Internet Marketing Expert

internet marketing expert

Advice to Freelance Writers: Insider Secrets to Effective Shoestring Marketing, Managing a Winning Mindset, and Thriving in Any Economy

$12.95

Freelancing Made Easy In this final installment of “Advice to Freelance Writers,” you’ll get your hands on a treasure trove of information you can immediately use to get your writing career moving and grooving. This volume covers these all important topics:~ How to instantly connect with your audience and become an important part of their world.~ How a simple 90 day experiment resulted in incredible unexpected results… and how you can use this information to create the career of your dreams.~ Understand the strength of your audience’s trance states and how to use them to your advantage.~ This one activity will grow your writing business faster than any other. (Check out page 47.)~ Don’t make these newbie mistakes on pages 77 – 78.~ How to master the most lucrative branch of writing.~ Understand the difference between communicating and writing… and why this difference can make or break your writing career.~ Page 99 reveals why you never sell your writing. You must do something else…~ How to find the gift within each dashed expectation (page 107). Beth Ann Erickson is a decades long freelancer (since 1995), publisher of Writing Etc., the free zine for freelancers, copywriter, author, and Internet Marketing expert. You can connect with her at BethAnnErickson.com.

Anytime Playdate: Inside the Preschool Entertainment Boom, Or, How Television Became My Baby’s Best Friend

$0.99

In this eye-opening book, the first to investigate the explosion of the multibillion-dollar preschool entertainment business and its effects on families, Dade Hayes — an entertainment expert, author, and concerned father — lifts the veil on the closely guarded process of marketing to the ultra-young and their parents. Like many parents, Dade Hayes grabbed “me time” by plopping his daughter in front of the TV, relaxing while Margot delighted in the sights and sounds of Barney and the Teletubbies. But when Margot got hooked, screaming whenever the TV was turned off, Hayes set out to explore the vast universe of this industry in which preschoolers devour $21 billion worth of entertainment. Going behind the scenes to talk with executives, writers, and marketers who see the value of educational TV, Hayes finds compelling research that watching TV may raise IQs and increase vocabularies. On the other side, he brings in the voices of pediatricians and child psychologists who warn against “babysitter TV” and ask whether “TV trance” is healthy — in spite of the relaxation that the lull affords exhausted parents — as recent studies link early television viewing with obesity, attention and cognitive problems, and violence. Along the way, Hayes narrates the fascinating evolution of Nickelodeon’s bilingual preschool gamble, Ni Hao, Kai-lan, from an art student’s Internet doodles to its final product: an educationally fortified, Dora-inflected, test audience-approved television show. At the show’s debut, jittery experts hold their breath as the tweaked and researched Kai-lan faces Mr. Potato Head in the battle for a three-year-old’s attention. Anytime Playdate reveals the marketing science of capturing a toddler’s attention, examining whether Baby Einstein and its ilk will make babies smarter, or if, conversely, television makes babies passive and uncritical, their imaginations colonized by marketing schemes before they

Anytime Playdate: Inside the Preschool Entertainment Boom, Or, How Television Became My Baby’s Best Friend

$25

In this eye-opening book, the first to investigate the explosion of the multibillion-dollar preschool entertainment business and its effects on families, Dade Hayes — an entertainment expert, author, and concerned father — lifts the veil on the closely guarded process of marketing to the ultra-young and their parents. Like many parents, Dade Hayes grabbed “me time” by plopping his daughter in front of the TV, relaxing while Margot delighted in the sights and sounds of Barney and the Teletubbies. But when Margot got hooked, screaming whenever the TV was turned off, Hayes set out to explore the vast universe of this industry in which preschoolers devour $21 billion worth of entertainment. Going behind the scenes to talk with executives, writers, and marketers who see the value of educational TV, Hayes finds compelling research that watching TV may raise IQs and increase vocabularies. On the other side, he brings in the voices of pediatricians and child psychologists who warn against “babysitter TV” and ask whether “TV trance” is healthy — in spite of the relaxation that the lull affords exhausted parents — as recent studies link early television viewing with obesity, attention and cognitive problems, and violence. Along the way, Hayes narrates the fascinating evolution of Nickelodeon’s bilingual preschool gamble, Ni Hao, Kai-lan, from an art student’s Internet doodles to its final product: an educationally fortified, Dora-inflected, test audience-approved television show. At the show’s debut, jittery experts hold their breath as the tweaked and researched Kai-lan faces Mr. Potato Head in the battle for a three-year-old’s attention. Anytime Playdate reveals the marketing science of capturing a toddler’s attention, examining whether Baby Einstein and its ilk will make babies smarter, or if, conversely, television makes babies passive and uncritical, their imaginations colonized by marketing schemes before they

Anytime Playdate: Inside the Preschool Entertainment Boom, Or, How Television Became My Baby’s Best Friend

$16.99

In this eye-opening book, the first to investigate the explosion of the multibillion-dollar preschool entertainment business and its effects on families, Dade Hayes — an entertainment expert, author, and concerned father — lifts the veil on the closely guarded process of marketing to the ultra-young and their parents. Like many parents, Dade Hayes grabbed “me time” by plopping his daughter in front of the TV, relaxing while Margot delighted in the sights and sounds of Barney and the Teletubbies. But when Margot got hooked, screaming whenever the TV was turned off, Hayes set out to explore the vast universe of this industry in which preschoolers devour $21 billion worth of entertainment. Going behind the scenes to talk with executives, writers, and marketers who see the value of educational TV, Hayes finds compelling research that watching TV may raise IQs and increase vocabularies. On the other side, he brings in the voices of pediatricians and child psychologists who warn against “babysitter TV” and ask whether “TV trance” is healthy — in spite of the relaxation that the lull affords exhausted parents — as recent studies link early television viewing with obesity, attention and cognitive problems, and violence. Along the way, Hayes narrates the fascinating evolution of Nickelodeon’s bilingual preschool gamble, Ni Hao, Kai-lan, from an art student’s Internet doodles to its final product: an educationally fortified, Dora-inflected, test audience-approved television show. At the show’s debut, jittery experts hold their breath as the tweaked and researched Kai-lan faces Mr. Potato Head in the battle for a three-year-old’s attention. Anytime Playdate reveals the marketing science of capturing a toddler’s attention, examining whether Baby Einstein and its ilk will make babies smarter, or if, conversely, television makes babies passive and uncritical, their imaginations colonized by marketing schemes before they

Anytime Playdate: Inside the Preschool Entertainment Boom, or, How Television Became My Baby’s Best Friend

$10.35

In this eye-opening book, the first to investigate the explosion of the multibillion-dollar preschool entertainment business and its effects on families, Dade Hayes — an entertainment expert, author, and concerned father — lifts the veil on the closely guarded process of marketing to the ultra-young and their parents. Like many parents, Dade Hayes grabbed “me time” by plopping his daughter in front of the TV, relaxing while Margot delighted in the sights and sounds of Barney and the Teletubbies. But when Margot got hooked, screaming whenever the TV was turned off, Hayes set out to explore the vast universe of this industry in which preschoolers devour $21 billion worth of entertainment. Going behind the scenes to talk with executives, writers, and marketers who see the value of educational TV, Hayes finds compelling research that watching TV may raise IQs and increase vocabularies. On the other side, he brings in the voices of pediatricians and child psychologists who warn against “babysitter TV” and ask whether “TV trance” is healthy — in spite of the relaxation that the lull affords exhausted parents — as recent studies link early television viewing with obesity, attention and cognitive problems, and violence. Along the way, Hayes narrates the fascinating evolution of Nickelodeon’s bilingual preschool gamble, Ni Hao, Kai-lan, from an art student’s Internet doodles to its final product: an educationally fortified, Dora-inflected, test audience-approved television show. At the show’s debut, jittery experts hold their breath as the tweaked and researched Kai-lan faces Mr. Potato Head in the battle for a three-year-old’s attention. Anytime Playdate reveals the marketing science of capturing a toddler’s attention, examining whether Baby Einstein and its ilk will make babies smarter, or if, conversely, television makes babies passive and uncritical, their imaginations colonized by marketing schemes before they

Attack Your Day! Before It Attacks You: Activities Rule. Not the Clock!

$10.94

"Attack Your Day! Before It Attacks You!", is for everyone that has said on more than one occasion, “I just don’t have the time.” Today’s problem is that we have more events and activities to manage in the same amount of time. This is due in part to technology, the Internet, and the expectations of doing more with less. "Attack Your Day" provides fast, flexible, easy solutions that can be applied immediately.Trapper Woods is a well-known expert in the field of time management, work-life balance, and customer service and is affectionately known as Father Time.  He has traveled more than 2.5 million miles, influencing tens of thousands of people throughout the United States and Canada.Mark Woods has seventeen years of experience in training, project management, sales, and marketing. Mark uses his business experience to provide results-oriented strategies that drive peak performance in today’s fast paced work environment.

Attack Your Day! Before It Attacks You: Activities Rule. Not the Clock!

$9.99

"Attack Your Day! Before It Attacks You!", is for everyone that has said on more than one occasion, “I just don’t have the time.” Today’s problem is that we have more events and activities to manage in the same amount of time. This is due in part to technology, the Internet, and the expectations of doing more with less. "Attack Your Day" provides fast, flexible, easy solutions that can be applied immediately.Trapper Woods is a well-known expert in the field of time management, work-life balance, and customer service and is affectionately known as Father Time.  He has traveled more than 2.5 million miles, influencing tens of thousands of people throughout the United States and Canada.Mark Woods has seventeen years of experience in training, project management, sales, and marketing. Mark uses his business experience to provide results-oriented strategies that drive peak performance in today’s fast paced work environment.

Blog Marketing Expert: Think Of Ways To Make Money Online With This Handbook’s Internet Blog Marketing Tips And Tricks And Excellent Ideas On Getting Marketing Tips, Online Marketing Techniques And So Much More!

$3.99

Weiler,NOOK Book (eBook), English-language edition,Pub by KMS Publishing

Blogger’s Guide to Profits

$0.99

What’s the secret weapon of major companies like Google and Microsoft?Million dollar marketing campaigns? Creative CEO’s? Cutting edge technology far ahead of their competitors? Maybe.But if you want to know their newest secret weapon for building a customer base of millions of loyal users (that costs hardly any money to do), let me tell you…*The secret weapon that gets customers passionate about your brand…*The secret weapon that sprouts profitable relationships with your customers…*The secret weapon that can turn a faceless, scary company into a business with the human and comforting touch……is blogging.You don’t need to be a computer expert (or spend a lot of money) to use the secret weapon even major corporations use to build their business! Now you can use blogging to…* Build Passion For Your Brand with your customers just by writing down your thoughts and plans (best of all, it costs next to nothing!)* Boost Sales With Your Personal Touch as that special, magic, human connection starts to grow between your business and your customer. (Any company, big or small, that doesn’t follow this concept in the relationship age of business just won’t make it!)* Conquer The Search Engine Rankings without even trying! The secret power of blogging is that you can get listed in search engines like Yahoo much faster than with any other type of site. (And there’s more, keep reading!)Blogging is almost like keeping a journal. But the WHOLE WORLD can read it! Normally what you write in a journal is very personal, and that’s just the point of blogging for businesses!Your Business, Blogging, And Customer Relationships In The Information Age!Here’s the problem for businesses that don’t build personal relationships with their customers……with the Internet giving customers almost infinite options, you need to add a

Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

$24.95

Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 40 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools  including a template to help them do a complete brand audit.Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid! is an indispensable roadmap for anyone responsible for building their organization’s brand. Author Biography: Brad VanAuken (Honeyoye Falls, NY) is the President and founder of BrandForward, Inc. He was previously the Vice President of Marketing at Element K, and the Director of Brand Management and Marketing at Hallmark Cards.

Branding of MTV: Will Internet Kill the Video Star?

$19.27

MTV is one of the world’s best-known and most successful brands. To the young and the young-at-heart, MTV is a global phenomenon that empowers them to explore and express their hopes, dreams, aspirations, and feelings, and to connect with similar people through music. How did MTV become an iconic brand? The Branding of MTV examines the company from its birth in the 1980s to the present day, and identifies the challenges that lie ahead.For executives at the helm of today’s companies, MTV exemplifies a consumer-oriented brand managed across multiple markets. Its story provides insights into global branding that are applicable to any industry.For branding and marketing professionals, especially those involved in youth markets, this book gives a rare insight into how one company has built a cult following and an enviable reputation through creating, developing, and managing a powerful brand that caters for a complex but universal array of needs and wants.Packed with expert views from MTV’s brand builders and youth pundits, The Branding of MTV provides a practical demonstration of how to build and manage a brand culture when faced with the simultaneous needs for consistency and change, in both global and local markets. Two bonus case studies delve into how MTV is penetrating and adapting to the world’s two fastest-growing markets, China and India, with their massive populations of young people.Companies the world over must keep pace with, if not one step ahead of, the challenges of the digital age if they are to survive. The Branding of MTV is a timely examination of how those challenges are being met by the most famous music media company the world has ever seen.

Bringing Your Product to Market… in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea

$24.95

A revised and expanded new edition of the classic guide for inventorsWhen this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including the Internet have drastically changed the world of inventing. In the past, inventors had to handle production, manufacturing, packaging, and distribution by themselves. Today, large companies are constantly looking for new inventions to license, and new technology makes it easier than ever for inventors to outsource what they can’t handle themselves.A leading expert on invention and innovation, author Don Debelak has brought this one-of-a-kind inventor’s guide fully up to date. This new edition is packed with trustworthy, proven advice on product design, manufacturing, patenting, licensing, distribution, financing, and more. Plus, the latest innovative strategies in funding, outsourcing, and Internet marketing make this the most complete and up-to-the-minute guide available for inventors like you. Inside, you’ll learn how to:Recognize a valuable, moneymaking ideaDetermine if your product is market-readyCreate a custom, step-by-step product-to-market strategyAdjust your strategy for changing market conditionsFind financial help from investors and partnersUse turbo-outsourcing to bring your product to market in a year or lessFind a manufacturer to cover up-front development costsWith more funding, licensing, and outsourcing options available, it’s easier and cheaper than ever to get your product on the shelves. So why wait? Whether you’re an experienced inventor who wants to sell more of your creations, or just someone with a million-dollar idea, this is your guide to financial success. Don Debelak’s expert advice and timeless wisdom have already helped thousands of people turn their inventions into cash. Don’t miss the b

Broadband Crash Course

$1.99

THE DECISION-MAKER’S SURVIVAL GUIDE TO UNDERSTANDINGAND PROFITTING FROMBROADBAND! GET THE ANSWERS TO HELP YOU MAKE ALL NEEDED DECISIONS: FINANCIAL, MANAGEMENT, MARKETING, EQUIPMENT, APPLICATIONS, PROTOCOLS With savvy from both the technical and business sides of telecom, and a knack for writing in “plainspeak”, expert P.J. Louis answers essential questions about broadband and explains how to maximize the network resources you already have. This one-of-a-kind volume gives you a practical approach to broadband delivery and dissects competing technologies in terms that are important to youmarkets and business opportunities. You’ll find jargon-free, business-based descriptions of products/technologies, applications, and interrelationshipswith an emphasis on key comparison factors needed for decision-making. Writing with the surety and thoroughness of a telecom insider and business executive, Louis clearly and painlessly demonstrates how broadband services are delivered over today’s complex telecommunications infrastructureminus the heavy-duty math. Louis gets you to focus on the basics, the needs of the customer, and the needs of the marketplace. “Telecommunications service provisioning is like national politics; at the end of the day it is all local.” – P. J. Louis For an unequaled overview of broadbandone that can help you make the most profitable businesss, technical, and career decisionsno guide but BROADBAND CRASH COURSE will do! No matter where you work in telecom, this guide provides facts and insights you need on everything from basic to advanced issues. Look inside to learn about: * Service bundling (voice, Internet access, e-mail, etc.) across all major network types (wireless, IP, cable, satellite, LANs, etc.) * Benefits of wireline and wireless broadband technologies. * Service bundling and provisioning across the wireline and wireless broadband networks. * The

Building Your Business With Social Networking

$1.99

They Call It Web 2.0 But I Call It…”The New Way to Bring Loads of TargettedTraffic to Any Site and Generate a TONof On-Demand Cash Flow!” If you’ve never heard the terms ‘Web 2.0′ and ‘Social Networking’ then you have either been living in a cave for the past six months, or you are brand new to Internet marketing. The good news is whether you are familiar with these terms or not you can begin today (as in right now!) to break into the future of profitable Internet marketing and jump three steps ahead of your competition! You could be… A total newbie who hasn’t earned your first dollar; An experienced marketer looking for new ways to expand your business; Or anywhere inbetween! The powerful information I want to share with you can shed new light on Web marketing, regardless of your current experience level or the amount of income you are generating with your existing business model.Introducing Building Your Business With Social Networking! Take the mystery out of what many expert marketers are calling ‘the future of Internet Marketing’. This easy to understand report is loaded with exactly the kind of information you need to launch your own Social Marketing campaign or improve your existing Web 2.0 strategy.You’ll discover… What Social Networking and Web 2.0 Really Are Why Social Networking Sites are So Popular Which Web 2.0 Resources are the Best and Why How to Create Your Social Networking Website Profile for Maximum Effect How to Drive Loads of Targetted Traffic to Your Blog Using Web 2.0 Sites How to Use Social Networking Sites for Business and Personal Gain And Much More! Don’t Be Left Behind!This is not just some fast burning fad. In fact even cable television is catching on…If you’ve seen Star Trek 2.0 and The Next Generation

Building a Profitable Online Accounting Practice

$52.5

“Jack Fox literally wrote the book on building your own accounting practice. No one is better qualified to guide accountants into developing an accounting practice in the digital age. Building a Profitable Online Accounting Practice is a road map for trailblazing accountants.”-Rick Telberg, Senior Editorial Director, Pro2Net.comThe Internet provides accountants with exciting new opportunities for expanding their practices by affording unprecedented access to the huge small-business market. Now, the first comprehensive book on the subject describes highly effective, proven strategies for creating a thriving virtual accounting practice. Written by accounting practice development expert Jack Fox, Building a Profitable Online Accounting Practice presents:* Successful techniques for identifying potential clients and packaging and marketing services* In-depth coverage of the services accountants can offer to small-business owners via the Internet* Complete marketing profiles of the leading virtual accounting service providers* Detailed business plans. . . and much more, including tables, forms, checklists, and illustrations to help you enter today’s lucrative online accounting arena.

Bum Marketing Explained

$1.99

The EASIEST Way To Make Money Online Just Got Even EASIER!Bum Marketing Has Taken The Net By Storm. Now You Can Learn The Ins And Outs Of Doing It The RIGHT WAY For MAXIMUM Profits!Dear Friend,Unless you’ve been hiding in a cave or are completely new to online moneymaking, you’ve heard about Bum Marketing.This approach to generating online profits is probably the easiest out there. The technique is solid. The method is simple. It works.I want it to work for you.Even if you HAVE been in a cave or are a brand-new entrant to the world of Internet marketing, you can use Bum Marketing to your advantage.This is how easy it is. You can go from never having heard the phrase “Bum Marketing” before to putting the whole process to work for you in less than a single day.Seriously. It’s that simple to get started.And I want to make it even easier for you with a great ebook, Bum Marketing Explained.This guide to Bum Marketing covers all of the bases. You can go from no knowledge to expert status in the snap of a finger. This all-new guide takes you through every aspect of Bum Marketing showing you how it works, why it works, and how to do it.It even goes an extra step, advising you of often-neglected hints and tips while providing you with exclusive insight.Bum Marketing is on FIRE as I write this, and with good reason. It’s the one way anyone–and I mean ANYONE–can get involved in Internet marketing and can start generating real profits in a heartbeat.Bum Marketing Explained takes you through the paces… * check The underpinnings of Bum Marketing * check How Bum Marketing Really Works * check The one neglected area that you can improve to boost your numbers * check The truth about keyword research

Buying In: The Secret Dialogue Between What We Buy and Who We Are

$29.95

“Fascinating … A compelling blend of cultural anthropology and business journalism.” — Andrea Sachs, Time Magazine “An often startling tour of new cultural terrain.” — Laura Miller, Salon “Marked by meticulous research and careful conclusions, this superbly readable book confirms New York Times journalist Walker as an expert on consumerism. … [A] thoughtful and unhurried investigation into consumerism that pushes the analysis to the maximum…” — Publisher’s Weekly (starred review) Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are “in control.” Or so we’re told.In Buying In, New York Times Magazine “Consumed” columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before–creating brands of their own and participating in marketing campaigns for their favorite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally, whether by creating Internet video ads for Converse All Stars or becoming word-of-mouth “agents” touting products to friends and family on behalf of huge corporations. In the process, they–we–have begun to funnel cultural, political, and community activities through connections with brands. Walker explores this changing cultural landscape–including a practice he calls “murketing,” blending the terms murky and marketing–by introducing us to the creative marketers, entrepreneurs, artists, and community organizers who have found a way to thrive within it.

Buying In: The Secret Dialogue Between What We Buy and Who We Are

$25

“Fascinating … A compelling blend of cultural anthropology and business journalism.” — Andrea Sachs, Time Magazine “An often startling tour of new cultural terrain.” — Laura Miller, Salon “Marked by meticulous research and careful conclusions, this superbly readable book confirms New York Times journalist Walker as an expert on consumerism. … [A] thoughtful and unhurried investigation into consumerism that pushes the analysis to the maximum…” — Publisher’s Weekly (starred review) Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are “in control.” Or so we’re told.In Buying In, New York Times Magazine “Consumed” columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before–creating brands of their own and participating in marketing campaigns for their favorite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally, whether by creating Internet video ads for Converse All Stars or becoming word-of-mouth “agents” touting products to friends and family on behalf of huge corporations. In the process, they–we–have begun to funnel cultural, political, and community activities through connections with brands. Walker explores this changing cultural landscape–including a practice he calls “murketing,” blending the terms murky and marketing–by introducing us to the creative marketers, entrepreneurs, artists, and community organizers who have found a way to thrive within it.

Connect, Communicate, and Profit

$14.95

In “Connect, Communicate, and Profit”, D’vorah Lansky presents you with the strategies and techniques that you need to get up to speed quickly on the basics of Internet marketing. Learn how you easily can create a bridge between your online and offline networking and business-building practices. In today’s busy world where things move quickly and technology is king, you must have a vibrant and interactive online presence. When you apply certain basic principles of relationship marketing, you will grow your network, build awareness of your brand, and position yourself as an expert in your field. “Connect, Communicate, and Profit” is designed for small business professionals and entrepreneurs who want to market online, or who know that they need to be marketing online but aren’t sure where to begin. “This is a great book for any business owner looking to generate more sales, referrals, and connections in a given marketplace.” Stu McLaren, Co-Founder, WishList Products. “If you want to build a huge network of people who think about you, care about you, trust you, and most importantly, refer you…but you only have a few minutes a day to do it, then you need to buy this book today and devour it.” David Frey, CEO, Marketing Best Practices. “Forget the arduous process of trial and error that your competition is relying on to figure it all out. D’vorah has done all the research for you, and provides you with the prioritized steps and cost-effective resources right here in this book.” Bob Jenkins, Author of “Take Action, Revise Later”.

Craft and Art of Clay: A Complete Potter’s Handbook

$65

The Craft and Art of Clay, by leading ceramics teacher Susan Peterson, is the most comprehensive available guide to modern ceramics, packed with step-by-step illustrations of ceramic techniques to guide the beginner as well as inspirational ceramic pieces from contemporary potters from around the world. This completely revised fourth edition contains more than 150 new illustrations and includes profiles of key ceramists who have influenced the field, new material on marketing ceramics on the internet, and added coverage of paperclays, using gold, and alternative glazes. This is the one book no ceramist, whether novice or expert, can do without.Author Biography: Susan Peterson is professor emerita of ceramics at Hunter College and is a practicing ceramist whose work has been exhibited throughout the world. She is also the author of numerous books on ceramics, including Working with Clay (available from Overlook), Contemporary Ceramics, and Jun Kaneko.

Education of a Very Young Madam

$24

Full of juicy details about what really goes on behind the bedroom door, The Education of a Very Young Madam is a provocative exposé of the newest developments in the world’s oldest profession. A stripper at age fifteen, involved with majorleague gang members before she was twenty, and a madam raking in over $20,000 a day only a few years later, Ma-Ling Lee has a tale to tell about life. The Education of a Very Young Madam is the compulsively readable, fast-paced story of how Ma-Ling Lee went from living in a comfortable Connecticut suburb to founding a lucrative but illegal “escort service.” Korean born and adopted by an American family, Ma-Ling began her career in the sex business at the age of thirteen. “Taken in” by strippers, pimps, and prostitutes, she soon became an expert at negotiating the hard-and-fast ways of life on the streets. Ma-Ling’s natural knack for marketing and managing a business led her to open her first brothel at the age of sixteen. After the police shut her down, she knew it was time to take advantage of the opportunities afforded by the anonymity of the Internet. She bought her first Internet mailing list, set up an offshore server, and targeted a huge middleclass clientele. And business thrived. In her own frank and candid voice, Ma-Ling describes the difficulties  and the economic advantages  of running an illegal business. From clients’ outrageous and often hilarious fetishes to the hardships of living off the grid to the heartbreak of watching friends get destroyed by drug addiction, Ma-Ling refuses to shy away from the truth of what the prostitution business has become. The madam explains how technology has not only revolutionized the sex industry but also regulated business by ensuring quality, safety, and efficiency. The business has never been better.

Farce to Force: Building Profitable E-Commerce Strategies

$1.99

Getting swept up into the excitement of the dot.com boom, many managers left traditional business sense behind. E-commerce expert Sarah McCue offers a practical guide to help small and midsize companies get back on track and back to the basics. Based on lessons learned from the dot.com rise and fall, this practical resource reintroduces proven business practices in the context of e-commerce as it illustrates how to establish and implement effective Internet strategy. Offering insight into the secrets of e-commerce, Farce to Force: Building E-Commerce Strategies focuses on the nine functional areas of e-commerce, offers in-depth coverage of challenges and opportunities unique to e-commerce, highlights effective Web sites, addresses Internet marketing issues, and much more.

Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers

$65

FundRaising Fundamentals Second EditionFor many nonprofits, annual giving is the fuel source that will fund their programs and services throughout the year. A successful campaign requires constant creativity, enthusiasm, energy, and immediate results, which makes it a most challenging endeavor.Fundraising Fundamentals presents step-by-step guidelines for carrying out all aspects of an annual giving campaign that begins with direct mail solicitation and expands using membership organizations, donor clubs, special and benefit events, and volunteer solicitation to illustrate how to develop a total annual giving program using these reliable methods and techniques. Supported by a generous supplement of authentic case studies and examples, this updated Second Edition covers the latest strategies for telephone, telemarketing, and Internet solicitation, as well as approaches to soliciting from corporations and foundations.Nine principal methods of annual giving are detailed here along with expert advice on managing each of these multiple fundraising methods as a comprehensive program. Whether you are a professional or volunteer, learning how to orchestrate these nine principal methods to build on one another will help you raise more money and establish lasting relationships with donors. Other means of fundraising are addressed to supplement the principal nine, such as advertisements and coupons, door-to-door solicitation, federated campaigns, gambling and games of chance, and cause-related marketing. A comprehensive section on managing the annual giving program provides invaluable information on performance measurement, budget preparation and management, cost-benefit standards and guidelines, financial accounting, gift reporting, and much more.With sample forms and letters, checklists, and charts, Fundraising Fundamentals contains everything you need to manage and carry out a comprehensive annual giving program with maximum efficiency and effec

Gary Shawkey’s Secrets – Become an Expert Affiliate Marketer Overnight

$2.99

Gary Shawkey’s Secrets – Become an Expert Affiliate Marketer Overnight”Let Gary Shawkey and His Number One Student Brian Garvin Take You By The Hand and Show You Every Secret Brian Uses To Make Over $15,000 Monthly From Affiliate Programs.”In 1999 Brian Garvin earned $9,287.49In 2000 Brian earned $14,531.72In 2001 his income jumped to $226,493.98The figures above increase monthly. By the end of this year Brian will easily be a bona-fide Internet Millionaire and will make at least $1,000,000.00.Think you can live on that?In Internet Marketing circles, Brian is very well respected.He’s known as a Brilliant Marketer to almost anyone you talk to.You’ll discover how Super Affiliate Brian Garvin made $172,349.00 with Affiliate Programs last year on autopilot. Very shortly, you will find out exactly how he did all this, creating a huge name for himself all over the internet with Affiliate Programs. Have you ever wanted to know how ordinary people are making anywhere between $2,000.00 to $17,000.00 every month with affiliate programs? Did you know that these people don’t do anything, maybe work a couple hours per month. They just worked hard for a few months, and now they’re gonna collect a nice paycheck for years. Brian Garvin spent the last two years building his Internet Business, and now it’s paying off in a big way. He’s worked hard to find out exactly how the internet works and how to help others, and now he’s finally ready to help you.

Get to the Top on Google: Search Engine Optimization and Website Promotion Techniques to Get Your Site to the Top of the Search Engine Rankings – and STAY THERE

$30

It is a fact that people avoid sponsored search results and rarely make it past page two of their result listings on Google. So how do you get your business to the top and keep it there? It has been predicted that Internet sales will make up nearly half of all purchases by 2012. As a result, being at the top of organic search results can literally transform your business. Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings-and Stay There is the first book to comprehensively address all aspects of modern day search engine marketing through a straightforward methodology, which includes an up-to-date assessment of the impact of Web 2.0 on marketing strategies. Thorough and accessible, Get to the Top on Google provides you with the advice and knowledge of a genuine expert in the field.

Getting Started in Computer Consulting

$24.95

Written by an expert who has helped thousands of people nationwide find success as computer consultants, this is your complete guide to starting and managing a thriving computer and network consulting practice. From start-up costs to contract negotiation, from taxes to pricing and marketing, you get concise, straightforward advice and guidance on all the critical issues involved. And throughout the text you’ll find candid accounts from seasoned computer consultants who share invaluable insights into all aspects of the business. You’ll learn how to: Assess your strengths and zero in on your market niche Use proven, affordable marketing and sales techniquesDecide when you need a broker and find one you can work withSet fees and negotiate contracts to your best advantageBid on government contractsand winManage your time and workload for optimum satisfactionChoose and win the clients you want to work withUse the Internet to build your success

Global Economy and Digital Society

$36.44

The effects of Information and Communication Technologies (ICTs) on globalization, innovation, growth and productivity are immense. ICTs contribute to the globalization of production and capital markets by reducing the cost of information and communication. These technologies have certainly made it easier for multinationals and other companies to spread production facilities all over the world, to co-ordinate international marketing campaigns, and to ease collaboration in projects taking place on different continents. While the anti-globalization movement may claim otherwise, individuals and consumers also have much to gain from the internationalization of trade and commerce. Using the Internet, consumers can today find products on sale in other countries or not available in their own countries, and compare their standard of living to those of others. It is also, as a result of the Internet, much easier for consumers to become better informed. As a result of this increased access to information, markets work more efficiently. Furthermore, globalization has speeded up the diffusion of innovation, bringing new knowledge, products and services to developing countries in months rather than years or decades.This book deals with the implications of a global economy and the emergence of a society permeated by information and communication technologies. The book includes a special focus on telecommunications markets and policy and on user perspectives. The editors have been careful to select a wide range of papers by expert scholars and policy analysts in order to capture the book issues from a number of perspectives. The book represents a holistic approach, bringing to bear a number ofcritical perspectives: economics, engineering, business, organization theory, psychology, policy analysis, and security concerns. The volume succeeds in providing a multi-faceted and rich view of the book topic

Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing

$5.28

Add the Internet to Your Marketing Arsenal-Guerrilla Style!The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon-the Internet.Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money!This complete Guerrilla Marketing online guide includes: The 10 most effective Guerrilla strategies Case studies of the five greatest online Guerrilla Marketing campaigns How to create a high-impact website on a budget Low-cost tactics for maximizing traffic The 12 biggest internet marketing mistakes and how to avoid them Creative tactics and cutting-edge tools that inspire customers to take action Essential information on cutting-edge technologyJAY CONRAD LEVINSON is the author of more than 30 Guerrilla Marketing books as well as 24 other business books. His Guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide.MITCH MEYERSON is the founder of Guerrilla Marketing Coaching, author of 7 other books and a leading internet marketing expert.MARY EULE SCARBOROUGH is a former Fortune 500 marketing executive and independent marketing consultant. Meyerson and Scarborough are also the co-authors of Mastering Online Marketing.

Guerrilla Teleselling: New Unconventional Weapons and Tactics to Sell When You Can’t Be There in Person

$29.95

The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.”This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!” -Brian Tracy, author The Psychology of Achievement.”Guerrilla Teleselling is FUNdamental reading for anyone or any company who does business by telephone! It covers all the basics and more. Whether you’re a beginner or you’ve been in the business for years, if you can’t find at least 12 great ideas in every chapter that will increase your performance, you’re not reading! I am recommending it as a resource to all my clients.” -Judy Lanier, author 50 Ways to Motivate & Inspire Your Call Center Teams Past National President, American Telemarketing Association.”Guerrilla Teleselling is an excellent guide for anyone in sales, whether a rookie or a seasoned professional. . . . It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful.” -Erik Lounsbury, Editor Telemarketing(r) & Call Center Solutions(TM).

Guerrilla Teleselling: New Unconventional Weapons and Tactics to Sell When You Can’t Be There in Person

$0.99

The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.”This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!” -Brian Tracy, author The Psychology of Achievement.”Guerrilla Teleselling is FUNdamental reading for anyone or any company who does business by telephone! It covers all the basics and more. Whether you’re a beginner or you’ve been in the business for years, if you can’t find at least 12 great ideas in every chapter that will increase your performance, you’re not reading! I am recommending it as a resource to all my clients.” -Judy Lanier, author 50 Ways to Motivate & Inspire Your Call Center Teams Past National President, American Telemarketing Association.”Guerrilla Teleselling is an excellent guide for anyone in sales, whether a rookie or a seasoned professional. . . . It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful.” -Erik Lounsbury, Editor Telemarketing(r) & Call Center Solutions(TM).

Guerrilla Teleselling: New Unconventional Weapons and Tactics to Sell When You Can’t Be There in Person

$38

The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.”This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!” -Brian Tracy, author The Psychology of Achievement.”Guerrilla Teleselling is FUNdamental reading for anyone or any company who does business by telephone! It covers all the basics and more. Whether you’re a beginner or you’ve been in the business for years, if you can’t find at least 12 great ideas in every chapter that will increase your performance, you’re not reading! I am recommending it as a resource to all my clients.” -Judy Lanier, author 50 Ways to Motivate & Inspire Your Call Center Teams Past National President, American Telemarketing Association.”Guerrilla Teleselling is an excellent guide for anyone in sales, whether a rookie or a seasoned professional. . . . It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful.” -Erik Lounsbury, Editor Telemarketing(r) & Call Center Solutions(TM).

Guru Craft

$1.99

“Discover The Secret Of Achieving Super Fast Credibility Using The Same Techniques The Gurus Use” What’s possibly the single most important factor when it comes to earning online? * Traffic? Possibly – but you can buy this should you need it * The Product? – We both know that some of the best selling products of the past years have been mediocre * The sales page? – Perhaps – but again you can pay someone to write sales copy for you should you need it. I firmly believe the most important fact in making money online is…… TRUST.Dear Fellow Marketer,Sales copy, loads of traffic, affiliates, having flashy graphics, a wanted product and all the other trappings of internet marketing may help, but I firmly believe that the single most important factor in making the sale online is trust.Potential buyers want – need – to know who you are, what you’re about. Can they trust you? Do you know what you’re talking about, or are you about to disappear with their money?The gurus know this and spend a huge amount of time and effort in making sure that they are perceived as experts – gurus – even though many of them know less about a given subject than you and I.You think I’m joking?Think about this – many gurus are extremely successful in tens of different niches. Do you really think it’s possible to be an expert in dog-breeding, hang-gliding, self-help, tattoo removal and another ten or twenty different subjects at the same time?Of course not.But it’s relatively easy to be perceived as an expert in them all.And that’s all it takes. You just need people to think you’re an expert, not actually be one.You think this is dishonest in some way?That’s up to you. I think it depends on how you present yourself and what value

Home-Based Business For Dummies

$19.99

Expert tips and advice on starting a home-based businessDo you possess the urge but need the know-how to start your own home-based business? This friendly guide has you covered! Updated with more than 30 percent new and revised material, this edition gives you the latest ideas, concepts, and tools for setting up and running a business in the comfort of your own home. The ABCs of starting a home-based business  get the lowdown on everything from putting together a business plan to financing with startup funds Marketing 101?  discover how to identify your best customers, tap into their needs, and get the word out Managing your money?  keep track of your money and find out how to choose the best bookkeeping system for your business, find happiness in cash flow, and secure a loanGetting a grip on taxes and deductions?  get a handle on which taxes to pay, understand important tax deductions, and discover sometimes-overlooked ways to save on your taxesMaking it work in good times and bad?  harness the Internet, stay on track with a serious business attitude, and bring in partners to help your business flourishOpen the book and find:Cost-saving ideas for setting up a home officeThe ins and outs of getting health insurance The legal and financial aspects of running a home-based businessTips on how to avoid scamsGuidance on fixing a bad credit historyTen things to do when times are toughThe best home-business opportunities

Home-Based Business For Dummies

$7.99

Expert tips and advice on starting a home-based businessDo you possess the urge but need the know-how to start your own home-based business? This friendly guide has you covered! Updated with more than 30 percent new and revised material, this edition gives you the latest ideas, concepts, and tools for setting up and running a business in the comfort of your own home. The ABCs of starting a home-based business  get the lowdown on everything from putting together a business plan to financing with startup funds Marketing 101?  discover how to identify your best customers, tap into their needs, and get the word out Managing your money?  keep track of your money and find out how to choose the best bookkeeping system for your business, find happiness in cash flow, and secure a loanGetting a grip on taxes and deductions?  get a handle on which taxes to pay, understand important tax deductions, and discover sometimes-overlooked ways to save on your taxesMaking it work in good times and bad?  harness the Internet, stay on track with a serious business attitude, and bring in partners to help your business flourishOpen the book and find:Cost-saving ideas for setting up a home officeThe ins and outs of getting health insurance The legal and financial aspects of running a home-based businessTips on how to avoid scamsGuidance on fixing a bad credit historyTen things to do when times are toughThe best home-business opportunities

How To Make The Most Of Your Associate Degree

$24.95

FREE 250.00 CONSULTATION WITH THE AUTHOR when you purchase this book! You have a degree – now make your way into the world. Rumor has it you need more degrees but that is not true. Inside secrets by expert marketer, author and reporter, Sheila Danzig, reveal how you can make your way in the real world right now with your associate’s degree. About the author:Sheila Danzig graduated from Hunter College of The City University of New York in 1968 and became a New York City school teacher at the age of 19. She has a Masters Degree in Interpersonal Studies and a Doctorate in Education. She is a professor of Education at the Universidad San Juan de la Cruz. She is a newspaper reporter for the Pines Gazette, and the author of numerous books, including Power Publicity, The Big Book of College Scholarship and Financial Aid Information, Less Than One Year to a College Degree, The Giant Book of Free Online College Classes, How to Market Your Legal Practice and Invisible Marketing. In 1987, she became the first woman to teach marketing on the Internet long before the World Wide Web existed. She is the marketing director of BG Publishing International. She has two sons, two grandchildren, and a plethora of cousins, nieces and nephews, each of whom make her life very special.

How to Make It Big in the Seminar Business

$7.5

Make big money speaking!The complete guide to earning money doing what you love Have you ever made a killing in the stock market? Are you a home improvement expert? Does scrapbooking make you tick? Whatever your skill or interest, you can bet on one thing: There’s an unexploited market out there waiting to learn what you know. In How to Make it Big in the Seminar Business, a successful industry insider tells you everything you need to know about organizing, launching, and running your own seminars and workshops. Not only will you earn extra income, you’ll also enjoy the personal satisfaction of enlightening and enriching the lives of others.Seminars are among the hottest businesses today. This fully updated guide provides valuable tips on: Financing, scheduling, and delivering your seminar Evaluating your program’s success, locally and nationally Employing the latest technologies for low-risk marketing Using the Internet for cost-effective seminar presentation Soliciting and using audience feedback to improve your delivery Full of insight you’ll find nowhere else, How to Make it Big in the Seminar Business includes an expanded directory of companies that can help you take active steps in launching your own seminar. You already have talent and passion. Now, reap the rewards of sharing them with others.Paul Karasik (San Diego, CA) is a noted sales and management consultant and founder of the American Seminar Leaders Association.

How to Make it Big in the Seminar Business

$15.95

Make big money speaking!The complete guide to earning money doing what you love Have you ever made a killing in the stock market? Are you a home improvement expert? Does scrapbooking make you tick? Whatever your skill or interest, you can bet on one thing: There’s an unexploited market out there waiting to learn what you know. In How to Make it Big in the Seminar Business, a successful industry insider tells you everything you need to know about organizing, launching, and running your own seminars and workshops. Not only will you earn extra income, you’ll also enjoy the personal satisfaction of enlightening and enriching the lives of others. Seminars are among the hottest businesses today. This fully updated guide provides valuable tips on:Financing, scheduling, and delivering your seminar Evaluating your program’s success, locally and nationally Employing the latest technologies for low-risk marketing Using the Internet for cost-effective seminar presentation Soliciting and using audience feedback to improve your delivery Full of insight you’ll find nowhere else, How to Make it Big in the Seminar Business includes an expanded directory of companies that can help you take active steps in launching your own seminar. You already have talent and passion. Now, reap the rewards of sharing them with others.Paul Karasik (San Diego, CA) is a noted sales and management consultant and founder of the American Seminar Leaders Association.

How to Sell a Condo or Townhouse (Or Rent One Out)

$14.95

Invaluable for this challenging real estate market, this book provides expert advice for owners (as well as Realtors) on gaining a competitive advantage in selling a condo or townhouse. Readers will learn how to leverage the services of realtors, attorneys, title companies and mortgage brokers to maximum advantage. Virtual tours, internet marketing and other advanced strategies are revealed and simplified.

How to Start a Home-Based Consulting Business: *Define your specialty *Build a client base *Make yourself indispensable *Create a fee structure *Find trusted subcontractors and specialists *Become a sought-after expert

$18.95

How to Start a Home-Based Consulting Business contains everything one needs to know to set themselves up as a home-based consultant, create a demand for their services, and make money. Bert Holtje, an author and a longtime publishing industry consultant, shows how to develop a marketable idea, operate a home-based office, draft winning proposals, sell services, get referrals, set fees, manage finances and time, and conduct Internet marketing.

How to Succeed as an Independent Consultant

$34.95

The world of consulting is constantly changing in response to shifting economic realities and new technologies. In this new edition of the classic guide How to Succeed as an Independent Consultant, expert David Zahn updates Herman Holtzs sage advice to fit the new business landscape and take account of developments affecting the business.No matter what your field of expertise, How to Succeed as an Independent Consultant will help you win clients through a variety of practical, proven techniques youll find only here. Packed with real-world, effective business-driving tacticsas well as up-to-the-minute advice on getting the most out of new technologiesthis helpful guide will show you how to market yourself in new ways, soar over IRS hurdles, and grow your home-office operation into a thriving practice. Information added to this edition also addresses the special concerns of internal consultantsthose professionals who work in-house, but provide the same service and expertise as outside consultants.With helpful details and step-by-step advice, How to Succeed as an Independent Consultant will show you how to:Launch your consulting careerfrom finding assignments to leveraging your skillsUse three simple rules to succeed spectacularly at your first client meetingPrepare for any sales situation and avoid common pitfalls when delivering your pitchManage your finances, including insurance and taxes, so you can keep your business above-board and in the blackUnderstand the latest ideas in marketingand how to use the Internet, e-mail, and other technologies to attract more clients Write an air-tight proposalAffordably produce your own press releases, brochures, and other sales and promotional materialsGet the best deal possible when you negotiate fees and contractsMaintain the highest ethical standards for every projectIndependent

How to Win Sales and Influence Spiders: Boosting Your Business and Buzz on the Web (Voices that Matter Series)

$34.99

If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach more new customers — free. Plus, you can better leverage your “traditional” Internet marketing to get more traffic from the search engines and free publicity from the press.Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand.This book reveals the insider secrets of how to:• Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing.• Maximize your exposure by building your online reputation as an industry expert.• Recognize search engine spammers who will get your site banned and kill your cash flow.• Mimic the successful Internet marketing techniques that have elevated the status of well-known sites.• Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders.This “non-techie” book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers.

I’Ve Got A Domain Name–Now What???

$19.95

Setting up your own domain and website without a readily available office expert can be challenging, even for the technically savvy. You have to choose from multiple options, from simple to complex, to configure web technology to meet your needs. Individually, each software component is not difficult. It’s the oh-so-important details involved in putting them together that can be problematic.This book is your guide to the many technology tools that can be utilized to build your web presence. Stages from registering a domain name to creating a website and utilizing your domain for email and internet marketing are outlined.Top 5 things the reader will walk away with after reading the book:1. Set up a domain registration correctly for asset protection, email and a website.2. Evaluate options for building a website.3. Become aware of alternative email configurations for domain names.4. Make their domain and website findable using simple internet marketing techniques.5. Learn basic online and offline tactics for driving web traffic to their website.

Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

$39.95

Put online word of mouth to work right away for your organization! Implementing Word of Mouth Marketing coaches you through every step, from identifying your own set of online influencers to crafting the stories that will resonate with your consumers and spreading messages through cybercitizens who are social media experts. Filled with case studies and best practices, this timely book delivers smart social media plans, relevant examples, and cost-effective tactics you can use immediately. Written by social media expert Idil Cakim, this revolutionary book shows you how to:Use the Web to find, gather, and spread informationSpot online conversation leaders, earn their trust, and start long-term relations with themLaunch word-of-mouth programsUnderstand social and cultural trendsDialogue effectively with your audienceTransform cybercitizens into advocatesCompel influencers to pass along word-of-mouth messagesMeasure the impact of word of mouth during and after communication programsToday, blogs and social networks are popular. Tomorrow, people will rush to more advanced online platforms. Those who can act as networking agents and harness the Internet’s power in connecting people with resources will be tomorrow’s success stories. Implementing Word of Mouth Marketing deftly reveals how your organization can leverage the power of online advocates to prepare, launch, and sustain successful online word-of-mouth marketing programs.

Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

$18.75

Put online word of mouth to work right away for your organization! Implementing Word of Mouth Marketing coaches you through every step, from identifying your own set of online influencers to crafting the stories that will resonate with your consumers and spreading messages through cybercitizens who are social media experts. Filled with case studies and best practices, this timely book delivers smart social media plans, relevant examples, and cost-effective tactics you can use immediately. Written by social media expert Idil Cakim, this revolutionary book shows you how to:Use the Web to find, gather, and spread informationSpot online conversation leaders, earn their trust, and start long-term relations with themLaunch word-of-mouth programsUnderstand social and cultural trendsDialogue effectively with your audienceTransform cybercitizens into advocatesCompel influencers to pass along word-of-mouth messagesMeasure the impact of word of mouth during and after communication programsToday, blogs and social networks are popular. Tomorrow, people will rush to more advanced online platforms. Those who can act as networking agents and harness the Internet’s power in connecting people with resources will be tomorrow’s success stories. Implementing Word of Mouth Marketing deftly reveals how your organization can leverage the power of online advocates to prepare, launch, and sustain successful online word-of-mouth marketing programs.

Inside Book Publishing

$41.95

How do publishers work and make money? Why do they exist? This expanded and thoroughly revised fourth edition of Inside Book Publishing is designed for students of publishing, authors needing to find out publishing secrets, and those wanting to get in or get on in the industry. It addresses the big issues – globalization of publishing, the impact of the internet – and explains publishing from the author contract to the bookshop shelf.It covers:how the present industry has evolvedpublishing functions – editorial, design and production, marketing, sales and distribution, and rightsthe role of the authorcopyright and contractsthe sales channels for books in the UK, from the high street to ebooksgetting a job in publishing.It features:topic boxes written by expert contributorsa glossary of publishing termssuggestions for further readinga directory of publishing organizationsa Companion Website at: http://www.insidebookpublishing.com/.

Inside Book Publishing

$126.71

How do publishers work and make money? Why do they exist? This expanded and thoroughly revised fourth edition of Inside Book Publishing is designed for students of publishing, authors needing to find out publishing secrets, and those wanting to get in or get on in the industry. It addresses the big issues – globalization of publishing, the impact of the internet – and explains publishing from the author contract to the bookshop shelf.It covers:how the present industry has evolvedpublishing functions – editorial, design and production, marketing, sales and distribution, and rightsthe role of the authorcopyright and contractsthe sales channels for books in the UK, from the high street to ebooksgetting a job in publishing.It features:topic boxes written by expert contributorsa glossary of publishing termssuggestions for further readinga directory of publishing organizationsa Companion Website at: http://www.insidebookpublishing.com/.

Inside Book Publishing

$0.99

How do publishers work and make money? Why do they exist? This expanded and thoroughly revised fourth edition of Inside Book Publishing is designed for students of publishing, authors needing to find out publishing secrets, and those wanting to get in or get on in the industry. It addresses the big issues – globalization of publishing, the impact of the internet – and explains publishing from the author contract to the bookshop shelf.It covers:how the present industry has evolvedpublishing functions – editorial, design and production, marketing, sales and distribution, and rightsthe role of the authorcopyright and contractsthe sales channels for books in the UK, from the high street to ebooksgetting a job in publishing.It features:topic boxes written by expert contributorsa glossary of publishing termssuggestions for further readinga directory of publishing organizationsa Companion Website at: http://www.insidebookpublishing.com/.

Internet Marketing For Entrepreneurs

$15.12

Susan Payton,Paperback, English-language edition,Pub by Business Expert Press

Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert

$24.95

This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimisation (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world’s digital economy.

Internet Marketing for Business Answers – Small Business Expert Interviews

$4.99

Jim Kukral,NOOK Book (eBook), English-language edition,Pub by FeedBrewer, Inc.

Internet Marketing: An Hour a Day

$17.19

Proven, task-based approach to developing winning internet marketing campaignsIf you’ve been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing:  SEO, website optimization, integration of social media and blogs, and pay-per-click strategies.  Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategyUses the empowering and winning approach that has made the books in the Hour a Day series top sellersBreaks down intimidating topics into approachable, hour-a-day tasksCovers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategiesOffers expert guidance from an experienced and well-known internet marketer, Matt BaileyDrive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

Internet Marketing: An Hour a Day

$29.99

Proven, task-based approach to developing winning internet marketing campaignsIf you’ve been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing:  SEO, website optimization, integration of social media and blogs, and pay-per-click strategies.  Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategyUses the empowering and winning approach that has made the books in the Hour a Day series top sellersBreaks down intimidating topics into approachable, hour-a-day tasksCovers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategiesOffers expert guidance from an experienced and well-known internet marketer, Matt BaileyDrive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

Inventors Survival Guide

$45.55

“The Inventors Survival Guide,” a process partner in a book, will save you thousands of dollars! The content is targeted for inventions marketed in the USA by inventors, who have access to the Internet wherever they live in the world. With high profile guest writers on everything from agreements to warning signs, the writers sought advice from the best and offer their own. Information includes web sites, business partners, marketing tips, professional insights, free online newsletters, searchable databases, and much more! “The Inventors Survival Guide”: . Identifies five aspects to the invent-to-market process (research, process partners, legal requirements, business plan and marketing). . Offers a business focus to inventors so they can profit from their ideas. . Introduces expert articles on sparsely documented aspects of inventing. . Discusses the dollar costs of inventing. Lists multiple resources for the inventor to tap for the latest information. Enables the inventor to contact the authors and contributors.

It’s Not Who You Know — It’s Who Knows You!: The Small Business Guide to Raising Your Profits by Raising Your Profile

$24.95

When it comes to promoting your business or your brands, you know how valuable high-profile attention can be. But for most small businesses, the cost of hiring an outside firm to drum up that attention can be too much to bear. Thankfully, visibility expert David Avrin knows how to creatively and strategically win the eyes and ears of the marketplace—without a massive marketing investment. In It’s Not Who You Know—It’s Who Knows You!, Avrin shows you how to seize every opportunity to showcase your brand, whether you do it on the Internet, television, radio, storefront, or street corner. While everyone seems to be preaching the gospel of networking, Avrin argues that what’s more important than who you know is who knows you. After all, you can’t know all your potential customers, but by raising the profile of your business and brand, they can certainly know you! You’ll learn how to craft a truly marketable and promotable brand and raise your visibility using both new and traditional media alike—as well as your own charm and some creative techniques you haven’t thought of. He provides the tools to help you discover and promote the truly unique characteristics of your business and design a marketing plan to promote your positives with a clear and powerful message. When it comes to promoting your brand, sometimes you have to do it yourself—on the street, in the papers, and anywhere else. Filled with powerful examples of businesses that have done it right, you’ll learn how to craft a great pitch and promote who you are and what you do with a sharper focus on what makes you different, attractive, preferable, and ultimately, the right choice. Every time you get attention for your brand—whether it’s the headline story or just the word on the street—you create endless new opportunities for increasing sales. Want to turn the media spotlight on your business? This book shows you how.

It’s Not Who You Know, It’s Who Knows You!: The Small Business Guide to Raising Your Profits by Raising Your Profile

$24.95

When it comes to promoting your business or your brands, you know how valuable high-profile attention can be. But for most small businesses, the cost of hiring an outside firm to drum up that attention can be too much to bear. Thankfully, visibility expert David Avrin knows how to creatively and strategically win the eyes and ears of the marketplace—without a massive marketing investment.In It’s Not Who You Know—It’s Who Knows You!, Avrin shows you how to seize every opportunity to showcase your brand, whether you do it on the Internet, television, radio, storefront, or street corner. While everyone seems to be preaching the gospel of networking, Avrin argues that what’s more important than who you know is who knows you. After all, you can’t know all your potential customers, but by raising the profile of your business and brand, they can certainly know you!You’ll learn how to craft a truly marketable and promotable brand and raise your visibility using both new and traditional media alike—as well as your own charm and some creative techniques you haven’t thought of. He provides the tools to help you discover and promote the truly unique characteristics of your business and design a marketing plan to promote your positives with a clear and powerful message.When it comes to promoting your brand, sometimes you have to do it yourself—on the street, in the papers, and anywhere else. Filled with powerful examples of businesses that have done it right, you’ll learn how to craft a great pitch and promote who you are and what you do with a sharper focus on what makes you different, attractive, preferable, and ultimately, the right choice. Every time you get attention for your brand—whether it’s the headline story or just the word on the street—you create endless new opportunities for increasing sales.Want to turn the media spotlight on your business? This book shows you how.

Loops and Grooves: The Musicians Guide to Groove Machines and Loop Sequencers

$19.95

Loops and Grooves is an overview of the technology and art of making music with loops by a nationally recognized expert on music technology. The book surveys the fundamentals and evolution of loop-based composition and explores in depth the power of current groove-making technology. Loops and Grooves includes a special focus on loop-sequencing hardware, which hasn’t been covered in book form before. The complete section on loop slicing software makes it easy to select and use the best loop sequencing programs. An extra bonus is a value added CD including audio examples and software demos. B/W photographs; Book/CD Pack; Paperback Original; May; Reference; World Rights. Todd Souvignier is the author of Computer Audio: The Complete Guide to Mac and Windows Music and Sound (Alfred Publishing), co-author of The Musician’s Guide to the Internet, 2nd Edition (Hal Leonard) and a frequent contributor to Electronic Musician magazine. His writings have been featured in the pages of Mix and Guitar magazines. Souvignier is the co-founder and Chief Technical Officer of Exploit Systems, Inc., a technology company that assists copyright owners in the peer-to-peer file sharing arena. As the former Vice President of Marketing for OSC and Arboretum Systems, Souvignier helped grow two groundbreaking music software startups and assisted in popularizing desktop hard disk recording and digital signal processing. He lives in New Orleans.

Marketing Communications for Local Nonprofit Organizations: Targets and Tools

$37.98

Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential.Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more!Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

Marketing Communications for Local Nonprofit Organizations: Targets and Tools

$57.7

Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential.Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more!Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

Marketing The Marketers

$18.86

MarketingtheMarketers50 Ways Marketing Services ProvidersCan Woo and Win New ClientsIf you are a marketer who is a little frustrated about how to attract enough clients, you are not alone. Many marketing communications consultants – advertising agencies, public relations firms, interactive Internet/Web companies, and graphic design studios — struggle with marketing and hope that networking will bring them enough clients. This isn’t exactly hoping and wishing for clients, but it is darn close.There is a better way to get marketing communications clients. The best marketing investment you can make is to get help creating informative Web sites, hosting persuasive seminars, booking speaking engagements, and getting published as a newsletter columnist and eventually a book author. Be the expert who educates people on how they compare to their peers and the best ways to overcome their obstacles. The more prospects you inform how to solve their problems in general, the more will hire you for the specifics.

Marketing with Social Media: An Hour a Day Collection

$99.96

Become a Social Media Marketing Superstar!The unique An Hour a Day series has helped thousands create, implement, measure, and optimize winning marketing strategies. This collection of social media bestsellers will help you understand the world of social media and then, step by step and day by day, master social media’s crucial and interrelated platforms of Facebook, Twitter, and YouTube.Implement a successful social media strategyTurn customer conversations about your brand, product, or company into a competitive advantage with this practical guide from social media marketing expert Dave Evans. You’ll discover the sweet spot of social media marketing, ways to pitch a campaign inside your company, the most effective measurement tools, and much more.A practical guide for marketers looking to tap the Social Web the right way.”Pete Blackshaw, CMO, Nielsen/BuzzMetricsLearn how to leverage Twitter for your businessLeading social media expert Hollis Thomases shows you how to craft Twitter marketing strategies that can be scaled to any organization or market. Get to know your potential customers, start using contests and other promotions to engage followers, learn how to analyze your results, and find out more in this jam-packed guide!Whether you’re a Twitter newbie or a seasoned power user, there’s something in here that will help you use Twitter more effectivelyand more profitably.”Rebecca Lieb, VP, Econsultancy, and author of The Truth About Search Engine OptimizationCraft video marketing strategies that deliver Internet video expert Greg Jarboe helps you develop and deploy a comprehensive video strategy that works. You’ll learn how to create and fine-tune your YouTube channel, how to choose keywords and optimize your video for search visibility, and how to create compelling videos that viewers want to share.Whether your budget is zero or tens of thousands of dollars, Greg Jarboe shows you how to get the best bang for

Master The Media C

$1.99

Now more than ever, prospective clients want to invest and protect their hard-earned money with financial professionals who are viewed as the respected experts in their local areas. Investors are worried about the stock market, baby-boomers are focused on retirement planning, and everyone wants to make the best decisions to maximize their wealth. How can you easily attract these ideal clients who are looking for help? By becoming a financial expert in your local media!Whether you’re a financial advisor, stockbroker, insurance professional, or an accountant–if you’re advising clients–you couldn’t have found this book at a better time. Learning how to capitalize on the power of local media exposure is critical to achieving a breakthrough for your business. Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals will transform you into a financial expert in your local media outlets. You will learn how to leverage your media appearances through TV, radio, newspaper, and the Internet to increase your visibility, credibility, and profitability to reach your most ideal clients.Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals outlines the key steps necessary to work with the media, create powerful exposure for yourself, and attract the clients you’ve always wanted. It also offers valuable tips on becoming a household name in your community as well as how to easily and quickly research and develop relationships with local and national media. This book is packed with proven, practical strategies that can help you reach the next level of success. You’ll learn how to:Position yourself as the financial expert in your local area and have your ideal clients calling youGenerate massive marketing exposure for you and your business–absolutely FREELeverage the media to fill your pipeline with

Mastering Search Advertising:How the Top 3% of Search Advertisers Dominate Google AdWords

$23.95

Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:Increase search traffic while simultaneously lowering costsConduct keyword researchDetermine the best starting bid prices for new keywordsManage bids without expensive bid management softwareLaunch a new campaignUnderstand the Google quality score algorithmStop throwing your marketing dollars away and learn how to dominate Google AdWords today!”A well researched, truthful, and up-to-date guide for pay-per-click marketers.”Mike Mindel, CTO, Wordtracker.com

Mastering Search Advertising:How the Top 3% of Search Advertisers Dominate Google AdWords

$2.61

Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:Increase search traffic while simultaneously lowering costsConduct keyword researchDetermine the best starting bid prices for new keywordsManage bids without expensive bid management softwareLaunch a new campaignUnderstand the Google quality score algorithmStop throwing your marketing dollars away and learn how to dominate Google AdWords today!”A well researched, truthful, and up-to-date guide for pay-per-click marketers.”Mike Mindel, CTO, Wordtracker.com

Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools

$24.95

Mastering Web 2.0 helps make sense of the confusing array of marketing options the internet offers.  Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2.0 without being overly technical.  Speaking to a busy business audience, Lincoln helps executives choose which social media tools are appropriate for their companies or brands.  She explains the potential of blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts.

Maximum Impact Social Media Tactics

$2.99

“Discover The Secrets To Generating More Traffic, Leads, and Sales By Piggy-Backing On High Traffic Social Media Websites…”Using These 77 Powerful Tactics, You’ll Generate An Unlimited Amount of Traffic To Your Websites!If you’re an online business owner, you’re going to love what I’m going to share with you…In fact, if you’re looking to generate more leads and sales then this is exactly for you.If you’re a beginner struggling to get traffic to your website then read on, too.Social media is what’s taken over traditional forms of communication online. The Internet is now run by Web 2.0 technology where website visitors and members run the content of the site.A good example of a powerful social media website is Twitter. It is purely driven by its members. Members simply “tweet” their updates and those who are following will see their updates.Social Media FactsAlmost everyone is using Facebook — there are over 200 million Facebook users LinkedIn has over 15,000,000 people networking Twitter is growing at a rate of 40% a month Social bookmarking sites like delicious.com and digg.com are driving millions of visitors to websites every day Dell has increased its sales simply by using Twitter Websites such as YouTube, Facebook, Twitter, Blogger, and MySpace are in the top 20 most visited sites. The Power of Social Media Marketing…So now that you’ve seen some interesting facts about social media, let’s take a look at some of benefits of social media and what it can bring to your business: You can generate massive amounts of free traffic from various high traffic social media sites. You can connect with people in your industry quickly and easily. You can become an industry expert in a matter of weeks. You can build a huge following, and people who want to listen to

Membership Cash Profits

$1.99

“How Would You Like To Easily Create Your Own Cash Spewing Membership Sites Without Fuss Or Difficulty?”You Are About To Discover The Art Of Creating Recurring Streams Of Income Without Breaking A Sweat Or Being An I.T Expert At All!Dear Friend,There are tons of ways you can earn money through the internet. You’ve probably heard of commercial blogging, affiliate marketing, ebay, and things like that.However, most of these forms of marketing only earn you single profits. What I mean by that is that you’ll clinch a sale and that’s it. The customer gets his product, you get your money, and both of you go separate ways. Sure you may argue that you can upsell him a better product along the way or another product but honestly, how many times did you make a profit? Two? Three at the most?How about having a marketing method that makes him return over and over again without fail? We’re talking about membership sites here.The membership site is the secret weapon of top brass marketers because of the recurring profits it manages to generate, and you’re not talking 5-6 times, but month after month after month of income streaming into your pockets till it dribbles out overflowing!Before you jump up and rush to grab the nearest membership site script I’ll have to let you in on a little niggling problem – Membership sites require a lot of work.Yes, you’ll need to do market research to find a good niche, set up the site with some programming knowledge and always slap on heaps of new content every month!Okay so maybe you’re not so enthusiastic to jump at the opportunity to start the site now are you?Relax. Thousands of seasoned marketers have created lucrative, cash churning membership sites that pull in tons of cash over and over with a glitch. How they did it is what you’re about to discover.You see, I was like yourself once , stuck and frustrated wondering how

Newbies University Online Profit Training

$1.99

Jump Start Your Online Marketing In 48 Hours Or Less.. “Instantly Eliminate The Difficult Learning Curve With A Fool Proof Guide To Making Money Online – Exclusively For Newbies!”Dear New Online Entrepreneur,Getting started in online business and Internet Marketing isn’t all that easy, is it? You know the money’s out there, just waiting for you to stake your claim, but you just don’t know where to begin.What if you were given a clear-cut, comprehensive system to making money online that would instantly shift your earnings into high gear, without you ever having to become an Internet marketing “expert”?Imagine being able to download a step by step guide that would save you time and money by showing you only what you absolutely need to know in order to make money online.All you have to do is follow each strategy, one at a time, and within a few short hours, you will know everything you need to know in order to compete with seasoned marketers and experienced business owners, without ever having to go through the monotonous trial & error that THEY had to go through to generate the same results!Introducing…“The Newbies Secret Short CutTo Internet Marketing Success”Become a seasoned pro in less than half the time!I know what it’s like to purchase ebook after ebook, all in the hopes that just one of them will help to put the pieces of the puzzle together.Months later, and thousands of dollars in the hole – I was no further ahead from where I started. I had absolutely no idea how to create interactive websites that would funnel in hungry crowds of buyers and even if I did, I would have no idea what to sell to them!I was a complete newbie in the worst way, because not only was I making more mistakes that I could afford to make, but I was stuck in the same rut for months..I was about to give up,

Niche Dictator – How to Find Untapped Niches Online!

$18.99

If you want to find the perfect niche to make money online, then check out the “Niche Dictator” course.This course will show you:- Discover niche product ideas that will sell instantly- Find niches where you can get MASSIVE affiliate commissions- How to find a niche market that isn’t overcrowded- How to determine if there is a true demand for info products in a niche.- How to research keywords to find a niche.- The best way to find a list of keywords to research without spending hundreds of dollars in overpriced softwares.- How to find a list of keywords if you don’t have a niche in mind.- How to find a niche if you have no expertise.- How to find a niche to get started in internet marketing.- How to find out what people like in your niche so you can create products that sell (as opposed to products only you like).- Know the exact steps to take on how to research & then decide on a profitable niche.- How to decide what products to develop to serve that niche.- How to find affiliate product potential in your niche to start making back-end sales in your niche.- How to get fresh & new content for your niche.- How to get innovative product ideas for your niche that will be a top-seller.- How to find out the potential of a niche without spending hours & hours on creating a product.- How to find niches where groups of people are hungry for something and ready to spend a lot of money.- How to find product ideas where you can get content so you can be perceived as an expert in that field.- How to identify a profitable niche by using my “Niche Test”.- How to get started in niche marketing even if you don’t a single thing about finding a niche.- You no longer have to struggle hours & hours searching for a niche where there aren’t any buyers.- How to find a product idea that will fill a need to your niche.- How to find a pipeline of products for a

PR 2.0: New Media, New Tools, New Audiences

$26.99

Praise for PR 2.0“An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.”Maura Mahoney, Senior Director, RCN Metro Optical Networks“P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn’t a book filled with simple tips and tricksit’s an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results.”Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions“Wading through the thicket of expanding Internet toolsfrom MySpace to Facebook, from Twitter to Flickris no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Nethow to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend.”Fraser P. Seitel, author of The Practice of Public Relations and coauthor of IdeaWiseThe New Future of Public Relations!In today’s Web 2.0 world, traditional methods of communication won’t

PR 2.0: New Media, New Tools, New Audiences

$21.99

Praise for PR 2.0“An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.”Maura Mahoney, Senior Director, RCN Metro Optical Networks“P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn’t a book filled with simple tips and tricksit’s an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results.”Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions“Wading through the thicket of expanding Internet toolsfrom MySpace to Facebook, from Twitter to Flickris no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Nethow to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend.”Fraser P. Seitel, author of The Practice of Public Relations and coauthor of IdeaWiseThe New Future of Public Relations!In today’s Web 2.0 world, traditional methods of communication won’t

Realty Blogging

$18.95

Unleash the power of blogging in your real estate business Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers. Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to: Develop an effective Internet marketing strategy Generate leads consistently at almost no cost Define yourself as an expert in a particular area Serve your market niche Establish long-term relationships with your customers Create content that attracts major search engines Create buzz about your blog in the media Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!

Response: The Complete Guide to Profitable Direct Marketing

$35

Marketing experts know that Direct Marketing is the single most effective way to sell products and services. Savvy corporations are reallocating money from advertising to all forms of Direct Marketing because they understand these campaigns sell billions of dollars of goods and services to consumers and businesses. And they sell everything from 25 cent plastic dinosaurs to machinery that costs a quarter of a million dollars. Direct Marketing can generate leads for sales forces, identify prospects, reward good customers, drive retail traffic, and revive dormant accounts. It is also the only form of marketing that is testable, trackable, and, when done the right way, always profitable. In Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns. With scores of examples drawn from Ford Motor Company, Mercury Records, J. Peterman, American Express, 1-800-Flowers, and other companies, Response! is the authoritative source for Direct Marketing strategies and techniques.

Response: The Complete Guide to Profitable Direct Marketing

$12.94

Marketing experts know that Direct Marketing is the single most effective way to sell products and services. Savvy corporations are reallocating money from advertising to all forms of Direct Marketing because they understand these campaigns sell billions of dollars of goods and services to consumers and businesses. And they sell everything from 25 cent plastic dinosaurs to machinery that costs a quarter of a million dollars. Direct Marketing can generate leads for sales forces, identify prospects, reward good customers, drive retail traffic, and revive dormant accounts. It is also the only form of marketing that is testable, trackable, and, when done the right way, always profitable. In Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns. With scores of examples drawn from Ford Motor Company, Mercury Records, J. Peterman, American Express, 1-800-Flowers, and other companies, Response! is the authoritative source for Direct Marketing strategies and techniques.

Response: The Complete Guide to Profitable Direct Marketing

$0.99

Marketing experts know that Direct Marketing is the single most effective way to sell products and services. Savvy corporations are reallocating money from advertising to all forms of Direct Marketing because they understand these campaigns sell billions of dollars of goods and services to consumers and businesses. And they sell everything from 25 cent plastic dinosaurs to machinery that costs a quarter of a million dollars. Direct Marketing can generate leads for sales forces, identify prospects, reward good customers, drive retail traffic, and revive dormant accounts. It is also the only form of marketing that is testable, trackable, and, when done the right way, always profitable. In Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns. With scores of examples drawn from Ford Motor Company, Mercury Records, J. Peterman, American Express, 1-800-Flowers, and other companies, Response! is the authoritative source for Direct Marketing strategies and techniques.

Search Engine Optimization 101 – How To Optimize Your Web Site For High Search Engine Results

$18.86

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.This book is a must for anyone getting ready to launch a new site or anyone wanting to drive more traffic to their already built site. Even if you think you know a lot about keywords and SEO, this is an excellent buy. The over 100 expert’s advice can do for you what a company specializing in SEO does for consulting fees. By reading this book, you will learn how to do it yourself and will know how to tweak your site.The best money you’ll spent on SEO/SEM Strategies – If you’ve spent thousands of dollars staying up-to-date with the latest strategies for search engine optimization and attended big-name conferences, this $20 book is the best investment you’ll make in SEO.The authors do a phenomenal job of covering every phase of the process. From web programming, keyword research, copywriting to focussing on link building strategies. There’s stuff in here from which everybody can benefit.Many SEO books focus on keyword optimization, but this little number is a veritable compendium of techniques. If you applied half of what you’ll find in here, your site would be more optimized than you can even imagine. This covers everything from content to links to blogs to micro-blogs to forums to reviews to

Secrets to Free Advertising on the Internet: A Complete Comprehensive Guide For Large and Small Businesses on How to Take Advantage of All the Advertising Media Available on the Internet

$5.09

Written for: Accountants, Doctors, Lawyers, Realtors, Insurance Brokers, Artists, all MLM Reps, Retail Stores…Any type of small to medium-size business interested in FREE ways to advertise on the internet. Email Marketing – Spam or a viable means of advertising? Classifieds – Quick ways to list your company or business for FREE. Search – Google, Yahoo, Bing and More…Easy Placement and all for FREE. Blogs – Should you or shouldn’t you??An effective way to advertise for FREE? MySpace – Set your company on auto-pilot for more sales, and it’s FREE! Facebook – Put a FREE face on your business and gain hundreds of new customers. Pay-Per-Click – Okay, it’s not FREE, but can be quick and cost-effective! Secrets to Free Advertising on the Internet will help your business grow, whether you are already net-savvy or new to the World Wide Web. Marketing expert Robert Noll gives you helpful hints and clear, easy tips on how to use the wide variety of FREE advertising media available online. Reaching out to a whole new customer base can seem intimidating, but Secrets to Free Advertising on the Internet helps you focus your strategy so you don’t feel overwhelmed. No matter what your company does, a strong online advertising campaign can help you do it better.

Selling Graphic and Web Design

$4.3

Expert guidance on selling graphic design, in print and onlineAttract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client’s needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field. • New edition of a classic• Up-to-the-minute advice on selling to internet clients• Get the top clients and keep them

Selling Graphic and Web Design

$24.95

Expert guidance on selling graphic design, in print and onlineAttract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client’s needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field. • New edition of a classic• Up-to-the-minute advice on selling to internet clients• Get the top clients and keep them

Slam Dunk Cover Letters, 2/E

$1.97

More than 100 surefire cover letters for every career path and job marketYou have a solid resume, sterling references, and a gung-ho attitude. But in today’s hurry-up, hyper-competitive business climate, anything less than a dynamite cover letter buys your resume a one-way ticket to the “circular file.” Don’t panic: this book shows you how to craft slam-dunk letters guaranteed to get interviewers to sit up and take notice.Whether you’re writing your first cover letter or dusting off an old one, Slam Dunk Cover Letters arms you with everything you need to ensure that your resume gets read. Mark Rowh demystifies the process by answering all your questions about cover letters specifically, and job hunting in general. He debunks common cover letter myths. And, with the help of dozens of annotated examples of winning and losing cover letters he helps you hone your ability to critically assess your own writing.Thoroughly revised and updated for the Internet Age, this second edition of the best selling guide arms you with: 100 samples of sure-fire cover letters covering an array of career paths Worksheets for gathering and organizing vital information Expert guidance on structure, style, and grammar Numerous letter formats Tips on how to customize your letters Valuable self-marketing tips guaranteed to give you an unbeatable edge Up-to-the-minute information on how to make cover letters Internet-friendly, job-hunt sites, Internet etiquette, and more Mark Rowh is a professional career counselor and the author of numerous popular career books.

Smart Things to Know About, E-Business

$2.81

We have reached a new phase in the development of the Internet and the World Wide Web that may be even scarier than the first. Many organizations have already moved into the sector but the rules are still changing. Smart managers know that now, more than ever, the way in which we embrace e-business will determine our potential for success.If you really want to know about e-business Smart Things to Know about E-Business (a comprehensively revised and updated edition of Smart Things to Know About E-Commerce) is the book for you. Cunningham provides a complete grounding in the principles of e-business from technology and first steps to marketing, strategy and customer care and retention. Smart Things to Know about E-Business goes beyond the basics however to look at the new trends emerging as e-business moves from hype to profit, including:B2B modelsThe ASP revolutionPartners and partneringPeer-to-peer and community modelsNew strategic thinkingSmart Things To Know about E-business equips you with the necessary information to understand where the bodies are buried before you start out on your journey. Smart practitioners know that they need to understand the technology, its impact on the organization, and the importance of new business models. Smart Things To Know about E-business won’t make even the smartest manager an expert in any one of the areas covered, but you will be smarter. Then watch your sales and profits take off!SMART THINGS TO SAY ABOUT DIGITAL CONSUMERSBuying habits of 2400 digital consumers over recent 90 day period41% participated in an online auction26% bought computer software25% banked online25% bought books23% bought airline tickets12% made hotel or travel arrangements12% traded stocks, bonds or mutual funds

Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships

$45

New media is rapidly becoming the best way for professionals to reach their audience. But firmsespecially accounting firmshave proven to be hesitant about making this change in their marketing strategy. This accessible guide, written by a leading expert in the field, shows you how to present the true differen-tiator of your knowledge to audiences while simultaneously sharing glimpses of your firm’s personality.How will prospective buyers understand the benefits of your knowledge or know that it is what they need? Traditional corporate marketing techniquesinterruption and passive advertisingsimply do not do you and your “knowledge offering” justice. The fastest and most effective way to build a practice today is through the Internet, with social media leading the charge. Social Media Strategies for Professionals and Their Firms helps your firm shift its thinking from generic corporate-speak broadcasting to a focused evidence of your credibility. Offering world-class guidance on achieving an entirely different result from your marketing efforts, this book reveals:Lessons learned by real firms embarking in social mediaWhat it takes to succeed with each mediumWhich of today’s tools suits your firm’s purpose and style bestHow to integrate the social Web into broad firm- or niche-level marketing plansSpecific, quick-start “how to” informationDetailed strategic ideas and guidanceThe basics of social media Social Media Strategies for Professionals and Their Firms provides several specific ways for you to have a more effective online presence, whether it’s your entire marketing platform or simply a component of it. Filled with practical approaches and sound strategic advice, this invaluable tool opens a new world of opportunities for your firmall yours for the taking.

Starting and Building Your Own Accounting Business

$6.22

Let expert advisor and author Jack Fox show you how to do it-how he did it-with a minimum amount of anxiety and cost Part blueprint, rule book, and game plan, Starting and Building Your Own Accounting Business offers hands-on, no-nonsense guidance from a leading expert on the actual day-to-day specifics of creating and marketing your own accounting businesswhile building a foundation for ongoing success. The book offers clear advice on designing a workable business plan, leasing and furnishing an office, as well as tips on prospecting for clients (where to find and rate them) and developing a fee structure (with advice on collecting fees). This bestselling guide, now in its Third Edition, cues you in on what to realistically expect and lets you shrink light-years of trial and error and keep several paces ahead of the competition. The new edition includes other valuable advice on successfully jump-starting your new accounting business:* Selling techniques for the nonsalesperson* Product and service presentations and techniques, with scripts* How to assess the leading commercial computer hardware and softwarewith advice on selecting just the right equipment* Structuring a formal Prospective Accounting Client Evaluation (PACE)* Tips on using the Internet as well as innovative business softwareThe book also provides such success essentials as action plans critical for the first year of a new business or for expanding a business and useful fingertip resources such as directories of suppliers (with Web site addresses). For the accountant interested in striking out on his own or the entrepreneur interested in expanding her business and garnering greater profits, Starting and Building Your Own Accounting Business is the first step to making it happen.

Starting and Building Your Own Accounting Business

$57.95

Let expert advisor and author Jack Fox show you how to do it-how he did it-with a minimum amount of anxiety and cost Part blueprint, rule book, and game plan, Starting and Building Your Own Accounting Business offers hands-on, no-nonsense guidance from a leading expert on the actual day-to-day specifics of creating and marketing your own accounting businesswhile building a foundation for ongoing success. The book offers clear advice on designing a workable business plan, leasing and furnishing an office, as well as tips on prospecting for clients (where to find and rate them) and developing a fee structure (with advice on collecting fees). This bestselling guide, now in its Third Edition, cues you in on what to realistically expect and lets you shrink light-years of trial and error and keep several paces ahead of the competition. The new edition includes other valuable advice on successfully jump-starting your new accounting business:* Selling techniques for the nonsalesperson* Product and service presentations and techniques, with scripts* How to assess the leading commercial computer hardware and softwarewith advice on selecting just the right equipment* Structuring a formal Prospective Accounting Client Evaluation (PACE)* Tips on using the Internet as well as innovative business softwareThe book also provides such success essentials as action plans critical for the first year of a new business or for expanding a business and useful fingertip resources such as directories of suppliers (with Web site addresses). For the accountant interested in striking out on his own or the entrepreneur interested in expanding her business and garnering greater profits, Starting and Building Your Own Accounting Business is the first step to making it happen.

The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book

$9.18

Take Control of Your Destiny! Bottom line: You want to get published. You want to control the future of your manuscript and your writing career.Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success – whether you’re a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the “bible” of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You’ll find:Complete step-by-step guidance on publishing and marketing a bookWays to leverage social media marketing to build your platform and make yourself stand out from the crowd A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing – and how to decide which is the best option for youPractical advice on making the decision between offset printing and print-on-demandHow to leverage the Internet to create “buzz” and promote your book with killer PRThe latest information on e-publishing A detailed marketing plan and timetable to keep you on trackProven marketing strategies to get free publicity, reach nontraditional buyers, and sell booksInformation-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websitesValuable case studies and examples of how other publishers excelAn in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industryThirty-one creative ideas for generating capital to launch your publishing companyThe Complete Guide to Self-Publishing is the one book you need to take control of your writing career. Read it. Believe it. Do it. Your future depends on it.

The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book

$24.99

Take Control of Your Destiny! Bottom line: You want to get published. You want to control the future of your manuscript and your writing career.Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success – whether you’re a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the “bible” of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You’ll find:Complete step-by-step guidance on publishing and marketing a bookWays to leverage social media marketing to build your platform and make yourself stand out from the crowd A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing – and how to decide which is the best option for youPractical advice on making the decision between offset printing and print-on-demandHow to leverage the Internet to create “buzz” and promote your book with killer PRThe latest information on e-publishing A detailed marketing plan and timetable to keep you on trackProven marketing strategies to get free publicity, reach nontraditional buyers, and sell booksInformation-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websitesValuable case studies and examples of how other publishers excelAn in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industryThirty-one creative ideas for generating capital to launch your publishing companyThe Complete Guide to Self-Publishing is the one book you need to take control of your writing career. Read it. Believe it. Do it. Your future depends on it.

The Complete Idiot’s Guide to Guerrilla Marketing

$18.95

Attention-grabbing, money-saving ideas…Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth “buzz;” internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.• Written by a pair of expert authors• Includes dozens of effective, practical, money-saving ideas

The Complete Idiot’s Guide to Guerrilla Marketing

$15.99

Attention-grabbing, money-saving ideas…Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth “buzz;” internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.• Written by a pair of expert authors• Includes dozens of effective, practical, money-saving ideas

The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management

$17.99

Today the hottest new area of marketing is Customer Relationship Management(CRM) — the discipline of identifying, attracting, and retaining a company's most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from this exploding movement, with strategies that are aimed at the small and medium-sized business owners who need them most. Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy-to-understand graphics, he introduces the customer pyramid — segmented as "Top," "Big," "Medium," and "Small" — to help the reader visualize, analyze, and improve customer profitability. Success comes to those who follow this three-step Customer Marketing Strategy: (1) get new customers into your pyramid; (2) move customers higher into your pyramid; (3) keep the customers in the pyramid. Combining practical how-to directives with vital CRM reference information, the book includes a case study, "InterTech," that allows readers to see customer-focused strategy in action. The final third of this practical, easy-to-read book is devoted to the Internet. Here Adam Curry introduces the "Permission Pyramid" and the "e-Customer Marketing Pyramid" to explain the nature of "virtual customer relationships" and how to use them to create, keep, and upgrade customers. This section includes mini-cases and tips to help managers use the Internet to complement current marketing and sales activities and ends with guidelines to test out the new paradigms of e-commerce. Throughout The Customer Marketing Method, the emphasis is always on practical steps to "make it happen." It is essential and timely reading for owners of small and medium-sized

The Education of a Very Young Madam

$16.99

Full of juicy details about what really goes on behind the bedroom door, The Education of a Very Young Madam is a provocative exposé of the newest developments in the world’s oldest profession. A stripper at age fifteen, involved with majorleague gang members before she was twenty, and a madam raking in over $20,000 a day only a few years later, Ma-Ling Lee has a tale to tell about life. The Education of a Very Young Madam is the compulsively readable, fast-paced story of how Ma-Ling Lee went from living in a comfortable Connecticut suburb to founding a lucrative but illegal “escort service.” Korean born and adopted by an American family, Ma-Ling began her career in the sex business at the age of thirteen. “Taken in” by strippers, pimps, and prostitutes, she soon became an expert at negotiating the hard-and-fast ways of life on the streets. Ma-Ling’s natural knack for marketing and managing a business led her to open her first brothel at the age of sixteen. After the police shut her down, she knew it was time to take advantage of the opportunities afforded by the anonymity of the Internet. She bought her first Internet mailing list, set up an offshore server, and targeted a huge middleclass clientele. And business thrived. In her own frank and candid voice, Ma-Ling describes the difficulties  and the economic advantages  of running an illegal business. From clients’ outrageous and often hilarious fetishes to the hardships of living off the grid to the heartbreak of watching friends get destroyed by drug addiction, Ma-Ling refuses to shy away from the truth of what the prostitution business has become. The madam explains how technology has not only revolutionized the sex industry but also regulated business by ensuring quality, safety, and efficiency. The business has never been better.

The Essential Guide to Internet Business Technology

$0.99

Internet business technology forevery business professional.What every business professional needs to know about Internet technologyClear, nontechnical explanations: hardware, software, infrastructure, and moreThe importance of Internet business even after the dot-com crashToday, every executive and business professional must understand Internet technology well enough to ask the right questions, set the right expectations, and make the best possible decisionsespecially after the dot-com implosion. The Essential Guide to Internet Business Technology gives executives, managers, and other nontechnical professionals a complete, up-to-the-minute primer on today’s most important Internet technologiesand their business implications. From Internet architecture to e-business marketing, this book delivers current insight and expert advice you can act upon.Current Internet hardware and software technologies and their implications Web content development and design: what you must know to build effective business sitesNew opportunities made possible byInternet business models and marketing: lessons of the dot-com crashInternet security: protecting your data, applications, and customersRelational databases, data warehouses, and data miningMicrosoft(r) .NET versus Linux(r), Java(tm), and the open source movement Selecting a Web hosting service, last-mile connection, and application service providerWeb services, SOAP, middleware, enterprise application integration, and B2B integrationWhether you’re a manager, consultant, sales, marketing or PR professional, investor, or student, you need to understand the technologies that will drive the next Internet business revolution. Now, one book illuminates them all: The Essential Guide to Internet Business Technology.

The Expert Guide To PPC Marketing

$0.99

PPC stands for Pay-Per-Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.

The Expert Guide to Affiliate Marketing

$0.99

Being in the affiliate marketing business is not that hard now with the Internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along.So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this… Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on. The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate’s conversion rates.That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. A sure way of promoting the affiliate program! Time to track down the sales you are getting from your affiliates fairly and accurately. There are phone orders and mails to track down. See if they are new clients checking the products out. Noting down the contact information that might be a viable source in the future. There are lots of resources to sort out. Ads, banners, button ads and sample recommendations to give out because the marketer knows that this is one way of ensuring more sales. Best to stay visible and accessible too. The affiliate marketer remembered that there are questions to answer from the visitors. This has to be done quickly. Nothing can turn off a customer than an unanswered email.

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

$22.95

Get your business noticedand make more profits!with world-class search engine marketingIf you’re dissatisfied with your Internet marketing, The Findability Formula will show you how to make your business more visible to customers when they’re ready to buy. Whether you’re a seasoned search marketer, a paid search advertiser, or a complete novice, this book will help position your business front-and-center when prospects are searching for solutions online. In simple, non-technical language, renowned search engine marketing expert Heather Lutze reveals how to achieve “findability” through the use of the ideal keywords applied to both pay per click campaigns and organic search optimization. She includes a wealth of creative strategies for keeping campaigns fresh and effective, so that you can re-energize stale Web sites or tweak successful ones to make them even more profitable. In addition, Lutze explains how to respond to your customers and understand their issues, wants, and needs so that you can more easily turn prospects into customers. Her step-by-step approach, up-to-date research, and warnings about common pitfalls make this the ultimate practical guide to getting your business noticed on the Internet.”Getting more attention than your competition is about more than Flash. The Findability Formula shows you how to get to the front of the line and stay there. We could not have done it without this book.”Patrick Cox, President, TaxMasters (txmstr.com)”Lutze is a true leader and visionary in SEM. Businesses of all types and sizes will benefit from reading her insights and implementing her recommendations.”? Wendy St. Clair Pearson, Senior Director of Marketing and Communications, Verio, Inc. (verio.com)

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

$22.95

Get your business noticedand make more profits!with world-class search engine marketingIf you’re dissatisfied with your Internet marketing, The Findability Formula will show you how to make your business more visible to customers when they’re ready to buy. Whether you’re a seasoned search marketer, a paid search advertiser, or a complete novice, this book will help position your business front-and-center when prospects are searching for solutions online. In simple, non-technical language, renowned search engine marketing expert Heather Lutze reveals how to achieve “findability” through the use of the ideal keywords applied to both pay per click campaigns and organic search optimization. She includes a wealth of creative strategies for keeping campaigns fresh and effective, so that you can re-energize stale Web sites or tweak successful ones to make them even more profitable. In addition, Lutze explains how to respond to your customers and understand their issues, wants, and needs so that you can more easily turn prospects into customers. Her step-by-step approach, up-to-date research, and warnings about common pitfalls make this the ultimate practical guide to getting your business noticed on the Internet.”Getting more attention than your competition is about more than Flash. The Findability Formula shows you how to get to the front of the line and stay there.?We could not have done it without this book.”Patrick Cox, President, TaxMasters (txmstr.com)”Lutze is a true leader and visionary in SEM. Businesses of all types and sizes will benefit from reading her insights and implementing her recommendations.”? Wendy St. Clair Pearson, Senior Director of Marketing and Communications, Verio, Inc. (verio.com)

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January 26th, 2012 at 12:27 am

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