging Medicine $8.59 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: The American Academy of Anti-Aging Medicine (A4M) is a United States registered 501(c)(3) nonprofit organization that promotes the field of anti-aging medicine and trains and certifies physicians in this specialty. As of 2008, approximately 20,000 practitioners had been given certificates. However, the field of anti-aging medicine is not recognized by established medical organizations, such as the American Board of Medical Specialties and the American Medical Association. In addition to certifying practitioners, the Academy’s activities include lobbying, education of the public, and public relations. The A4M was founded in 1993 by Robert Goldman and Ronald Klatz, osteopathic physicians, and now has grown to 20,000 members from 100 countries. The organization sponsors several conferences, such as the Annual World Congress on Anti-Aging Medicine. Several of the anti-aging methods recommended by the Academy have wide support among experts in the field, such as exercise and a healthy diet, but others, such as hormone treatments, do not have support from a consensus of the wider medical community. Many scientists studying aging dissociate themselves from the claims of A4M, and critics have accused the group of using misleading marketing to sell expensive and ineffective products. In contrast, the Academy sees itself as acting within science, stating that it bases its ideas on mainstream scientific research, and arguing that its ideas challenge current medical practice. The A4M’s founders and merchants who promote products through the organization have been involved in several legal and professional disputes. The activities of the A4M are controversial: in 2003 a commentary on the response of the scientific community to the promotion of anti-aging… More: |
|
|
Web Business Boot Camp: Hands-on Internet Lessons for Managers, Entrepreneurs, and Professionals $0.99 A crash course in getting significant business results from a Web site-at low cost Web Business Bootcamp focuses on activities that anyone can do to improve their online business, even with little cash and without technical sophistication. Richard Seltzer outlines the tasks that entrepreneurs and e-commerce managers typically delegate to experts without knowing enough to properly set goals, coordinate activities, or monitor progress-and then provides low-tech, low-cost techniques for making informed decisions and getting the hands-on experience needed to do smart business on the Internet. Businesses both large and small can apply his innovative ideas such as “flypaper” and “content-based Internet marketing”-effective strategies he has learned and used with his own Web site-to attract targeted traffic to their Web sites. |
|
|
Web Marketing for the Music Business $31.95 Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online.• Provides instruction on promoting both music and the artist in the internet, showing how to develop maximum online exposure• Offers guidance in web site development, to save money by getting the right site up and running first time• Understand how the Internet is used by experts in the music business, benefit from their experience to make the internet work for you. |

