Marketing And Small Business
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10 Secrets Of Mobile Marketing Every Small Business Owner Should Know To Reach More Customers $19.95 Mobile Marketing can easily bring you customers and traffic that you never even dreamed of.Including:- What you need to know about mobile marketing that your competitors don’t know…- Coupons, surveys, contests, textimonials.. Now, you’re talking…- Grab customers and drive traffic with click to call, click to video, click to cash…- Connecting with your market will bring you new business…- M… |
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Entrepreneurs Always Drive On Empty – Chapter 5 $9.98 Chapter 5 – For many years I have looked down at my petrol gauge wondering how long it would be before I next had to refill. Not because I didn’t have the money to fill the tank but because I focused more on making my money work for me rather than stagnating in my tank.Have you ever wondered why some small businesses seem to propel from nothing to something faster than others. Why some business ow… |
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Entrepreneurs Always Drive On Empty – Chapter 1 $9.98 The Ultimate Business Bible – For many years I have looked down at my petrol gauge wondering how long it would be before I next had to refill. Not because I didn’t have the money to fill the tank but because I focused more on making my money work for me rather than stagnating in my tank.Have you ever wondered why some small businesses seem to propel from nothing to something faster than others. Wh… |
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Marketing: Winning Customers with a Workable Plan (Volume 1 in Small Business Video Library) A video detailing the steps to create a successful marketing plan…. |
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Marketing Your Small Business – Learn How You Can Run Your Small Business Even Better $38.95 Take your marketing to a new level and gain an advantage over the competition. This tape shows you how to successfully market your business using easy, inexpensive computer technology. The America at Work Video Series shows you how actual small businesses succeed in today’s competitive environment. You’ll see real-life examples of how five small businesses today are getting more done and gaining m… |
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Something Ventured an Introduction to Small Business Management : 26 Part Television Course VHS This 26-part course provides the tools learners and business people alike need to compete effectively in the world of small business. A combination of case studies, business profiles, and wrap-up discussion segments explore and develop key small business themes as part of a comprehensive approach to small business management…. |
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All the Right Moves $8.78 Most films about high school football players usually fall into one of two categories: glossy jock romance or locker-room sex farce. This one defies the odds and scores both as decent character study and decidedly unsentimental sports melodrama. It’s not only a helluva coming-of-age yarn, but also, like Paul Newman’s Slapshot, it’s a bracing look at the hopes and dreams of blue-collar survivors. T… |
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Twitter Marketing For Your Business $14.99 Discover the secrets to making millions using Twitter marketing for your business.Learn step by step how to fast track your business to marketing success and massive profits using this free tool.This DVD tells it all the only twitter resource you will ever needThis product is manufactured on demand using DVD-R recordable media. Amazon.com’s standard return policy will apply…. |
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Secrets of Business Success in China $19.95 James Chan, Ph. D. provides detailed information on doing business in China. Dr. Chan is the President of Asia Marketing and Management and he has been doing business in China for over 30 years. He explains rules to follow in the China business world as well as many hints that lead to success in the China business culture.This product is manufactured on demand using DVD-R recordable media. Am… |
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3M Precise Optical Mousing Surface (MP200PS) $5.05 3M Precise Battery-saving Mousing Surface MP200PS Mouse Pads & Wrist Rests… |
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100 Ideas To Market Your Childcare Business $14.95 100 Ideas You Don’t Have to Think Up…Between staff calling in sick and balancing the bank account, you don’t have time to sit around dreaming up new ideas to promote your program and increase enrollment. In this follow-up publication to Program Full – Your Guide to Successful Childcare Marketing, the author takes the work out of brainstorming by offering a selection of ideas that inspire owners of preschools and early learning centers to create their own marketing campaigns. This book features 100 ideas that are easy for administrators of early learning programs and childcare centers to incorporate into their current marketing activities.Each of the 100 ideas in this book was selected to make marketing a childcare center or preschool a little bit easier. The ideas range from simple to complex, and vary in budget and knowledge requirements, making it a useful reference for both family childcare and center-based programs to customize them to fit unique situations.Whether you own a small in-home childcare business, administer several child care programs for a large corporation, or are the director at a single location, you’ll certainly reference this book many times during your marketing planning.Celebrate your anniversary (Idea #3)Work with local employers (Idea #68)Call them by name (Idea #14)Telephone etiquette (Idea #62)Fundraiser promotion (Idea #32)Catch the eyes of passersby (Idea #94) |
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101 Businesses You Can Start with Less Than One Thousand Dollars: For Retirees $21.95 According to a study by the U.S. Department of Health and Human Services, people starting their working careers will face the following situation when they retire at age 65: they will have annual incomes between $4,000.00 and $26,000.00. According to the Social Security Administration, today’s retirees can only count on corporate pensions and Social Security for 61 percent of their income at retirement. The remainder must come from other sources. If the same holds true in the future, today’s workers need to accumulate enough in personal savings to make up a 39 percent shortfall in their retirement income. The solution for many after they have played enough golf and caught enough fish will be to start a small part-time business. Detailed in this new book are over 100 business ideas that can be started for very little money and yet may provide retired people with a lot more money than they would earn being paid by the hour. This is a collection of businesses selected especially for retirees who are interested in augmenting their income. These businesses can be started with minimum training and investment and are all capable of producing extra income. Most can easily be operated by one person and eventually be sold for an additional profit. Many of these businesses can actually be started with less than one hundred dollars and some can really be started with next to nothing. Some can even be operated from home. Starting and managing a business takes motivation and talent. It also takes research and planning. This new book is intended to serve as a roadmap for starting your business. It is both comprehensive and easy to use. It also includes numerous Web links for additional information. While providing detailed instruction and examples, the author leads you in developing a winning business plan, setting up the structure of the business and accounting and bookkeeping procedures, tending to legal concerns, devising sales and marketing techniques, calculating |
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101 Small Business Ideas $26.95 Becoming your own boss is easier (and cheaper) than you think!It’s time to grab yourself a piece of the American Dream. In 101 Small Business Ideas for Under $5000, you’ll find realistic guidance for turning your ideas and skills into a profitable business that you can run full-time, part-time, or even as an absentee owner. This completely practical handbook provides step-by-step instructions on dealing with legal, financial, and tax issues involved in starting a business, and it puts you in touch with suppliers, associations, and clubs that can help you get up and running in a jiffy.Some businesses are as easy to set up and run as a child’s lemonade stand, and this moneymaking manual shows you how to keep things simple, profitable, and legal. For more ambitious undertakings, you’ll find real-world answers for serious business questions as you learn how to: Write a sensible business plan to give your idea directionSecure start-up funding from banks, government agencies, and elsewhereDesign publicity, marketing, and sales programsMaster bookkeeping, accounting, and taxesGrow from a one-person start-up into a mini-empireWhether you want to provide home or professional services, organize entertainment and special events, start a Web-based company, go into light manufacturing, or profit from any talent or interest you have, 101 Small Business Ideas for Under $5000 puts you on the road to success—starting right now! |
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101 Survival Tips for Your Business: Practical Tips to Help Your Business Survive and Prosper $14.95 These top business, financial, legal, marketing, and personal tips will enable small businesses to avoid the common mistakes that result in the failure of 80 percent of new businesses within their first two years. Included are creative ideas for owners to help build better relationships with suppliers, staff, and customers, as well as motivational advice to successfully navigating through the most common business hazards. A source of inspiration and guidance, each survival tip and recommended course of action is based on years of experience and the successes of businesses around the world. |
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101 Ways to Market Your Business: Building a Successful Business with Creative Marketing $14.95 Simple, practical marketing ideas, most of which can be implemented at low cost, are provided in this source of inspiration for small business owners who want to be proactive about marketing their business. All of the marketing techniques are proven and used around the world, yet they do not require a lot of time or special skills. This book helps professionals identify how to create customer loyalty programs, generate free word-of-mouth advertising, promote their business from the outside in, develop a strong corporate image, and get results fast. Business owners are encouraged to implement one idea from the book per week, so that in one year 52 new ideas will have been developed, increasing greatly the potential for more customers and profits. |
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105 Ways To Advertise Your Business: 105 Small Business Marketing Ideas To Effectively Promote And Publicize Your Business To Garner The Attention It Needs To Succeed $3.99 The demand for consumers is getting challenging day by day. Every business is in the game to stand out and excel to attract a discriminating consumer market. Get your business recognized by your target customers. Join the league of 2010 advertising entrepreneurs. Get with the times, adapt to modern advertising methods, and carry on with long-established promotional techniques. Bottom line: create an awareness of your business to make you stand out from the crowd of other business establishments and outshine the competition. This book will give you 105 ideas to effectively promote and publicize your business to garner the attention it necessitates. Learn these following marketing techniques:* Creative modern 2010 advertising tips* Powerful word of mouth advertising * Free advertising* Potent online advertising* Influential social Media advertising* Widespread SEO advertising* Far-reaching blog* Tips to network and making your business stand outBe prominent! Be noticeable! Be visible! Outshine and outrival the competition! Advertise your business the 2010 way! |
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105 Ways to Advertise Your Business: 105 Small Business Marketing Ideas to Effectively Promote and Publicize Your Business to Garner the Attention It Needs to Succeed $38.28 M. S. Publishing.com,Paperback, English-language edition,Pub by CreateSpace |
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11th Element: The Key to Unlocking Your MasterBlueprint for Wealth and Success $1.99 "I’ve been asked this question many times: ‘What is the one single secret that separates successful people from failures?’ The answer can be found in this book." –Mark Joyner, bestselling author of MindControlMarketing.comIn The 11th Element, you’ll discover a secret–the secret factor that’s absolutely essential for the creation of business success and wealth. This secret factor was originally passed to Bob Scheinfeld by his grandfather, who used it to build Manpower Inc. from a simple idea into a Fortune 500 company with billions in revenue. Bob then used it to create millions of dollars more for himself, selected clients, and protégés across multiple industries. The 11th Element is the "X-Factor" that separates the typical get-rich-quick scheme from Scheinfeld’s well laid out and documented program. It offers you the secret advantage that fuels the world’s greatest success stories (whether large or small)–including such international success stories as Microsoft, Starbucks, Dell, and Virgin Atlantic.Your success is shaped by a powerful set of unseen forces that are rarely discussed. The 11th Element shows you how to tap into those forces–commonly mistaken for luck–to open an avalanche of new potential and prosperity in your life.The 11th Element is an extremely powerful and versatile system that can be customized for every aspect of business success and wealth creation. It will instantly open your eyes to all that’s possible and guide you to success in anything you choose. With it you can:Find lucrative business and investment opportunitiesIncrease sales, profits, and wealthImprove your marketing performanceStart your own businessFind and secure your ideal jobDevelop new products and servicesAttract and keep top talentRaise funding for your business |
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142 Small Businesses You Can Start On The Weekend Or On Your Spare Time $28.49 A fast-paced guide for starting your own small business from home, the right way the first time! This book will show you how to successfully start a small business from home. In addition to 142 small businesses you can start at home, it includes 142 Now’s complete set of “Everyday Forms” and “Company Forms” each small business will benefit from having at their disposal. This book also includes a sample business plan and sample marketing plan compliments of Palo Alto Software, the worldwide leader in business plan software and marketing plan software. |
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151 Quick Ideas for Advertising on a Shoestring $12.99 Effective advertising can crush your competition and make your company soar. But for most small businesses, understanding advertising is like learning Chinese—difficult at best. Most entrepreneurs don’t know what makes a good headline, how to buy printing, or what media to use. And for businesses with limited budgets, advertising “specialists” cost too much. So who can you turn to for help?Try 151 Quick Ideas for Advertising on a Shoestring. This invaluable book will give your advertising the lift it needs, at a lower cost. Inside you will learn how to find good customers inexpensively and use superior relationship marketing to keep them buying your products. You’ll get ideas in all aspects of advertising, from databases and direct mail to Internet and e-mail. See where you can cut corners, and how to get cheap and even free advertising.Put forth in plain language, these ideas are simple to understand and easy to apply. Just one of these tried and tested tips could save your business thousands and thousands of dollars! Ideas such as:• Use testimonials in ads. They are credible advocates for your product or service.• Put a preprinted insert in the newspaper. It’s cost efficient and can be used for other marketing.• Try national cable TV. It is cheaper than local broadcast.• Run insert cards with magazine ads. They can increase response four to six times.• Trade your products or services with radio stations for air time, instead of buying it.• Get a website. It is a global store that is open 24/7, and the consumer expects you will have one.Jean Joachim discovered these secrets and short-cuts from sharpproduction directors, great sales reps, and savvy marketers who used advertising to build successful businesses. Now these money-saving tips are yours in 151 Quick Ideas for Advertising on a Shoestring. |
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151 Quick Ideas for Advertising on a Shoestring $3.17 Effective advertising can crush your competition and make your company soar. But for most small businesses, understanding advertising is like learning Chinese—difficult at best. Most entrepreneurs don’t know what makes a good headline, how to buy printing, or what media to use. And for businesses with limited budgets, advertising “specialists” cost too much. So who can you turn to for help?Try 151 Quick Ideas for Advertising on a Shoestring. This invaluable book will give your advertising the lift it needs, at a lower cost. Inside you will learn how to find good customers inexpensively and use superior relationship marketing to keep them buying your products. You’ll get ideas in all aspects of advertising, from databases and direct mail to Internet and e-mail. See where you can cut corners, and how to get cheap and even free advertising.Put forth in plain language, these ideas are simple to understand and easy to apply. Just one of these tried and tested tips could save your business thousands and thousands of dollars! Ideas such as:• Use testimonials in ads. They are credible advocates for your product or service.• Put a preprinted insert in the newspaper. It’s cost efficient and can be used for other marketing.• Try national cable TV. It is cheaper than local broadcast.• Run insert cards with magazine ads. They can increase response four to six times.• Trade your products or services with radio stations for air time, instead of buying it.• Get a website. It is a global store that is open 24/7, and the consumer expects you will have one.Jean Joachim discovered these secrets and short-cuts from sharpproduction directors, great sales reps, and savvy marketers who used advertising to build successful businesses. Now these money-saving tips are yours in 151 Quick Ideas for Advertising on a Shoestring. |
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151 Quick Ideas for Start-up Entrepreneurs $12.99 Whether you start a business to promote a good idea, to complement retirement, or just to do it, keeping it afloat can be difficult-statistics say that 80 percent of all small businesses fail within five years. But your business can succeed, and 151 Quick Ideas for Start-Up Entrepreneurs will help. This invaluable resource is designed to give prospective entrepreneurs the tools they need, as well as provide existing entrepreneurs with focused tips to increase profit. The book breaks down the complex issues of starting and running a business into a simple language anyone can understand. Every idea is market-tested and proven to work. The ideas cover all aspects of small business operations, including: • Employees • Vendors • Managing the Business • Insurance • Creativity • Borrowing Money • Marketing • Technology • Financial Management • Motivation • Communication • Personal Time Management |
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151 Quick Ideas to Get New Customers $0.25 For most businesses, attracting new customers is a never-ending effort mired in uncertainty, frustration and knee-jerk reactions. Jerry Wilson’s 151 Quick Ideas to Get New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging.The basic concept: Attract an endless flood of new customers at little or no cost! 151 Quick Ideas to Get New Customers demonstrates that you don’t have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, inexhaustible flow of new prospects. And you don’t have to invent any new approaches, concepts, or buzz words to do it! Just follow some of Jerry Wilson’s 151 proven ideas and discover amazing results…fast! Jerry Wilson has spent more than 25 years researching what his clients – small and medium sized businesses just like yours – need to do to be successful in today’s marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, or personal stories. Just 151 great, practical ideas any business manager and owner can use to make an immediate difference in his or her business success. How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald’s made by selling millions of Happy Meals? And what was it worth for Kinko’s to offer 24/7 copy center hours? Don’t overlook the one good idea that could make your business a success! About the Author:Jerry Wilson is a successful business person, entrepreneur, professional business and marketing consultant and accomplished professional speaker. He is also the author of Word of Mouth Marketing. Initially published in 1991, it was the first book that focused on what some call buzz marketing and viral marketing. It has also been published in four other |
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151 Quick Ideas to Get New Customers $43.18 For most businesses, attracting new customers is a never-ending effort mired in uncertainty, frustration and knee-jerk reactions. Jerry Wilson’s 151 Quick Ideas to Get New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging.The basic concept: Attract an endless flood of new customers at little or no cost! 151 Quick Ideas to Get New Customers demonstrates that you don’t have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, inexhaustible flow of new prospects. And you don’t have to invent any new approaches, concepts, or buzz words to do it! Just follow some of Jerry Wilson’s 151 proven ideas and discover amazing results…fast! Jerry Wilson has spent more than 25 years researching what his clients – small and medium sized businesses just like yours – need to do to be successful in today’s marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, or personal stories. Just 151 great, practical ideas any business manager and owner can use to make an immediate difference in his or her business success. How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald’s made by selling millions of Happy Meals? And what was it worth for Kinko’s to offer 24/7 copy center hours? Don’t overlook the one good idea that could make your business a success! About the Author:Jerry Wilson is a successful business person, entrepreneur, professional business and marketing consultant and accomplished professional speaker. He is also the author of Word of Mouth Marketing. Initially published in 1991, it was the first book that focused on what some call buzz marketing and viral marketing. It has also been published in four other |
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151 Quick Ideas to Inspire Your Staff $12.99 For most businesses, attracting new employees and getting your existing employees to succeed is a never-ending task. It’s often rooted in inefficient hiring practices, misunderstood motivational techniques, inadequate training, and high employee turnover. The results: low productivity and poor performance leading to lower revenue, unhappy customers, and endless management headaches. Jerry Wilson’s 151 Quick Ideas to Inspire Your Staff takes the mystery out of motivating employees to achieve personal and business success.The basic concept: Inspire your employees to create and maintain delighted repeat customers! This book demonstrates that business owners don’t have to constantly replace employees or use artificial incentives and harsh methods to get employees to help the business succeed. Wilson shows business owners and managers how to do it themselves without the pain and suffering. And you don’t have to invent any new approaches, concepts, or buzzwords to do it! Just follow some of Jerry Wilson’s 151 proven ideas and discover amazing results…fast! Jerry Wilson has spent more than 25 years researching what his clients – businesses large and small – need to do to be successful in today’s marketplace by hiring and motivating the right employees. These powerful ideas work! Each is presented in a bite-sized package that allows instant execution. No long chapters with endless justifications, pontifications, philosophy, or personal stories. Just 151 great, practical ideas any business manager and owner can use to make an immediate difference in his or her business success. About the Author:Jerry Wilson is a successful businessperson, entrepreneur, professional business and marketing consultant, and accomplished public speaker. He is also the author of Word of Mouth Marketing. Initially published in 1991, it was the first book focused on what is now called buzz marketing and viral marketing. It has also been published in four other |
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201 Great Ideas for Your Small Business $11.22 Praise for 201 Great Ideas for Your Small Business, Third Edition”Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff.”—Tom Peters, author of The Little BIG Things: 163 Ways to Pursue Excellence and coauthor of In Search of Excellence”Think of this book as the Physician’s Desk Reference of small business. You may not use all 201 ideas at once, but over the course of building your business, you’ll probably need many of them. Jane has done a fantastic job of compiling this knowledge.”—Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions”This is the all-time classic reference for people looking to start or run a business of their own. Buy this book, and read at least one of Jane Applegate’s ideas every day. Even if you’ve been in business for a while, I guarantee you will learn ten new things you didn’t have a clue about before.”—Cliff Ennico, nationally syndicated small business columnist, and author of fifteen books including Small Business Survival Guide and The eBay Seller’s Tax and Legal Answer Book201 Proven Tips for Making Your Small Business a Huge SuccessFrom Skagway, Alaska, to Portland, Maine, small business guru Jane Applegate collected hundreds of creative, simple, proven tips and tricks for managing, growing, and promoting a small business. Now, in this thoroughly revised and updated edition of her international bestseller, Jane shares the best-of-the-best of them with you, along with her expert insights and advice and those of some of the country’s brightest and best business minds.Covers all key areas of business success—from managing people to managing money, marketing your business to creating a giant online presenceIncludes dozens of inspiring and instructive real-life success stories from small business owners |
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201 Great Ideas for Your Small Business $0.99 Praise for 201 Great Ideas for Your Small Business, Third Edition”Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff.”—Tom Peters, author of The Little BIG Things: 163 Ways to Pursue Excellence and coauthor of In Search of Excellence”Think of this book as the Physician’s Desk Reference of small business. You may not use all 201 ideas at once, but over the course of building your business, you’ll probably need many of them. Jane has done a fantastic job of compiling this knowledge.”—Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions”This is the all-time classic reference for people looking to start or run a business of their own. Buy this book, and read at least one of Jane Applegate’s ideas every day. Even if you’ve been in business for a while, I guarantee you will learn ten new things you didn’t have a clue about before.”—Cliff Ennico, nationally syndicated small business columnist, and author of fifteen books including Small Business Survival Guide and The eBay Seller’s Tax and Legal Answer Book201 Proven Tips for Making Your Small Business a Huge SuccessFrom Skagway, Alaska, to Portland, Maine, small business guru Jane Applegate collected hundreds of creative, simple, proven tips and tricks for managing, growing, and promoting a small business. Now, in this thoroughly revised and updated edition of her international bestseller, Jane shares the best-of-the-best of them with you, along with her expert insights and advice and those of some of the country’s brightest and best business minds.Covers all key areas of business success—from managing people to managing money, marketing your business to creating a giant online presenceIncludes dozens of inspiring and instructive real-life success stories from small business owners |
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201 Great Ideas for Your Small Business $22.95 Praise for 201 Great Ideas for Your Small Business, Third Edition”Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff.”—Tom Peters, author of The Little BIG Things: 163 Ways to Pursue Excellence and coauthor of In Search of Excellence”Think of this book as the Physician’s Desk Reference of small business. You may not use all 201 ideas at once, but over the course of building your business, you’ll probably need many of them. Jane has done a fantastic job of compiling this knowledge.”—Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions”This is the all-time classic reference for people looking to start or run a business of their own. Buy this book, and read at least one of Jane Applegate’s ideas every day. Even if you’ve been in business for a while, I guarantee you will learn ten new things you didn’t have a clue about before.”—Cliff Ennico, nationally syndicated small business columnist, and author of fifteen books including Small Business Survival Guide and The eBay Seller’s Tax and Legal Answer Book201 Proven Tips for Making Your Small Business a Huge SuccessFrom Skagway, Alaska, to Portland, Maine, small business guru Jane Applegate collected hundreds of creative, simple, proven tips and tricks for managing, growing, and promoting a small business. Now, in this thoroughly revised and updated edition of her international bestseller, Jane shares the best-of-the-best of them with you, along with her expert insights and advice and those of some of the country’s brightest and best business minds.Covers all key areas of business success—from managing people to managing money, marketing your business to creating a giant online presenceIncludes dozens of inspiring and instructive real-life success stories from small business owners |
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201 Great Ideas for Your Small Business $0.99 Praise for 201 Great Ideas for Your Small Business, Third Edition”Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff.”—Tom Peters, author of The Little BIG Things: 163 Ways to Pursue Excellence and coauthor of In Search of Excellence”Think of this book as the Physician’s Desk Reference of small business. You may not use all 201 ideas at once, but over the course of building your business, you’ll probably need many of them. Jane has done a fantastic job of compiling this knowledge.”—Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions”This is the all-time classic reference for people looking to start or run a business of their own. Buy this book, and read at least one of Jane Applegate’s ideas every day. Even if you’ve been in business for a while, I guarantee you will learn ten new things you didn’t have a clue about before.”—Cliff Ennico, nationally syndicated small business columnist, and author of fifteen books including Small Business Survival Guide and The eBay Seller’s Tax and Legal Answer Book201 Proven Tips for Making Your Small Business a Huge SuccessFrom Skagway, Alaska, to Portland, Maine, small business guru Jane Applegate collected hundreds of creative, simple, proven tips and tricks for managing, growing, and promoting a small business. Now, in this thoroughly revised and updated edition of her international bestseller, Jane shares the best-of-the-best of them with you, along with her expert insights and advice and those of some of the country’s brightest and best business minds.Covers all key areas of business success—from managing people to managing money, marketing your business to creating a giant online presenceIncludes dozens of inspiring and instructive real-life success stories from small business owners |
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202 Services You Can Sell for Big Profits $19.95 Provide a service, pocket a profit!If you’re hungry to be out on your own, making your own hours, taking home all the profits and being your own boss, then this book is a must. Author James Stephenson has produced the first-ever guide to entering the most profitable and hottest small-business sector of our economy: the service industry. It’s rife with opportunity regardless of your age, education or business experience.With this book, you’ll not only discover which services offer the most profit potential today (and why) but also learn the most effective customer acquisition and retention tips that help such businesses thrive, even in the first year. Pick from 202 fascinating fields the author has scrupulously screened and researched. Learn all you need to get started and how to avoid the pitfalls that can bedevil beginners. Discover how to become a part-time entrepreneur, pocketing sizable extra income while keeping your job. Want to motivate yourself? Want to take an easy first step? Take this book home today!James Stephenson (Canada) writes books that have become the budding entrepreneur’s most valued companions. He is the author of 202 Things You Can Buy and Sell for Big Profits, as well as Entrepreneur’s Ultimate Small Business Marketing Guide and Entrepreneur’s Ultimate Start-Up Directory. For 15 years, he has been a sought-after marketing consultant to small businesses. |
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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business $4.29 BIG PRESENCE isn’t just for BIG COMPANIES anymore!A social media marketing handbook for small business owners on the goSocial media has opened the door to anyone who wants to promote themselves—including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business’s visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it.30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of: Blogging and microblogging Social networking and bookmarking Audio and video E-books and webinars Direct and indirect marketing Brand and relationship building Word-of-mouth marketing Expanding your reach and establishing your position Integrating with traditional marketing Evaluating resultsBy the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans—all in just 30 minutes a day. |
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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business $17 BIG PRESENCE isn’t just for BIG COMPANIES anymore!A social media marketing handbook for small business owners on the goSocial media has opened the door to anyone who wants to promote themselves—including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business’s visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it.30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of: Blogging and microblogging Social networking and bookmarking Audio and video E-books and webinars Direct and indirect marketing Brand and relationship building Word-of-mouth marketing Expanding your reach and establishing your position Integrating with traditional marketing Evaluating resultsBy the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans—all in just 30 minutes a day. |
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401 Killer Marketing Tactics to Increase Sales, Maximize Profits and Stomp Your Competition $0.99 Surefire, down-and-dirty guerilla marketing tactics for any business No matter how small your budget or cutthroat your competition, you can wage sophisticated marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers, and win more new customers than you can handle.Written by a thirty-year marketing veteran who apprenticed at the knee of Ray Kroc—the man behind the McDonald’s empire—401 Killer Marketing Tactics to Maximize Profits, Increase Sales, and Stomp Your Competition is a gold mine of tested-in-the-trenches marketing and promotional solutions. With the help of real-world examples from dozens of his clients—including Morton’s Steak House, Wendy’s, Wolfgang Puck, Ben and Jerry’s, Coca-Cola, Hyatt, Haagen-Daaz, Subway, and others—Tom Feltenstein shows you how to:Outwit, out-market and out-sell your competition every timeWage champagne marketing and promotional campaigns on a beer budgetDevelop a solid marketing plan and stick with itMotivate and reward your employees for maximum sales results “Tip O’Neill once said, ‘All politics are local.’ The same can be said for Neighborhood Marketing. Tom Feltenstein nails that concept in this new book.”—Jon Luther, CEO, Allied Domecq QSR (Dunkin’ Donuts, Baskin-Robbins)”401 Tactics is another of Tom’s must reads for anyone in retail. With Tom’s road map, the only thing between you and success is hard work.”—Warren N. Hardie, President, Brunswick Bowling and Billiards Tom Feltenstein has been featured on “Lou Dobbs Moneyline” and Bloomberg Radio among other radio and TV programs, and his articles have appeared in the Wall Street Journal, USA Today, Entrepreneur, and U.S. News and World Report. |
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49 Marketing Secrets (That Work) to Grow Sales $3.9 Finklestein noticed that many small business owners don’t understand marketing; therefore they don’t know whom to trust with their money. This book is intended to provide valuable marketing information and sound advice using practical and proven techniques for success. |
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501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition $21.95 Bigger, Badder, Better!ATTACK OF THE KILLER MARKETING TACTICS!A few years back, marketing super-guru Tom Feltenstein in 401 Killer Marketing Tactics rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltensteinhas upped his game, and in 501 Killer Marketing Tactics, he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald’s, this book delivers tips and tricks on a range of hot topics:• Planning the Battle–and Choosing the Right Tactics• eMarketing, Digital Media/Social Networking• Grand Opening/Reopening and Holidays• Four Walls Marketing• Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates• Marketing MeasurementNo matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty ofyour existing customers–and win more new customers than you can handle. |
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501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition $21.95 A bigger, better, badder edition of the hugely popular guide to marketing!501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition improves the original edition—401 Killer Marketing Tactics—by 100!Updated to keep you perfectly in step with the latest developments in marketing initiatives and technologies, this comprehensive, quick-reference guide is what you need to do your job well—on any budget, in any type of economy. It explains how to implement and execute highly developed sales and marketing tactics, campaigns, and promotions and includes brand-new chapters on: Marketing MeasurementZone MerchandisingDigital MediaSocial NetworkingWhether you’re the sole marketer for a small business or part of a franchise with a thousand locations, 501 Killer Marketing Tactics empowers you with the tools and skills for outwitting, outmaneuvering, and outmarketing the competition at every turn. |
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85 Inspiring Ways To Market Your Small Business $14.77 This book is for the many people who run their own small to medium-sized business and who want to make it grow. The book sets out to be your own, pocket, marketing consultant – without the expense. Not only does it offer some great ideas but it explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. Through a series of special response questions it cleverly gets across marketing ideas in combination with the vital thinking behind their application. Furthermore, it does so in a way that transfers ‘ownership’ of these strategies to you the business manager so that you feel thoroughly motivated and inspired to act. Whether you run a product or service-led business, it will help you to: – Understand your market place, your competition and your customer – Create a clear and focused business proposition – Develop credible marketing messages that attract your target customer – Decide on the most effective marketing methods for your business – Attract new customers, and boost business with existing customers – Build your business profile so that it’s always working for you – Sell yourself and your business with ease and confidence – Complete your marketing plan and create a successful marketing system The ideas are presented separately in bite-sized chunks so that you can devote just a little thinking and reflection time to each one before – most importantly – making it all happen. |
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90 Days to Success Marketing and Advertising Your Small Business $19.99 Regardless of the industry they are in, small business owners need to attract new business. 90 DAYS TO SUCCESS MARKETING AND ADVERTISING YOUR SMALL BUSINESS is designed to educate small business owners on the various forms of advertising that are available today, help them identify which forms are appropriate for their business and customer base, and how to develop marketing and advertising strategies with quantifiable (and highly profitable!) results. The book provides a blueprint for a successful, fiscally-sound marketing and advertising campaign that will yield profitable results for any small business within just 90 days. With this book and some common sense, you’ll be able to make marketing decisions that can help your business weather the tough times and grow to new heights. |
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90 Days to Success Marketing and Advertising Your Small Business $19.99 Regardless of the industry they are in, small business owners need to attract new business. 90 DAYS TO SUCCESS MARKETING AND ADVERTISING YOUR SMALL BUSINESS is designed to educate small business owners on the various forms of advertising that are available today, help them identify which forms are appropriate for their business and customer base, and how to develop marketing and advertising strategies with quantifiable (and highly profitable!) results. The book provides a blueprint for a successful, fiscally-sound marketing and advertising campaign that will yield profitable results for any small business within just 90 days. With this book and some common sense, you’ll be able to make marketing decisions that can help your business weather the tough times and grow to new heights. |
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A Guru In The Office $7.06 We attend life-enhancing seminars, listen to inspirational audio programs, and read dozens of “self-help” books by amazing people. No doubt when you leave these seminars or finish that latest book or audio program, you have a spring in your step, a smile on your face, and a brand new zest for life. Yet, unfortunately for many, the feeling doesn’t last. This is the point where you ask yourself, “How can I apply all I learned from that seminar/audio program/book to my world?” This book is about bridging the gap between business and spirituality. I’m just an ordinary woman, in an ordinary job, living in ordinary suburbia, so if I can do this, you can, too! It is possible to bring your spirituality to the office, so that you don’t have to be a Buddhist monk, a Yoga instructor, or a New Age storeowner to live within your center every day. All of this is meant to help you, and remind you that, in fact, you are your own “guru.” Dawn Staszak has been working in the office environment for over nineteen years including commercial and non-profit, large and small companies, both as a permanent and temporary employee. She graduated from DeVry University with a Bachelor of Science degree in Business Administration with a concentration in Sales and Marketing. She also holds two Associate degrees and five certifications including Office Management, Word Processing, and Executive Secretarial studies. In the workplace, she has taught Microsoft Word and Excel classes, taken Corporate Management Training workshops, and completed several business software classes. She is currently a Senior Administrative Assistant in a Fortune 500 company. |
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A New Direction Strategic Marketing In Small Businesses Case; Big Agenda Coaching $65.55 A New Direction is a diverse study about marketing strategies in small businesses having the case company in mind. The study examines marketing from the basics of marketing to defining the characteristics of marketing in services based company. It will examine the importance of networks, relationships and reputation to the business. The emphasis is on newest marketing trends and the focus is on emerging ideas and thinking. Commonly accepted theories about business being as warfare are questioned and more humane approaches emphasized. By all these, the purpose of the study is to offer the best possible information package about marketing today and at the end, give suggestions to the case company according to its overall marketing and marketing online. The ideas and suggestions given can be adapted to the bigger companies as well. |
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A Remarkable Practice $1.99 Former GM CEO Jack Welch stated, “We build great people, who then build great products and services.” A Remarkable Practice assumes that any organization’s greatest asset is her people. By developing people to do remarkable things both personally & professionally, there is no limitation on what the organization may achieve.A Remarkable Practice uses a music analogy to help communicate business & leadership principles. The first five chapters deal with the characteristics of remarkable organizations, they include: teamwork (musicians), purpose (melody), communication (harmony), systems (rhythm), and customer service (audience). Chapter six is slightly different as it introduces an Action Plan to help stimulate personal leadership ability. It then examines six key relationships for leadership development & suggestions on how to improve these relationships.A Remarkable Practice is intended for those who want to better understand the aspects that make up a healthy organization. It is also targeted at those of us who have a sincere desire to become better leaders. It will benefit those in leadership in any organization, small business, home, church, & etc.A Remarkable Practice is written in a way that is informative, inspirational, & a pleasure to read.Ben Finch is an optometric practice management consultant for LA Consultants, Inc (laconsults.com). As well, he is founder and partner of The Visible Group (thevisiblegroup.net), a marketing and design firm specializing in web and graphic design as well as commercial photography. He is also owner and lead of Ben Finch Photography (benfinchphotography.com).He and his beautiful wife, Joy, have one child, John BrennanFinch.If you would like to schedule a leadership workshop or on-site consultation for your team, please email: info@aremarkablepractice.com. |
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ACT! 2011 Pro $108.96 ACT! 2011A quicklook: ACT! Pro 2011 stores and manages business contacts andcustomer information in a calendar-basedbusiness database. Sage ACT! Pro 2011 makes it easy for you to have meaningful conversations with customers by providing an organized view of the people you do business with. Like the millions of individuals in small businesses and sales teams who use Sage ACT!, you’ll always be prepared with recent emails, meeting notes, task reminders, and social media profiles, because all of these details live in one place. Use Sage ACT! Pro like a sales and marketing assistant to get the right leads, send striking marketing campaigns, and track your overall performance while you focus on building long-lasting, profitable business relationships. This software works with 32-bit editions ofMicrosoft Office 2010, 2007, and 2003. |
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ACT! 2011 Pro Multi-User $512.95 ACT! 2011A quicklook: ACT! Pro 2011 stores and manages business contacts andcustomer information in a calendar-basedbusiness database.Depending on stock, we may ship 5 single-user versions to fulfill your order. Sage ACT! Pro 2011 for 5 users makes it easy for you to have meaningful conversations with customers by providing an organized view of the people you do business with. Like the millions of individuals in small businesses and sales teams who use Sage ACT!, you’ll always be prepared with recent emails, meeting notes, task reminders, and social media profiles, because all of these details live in one place. Use Sage ACT! Pro like a sales and marketing assistant to get the right leads, send striking marketing campaigns, and track your overall performance while you focus on building long-lasting, profitable business relationships. This software works with 32-bit editions ofMicrosoft Office 2010, 2007, and 2003. |
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Accidental Branding – How Ordinary People Build Extraordinary Brands $24.95 This book discusses the phenomenal success of some very real people. They built some of the biggest and best-known consumer brands in the world—and they did it without any experience in marketing or branding. How did they achieve such profound success in such a super-competitive environment in which most new businesses fail? Accidental Branding explores this question by telling the personal stories of eight remarkable entrepreneurs.Accidental brands are those brands that don’t come from corporate headquarters but instead from ordinary, hardworking people with good ideas and a willingness to trust their instincts over the established rules of brand building. In Accidental Branding, marketing expert David Vinjamuri reveals how each of these entrepreneurs broke some of the same conventions of marketing—and became stronger for it. They beat established brands by doing things differently and doing them with passion. With Vinjamuri as your guide, you’ll meet John Peterman of the legendary J. Peterman catalog; Craig Newmark, founder of the online classified site craigslist.org; Gary Erickson, inventor of the Clif Bar; Myriam Zaoui and Eric Malka, founders of The Art of Shaving stores; “Mother” Gert Boyle of Columbia Sportswear; Julie Aigner-Clark, founder of Baby Einstein; and Roxanne Quimby of Burt’s Bees.Accidental Branding reveals the new rules of renegade brand building that all eight of these inspiring entrepreneurs instinctively followed. They didn’t go to business school to learn how to succeed. They didn’t bother with consumer testing; they were the consumers—just like the rest of us. Read their stories and discover what it takes to grow a business and turn a brand into a household name. It’s not always the marketing experts and corporate MBAs who build world-changing businesses. Sometimes it’s people like Craig, Julie, Roxanne—or even you. If you’re a small business owner, a future entrepreneur, or even a corporate marketer |
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Accounting and Finance for the Nonfinancial Executive: An Integrated Resource Management Guide for the 21st Century $4.97 Have you recently been promoted? Are you starting a new business? Do you suddenly find that you need to know more about finances than you ever expected, but have no time for formal training? If so, you need Accounting and Finance for the Non-Financial Executive. Whether you are a newly promoted middle manager or executive, a marketing manager of a small company, an entrepreneur, or own your own business, your results will be measured in dollars and cents. You need to know the basics of finance and accounting to make sound business decisions and become successful.Shim shows you the strategies for evaluating investment decisions such as return on investment analysis. You will see what you need to know, what to ask, which tools are important, what to look for, what to do, and how to do it. Easy to read and useful, the book presents many practical examples, illustrations, guidelines, measures, rules of thumb, graphs, diagrams, and tables that make comprehending the subject easy.Accounting and Finance for the Non-Financial Executive prepares you for additional managerial responsibilities. You will be better equipped to prepare, appraise, evaluate, and approve plans to accomplish departmental objectives. You will be able to back up your recommendations with carefully prepared financial support. Whether they are based on marketing, production, or personnel, by learning how to think in terms of finance and accounting you can intelligently express your ideas. |
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Accounting, Finance And Presentation For Small Business $13.91 In Commerce Is King, Blake Hendrix focuses on the basics of accounting and finance in honing the presentation skills of small businesspeople. The author’s goal is that the reader become a “conversant generalist” when presenting his business fundamentals to venture capitalists, traditional banks, and ownership groups such as managers and stockholders. The various motivations of these diverse groups are discussed, with insights on how to target and push their very real “hot buttons.” With this book as a guide, the small businessperson will be able to succeed in today’s increasingly competitive marketplace by better articulating his business plan to the audiences who matter most.With his comprehensive perspective, Blake Hendrix guides the small businessperson in how to present and manage every aspect of a business, from strategy to finance, from marketing to acquiring capital, from damage control to writing business plans. Hendrix brings his knowledge, humor, and common sense to bear in simplifying the complex issues facing the ambitious small businessperson.Also by R. Blake HendrixStrategic Decisions for Small Business: It’s Just Noodles, This Ain’t No Trattoria |
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Affiliate Program Management: An Hour a Day $29.99 Affiliate marketing is hot; here’s how to get your program goingNearly every retailer in the Internet Retailers’ Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to knowOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing programCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much moreAffiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program. |
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Affiliate Program Management: An Hour a Day $29.99 Affiliate marketing is hot; here’s how to get your program goingNearly every retailer in the Internet Retailers’ Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to knowOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing programCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much moreAffiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program. |
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Agile Marketing $23.99 Clearly the marketing methods of old will not fulfill all the needs of today’s organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how.AuthorMichelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.What you’ll learn How to apply agile project management skills to the marketing process to get better program results. Ideas on techniques that are currently working in the marketplace. How to template marketing plans or adapt the templates provided to meet your needs. The process you need to utilize to beat your competition and get the visibility you need for your product. Who this book is for This book is for those who would like to create and run successful marketing programs that meet the needs of their business and consumers. Marketing people, managers and small business owners will find this book useful.Table of Contents Why Does Marketing Need a New Method? APractical Case for Using Agile Methods Aligning Resources or Collaborative Leadership—Sales and Other “Frenemies” How to Get Moving Plan, Fail, Iterate, Succeed Chapter 6 |
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Agile Marketing $29.99 Clearly the marketing methods of old will not fulfill all the needs of today’s organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how.AuthorMichelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.What you’ll learn How to apply agile project management skills to the marketing process to get better program results. Ideas on techniques that are currently working in the marketplace. How to template marketing plans or adapt the templates provided to meet your needs. The process you need to utilize to beat your competition and get the visibility you need for your product. Who this book is for This book is for those who would like to create and run successful marketing programs that meet the needs of their business and consumers. Marketing people, managers and small business owners will find this book useful.Table of Contents Why Does Marketing Need a New Method? APractical Case for Using Agile Methods Aligning Resources or Collaborative Leadership—Sales and Other “Frenemies” How to Get Moving Plan, Fail, Iterate, Succeed Chapter 6 |
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All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results $2.57 If you’re not in marketing at a big corporation, you probably don’t have the luxury of hiring a big ad agency, or have the big budgets often required for successfully spreading your message far and wide. But how do you make your business grow without the resources of a bigger firm? Fortunately for you, all you really need is a good idea.Jay H. Heyman’s All You Need Is a Good Idea! shows you step by step how to create powerful marketing and advertising ideas that dramatically increase sales without having to invent new products, increase sales forces, find new distribution channels, or spend a ton of money you don’t have. No matter how small your business is, this insightful resource will teach you how to stand out in the marketplace, build bigger market share, garner high-exposure publicity, appear larger than you really are, and make your competition extremely nervous.Informal, conversational, and totally practical, All You Need Is a Good Idea! guides you with simple, easy-to-follow principles that stress fun and creativity. It takes the mystery out of building your business, providing unique, hands-on marketing guidance, from generating the first fuzzy notion to perfecting the final idea, and includes informative, relevant case studies of actual marketing campaigns. If you’re a marketer, business owner, or entrepreneur who wants real bang for the buck, All You Need Is a Good Idea! presents the ins and outs of creating truly effective, powerful marketing messages that will propel your business to the next level of growth and success. |
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Alpha Dogs: The Americans Who Turned Political Spin into a Global Business $9.99 Alpha Dogs is the story of the men behind an enormously influential campaign business called the Sawyer Miller Group, men who served as backroom strategists on every presidential contest from Richard M. Nixon’s to Barack Obama’s. David Sawyer was a New England aristocrat with dreams of a career as a filmmaker, and Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants such as Coca-Cola and Apple. Long after their firm, Sawyer Miller, had broken up and sold out, its alumni had moved into the White House, to dozens of foreign countries, and into the offices of America’s blue-chip chief executives. The men of Sawyer Miller were the Manhattan Project of spin politics: a small but extraordinary group who invented American-style political campaigning and exported it around the world.In this lively and engaging narrative, James Harding tells the story of a few men whose marketing savvy, entrepreneurial drive, and sheer greed would alter the landscape of global politics. It is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American and how American business became political. |
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Alpha Dogs: The Americans Who Turned Political Spin into a Global Business $1.85 Alpha Dogs is the story of the men behind an enormously influential campaign business called the Sawyer Miller Group, men who served as backroom strategists on every presidential contest from Richard M. Nixon’s to Barack Obama’s. David Sawyer was a New England aristocrat with dreams of a career as a filmmaker, and Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants such as Coca-Cola and Apple. Long after their firm, Sawyer Miller, had broken up and sold out, its alumni had moved into the White House, to dozens of foreign countries, and into the offices of America’s blue-chip chief executives. The men of Sawyer Miller were the Manhattan Project of spin politics: a small but extraordinary group who invented American-style political campaigning and exported it around the world.In this lively and engaging narrative, James Harding tells the story of a few men whose marketing savvy, entrepreneurial drive, and sheer greed would alter the landscape of global politics. It is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American and how American business became political. |
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Anthony Wilson’s Internet Marketing Secrets for Small Business: How to Use the Internet to Get More Customers, Increase Sales, and Absolutely Crush Your Competition $14.95 Anthony Wilson,Paperback, English-language edition,Pub by CreateSpace |
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Architectures for E-Business Systems: Building the Foundation for Tomorrow’s Success $129.95 As dot.com companies grapple with rigid market conditions and we keep hearing how the big technology players are being punished on Wall Street, it becomes easy to think of the Internet as a fad. The Internet frenzy may have subsided, but interest in the Internet as a business and marketing tool is still strong. It will continue to impact organizations and create opportunities. Sooner or later every organization will use the Internet for some facet, large or small, of its business. Architecture for e-Business Systems: Building the Foundation for Tomorrow’s Success provides complete coverage of best practices and architecture applications. The book gives hands-on details to the IT manager faced with the daunting task of transitioning 40 years worth of computing detritus supporting a brick-and-mortar operation into an online business – melding the walk-in customer with the surf-in customer. It highlights strategy and planning, e-enabled business solutions, wireless and mobile business solutions, project development approaches, e-enabled architecture and design, toolkits, testing, performance, and security. The Internet will continue to impact individuals and organizations. Companies looking to grow their business through the Internet will find numerous new opportunities. With its focus on strategic and tactical knowledge Architecture for e-Business Systems: Building the Foundation for Tomorrow’s Success shows you how to successfully build and deploy Internet applications that stand up to the rigors of today’s demanding business environment. |
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Art of Pricing: How to Find the Hidden Profits to Grow Your Business $14.99 Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products.The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to use price to uncover a product’s hidden profits and find new opportunities for growth.When it comes to setting prices for products and services, even the most sophisticated businesspeople often rely on formulas and seat-of-the-pants instinct, based on what the competition is charging, marking up costs, and doing things as they’ve always been done. The result is that businesses of all sizes, from start-ups to the Fortune 100, leave money on the table. In The Art of Pricing, Rafi Mohammed, one of the world’s leading experts on pricing strategy, shows:• The astonishing impact that small changes to a pricing strategy can have on the bottom line• How the right pricing strategy can boost profits and grow your customer base • Why the right way to think about pricing is as a series of easy-to-implement strategies that allow companies to serve and profit from the largest possible customer base• Why the art of pricing involves understanding and capitalizing on the fact that different customer segments are willing to pay different prices for the same product • Why an effective pricing strategy is not about price gouging but one that incorporates fairness into every important pricing decisionThe Art of Pricing will be the invaluable missing link for people running companies, departments, divisions, and product lines, as well as for those in sales and marketing. Dr. Mohammed shows that an effective pricing strategy helps complete the circle by reaping the rewards due for the enormous effort, creativity, and investment made in developing and marketing products and services. Using a range of |
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Arts Marketing $51.95 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. Dr Peter Fraser is Senior Lecturer in Marketing at the University of Hertfordshire. He gained an MA degree in English Literature and Language from the University of Edinburgh followed by an MSc in Business Economics from London Business School. Before moving into academic life he obtained a wide range of management and marketing experience in both public and private sector organisations, working in sectors ranging from health services to arts video distribution. His PhD thesis, adopting a complexity perspective, highlighted some ways in which business schools currently fail to address many important aspects of how people survive financially and lead a life outside the organisation. Peter is a member of the Complexity and Management Centre at the University of Hertfordshire Business School. Currently Secretary of the Academy of Marketing, he is also an active member of the Academy’s Special Interest Group in Entrepreneurial and Small Business Marketing.Finola Kerrigan is a lecturer in Marketing at King’s College London. She is currently completing a PhD in marketing in the European film industry at the University of Hertfordshire Business School where she is a member of the Film Industry Research Group. She is also a visiting lecturer on the MA in |
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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences $27.95 Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer to choose specific programs to attend rather than to buy a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of “valuable customer” to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.In Arts Marketing Insights, Joanne Scheff Bernstein provides strategies to address changing customer values in a dynamic business environment. This book combines the best of proven marketing wisdom with viable new ideas and approaches that arts marketers can adopt to help their organizations thrive and realize their artistic missions. |
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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences $27.95 Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer to choose specific programs to attend rather than to buy a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of “valuable customer” to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.In Arts Marketing Insights, Joanne Scheff Bernstein provides strategies to address changing customer values in a dynamic business environment. This book combines the best of proven marketing wisdom with viable new ideas and approaches that arts marketers can adopt to help their organizations thrive and realize their artistic missions. |
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Atlanta Small Business Survival Guide And Secret Marketing Strategies $17.95 Ty Young,Paperback, English-language edition,Pub by Ty Media Group Publishing/CMI |
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Avon C $0.99 The winning formula that made Avon a global marketing powerhouseAvon has come a long way since founder David McConnell handed out his first perfume sample in 1886. The company, long famous for ringing customer doorbells and offering personalized in-home service, is now the world’s largest direct sales organization—with almost five million representatives in more than 140 countries worldwide. This incredible industry giant has evolved into much more than just a revered cosmetics juggernaut. Its vast catalog now includes everything from vitamins and weight-control products to clothing and jewelry.AVON: Building the World’s Premier Company for Women offers an engaging firsthand look at how a small door-to-door bookselling business grew up to become one of the world’s leading beauty companies. Weaving insightful anecdotes with exclusive interviews and unparalleled access to both past and present company executives, author Laura Klepacki reveals how Avon built a global empire—from Boston to Beijing—and shows how it manages to thrive in all economies, especially during the toughest of times.Through this one-of-a-kind journey, you’ll get a closer look at:How Avon changed the rules of the game by empowering women everywhere to start their own successful small businessesWhat the company does to reward top performers and keep them in the foldHow Avon became an international sensation by addressing the needs and customs of women in dozens of countries around the worldWhy the company originally began its trademark approach of visiting customers in their homesHow current CEO Andrea Jung reinvigorated the brand with new products, packaging, and ad campaigns to appeal to a new generation of customers and representativesHow Avon develops leading-edge products, while offering them at low pricesInnovative ways Avon uses technology to handle the two million daily online transactions and forty million |
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Avon: Building The World’s Premier Company For Women $21.95 The winning formula that made Avon a global marketing powerhouseAvon has come a long way since founder David McConnell handed out his first perfume sample in 1886. The company, long famous for ringing customer doorbells and offering personalized in-home service, is now the world’s largest direct sales organization—with almost five million representatives in more than 140 countries worldwide. This incredible industry giant has evolved into much more than just a revered cosmetics juggernaut. Its vast catalog now includes everything from vitamins and weight-control products to clothing and jewelry.AVON: Building the World’s Premier Company for Women offers an engaging firsthand look at how a small door-to-door bookselling business grew up to become one of the world’s leading beauty companies. Weaving insightful anecdotes with exclusive interviews and unparalleled access to both past and present company executives, author Laura Klepacki reveals how Avon built a global empire—from Boston to Beijing—and shows how it manages to thrive in all economies, especially during the toughest of times. Through this one-of-a-kind journey, you’ll get a closer look at:How Avon changed the rules of the game by empowering women everywhere to start their own successful small businessesWhat the company does to reward top performers and keep them in the foldHow Avon became an international sensation by addressing the needs and customs of women in dozens of countries around the worldWhy the company originally began its trademark approach of visiting customers in their homesHow current CEO Andrea Jung reinvigorated the brand with new products, packaging, and ad campaigns to appeal to a new generation of customers and representativesHow Avon develops leading-edge products, while offering them at low pricesInnovative ways Avon uses technology to handle the two million daily |
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Balls!: 6 Rules for Winning Today’s Business Game $1.99 Winning takes BALLS!Do you have what it takes?In today’s ultra-competitive economy, every business— large or small—and every manager—old or new—needs BALLS! to succeed. Having BALLS! means following six simple yet crucial rules for winning today’s business game. You must be:Brave enough to take risksAuthentic enough to follow tried and true business practicesLoud enough to attract serious attentionLoving enough to care for your employees and customersSpunky enough to do things differently!nspired and excited enough to GO! and make something happenBALLS! is full of fantastic ideas and hard-won wisdom from leaders at top-performing businesses who have invented or discovered unconventional ways to achieve success that you can use to improve the performance of your business and boost your own career.You’ll find out how:Lonnie Benson parlayed a $350 loan into a $60 million-a-year business called Who’s CallingRob Harris ditched his job as a psychotherapist to launch Pacific Market International, a global trading and marketing companyKenny Dichter and Jesse Itzler of Marquis Jet Partners made the skies friendlier by inventing a business model for renting corporate jetsKit Jeerapaet of duPont Registry created a new way to shop for high-end luxury cars online—and saved the jobs of his coworkers in the processBALLS! is packed with many real-world lessons gathered from interviews with top executives at several of the nation’s fastest-growing businesses. They share their stories of success—and failure—in today’s intensely competitive economy.BALLS! also features a special “Snag the Ideas” section at the end of each chapter, offering specific tips for improving business processes, increasing revenue, and enhancing profits. “Sometimes it only takes one good idea to make a huge difference,” says Alexi. “Snag an idea from the book and make it your own by doing |
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Bankable Business Plans: Second Edition $20 The secrets behind creating compelling and successful business plans sure to attract financial backers are revealed step-by-step in this invaluable guide. Containing detailed information on Risk Management Association (RMA) data and clear explanations of the guidelines that banks, venture capital firms, and the Small Business Administration (SBA) use to grant loans and other financial support to businesses, the resource equips potential business owners with a wealth of knowledge on lending procedures. Hundreds of useful ideas for developing, operating, marketing, and building a profitable business are included as are copious examples and resources for further study. By demonstrating how to make each business plan uniquely suited to a particular endeavor-such as home-based businesses, sole proprietorships, and franchise operations-this comprehensive handbook ensures that anyone can embark on a new business venture with confidence. |
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Bare Bones Introduction To Integrated Marketing Communication $80 This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession. |
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Bare Bones Introduction To Integrated Marketing Communication $34.95 This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession. |
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Basic Business Principles for Growing Churches: Accounting and Administrative Guidelines That Promote Church Growth $10.95 Pastors are schooled in theology and ministry, but few receive training in the fine points of church administration. Learning how to handle a congregation’s finances “on the job” can be a harrowing experience. Yet efficiently managing your church’s business affairs is a key element in keeping current members satisfied with their pastoral leadership — and in attracting the new members you need for your church to grow in size and influence.In Basic Business Principles For Growing Churches, Arnold Cirtin shares expertise gained from more than four decades of corporate and academic experience. He provides a clear and helpful primer for pastors with limited training in business administration on such practical topics as accounting, fiscal management, and marketing.This is an indispensable book for pastors of small- and medium-sized churches (who typically are also their congregations’ principal financial officers), as well as for church treasurers, trustees, and other financial board members. When you follow the guidelines in Basic Business Principles For Growing Churches, your church will be fiscally responsible, managed efficiently, and able to maximize its growing stewardship of God’s resources.Arnold Cirtin is professor emeritus of accounting at Ball State University, and is a certified public accountant (CPA) in the states of Indiana and California. Cirtin is the author of Principles of Accounting Study Guide, as well as numerous articles in professional journals. |
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Batch; Craft, Design and Product $33.54 This book covers a hot new trend coming from international craft designers: making small batches of skillfully crafted work for large retail outlets. This is the cream of the contemporary craft world, crossing into most disciplines and mediums, including ceramics, textiles, wood, glass, precious metals, and metal workDetailing a glorious array of these handcrafted objects, the book is filled with information gathered from each maker, explaining the ideas and concepts behind their products, and how they got started and developed their work. The book also includes practical information on running a small craft business, such as connecting with manufacturers, dealing with press, sourcing commissions, conceptualizing packaging, and managing marketing. Also featured is a gallery and design-shop guide that will appeal to craft makers for both visual interest and practical information, and to craft buyers as a directory of the best contemporary work in the field. |
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Big Brown: The Untold Story of UPS $24.95 Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world’s most underestimated and misunderstood companies.For the first time, a UPS “lifer” tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey—one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash—a model that is still reflected in UPS culture today. Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical “anti-marketing” bias (why brown?) to its sterling brand loyalty and reputation for quality. Big Brown reveals the truth about UPS, including:Why you’ve probably never heard of Jim CaseyWhere it all began—$100 and a Seattle basement in 1907Why you’ll never find a UPS uniform for saleon eBayHow the cult of the UPS driver developed andwhy it enduresWhy UPS employees “bleed brown”Told as an engrossing business story, Big Brown is also filled with tested management ideas and principles for creating consistent growth, customer loyalty, and a bulletproof corporate culture. |
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Big Brown: The Untold Story of UPS $24.95 Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world’s most underestimated and misunderstood companies.For the first time, a UPS “lifer” tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey—one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash—a model that is still reflected in UPS culture today. Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical “anti-marketing” bias (why brown?) to its sterling brand loyalty and reputation for quality. Big Brown reveals the truth about UPS, including:Why you’ve probably never heard of Jim CaseyWhere it all began—$100 and a Seattle basement in 1907Why you’ll never find a UPS uniform for saleon eBayHow the cult of the UPS driver developed andwhy it enduresWhy UPS employees “bleed brown”Told as an engrossing business story, Big Brown is also filled with tested management ideas and principles for creating consistent growth, customer loyalty, and a bulletproof corporate culture. |
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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind $3.2 Business leaders need bold strategies to stay relevant and win. Traditional approaches to strategic planning based on safe, low-risk methods that produce predictable results do not equip businesses with the tools necessary for creating lasting impact. Companies must be willing to open themselves up to approaching strategy from a creative perspective. To create several systematic methodologies for creative problem solving in the development and execution of corporate strategy, Dr. Bernd H. Schmitt utilizes research in psychology and marketing and his experiences in music, fashion, telecom, financial services, and travel . He reveals how to bring bold thinking into your business by sourcing big ideas and executing them creatively. Based on Schmitt’s award-winning “Corporate Creativity” course at ColumbiaBusinessSchool’s Executive MBS program, Big Think Strategy fulfills the need for a model of the creative strategic process that positions the firm uniquely for success. |
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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind $5.99 Business leaders need bold strategies to stay relevant and win. Traditional approaches to strategic planning based on safe, low-risk methods that produce predictable results do not equip businesses with the tools necessary for creating lasting impact. Companies must be willing to open themselves up to approaching strategy from a creative perspective. To create several systematic methodologies for creative problem solving in the development and execution of corporate strategy, Dr. Bernd H. Schmitt utilizes research in psychology and marketing and his experiences in music, fashion, telecom, financial services, and travel . He reveals how to bring bold thinking into your business by sourcing big ideas and executing them creatively. Based on Schmitt’s award-winning “Corporate Creativity” course at ColumbiaBusinessSchool’s Executive MBS program, Big Think Strategy fulfills the need for a model of the creative strategic process that positions the firm uniquely for success. |
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Blog Marketing $27.95 With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communicationsAll companies, large and small, know that reaching customers directly and influencing—and being influenced by—them is essential to success. Blog Marketingshows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company’s visibility, and position their organizations as industry thought leaders.”Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions.”— John Battelle, Business 2.0 |
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Blogger’s Guide to Profits $0.99 What’s the secret weapon of major companies like Google and Microsoft?Million dollar marketing campaigns? Creative CEO’s? Cutting edge technology far ahead of their competitors? Maybe.But if you want to know their newest secret weapon for building a customer base of millions of loyal users (that costs hardly any money to do), let me tell you…*The secret weapon that gets customers passionate about your brand…*The secret weapon that sprouts profitable relationships with your customers…*The secret weapon that can turn a faceless, scary company into a business with the human and comforting touch……is blogging.You don’t need to be a computer expert (or spend a lot of money) to use the secret weapon even major corporations use to build their business! Now you can use blogging to…* Build Passion For Your Brand with your customers just by writing down your thoughts and plans (best of all, it costs next to nothing!)* Boost Sales With Your Personal Touch as that special, magic, human connection starts to grow between your business and your customer. (Any company, big or small, that doesn’t follow this concept in the relationship age of business just won’t make it!)* Conquer The Search Engine Rankings without even trying! The secret power of blogging is that you can get listed in search engines like Yahoo much faster than with any other type of site. (And there’s more, keep reading!)Blogging is almost like keeping a journal. But the WHOLE WORLD can read it! Normally what you write in a journal is very personal, and that’s just the point of blogging for businesses!Your Business, Blogging, And Customer Relationships In The Information Age!Here’s the problem for businesses that don’t build personal relationships with their customers……with the Internet giving customers almost infinite options, you need to add a |
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Book Yourself Solid: The Fastest , Easiest, and Most Reliable System for Getting More Clients $29.98 A one-of-a-kind, step-by-step guide to building a successful service business from the ground up.According to the Small Business Administration, ninety percent of service businesses will fail within the first five years. They fail not because they don’t offer great services and products, but because the owners are uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales available. Now Michael Port shares his original proven system for getting more clients. Ninety-three percent of business owners who have used his seven core self-promotion strategies have experienced a thirty-four percent increase in their total number of clients and a forty-two percent increase in sales in the first year alone. This practical, wildly inspirational guide will lift you up and give you the confidence you need to comfortably… |
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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling $18.95 Praise for Book Yourself Solid”Lead generation and conversion is the heart of any marketing enterprise, and Michael Port’s ingenious and practical system is among the best I’ve seen. Read this book and transform your business!”—Michael E. Gerber, founder and Chairman, E-Myth Worldwide, and author of The E-Myth Revisited”Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it’s just what you need if you’re stuck and you’d rather invest in your future (by doing the right kind of work) than complain about it later.”—Seth Godin, author of All Marketers Are Liars and Permission Marketing”Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you’ll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you’re tired of thinking small.”—Daniel H. Pink, author of A Whole New Mind and Free Agent Nation”If you’re even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you’re even finished reading the book, you’ll be inspired to take action!”—Ivan R. Misner, PhD, founder and CEO, BNI, and coauthor of Masters of Networking”Wow! I never expected this book to be so good. I love how it focuses on getting your ideal clients—and more than you can imagine possible. An excellent, inspiring, practical guide to outrageous success!”—Joe Vitale, author of There’s a Customer Born Every Minute |
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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling $18.95 Praise for Book Yourself Solid”Lead generation and conversion is the heart of any marketing enterprise, and Michael Port’s ingenious and practical system is among the best I’ve seen. Read this book and transform your business!”—Michael E. Gerber, founder and Chairman, E-Myth Worldwide, and author of The E-Myth Revisited”Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it’s just what you need if you’re stuck and you’d rather invest in your future (by doing the right kind of work) than complain about it later.”—Seth Godin, author of All Marketers Are Liars and Permission Marketing”Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you’ll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you’re tired of thinking small.”—Daniel H. Pink, author of A Whole New Mind and Free Agent Nation”If you’re even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you’re even finished reading the book, you’ll be inspired to take action!”—Ivan R. Misner, PhD, founder and CEO, BNI, and coauthor of Masters of Networking”Wow! I never expected this book to be so good. I love how it focuses on getting your ideal clients—and more than you can imagine possible. An excellent, inspiring, practical guide to outrageous success!”—Joe Vitale, author of There’s a Customer Born Every Minute |
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Boomerang Selling $14.99 Throw a boomerang in a specific motion and it returns to you in a certain amount of time. If your form is good, there is perfect efficiency – there is no wasted movement on your part. If you throw it correctly, you soon see specific positive returns. If you don’t throw it correctly, the boomerang will fly off in another direction and you’ve wasted your time and effort. The strength with which the boomerang returns to you is directly proportional to the effort you expend when you release it. Boomerang Selling, therefore, is the process of working and selling efficiently. It’s the strategy of achieving maximum results for minimum time and effort.The Boomerang Selling plan is aggressive and creative, designed specifically to set you apart from your competition. In this fast-moving, easy to read book, sales & marketing expert Ryan Urban provides a clear roadmap to sales success for salespeople and small business owners alike. RYAN URBAN is a leading expert in the fields of sales, marketing and public speaking. Creator of the Speak With Confidence Now! public speaking program and experienced business owner and sales manager, Ryan has trained professionals in virtually every industry in small business marketing, sales prospecting, personal marketing and sales presentations.Ryan’s background includes executive management in the insurance and health care fields;he has written articles on sales, marketing and public speaking for a variety of national and trade publications;he has worked oneon-one with sales professionals and sales teams. Ryan is also a long-time professional musician, and spent over twenty years in broadcasting. Ryan lives in beautiful ColoradoSprings, Colorado with his wife Diana and their daughters, Shannon and Megan. |
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Brand New: Solving the Innovation Paradox — How Great Brands Invent and Launch New Products, Services, and Business Models $29.95 Praise for BRAND NEW”If you’re in charge of driving breakthrough innovation, this book is a great road map.”—Stephen Liguori, Executive Director of Global Marketing, General Electric”I’ve worked with Mike and his team for many years and havewatched them evolve into an idea machine that consistently delivers winning innovations for companies big and small. This book shares the fuel that makes their innovation machine really hum. I highly recommend it for anyone who values big thinkers and big ideas to move their company forward.”—Barry Calpino, Vice President, Breakthrough Innovation, Kraft”Driving innovation is on most CEOs’ ‘must-do’ list.This book should be sitting right next to that list.”—Marshall Goldsmith, New York Times andmillion-copy bestselling author of Mojo and What Got You Here Won’t Get You There”This book shows that innovation doesn’t have to be a eureka moment butcan be predictably tapped to repeatedly unlock new revenue opportunities.”—Rand Stagen, CEO, Stagen ConsultingMake innovation Brand New—the breakthrough book redefining innovation.How does David beat Goliath?How do the best brands in the world create customers for life?What is the highest indicator of future profitabilityaccording to many on Wall Street?The answer to all three questions is the same: by creating game-changing new products.Brand New explains in step-by-step fashion what you need to do (and what you should never do) to innovate effectively. |
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BrandDigital: Simple Ways Top Brands Succeed in the Digital World $17  ”BrandDigital is an excellent handbook for the 21st Century brand manager. It is a modern worldview still true to time honored, immutable brand management concepts.”-Russ Klein, President of Global Marketing, Strategy, Innovation, Burger King”This is one of most enjoyable behind the scene discussions of the best lessons in digital marketing.  Readers can immediately take advantage of what is revealed here.  Some of the best, most sage advice on the subject.”-Gary Elliott, Vice President of Corporate and Brand Marketing, Hewlett-Packard”Virtually every marketing campaign – no matter how large or how small – should have some kind of online component. Once again, Allen Adamson has done a truly remarkable job making sense out of an extremely complex and often confusing topic.”-Kevin Lane Keller, Professor of Marketing, Tuck School of Business, Dartmouth College”As the pace of digital technology increases, the job of a marketer simultaneously gets more complicated and more exciting.  But as Allen Adamson points out so powerfully in BrandDigital, the basic rules of brand building still apply. He shows how authentic storytelling and relevance become even more powerful for those who harness digital.” -Beth Comstock, Chief Marketing Officer, GE”Allen Adamson is the perfect guide for how we should think about branding in the digital age. BrandDigital is the first book that shows how to build a brand collaboratively with consumers who are engaged, connected and ready to participate.”-Mark Addicks, Chief Marketing Officer, General Mills“Adamson’s book reminds us that brands are more important than ever, and their stewards have a more challenging and potentially rewarding mandate in the multidimensional world the digital revolution has created.” -Becky Saeger, Executive Vice President, Chief Marketing Officer, Charles Schwab”As Allen Adamson suggests, the principles |
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BrandDigital: Simple Ways Top Brands Succeed in the Digital World $9.99  ”BrandDigital is an excellent handbook for the 21st Century brand manager. It is a modern worldview still true to time honored, immutable brand management concepts.”-Russ Klein, President of Global Marketing, Strategy, Innovation, Burger King”This is one of most enjoyable behind the scene discussions of the best lessons in digital marketing.  Readers can immediately take advantage of what is revealed here.  Some of the best, most sage advice on the subject.”-Gary Elliott, Vice President of Corporate and Brand Marketing, Hewlett-Packard”Virtually every marketing campaign – no matter how large or how small – should have some kind of online component. Once again, Allen Adamson has done a truly remarkable job making sense out of an extremely complex and often confusing topic.”-Kevin Lane Keller, Professor of Marketing, Tuck School of Business, Dartmouth College”As the pace of digital technology increases, the job of a marketer simultaneously gets more complicated and more exciting.  But as Allen Adamson points out so powerfully in BrandDigital, the basic rules of brand building still apply. He shows how authentic storytelling and relevance become even more powerful for those who harness digital.” -Beth Comstock, Chief Marketing Officer, GE”Allen Adamson is the perfect guide for how we should think about branding in the digital age. BrandDigital is the first book that shows how to build a brand collaboratively with consumers who are engaged, connected and ready to participate.”-Mark Addicks, Chief Marketing Officer, General Mills“Adamson’s book reminds us that brands are more important than ever, and their stewards have a more challenging and potentially rewarding mandate in the multidimensional world the digital revolution has created.” -Becky Saeger, Executive Vice President, Chief Marketing Officer, Charles Schwab”As Allen Adamson suggests, the principles |
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Branding Basics for Small Business $7.99 In Branding Basics for Small Business, marketing expert Maria Ross uses real-life examples to show how organizations of any size can create a winning brand to stand out, delight, and connect with their audiences. Small businesses, start-ups, and non-profits enviously watch the “big guys” create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them? The secret is starting with a strong Brand Strategy. Brand is more than just a pretty logo: it is your core promise, personality, and reason for being. Branding effectively and connecting with customers isn’t about how much money you spend, but about how clearly and consistently you communicate the right message through everything you do. This book reveals a ten-step process to create a strong Brand Strategy so you can craft messages to connect with the right customers, make smart marketing decisions and save money, inspire customer loyalty, share a clear vision with partners and employees, and break away from the pack and grow your business. |
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Breaking Free $34.95 Breaking Free is about making the transition from working for the man to working for yourself by starting your own business or freelancing. By focusing on the personal experiences, ideas, and actions of a variety of self-employed people—including freelance writers, contractors, service providers, store owners and franchisees, sales reps, and others—this book offers readers deep insights into the ideas and decisions required to make self-employment a reality. Along the way, author and self-employed professional Chris Lauer offers a wealth of practical small-business insights and tips. Breaking Free thus offers would-be entrepreneurs and freelancers something priceless—both the skills and encouragement required to shake free of corporate shackles and take the leap into small-scale entrepreneurship.Featuring real stories about the initial spark that motivated individuals to pursue independence and entrepreneurship, Breaking Free follows a variety of entrepreneurs as they move from their jobs as employees to the ranks of the self-employed. It also covers the nuts and bolts of self-employment—pricing and marketing services, keeping an eye on the bottom line, and growing the business, among other topics. In addition, Lauer focuses on the advances in technology that make self-employment easier today than ever before. Unlike most books on self-employment, Lauer uses vivid, real-life stories and tips to help would-be entrepreneurs decide the route that is best for them. Experienced entrepreneurs describe how they came up with ideas for their businesses, how they kept their ventures in motion during the early days and over the long term, how they grew, and when they recognized it was time to call it quits and sell or shutter the business. This is not a book for the next Bill Gates, but for the majority of new business owners and those dreaming of creating their own jobs: people ready to take a few risks to make a decent |
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Breaking Free $34.95 Breaking Free is about making the transition from working for the man to working for yourself by starting your own business or freelancing. By focusing on the personal experiences, ideas, and actions of a variety of self-employed people—including freelance writers, contractors, service providers, store owners and franchisees, sales reps, and others—this book offers readers deep insights into the ideas and decisions required to make self-employment a reality. Along the way, author and self-employed professional Chris Lauer offers a wealth of practical small-business insights and tips. Breaking Free thus offers would-be entrepreneurs and freelancers something priceless—both the skills and encouragement required to shake free of corporate shackles and take the leap into small-scale entrepreneurship.Featuring real stories about the initial spark that motivated individuals to pursue independence and entrepreneurship, Breaking Free follows a variety of entrepreneurs as they move from their jobs as employees to the ranks of the self-employed. It also covers the nuts and bolts of self-employment—pricing and marketing services, keeping an eye on the bottom line, and growing the business, among other topics. In addition, Lauer focuses on the advances in technology that make self-employment easier today than ever before. Unlike most books on self-employment, Lauer uses vivid, real-life stories and tips to help would-be entrepreneurs decide the route that is best for them. Experienced entrepreneurs describe how they came up with ideas for their businesses, how they kept their ventures in motion during the early days and over the long term, how they grew, and when they recognized it was time to call it quits and sell or shutter the business. This is not a book for the next Bill Gates, but for the majority of new business owners and those dreaming of creating their own jobs: people ready to take a few risks to make a decent |
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Breaking Free: How to Quit Your Job and Start Your Own Business $34.95 Breaking Free is about making the transition from working for the man to working for yourself by starting your own business or freelancing. By focusing on the personal experiences, ideas, and actions of a variety of self-employed people—including freelance writers, contractors, service providers, store owners and franchisees, sales reps, and others—this book offers readers deep insights into the ideas and decisions required to make self-employment a reality. Along the way, author and self-employed professional Chris Lauer offers a wealth of practical small-business insights and tips. Breaking Free thus offers would-be entrepreneurs and freelancers something priceless—both the skills and encouragement required to shake free of corporate shackles and take the leap into small-scale entrepreneurship.Featuring real stories about the initial spark that motivated individuals to pursue independence and entrepreneurship, Breaking Free follows a variety of entrepreneurs as they move from their jobs as employees to the ranks of the self-employed. It also covers the nuts and bolts of self-employment—pricing and marketing services, keeping an eye on the bottom line, and growing the business, among other topics. In addition, Lauer focuses on the advances in technology that make self-employment easier today than ever before. Unlike most books on self-employment, Lauer uses vivid, real-life stories and tips to help would-be entrepreneurs decide the route that is best for them. Experienced entrepreneurs describe how they came up with ideas for their businesses, how they kept their ventures in motion during the early days and over the long term, how they grew, and when they recognized it was time to call it quits and sell or shutter the business. This is not a book for the next Bill Gates, but for the majority of new business owners and those dreaming of creating their own jobs: people ready to take a few risks to make a decent |
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Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated $10.95 Brewing Up a Business reveals how Sam Calagione built Dogfish Head Craft Brewery from a tiny operation to one of the fastest growing breweries in America by dreaming big, working hard, and thinking differently. Packed with real-world lessons every businessperson can learn from, this revised edition includes new chapters on Sam’s most innovative and unconventional marketing techniques, including how Dogfish uses social media to level the playing field against bigger competitors—and how you can too.”Rarely is a book as good as a beer, but this one is. It’s written with humor, humility, and passion, essential ingredients for any entrepreneur.”—BOB GUCCIONE JR., founder of Spin magazine and Gear magazine”Brewing Up a Business will inspire both entrepreneurs and aspiring small business owners to have the confidence to follow their dreams.”—JIM DAVIS, Chairman and CEO of New Balance”Sam Calagione embodies the spirit of a true Delaware entrepreneur. Starting out as the smallest brewery in the nation, Sam’s ambition, acute business sense, and vision have allowed Dogfish Head Craft Brewery to successfully enter an extremely competitive market as Dogfish Head continues to leave an indelible mark on the beer industry.”—RUTH ANN MINNER, former Governor of Delaware”Everything you want to know about succeeding in business you can learn from beer. At least, you can if it’s the remarkable story of Dogfish Head Craft Brewery. Brewing Up a Business is like a how-to manual for entrepreneurs. With humor, creativity, and wisdom, Sam Calagione has crafted a new kind of business book that’s as unique as his great beer!”—JOE CALLOWAY, author of Becoming a Category of One and Indispensable |
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Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated $18.95 Brewing Up a Business reveals how Sam Calagione built Dogfish Head Craft Brewery from a tiny operation to one of the fastest growing breweries in America by dreaming big, working hard, and thinking differently. Packed with real-world lessons every businessperson can learn from, this revised edition includes new chapters on Sam’s most innovative and unconventional marketing techniques, including how Dogfish uses social media to level the playing field against bigger competitors—and how you can too.”Rarely is a book as good as a beer, but this one is. It’s written with humor, humility, and passion, essential ingredients for any entrepreneur.”—BOB GUCCIONE JR., founder of Spin magazine and Gear magazine”Brewing Up a Business will inspire both entrepreneurs and aspiring small business owners to have the confidence to follow their dreams.”—JIM DAVIS, Chairman and CEO of New Balance”Sam Calagione embodies the spirit of a true Delaware entrepreneur. Starting out as the smallest brewery in the nation, Sam’s ambition, acute business sense, and vision have allowed Dogfish Head Craft Brewery to successfully enter an extremely competitive market as Dogfish Head continues to leave an indelible mark on the beer industry.”—RUTH ANN MINNER, former Governor of Delaware”Everything you want to know about succeeding in business you can learn from beer. At least, you can if it’s the remarkable story of Dogfish Head Craft Brewery. Brewing Up a Business is like a how-to manual for entrepreneurs. With humor, creativity, and wisdom, Sam Calagione has crafted a new kind of business book that’s as unique as his great beer!”—JOE CALLOWAY, author of Becoming a Category of One and Indispensable |
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Bringing Your Product To Market $90 Build an empire step by stepDon’t risk a small fortune trying to make a big one. Let acclaimed consultant Don Debelak show you how to get your exciting new product off the drawing board and into the marketplace—without losing your shirt! In this book, you’ll learn what every inventor and entrepreneur needs to know about manufacturing techniques, product design, distribution channels, patents, licensing, and cash flow. You’ll also discover how to handle some very tricky issues that are crucial to your success, including Knowing when your product is market ready Creating a step-by-step product-to-market strategy Adjusting your strategy to changing market conditions Finding financial help from investors, manufacturers, and distributors Having manufacturers pay development costs prior to licensingAlso available from the Entrepreneur Magazine library: The Entrepreneur Magazine Small Business Advisor The Entrepreneur Magazine Small Business Answer Book Guide to Integrated Marketing Human Resources for Small Businesses Making Money with Your Personal Computer Small Business Legal Guide Starting a Home-Based Business Starting an Import/Export Business Successful Advertising for Small BusinessesSPECIAL OFFERS!FREE issue of Entrepreneur Magazine 50% discount on Entrepreneur Magazine subscription 1/2 price admission to any Entrepreneur Magazine Small Business Expo Discount on American Entrepreneurs Association membershipSee details and coupons in back of book. |
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Building Businesses with Small Producers: Successful Business Development Services in Africa, Asia, and Latin America $16.82 This book presents a comparative analysis of seven case studies that challenge some of the current beliefs about good practice in the provision of business development services (BDS) to small and micro enterprises. It also highlights issues around the assessment of impact, sustainability, and cost-effectiveness of such services.Three services were given particular attention in the case studies: marketing, access to technology, and business and management skills acquisition. The case study projects were drawn from Bolivia, Bangladesh, El Salvador, Ghana, Sri Lanka and Zimbabwe. Each of the projects introduced small producers to new production and marketing systems and successfully promoted private sector participation. The analysis of these experiences looks at the feasibility of market-based BDS provision and the role of nongovernmental organizations in building BDS markets. |
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Building Your Succesful Handyman Business: a guide to starting and operating a successful business $6.99 This start-up guide covers the topics important to starting and operatinga successful handyman business or similar home improvement contraction business. The main topics are divided into three sections and include: * Marketing and Sales * Operations * Finance and Administration * Bonus Materials: In addition to the guide book, purchasers also receive access to 65 customizable business forms and templates each downloadable to your computer and included with purchase of this guide.A sample of topics covered include: * Marketing Your Service Business * Free and Low-Cost Advertising Strategies * Pricing and Estimating Jobs * What Customers Really Want * Bookkeeping and Record Keeping * Government Compliance for Small BusinessThe full list of topics included in the guide include:Marketing and Sales topics: * Marketing: Promoting and Selling * Marketing Your Service Business * Market Research * Qualifying Customers * Selling Your Services * Free and Low-Cost Advertising Strategies * Advertising Strategies * Getting New Clients via Networking * What Customers Really Want * Neighborhood Flyer Example * Letterhead Example * Referral Request—Example Letter * Business Cards – A DIY Approach * Marketing Letter Example to Customer * Marketing Letter Example to Prospective Customer * Flyer Coupon Example * Web Advertisement Example in HTML * Branding Your Business * Section Summary * Free Templates and FormsOperations topics: * Operations * Introduction to Pricing and Estimating Jobs * Pricing * Estimate Examples Online * Estimate Example * Scheduling Jobs * Weekly Work Schedule Example * Prospective |
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Building a Profitable Online Accounting Practice $52.5 “Jack Fox literally wrote the book on building your own accounting practice. No one is better qualified to guide accountants into developing an accounting practice in the digital age. Building a Profitable Online Accounting Practice is a road map for trailblazing accountants.”-Rick Telberg, Senior Editorial Director, Pro2Net.comThe Internet provides accountants with exciting new opportunities for expanding their practices by affording unprecedented access to the huge small-business market. Now, the first comprehensive book on the subject describes highly effective, proven strategies for creating a thriving virtual accounting practice. Written by accounting practice development expert Jack Fox, Building a Profitable Online Accounting Practice presents:* Successful techniques for identifying potential clients and packaging and marketing services* In-depth coverage of the services accountants can offer to small-business owners via the Internet* Complete marketing profiles of the leading virtual accounting service providers* Detailed business plans. . . and much more, including tables, forms, checklists, and illustrations to help you enter today’s lucrative online accounting arena. |
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Business Analysis with Microsoft Excel $39.99 Whether you own a small business or work for a large corporation–whether you are looking for help making financial and business decisions–this book is for you. Business Analysis with Microsoft® Excel, Third Edition, provides in-depth information that will streamline your use of the tools within Excel. Professional advice and guidance from an experienced author provide the answers to your most pressing questions:• What’s the relationship between my cost of goods sold and my inventory?• How do I get Excel to keep these values up-to-date on my income statement and my balance sheet?• I have to track service quality over time. How can I automate that using Excel charts?• How can I forecast future demand for my products, based on prior sales results?• What’s the difference between financial leverage and operating leverage? How do I calculate them using my financial records?• I need to project my financials for next year. Does Excel have a tool for that? What do I need to know to use it effectively?• How do I do all these things using the new Ribbon in Excel 2007?• What are the best ways to automate a connection between Excel and an external database?Category SpreadsheetsCovers Applicable for versions of Microsoft Excel 97 to 2007User Level Intermediate–AdvancedMore great stuff… is just a click away!• Sample journals and ledgers; examples of trial balances, income statements, and balance sheets• Custom functions, such as FIFO and LIFO, for inventory management• VBA routines that automate the creation of forecasts, quality control charts, and sales and marketing analysis• Statistical process control charts: P charts, X-and-S charts, X-and-MR charts• Forecasting tools: Seasonal smoothing and ARIMA model identificationquote from the front cover“Conrad takes the time to give the readers an |
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Business Ethics For Dummies $21.99 The tools you need to deal with ethical dilemmas in businessMapping to a typical business ethics course, Business Ethics For Dummies examines theory and discusses the ethical issues facing small and large businesses. Packed with easy-to-understand explanations and examples, it covers conflicts of interest, trade secrets and insider trading, sexual harassment, diversity, and much more.Ethical Theory 101 — get a foundational understanding of ethical philosophies and meet the major players in philosophical thought, like Aristotle, Thomas Aquinas, and more Put ethics to work — discover how the concept of business ethics fits into a business plan to establish a company’s moral compass, maintain its integrity, and increase profitsDelve into common issues — learn about the widespread ethical issues faced in business, from the ethics of marketing to paying fair wages and complying with antidiscrimination standardsGet social — understand how corporate citizenship and social responsibility play a major role in business ethics, and why it matters to a business’ stakeholdersOpen the book and find:The difference between legal and ethical issuesHow to identify conflicts of interest in business ethicsWays psychology is used (and abused) in marketingEthical public and government relationsTrends in executive pay, bonuses, and incentivesTips for businesses to avoid discrimination, privacy issues, and moreEthical issues for international companiesLearn to:Understand ethical issues facing small and large businessesIdentify how businesspeople can handle ethical dilemmasImplement ethical conduct in the workplaceExamine ethical theories |
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Business Ethics For Dummies $4.34 The tools you need to deal with ethical dilemmas in businessMapping to a typical business ethics course, Business Ethics For Dummies examines theory and discusses the ethical issues facing small and large businesses. Packed with easy-to-understand explanations and examples, it covers conflicts of interest, trade secrets and insider trading, sexual harassment, diversity, and much more.Ethical Theory 101 — get a foundational understanding of ethical philosophies and meet the major players in philosophical thought, like Aristotle, Thomas Aquinas, and more Put ethics to work — discover how the concept of business ethics fits into a business plan to establish a company’s moral compass, maintain its integrity, and increase profitsDelve into common issues — learn about the widespread ethical issues faced in business, from the ethics of marketing to paying fair wages and complying with antidiscrimination standardsGet social — understand how corporate citizenship and social responsibility play a major role in business ethics, and why it matters to a business’ stakeholdersOpen the book and find:The difference between legal and ethical issuesHow to identify conflicts of interest in business ethicsWays psychology is used (and abused) in marketingEthical public and government relationsTrends in executive pay, bonuses, and incentivesTips for businesses to avoid discrimination, privacy issues, and moreEthical issues for international companiesLearn to:Understand ethical issues facing small and large businessesIdentify how businesspeople can handle ethical dilemmasImplement ethical conduct in the workplaceExamine ethical theories |
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Business Plans Kit For Dummies $34.99 Discover the ins and outs of constructing a great business planWhen you’re establishing, expanding, or re-energizing a business, the first place to invest time and energy is with writing your business plan. If you’re a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in any economy, Business Plans Kit For Dummies has you covered!Build from the ground up — learn how to establish your company’smission, vision, values, and goalsGet down to the nitty-gritty — develop every step of your business plan’s components, from analyzing your company’s capabilities to developing a marketing strategyMake it personal — understand how to handle the special planning issues if you’re self-employed, facing turnaround issues, starting a nonprofit, or working onlineDot your i’s and cross your t’s — follow practical guidance for putting together an organized, reader-friendly written planOpen the book and find:The importance of writing a business planBusiness plan components from beginning to endAdvice on how to revitalize your businessWays to address challenges in a changing marketHow to describe and define your businessMarketing strategies that workClear explanations of business financesPlanning for new and established businessesLearn to:Write a business plan that worksEstablish, expand, or re-energize a businessGet start-up money in any economyKeep up with marketplace changes and advancementsBonus CD IncludesAll the business plan forms referred to in the book in both Microsoft Word and PDF formatsPlease see the CD appendix for details and complete system requirements. |
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Business Plans Kit For Dummies $34.99 Discover the ins and outs of constructing a great business planWhen you’re establishing, expanding, or re-energizing a business, the first place to invest time and energy is with writing your business plan. If you’re a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in any economy, Business Plans Kit For Dummies has you covered!Build from the ground up — learn how to establish your company’smission, vision, values, and goalsGet down to the nitty-gritty — develop every step of your business plan’s components, from analyzing your company’s capabilities to developing a marketing strategyMake it personal — understand how to handle the special planning issues if you’re self-employed, facing turnaround issues, starting a nonprofit, or working onlineDot your i’s and cross your t’s — follow practical guidance for putting together an organized, reader-friendly written planOpen the book and find:The importance of writing a business planBusiness plan components from beginning to endAdvice on how to revitalize your businessWays to address challenges in a changing marketHow to describe and define your businessMarketing strategies that workClear explanations of business financesPlanning for new and established businessesLearn to:Write a business plan that worksEstablish, expand, or re-energize a businessGet start-up money in any economyKeep up with marketplace changes and advancementsBonus CD IncludesAll the business plan forms referred to in the book in both Microsoft Word and PDF formatsPlease see the CD appendix for details and complete system requirements. |
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Business Plans That Work: For Your Small Business $19.95 New or existing business owners will find all the essential elements and formulas of a professional business plan, with concrete examples throughout, in this revised guide. Complicated marketing and financial concepts are translated into down-to-earth, practical advice. Included are five updated sample business plans that serve as blueprints for business owners’ own plans, with instructions that provide a wealth of detailed information about how a successful small business should operate. Plans are presented for simple, one-person operations, as well as for corporations with many employees. Aspiring business owners learn how to shape a plan to appeal to an inted audience; organize and format a plan in a professional way; describe the ownership, mission, objectives, and keys to success for the business; analyze the business industry, target market, and competition; create a marketing and sales plan; address the important operating processes and personnel issues; create financial statements based on realistic assumptions; and use the business plan as a management tool long after it is completed.Author Biography: Alice H. Magos is the editor of Small Business Financing. She lives in Riverwoods, Illinois. |
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Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition $19.99 In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield.War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company.Business War Games will show you in steps and practical detail:• How to decide if war gaming is right for you• Which decisions call for war gaming• How to prepare, organize, and run a realistic and inexpensive war game• How to predict competitor moves with accuracy and little information• Why you do not need computers, consultants, software, or a PhD in math to do it wellThis book is your bible of how to stay one step ahead of your competitors. Do not leave home without it. |
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Business for Beginners $17.99 Most small business guides claim to be for entrepreneurs, but either talk over their heads or treat them like they have no business savvy. The solution? Business for Beginners.Written by an entrepreneur, it targets the 13 big questions (and all the other questions that come with) that entrepreneurs need to consider to build a successful business, with the answers that will set them on the right track. Frances McGuckin and SmallBizPro are dedicated to reaching the small business owner, speaking constantly across North America and working closely with the small business associations that entrepreneurs turn to for help. This book contains clear advice along with case studies, examples, checklists and “success strategies.” The essential advice includes:- Knowing where to start- Understanding legal and tax requirements- Understanding financial statements- Organizing accounting and paperwork- Developing a winning business plan- Building entrepreneurial skills- Marketing on a budget |
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Business in Action $1.99 Business in Action, 3/E is an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly involving information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source. Topics include: the global economy, starting and organizing a small business, management issues, human resources and employee relations, marketing strategies, and financial information and resources. An excellent resource for managers, corporate trainers, and those interesting in owning and operating small to medium businesses; this book is also a must-read for people just entering the corporate job market. |
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Business in Action with Real Time Updates $0.99 KEY BENEFIT: Business in Action, 4/e is an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly involving information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source. KEY TOPICS: Topics include: the global economy, starting and organizing a small business, management issues, human resources and employee relations, marketing strategies, and financial information and resources.MARKET: An excellent resource for managers, corporate trainers, and those interesting in owning and operating small to medium businesses; this book is also a must-read for people just entering the corporate job market. |
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Business-to-Business Marketing $140 Is there really a difference between business-to-business marketing and consumer marketing?This book helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.Written from an European perspective and recognizing that organizational markets can be very different, the ideas and examples used in this book are based on the latest research and scholarship. Chapters include learning outcomes and objectives, discussion questions and small cases to help readers consolidate their learning. |
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Business-to-Business Marketing $67 Is there really a difference between business-to-business marketing and consumer marketing?This book helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.Written from an European perspective and recognizing that organizational markets can be very different, the ideas and examples used in this book are based on the latest research and scholarship. Chapters include learning outcomes and objectives, discussion questions and small cases to help readers consolidate their learning. |
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Business-to-Business Marketing (Sage Advanced Marketing Series) $37.53 Is there really a difference between business-to-business marketing and consumer marketing?This book helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.Written from an European perspective and recognizing that organizational markets can be very different, the ideas and examples used in this book are based on the latest research and scholarship. Chapters include learning outcomes and objectives, discussion questions and small cases to help readers consolidate their learning. |
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Businesswise – Words of Wisdom for Small Businesses with Big Ambitions $11.73 If you are starting a business, or considering doing so, BusinessWise is the book for you. A collaboration amongst over 20 business experts, this book looks at the whole process of setting up a new business with success in mind. It covers a wide range of topics including business set up and vision, marketing (including using the internet), selling, finance, working in and managing teams, working from home and beating procrastination, networking internationally, getting the right message out in the right language, health and fitness and collaboration.The authors, all life members of the network Ecademy.com, are experts in their subject area and have shared many tips and ideas here that they would normally only reveal in training sessions or paid consultancy. The result is a book that provides insights and guidance to new or potential business people as well as existing business owners. Read it with a pencil or highlighter to hand. You’ll need it!Starting up in business is fraught with pitfalls and problems. The rewards of a successful business, however, outweigh the risk. I want to see many more successful Chief Executives and this book provides valuable help from a number of entrepreneurs that have succeeded.Brian Chernett, Founder and Chief Executive of The Academy for Chief ExecutivesI’ve been an entrepreneur for many years and believe in encouraging more people to find their passion and pursue it. I’m pleased to see this book also encourages the idea that entrepreneurs can succeed and provides practical advice to help them do that. As a long-term supporter of Ecademy and a life member there myself, I’m delighted to recommend this book.Mike Southon, Co-Author of ‘The Beermat Entrepreneur’ and other business books, Sales on a Beermat.I have always believed that if you put people together, magic will happen. The right people will find each other and work together. New ideas and projects will be born. This book is proof of that. The authors met |
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C-Scape: Conquer the Forces Changing Business Today $14.99 A bold, pioneering book that shows how businesses can survive and thrive in the digital media revolution Not so long ago, the business landscape was easier to chart. The routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a “C-Scape” has emerged—a world where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionize every part of every business. In C-Scape, Larry Kramer leads the reader through this new, evolving world where the challenges are daunting—but the opportunities are huge. A seasoned journalist turned superstar digital entrepreneur and venture capitalist, Kramer learned early on to survive and overcome the forces that are remaking the business landscape: the digital media revolution. Why media? Every aspect of every business is increasingly carried out through the media. From advertising and marketing to sales and customer service, from product design to manufacturing, everything that happens anywhere in business is ever more likely to happen on a screen or handheld device. That means any business could fall to the same threats facing the newspaper business and the music industry—unless that business learns to navigate the four Cs. Kramer’s explanation of this new landscape is a revelation; his visionary advice is both crucial and urgent. No leader, whether at the helm of a small business or a conglomerate, will read this book without seeing the business world anew and finding practical ways to put this book’s four powerful precepts immediately to work. |
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C-Scape: Conquer the Forces Changing Business Today $27.99 A bold, pioneering book that shows how businesses can survive and thrive in the digital media revolution Not so long ago, the business landscape was easier to chart. The routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a “C-Scape” has emerged—a world where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionize every part of every business. In C-Scape, Larry Kramer leads the reader through this new, evolving world where the challenges are daunting—but the opportunities are huge. A seasoned journalist turned superstar digital entrepreneur and venture capitalist, Kramer learned early on to survive and overcome the forces that are remaking the business landscape: the digital media revolution. Why media? Every aspect of every business is increasingly carried out through the media. From advertising and marketing to sales and customer service, from product design to manufacturing, everything that happens anywhere in business is ever more likely to happen on a screen or handheld device. That means any business could fall to the same threats facing the newspaper business and the music industry—unless that business learns to navigate the four Cs. Kramer’s explanation of this new landscape is a revelation; his visionary advice is both crucial and urgent. No leader, whether at the helm of a small business or a conglomerate, will read this book without seeing the business world anew and finding practical ways to put this book’s four powerful precepts immediately to work. |
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Can Any Small Business Make You Rich? $12.17 This book contains a wealth of knowledge about how to really make money in business, and at the same time have a quality life and not be completely tied to your business 24 hours a day. My small business is quite profitable, and much to the surprise of most people I do not take incoming telephone calls, I do not accept incoming Email and I rarely have to return a phone call. I seldom see my two part-time employees, and I spend exactly 33 seconds a day in the office. Just long enough to drop an envelope on the desk, look at a few critical numbers that my assistant posts on the wall for me, and I’m gone, before anybody else gets to work.Most small business owners are like I was when I first started in business. At first you are super energetic and all pumped up about your business, and the enthusiasm for what you are doing is contagious. People do business with you because of your enthusiasm. But eventually you become less and less enthusiastic because you get tired and worn down. Then your enthusiasm wanes. It becomes difficult to get excited about what you do.This book is about taking the most important aspect of your business, the constant marketing of your business, and putting it on autopilot. Creating a system that will bring you a steady flow of new customers. Not just any customers, but the kind of customers you like. Not all customers are the same. Some are more fun to work with, and those are usually the ones that bring in the most profit. This book will teach you how to find a steady stream of the exact type of customer that you are looking for, without having to do any personal selling, or without having to add sales staff.This book willalso show you how to make the day to day operation of your business less dependent on you, so you can invest your time in discovering and implementing ways to make your business more profitable. It took me 28 years to discover the strategies that you will discover in this book. They |
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Can Any Small Business Make You Rich? $22.02 This book contains a wealth of knowledge about how to really make money in business, and at the same time have a quality life and not be completely tied to your business 24 hours a day. My small business is quite profitable, and much to the surprise of most people I do not take incoming telephone calls, I do not accept incoming Email and I rarely have to return a phone call. I seldom see my two part-time employees, and I spend exactly 33 seconds a day in the office. Just long enough to drop an envelope on the desk, look at a few critical numbers that my assistant posts on the wall for me, and I’m gone, before anybody else gets to work.Most small business owners are like I was when I first started in business. At first you are super energetic and all pumped up about your business, and the enthusiasm for what you are doing is contagious. People do business with you because of your enthusiasm. But eventually you become less and less enthusiastic because you get tired and worn down. Then your enthusiasm wanes. It becomes difficult to get excited about what you do.This book is about taking the most important aspect of your business, the constant marketing of your business, and putting it on autopilot. Creating a system that will bring you a steady flow of new customers. Not just any customers, but the kind of customers you like. Not all customers are the same. Some are more fun to work with, and those are usually the ones that bring in the most profit. This book will teach you how to find a steady stream of the exact type of customer that you are looking for, without having to do any personal selling, or without having to add sales staff.This book willalso show you how to make the day to day operation of your business less dependent on you, so you can invest your time in discovering and implementing ways to make your business more profitable. It took me 28 years to discover the strategies that you will discover in this book. They |
