Business Marketing
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Giant Flask – Stainless Steel 64 oz $8.70 An ideal gift for the true overachiever in your social circle! Also an excellent way to simultaneously impress your friends and frighten your family. Holds a full 64 ounces – enough for an entire 1.75L handle of liquor. Stands 12 inches tall with a width of 6-1/2 inches. While it’s not likely that you’ll be able to conceal this on your way into a bar, it could certainly come in handy for sporting … |
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2025 Premium Business Card Magnets with Adhesive. Perfect for Marketing! $106.98 APPLICATIONS: Special Occassions? Stick it on your wedding invitation, special announcement, graduation invitation. Professional Advertisement? It is one of the best tools to promote yourself as well as your business. People will always think of you when they head for the refrigerator. Personal Use? Give your children craft supplies that can expand their imaginations. You can use it to decorate… |
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Mark Hines Creations: Comical Sales Collectors Ceramic Face Mug Cup – Has a face molded into mug with the telephone as the mug handle and the word Sales on top – NOT DESIGNED FOR DRINKING, ONLY DECORATION – 5 1/4 inches tall x 4 inches wide – Collectible $149.54 This comical container has much more than face value. The artisan at our California studio use no molds, but throw each piece on the potters wheel. Every face is hand-sculptured from a variety of fine clays so that no two pieces are exactly alike. Each piece bears the artists signature. All pieces in this line are made from lead-free materials. They glazed and fired at high temperatures to insure … |
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Masked and Anonymous $5.71 Masked and Anonymous is a mesmerizing experiment in surreal drama with lyrical content, a cinematic approximation of an epic Bob Dylan song on the order of “Desolation Row.” Not coincidentally, Dylan is a co-writer and star of this 2003 film, playing an enigmatic folk-rocker named Jack Fate, a political prisoner in an unnamed, civil war-torn country. Set free to headline a benefit concert organize… |
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Building Your Network Marketing Business $3.75 Success in the direct selling business is all about developing skills. In this ultimate prospecting CD, the legendary Jim Rohn shows how new disciplines can help anyone live well and earn well! This 67-minute CD provides an excellent foundation for independent business owners and is considered the hottest single audio ever created in the Network Marketing industry! Subjects include: |
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Warchest $40.00 2007 five disc (four CDs + DVD) set,, the first ever career-spanning Megadeth boxset ever!. Warchest is packed with over six hours of music including 33 previously unreleased tracks plus a full live CD and full live DVD! The boxset comes housed in unique “vac-u-form” package with a 36 page booklet containing photos, liner notes and full discography. Capitol…. |
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24 Techniques for Closing the Sale [VHS] $9.99 Learn the 24 best sales closing techniques ever discovered! Close on the first appointment Close early in the presentation Close over the phone Close at every stage of the conversation Close the lost sale Close faster, easier, better than you ever thought possible You will double your sales with this incredible, best-selling video training program – guaranteed! Many salespeople spend a lot… |
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Business Buffet-Taking the Fear out of Finance: Cash Flow Forecast [VHS] Cash Flow Forecast. Gaining confidence about tomorrow by planning resources today…. |
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Daily Actions of Millionaires: 30 Days to Financial Freedom (Strategies for Starting a Successful Direct Marketing Business) $75.00 In this video, Jim MacKrell interviews millionaires direct marketing entrepreneurs and reveals time tested, proven strategies for starting a successful direct marketing business. This powerful, full length, information packed video reveals: 1) How to find and select the right products, information and services that could make you a fortune. 2) How to build a successful, highly profitable busine… |
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Command 17001-VP-6PK Medium Plastic Hooks Value Pack $5.85 Enjoy versatile organizing and decorating with these white Command Medium Hooks, a damage-free solution for hanging items in your home and office. Ideal for clothes, accessories, and household items, each medium hook can hold up to 3 pounds. Thanks to the innovative Command Adhesive strips, you can mount and remount these hooks without damaging your walls–no nails, tacks, or tape required.Medium … |
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Facets of Corporate Identity, Communication and Reputation $52.95 Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business. |
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ICTS Business, Marketing, and Computer Education (171) Exam Flashcard Study System $39.99 ICTS Exam Secrets Test Prep Team,Other Format, English-language edition,Pub by Mometrix Media LLC |
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ICTS Business, Marketing, and Computer Education (171) Exam Secrets Study Guide $39.99 ICTS Exam Secrets Test Prep Team,Paperback, English-language edition,Pub by Mometrix Media LLC |
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Marketing the e-Business, Second Edition $54.95 Lisa Harris, Charles Dennis,NOOK Book (eBook), Edition: 2,Series: Routledge E-Business Series, English-language edition,Pub by Taylor & Francis, Inc. |
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$100,000+ Entrepreneur: How to Build a Successful New Business in 90 Days $19.95 Starting a business is more than just a dream. It requires attention to the day-to-day details of running a business. This book eliminates the mysteries of starting and running any business. It shows how to launch a successful business by developing a step-by-step action plan. It covers business development, sales and marketing, client relationship management, budgeting and finance, technology, franchising, time management, productivity, people management, and more. |
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*Designed to Shine* $5 Designed to*Shine*Designed to Shine is a collection of poetry written during trials, times of joy, times of struggle, and so much more. You will find yourself laughing with understanding and believing in Happily Ever Afters!Chelsea Ramet is a Procurement Officer where she gets the incredible opportunity to shop for a living! She recently graduated from San Diego Christian College with a Bachelor of Science degree in Business Administration, with an emphasis in Marketing. Previously she has worked at Olive Garden and Sea World.When not writing poetry, Chelsea enjoys Hiking, Tennis, Disneyland and riding her pink beach cruiser! She enjoys working in the AWANA program with the Truth and Training Girls. She also serves in the Women’s Ministry at her church.Her desire is to proclaim the love of Jesus through poetry.Chelsea lives in Sunny San Diego, California, where she was born and raised. |
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1 SELL ANYTHING WITH EMAIL MARKETING! A step-by-step guide detailing the entire process of starting your own email marketing business $9.99 Russ Black,NOOK Book (eBook), English-language edition,Pub by Performance Executive |
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10 Easy Online Businesses For 10,000 $$$ Profits: Top 10 Proven Online Business Ideas Plus Online Business Tips And Marketing Strategies To Help You Make At Least $10,000 Per Month! $3.99 George D. Philipps,NOOK Book (eBook), English-language edition,Pub by George D. Philipps |
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10 Steps To Killer Web Copy $0.99 I can define copywriting in two words: applied psychology. A good copywriter is a great communicator. Very, very simple. And copy is like oxygen, it can breathe new life into any marketing campaign, take any business off life support … anyone listening right now, if you’re finding yourself working harder and harder each day, only to get fewer and fewer qualified leads, learn to become a direct marketing copywriter. If you can’t distinguish your marketing methods from your nearest competitors, learn to be a direct marketing copywriter. |
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10 Weeks to Network Marketing Success: The Secrets to Launching Your Very Own Million-Dollar Organization in a 10-Week Business-Building and Personal-Development Self-Study Course $69.95 Joe Rubino,Audio, English-language edition,Pub by Vision Works Publishing |
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100 Careers in the Music Business $0.99 The music industry is flourishing—and young men and women seeking careers don’t have to be performing artists to land a rewarding job in the business. Today’s music industry needs composers, lyricists, creative managers, sound engineers, video producers and directors, booking agents, concert promoters, publicists, writers, marketing professionals, and even lawyers and accountants. 100 Careers in the Music Business takes the mystery out of job titles like song plugger, product manager, and engineer, and presents easy to understand explanations of duties and necessary qualifications. Most important, this book gives an overview of the industry as it currently operates—describing the roles of music publishers, recording companies, record distribution groups, the musicians themselves, producers, management teams, and marketing and promotion operations. Here too are inspiring stories of men and women who have made it in many different areas of music. A glossary of terms defines music industry jargon, and an appendix lists major music organizations. 100 Careers in the Music Business gives readers the most complete picture of today’s music industry available anywhere. It’s a “must read” for anyone considering a career in music, and it deserves a place on the reference shelf of high school and college guidance counselors. |
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1001 Advertising Tips $21.95 1001 Advertising Tips explains what works and what doesn’t in advertising. Written in how-to terms, this book is a step-by-step guide to create advertising that sells.Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. The book covers:— the types of words that persuade— the images that grab consumers’ attention— how to write copy that sells— the colours that optimize your message— the kinds of headlines that get the best results— ways of making your advertising more credible— the number of repetitions needed to sell your product— how to launch promotions that really work— the kinds of slogans are the most effective— the types of layout that best attract attention— when to use comparative advertising, humour and sex— the importance of positioning your product or service— when to use testimonials and endorsements— why the choice of typeface is so important— what to think about sponsorship and product placement— the impact of zapping on TV ads— the power of corporate and brand logos— the choice of a product nameEach chapter is a well-researched mix of scientific knowledge and concrete examples. Sources include Advertising Age, Adweek, Harvard Business Review, New York Times and The Wall Street Journal. Many of the names will be familiar, such as Ogilvy, Caples, Bly and Hopkins, but other lesser-known figures are also cited.The writing is direct and the book design is spacious, with lots of subheads. 1001 Advertising Tips contains a collection of the most effective ads dominating the market in the past ten years.Whether you use print, billboard, television or radio advertising, this book offers proven strategies. It outlines |
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101 Internet Marketing Tips for Your Business $1.99 Jeff Davidson,Paperback, English-language edition,Pub by Entrepreneur Press |
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101 Marketing Solutions To A Bigger And Better Business: See How You Can Merge The Power Of Offline Marketing With Online Marketing Strategies To Intensify Your Marketing Mix And Expand Your Market Reach To Get More Leads, High Sales And Big Profits $3.99 The challenge to every new business today is on how to be creative and innovative while keeping costs down. Original ideas are not easy to conjure up and definitely cost a lot to put together. And for a start-up marketer on a limited budget that may not be the most practical way to go.Cost-effective marketing solutions are most often overlooked. “Thinking outside of the box” certainly gets those creative juices running because it gives rise to new solutions from old ideas. The top online marketers understand that old-fashioned, well-established marketing methods in the offline world can be taken into the online marketplace. An effective marketing campaign combined with effective technology has proven to be the most practical and most beneficial solution nowadays as it allows the online marketer to mix things up offline and online to strengthen what’s already working. This book will show you how to put creative marketing, free publicity, and strategic joint ventures to work for your business so you can sit back and watch your profits explode! |
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101 Marketing Solutions to A Bigger and Better Business: See How You Can Merge the Power of Offline Marketing with Online Marketing Strategies to Intensify Your Marketing Mix and Expand Your Market Reach to Get More Leads, High Sales and Big Profits $31.08 Bob Walters,Paperback, English-language edition,Pub by CreateSpace |
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101 Powerful Small Business Marketing Tips $12.5 Dexx Williams,Paperback, English-language edition,Pub by CreateSpace |
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101 Survival Tips for Your Business: Practical Tips to Help Your Business Survive and Prosper $14.95 These top business, financial, legal, marketing, and personal tips will enable small businesses to avoid the common mistakes that result in the failure of 80 percent of new businesses within their first two years. Included are creative ideas for owners to help build better relationships with suppliers, staff, and customers, as well as motivational advice to successfully navigating through the most common business hazards. A source of inspiration and guidance, each survival tip and recommended course of action is based on years of experience and the successes of businesses around the world. |
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101 Ways To Make Poems Sell $3.01 “101 Ways to Make Poems Sell” is an insider’s guide to the poetry business, focusing on the issues that matter: building profile, finding readers and selling books. Hamilton-Emery offers practical and hard-earned advice about the ins and outs of marketing poetry and driving sales. Whether you are a novice or an established poet, this book provides you with over a hundred tools and techniques to help sell your books, keep your publisher and build a readership around the world. |
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101 Ways to Build a Successful Network Marketing Business $16.95 Andrew Griffiths, Wayne Toms,Paperback,Series: 101 Ways series, English-language edition,Pub by Allen & Unwin Pty., Limited |
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101 Ways to Market Your Business: Building a Successful Business with Creative Marketing $14.95 Andrew Griffiths,Paperback,Series: 101 . . . Series, English-language edition,Pub by Allen & Unwin Pty., Limited |
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105 Ways To Advertise Your Business: 105 Small Business Marketing Ideas To Effectively Promote And Publicize Your Business To Garner The Attention It Needs To Succeed $3.99 KMS Publishing.com,NOOKbook (eBook), English-language edition,Pub by KMS Publishing.com |
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105 Ways to Advertise Your Business: 105 Small Business Marketing Ideas to Effectively Promote and Publicize Your Business to Garner the Attention It Needs to Succeed $38.28 M. S. Publishing.com,Paperback, English-language edition,Pub by CreateSpace |
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11th Element: The Key to Unlocking Your MasterBlueprint for Wealth and Success $1.99 "I’ve been asked this question many times: ‘What is the one single secret that separates successful people from failures?’ The answer can be found in this book." –Mark Joyner, bestselling author of MindControlMarketing.comIn The 11th Element, you’ll discover a secret–the secret factor that’s absolutely essential for the creation of business success and wealth. This secret factor was originally passed to Bob Scheinfeld by his grandfather, who used it to build Manpower Inc. from a simple idea into a Fortune 500 company with billions in revenue. Bob then used it to create millions of dollars more for himself, selected clients, and protégés across multiple industries. The 11th Element is the "X-Factor" that separates the typical get-rich-quick scheme from Scheinfeld’s well laid out and documented program. It offers you the secret advantage that fuels the world’s greatest success stories (whether large or small)–including such international success stories as Microsoft, Starbucks, Dell, and Virgin Atlantic.Your success is shaped by a powerful set of unseen forces that are rarely discussed. The 11th Element shows you how to tap into those forces–commonly mistaken for luck–to open an avalanche of new potential and prosperity in your life.The 11th Element is an extremely powerful and versatile system that can be customized for every aspect of business success and wealth creation. It will instantly open your eyes to all that’s possible and guide you to success in anything you choose. With it you can:Find lucrative business and investment opportunitiesIncrease sales, profits, and wealthImprove your marketing performanceStart your own businessFind and secure your ideal jobDevelop new products and servicesAttract and keep top talentRaise funding for your business |
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12 Marketing Strategies to Grow Your Medical Billing Business: Boost Your Medical Billing Business to the Next Level $27 Alice Scott, Michele Redmond,Paperback, English-language edition,Pub by CreateSpace |
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12 SEO Myths BUSTED! $2.99 earch engine optimization is an important part of any marketing business. Without search engine optimization, your website will be floating out in the massive collection of websites out there without being found. The only problem is that the frenzy over getting search engine optimization right has resulted in a lot of misinformation.In this report, you will discover 12 myths that exist about SEO. By debunking these myths, and applying the variations suggested in this report, you can save yourself a lot of time and energy! Nothing is worse than taking a bunch of steps that you think are going to help only to have them be useless, or worse, they can hurt your search engine ranking! |
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121 Marketing Ideas To Grow Your Small Business $16.39 Rod Sloane,Paperback, English-language edition,Pub by Ecademy Press Limited |
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142 Small Businesses You Can Start On The Weekend Or On Your Spare Time $28.49 A fast-paced guide for starting your own small business from home, the right way the first time! This book will show you how to successfully start a small business from home. In addition to 142 small businesses you can start at home, it includes 142 Now’s complete set of “Everyday Forms” and “Company Forms” each small business will benefit from having at their disposal. This book also includes a sample business plan and sample marketing plan compliments of Palo Alto Software, the worldwide leader in business plan software and marketing plan software. |
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15 Niche Marketing Tips And Tricks: This Amazing Handbook Will Give You All The Best Niche Marketing Tips And Tricks That Will Boost Not Just Your Niche Business But Also Your Ideas On What Is Niche Marketing, Business Online Marketing, Making Money Onli $3.99 Rodriquez,NOOK Book (eBook), English-language edition,Pub by KMS Publishing |
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151 Quick Ideas for Advertising on a Shoestring $3.17 Effective advertising can crush your competition and make your company soar. But for most small businesses, understanding advertising is like learning Chinese—difficult at best. Most entrepreneurs don’t know what makes a good headline, how to buy printing, or what media to use. And for businesses with limited budgets, advertising “specialists” cost too much. So who can you turn to for help?Try 151 Quick Ideas for Advertising on a Shoestring. This invaluable book will give your advertising the lift it needs, at a lower cost. Inside you will learn how to find good customers inexpensively and use superior relationship marketing to keep them buying your products. You’ll get ideas in all aspects of advertising, from databases and direct mail to Internet and e-mail. See where you can cut corners, and how to get cheap and even free advertising.Put forth in plain language, these ideas are simple to understand and easy to apply. Just one of these tried and tested tips could save your business thousands and thousands of dollars! Ideas such as:• Use testimonials in ads. They are credible advocates for your product or service.• Put a preprinted insert in the newspaper. It’s cost efficient and can be used for other marketing.• Try national cable TV. It is cheaper than local broadcast.• Run insert cards with magazine ads. They can increase response four to six times.• Trade your products or services with radio stations for air time, instead of buying it.• Get a website. It is a global store that is open 24/7, and the consumer expects you will have one.Jean Joachim discovered these secrets and short-cuts from sharpproduction directors, great sales reps, and savvy marketers who used advertising to build successful businesses. Now these money-saving tips are yours in 151 Quick Ideas for Advertising on a Shoestring. |
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151 Quick Ideas to Get New Customers $43.18 For most businesses, attracting new customers is a never-ending effort mired in uncertainty, frustration and knee-jerk reactions. Jerry Wilson’s 151 Quick Ideas to Get New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging.The basic concept: Attract an endless flood of new customers at little or no cost! 151 Quick Ideas to Get New Customers demonstrates that you don’t have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, inexhaustible flow of new prospects. And you don’t have to invent any new approaches, concepts, or buzz words to do it! Just follow some of Jerry Wilson’s 151 proven ideas and discover amazing results…fast! Jerry Wilson has spent more than 25 years researching what his clients – small and medium sized businesses just like yours – need to do to be successful in today’s marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, or personal stories. Just 151 great, practical ideas any business manager and owner can use to make an immediate difference in his or her business success. How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald’s made by selling millions of Happy Meals? And what was it worth for Kinko’s to offer 24/7 copy center hours? Don’t overlook the one good idea that could make your business a success! About the Author:Jerry Wilson is a successful business person, entrepreneur, professional business and marketing consultant and accomplished professional speaker. He is also the author of Word of Mouth Marketing. Initially published in 1991, it was the first book that focused on what some call buzz marketing and viral marketing. It has also been published in four other |
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151 Quick Ideas to Increase Sales $12.99 Sales is the lifeblood of the vast majority of companies. Without the influx of new business, most organizations would wither and die. So sales must be successful, not just once in a while but constantly-every month, every week, every day.Because we constantly need more sales we also need new ideas for identifying and contacting our prospects, for understanding and meeting their needs and most of all, for inspiration to fight the good fight.This book will be a wise and ambitious member of your sales team, a one-time investment that will pay for itself over and over again. No commissions required!151 Quick Ideas to Increase Sales is all about increasing the return on the investment you make in your organization’s business development program. It will break down the walls between the sales function and the other promotional elements in a typical marketing mix, allowing for a more synergistic approach to sales.151 Quick Ideas to Increase Sales shows you proven sales tactics from a variety of business models and how to put them to work in your own programs. Tactics such as:Branding Your ProductsCreating Cross PromotionsLetting direct mail deliver Selling More to Existing ClientsReaching Out to the CommunityThese ideas will allow you to leverage the assets and momentum present in your existing system, and use your skills and knowledge to get exactly what you need and want more sales! |
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17 Top Secrets For How To Keep Your Job Or Find New Work Today $8.45 17 TOP SECRETS FOR HOW TO KEEP YOUR JOB OR FIND NEW WORK TODAY offerspowerful advice for the unemployed or underemployed, drawn from the author’sinterviews and workshops.Topics include:- adapting to changed conditions- how to fi nd a job when you already have one- volunteering your way to a new job- using visualization on the job hunt- developing new skills for new jobs- bartering instead of going bust- setting up a home-based business- building relationships for success- promoting and marketing yourself- and more. |
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1963 Census Of Business Major Retail Volume Ii Part Iii $83.82 The book has no illustrations or index. It may have numerous typos or missing text. However, purchasers can download a free scanned copy of the original rare book from the publisher’s website (GeneralBooksClub.com). You can also preview excerpts of the book there. Purchasers are also entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Original Publisher: United States Goverment Printing Office; Publication date: 1995; Subjects: Marketing; |
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201 Great Ideas for Your Small Business $0.99 Praise for 201 Great Ideas for Your Small Business, Third Edition”Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff.”—Tom Peters, author of The Little BIG Things: 163 Ways to Pursue Excellence and coauthor of In Search of Excellence”Think of this book as the Physician’s Desk Reference of small business. You may not use all 201 ideas at once, but over the course of building your business, you’ll probably need many of them. Jane has done a fantastic job of compiling this knowledge.”—Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions”This is the all-time classic reference for people looking to start or run a business of their own. Buy this book, and read at least one of Jane Applegate’s ideas every day. Even if you’ve been in business for a while, I guarantee you will learn ten new things you didn’t have a clue about before.”—Cliff Ennico, nationally syndicated small business columnist, and author of fifteen books including Small Business Survival Guide and The eBay Seller’s Tax and Legal Answer Book201 Proven Tips for Making Your Small Business a Huge SuccessFrom Skagway, Alaska, to Portland, Maine, small business guru Jane Applegate collected hundreds of creative, simple, proven tips and tricks for managing, growing, and promoting a small business. Now, in this thoroughly revised and updated edition of her international bestseller, Jane shares the best-of-the-best of them with you, along with her expert insights and advice and those of some of the country’s brightest and best business minds.Covers all key areas of business success—from managing people to managing money, marketing your business to creating a giant online presenceIncludes dozens of inspiring and instructive real-life success stories from small business owners |
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201 Great Ideas for Your Small Business $0.99 Praise for 201 Great Ideas for Your Small Business, Third Edition”Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff.”—Tom Peters, author of The Little BIG Things: 163 Ways to Pursue Excellence and coauthor of In Search of Excellence”Think of this book as the Physician’s Desk Reference of small business. You may not use all 201 ideas at once, but over the course of building your business, you’ll probably need many of them. Jane has done a fantastic job of compiling this knowledge.”—Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions”This is the all-time classic reference for people looking to start or run a business of their own. Buy this book, and read at least one of Jane Applegate’s ideas every day. Even if you’ve been in business for a while, I guarantee you will learn ten new things you didn’t have a clue about before.”—Cliff Ennico, nationally syndicated small business columnist, and author of fifteen books including Small Business Survival Guide and The eBay Seller’s Tax and Legal Answer Book201 Proven Tips for Making Your Small Business a Huge SuccessFrom Skagway, Alaska, to Portland, Maine, small business guru Jane Applegate collected hundreds of creative, simple, proven tips and tricks for managing, growing, and promoting a small business. Now, in this thoroughly revised and updated edition of her international bestseller, Jane shares the best-of-the-best of them with you, along with her expert insights and advice and those of some of the country’s brightest and best business minds.Covers all key areas of business success—from managing people to managing money, marketing your business to creating a giant online presenceIncludes dozens of inspiring and instructive real-life success stories from small business owners |
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2010 E-Marketing is Changing America: Park Avenue Business Review $3.99 Joseph Conlin,NOOK Book (eBook), English-language edition,Pub by Lulu.com |
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2011: Trendspotting for the Next Decade $25.95 They think he’s brilliant…“Laermer is a trendspotter who actually can show us how to separate the important trends in technology from the passing fads.”-The Today show on TrendSpotting“The author’s creativity and sheer enthusiasm shine through and bring the case studies to life.”-Journal of Communication Management on Full Frontal PR“Best marketing book I’ve ever read by far.”-Noggin Blog on Punk MarketingThey think he’s absurd…“The book is exactly what it sounds like and twice as disgusting…it rips punk’s heart out and beats it to death with a stick.”-Philadelphia Weekly on Punk Marketing“It’s clear that Laermer is hot to trot. When he moves on to sweeping generalities, it’s hard to keep from chucking [the book] against a wall.”—Los Angeles Times on Get On With ItBut he’s one important thing-relevant.“Oh please. They love me, they hate me. Go through the book! There has to be one thing, at the very least, that you appreciate (giggle, chortle, knee slap) and more important, can use. If not, well, call me.”-Richard Laermer on everyone’s a criticHungry for more? Log on to Laermer.com.Richard Laermer is the nonstop author of six nonfiction guides to business, including the prophetic TrendSpotting and perennial and award-winning Full Frontal PR. He is the CEO of veteran trendspotting public relations firm, RLM PR; a renowned commentator, host of the nationally syndicated Unspun Radio and cohost of TLC’s Taking Care of Business series. His Punk Marketing was one of the top-selling business books of 2007. |
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21st Century Business Series: Entrepreneurship $18.48 The 21ST CENTURY BUSINESS SERIES is an innovative instructional program providing instructors with the greatest flexibility to deliver business content using a modular format. Instructors can create their own business courses by combining several Learner Guides in the Series to form one-semester or two-semester courses. The individual Learner Guides can also be used as enhancements to more traditional business courses or to tailor new courses to meet emerging needs. The design and content of each Learner Guide in the 21ST CENTURY BUSINESS SERIES is engaging yet easy for students to use. The content focuses on providing opportunities for applying 21st skills while enabling innovative learning methods that integrate the use of supportive technology and creative problem solving approaches in today’s business world. The ENTREPRENEURSHIP LEARNER GUIDE covers today’s most relevant business topics including the role of entrepreneurship in the global economic recovery. Information on marketing functions to reflect the latest Marketing Standards identified by the Marketing Education Resource Center is included as well as topical data on how to conduct research and the important value of research as a part of entrepreneurship. |
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21st Century Networking and Social Dominance! $2.99 In this book, you will learn all about:• All the techniques you will ever need to generate endless leads for any network marketing business! • Methods on how to capture leads using a simple lead capture page and suck in tons of leads 24/7… • Learn to craft masterful emails to entice people to join your opportunity • How to make money with free traffic and inexpensive paid traffic • How to submit a few articles and drive lots of traffic in! • The best way to network with people in your industry using the most sophisticated methods in the 21st century! • Many MORE! Learn how to build connections and business relationships as a 21st Century entrepreneur!There is a huge difference between traditional network marketing and new age network marketing… one is the new wave and the other is almost obsolete. If you don’t believe me, then ask around if cold calling strangers is the best way to build a solid downline? Does someone wake up one morning and get all excited about talking to a stranger?Obviously not. Old school network marketing prospecting methods are not only outdated, they are also harmful to the environment!The truth is:If You Do Not Know How To Adapt To The Latest Lead Generation Methods, Then You Are Still Bring Your Swords And Shields Into Modern Warfare!It’s time to do away with your ‘bell bottoms’ and casette players and to start doing what really works in the 21st century!Consider that more and more people are leveraging on social networking tools, lead capturing pages, sales letters, autoresponders and a lot of tools (that the older generation might find ‘fancy’) that are…… |
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220 Best Franchises to Buy: The Essential Sourcebook for Evaluating the Best Franchise Opportunities $1.95 Today’s economic climate, dominated by corporate giants and chains, can be a tough place for a new face, but buying a franchise is the best opportunity for a budding entrepreneur. 220 Best Franchises to Buy, revised and updated with all-new franchise ideas, shows you how to get in on the ground floor—and how to reap the benefits of running your own business without running all the risks.Here are all the facts you need to make an informed decision about the franchise operation that best suits your professional goals, financial resources, and personal needs. The book features a step-by-step breakdown of potentially confusing areas such as financial responsibilities and licensing fees. You’ll also learn about what kind of training and marketing to expect for your money, and how to negotiate a contract in your favor.This new edition of a business classic has been completely updated and revised to include franchise opportunities for the new millennium—everything from advertising to the fastest-growing chains of health clubs. With over fifty thousand copies in print, 220 Best Franchises to Buy is one of the most trusted sources of franchise information for today’s entrepreneurs. |
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25 Key Topics in Marketing: Essential Revision for Coursework and Examinations $1.99 Christopher Sivewright,Paperback – ILLUSTRATE,Series: Studymates: Business Studies Series, English-language edition,Pub by Oxford School of Learning |
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27 Essential Rules Of Internet Marketing $1.99 “How Would You Like To Get More Traffic, Sales and Leads For Your Internet Business Just By Following These 27 Essential Rules and Tactics of Internet Marketing?…”Dear Friend,Are you someone who’s just starting out with online marketing?Are you trying to take your Internet business to a whole new level?Well, listen up…Starting and growing an Internet business takes more than just commitment, dedication and hard work.There’s so many things to consider when it comes to running an Internet business. You have to consider the technical aspects of an Internet business, like:Web hosting Domain names Setting up your website Designing your website Copywriting Building your email list Generating traffic to your website Social media Testing and tracking Outsourcing Blogging Article marketing Video marketing Systemizing Accounting and bookkeeping Joint-venture partners Affiliates Promoting and advertising and so much more…Internet Marketing Can Be OverwhelmingIt can be overwhelming, especially if you’re just starting out.All of these elements are all important, but which ones should you focus on?Knowing the technicalities of running an Internet business will speed up your success, but without the proper mindset, you won’t be mentally ready to make this “Internet business” work.So I’ve done something about it, and I’d like to share it with you.Introducing…’27 Essential Rules of Internet Marketing’I've written a special report for you where I share 27 of the most important rules and methods I have followed which will help you get started with Internet marketing as quickly and easy as possible…Inside this special report you’ll discover: An easy way to base your product or service around – here’s how |
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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business $17 Susan Gunelius,Paperback – New Edition, Edition: 1, English-language edition,Pub by McGraw-Hill Companies, The |
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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business $17 Susan Gunelius,NOOKbook (eBook), English-language edition,Pub by McGraw-Hill Companies, The |
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31 Days To Greeting Card Marketing Mastery $17.95 “31 Days to Greeting Card Marketing Mastery” by Bruce Brown is an inspiring and powerful book that will teach you how to use simple greeting cards to accelerate your business. The 31 tips — one each day for a month — teach you what you need to know to get new customers and clients, as well as build loyal relationships with existing customers and colleagues. This expanded edition contains personalization and action plan pages. “This book is on point and presented as a results driven, no nonsence guide to getting results. Every page presents a clear, actionable idea capable of producing tangible bottom-line results.” Clif Bridges, RBR Books, Leland, NC “I love this book! Bruce starts out with very practical things that we all know we ought to do, like sending Thank You cards, and then makes several surprising suggestions about how to make a real impact with your clients using Greeting Cards.” Maran Banta, Atlanta, GA |
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31 Days To Relationship Marketing Mastery $17.95 “31 Days to Relationship Marketing Mastery” by Bruce Brown is an inspiring and powerful book that will teach you how to make the most of your business relationships. The 31 tips — one each day for a month — teach you make a positive contribution to the relationships you have with customers and colleagues. This expanded edition includes personalization and action plan pages. “Bruce points out that the most important parts of relationship marketing are attitude, buy in, and communications.” David M. Merrill, WilmingtonNetworkingEvents.com. “I like the personal effort espoused here for people to take charge of their world of work. The commitment to work at the process will ensure success.” Raymond K. Smith, LMFT, West Hartford Counseling Service |
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401 Killer Marketing Tactics to Increase Sales, Maximize Profits and Stomp Your Competition $0.99 Surefire, down-and-dirty guerilla marketing tactics for any business No matter how small your budget or cutthroat your competition, you can wage sophisticated marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers, and win more new customers than you can handle.Written by a thirty-year marketing veteran who apprenticed at the knee of Ray Kroc—the man behind the McDonald’s empire—401 Killer Marketing Tactics to Maximize Profits, Increase Sales, and Stomp Your Competition is a gold mine of tested-in-the-trenches marketing and promotional solutions. With the help of real-world examples from dozens of his clients—including Morton’s Steak House, Wendy’s, Wolfgang Puck, Ben and Jerry’s, Coca-Cola, Hyatt, Haagen-Daaz, Subway, and others—Tom Feltenstein shows you how to:Outwit, out-market and out-sell your competition every timeWage champagne marketing and promotional campaigns on a beer budgetDevelop a solid marketing plan and stick with itMotivate and reward your employees for maximum sales results “Tip O’Neill once said, ‘All politics are local.’ The same can be said for Neighborhood Marketing. Tom Feltenstein nails that concept in this new book.”—Jon Luther, CEO, Allied Domecq QSR (Dunkin’ Donuts, Baskin-Robbins)”401 Tactics is another of Tom’s must reads for anyone in retail. With Tom’s road map, the only thing between you and success is hard work.”—Warren N. Hardie, President, Brunswick Bowling and Billiards Tom Feltenstein has been featured on “Lou Dobbs Moneyline” and Bloomberg Radio among other radio and TV programs, and his articles have appeared in the Wall Street Journal, USA Today, Entrepreneur, and U.S. News and World Report. |
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42 Rules For Driving Success With Books $1.99 This book will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether the author writes the book themselves, had their clients/partners provide content, or had it ghostwritten, you will be informed and inspired by the stories and lessons of others’ successes with books.The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having the books show up on Amazon, BN.com and other bookstores as well as personally delivering their books to clients/prospects really helped to drive the impact of their message.If you are a CEO, CMO, evangelist or someone in your company that needs to demonstrate thought leadership, drive lead generation, and increase revenue, this book is an invaluable read as it will help you catapult your success. |
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42 Rules For Growing Enterprise Revenue $14.95 Marketing, sales, and business development executives face constant pressure to boost revenue. This book is a brainstorming tool meant to provoke discussion and creativity within executive teams who are looking to boost their top line numbers. ’42 Rules for Growing Enterprise Revenue’ is based on two concepts:No effective effort to grow a company is ever contained within a single functionThere is no silver bullet — you have to keep trying new things and making betsSo, this isn’t a marketing or sales book; it doesn’t focus on a single idea or framework. Instead, it discusses many different ways that companies have succeeded in boosting sales. This collection of practical ideas about the strategies that raise sales combines Lilia Shirman’s observations from almost 20 years of experience in marketing, business development, strategic alliance management and operations with stories and lessons from other technology business leaders.The rules cover a broad spectrum of concepts, including:Laying the foundation for growthNew market entrySales enablementSolutionsIndustry specializationDemonstrating valueSome rules are reminders of the things you know you “should do” but never implemented. Others might spark new ideas, or inspire different approaches to old ones. A few are warnings about the roadblocks you’ll want to avoid. All are practical, concise, and actionable. |
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42 Rules For Growing Enterprise Revenue $19.95 Marketing, sales, and business development executives face constant pressure to boost revenue. This book is a brainstorming tool meant to provoke discussion and creativity within executive teams who are looking to boost their top line numbers. ’42 Rules for Growing Enterprise Revenue’ is based on two concepts:No effective effort to grow a company is ever contained within a single functionThere is no silver bullet — you have to keep trying new things and making betsSo, this isn’t a marketing or sales book; it doesn’t focus on a single idea or framework. Instead, it discusses many different ways that companies have succeeded in boosting sales. This collection of practical ideas about the strategies that raise sales combines Lilia Shirman’s observations from almost 20 years of experience in marketing, business development, strategic alliance management and operations with stories and lessons from other technology business leaders.The rules cover a broad spectrum of concepts, including:Laying the foundation for growthNew market entrySales enablementSolutionsIndustry specializationDemonstrating valueSome rules are reminders of the things you know you “should do” but never implemented. Others might spark new ideas, or inspire different approaches to old ones. A few are warnings about the roadblocks you’ll want to avoid. All are practical, concise, and actionable. |
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45 Second Presentation That Will Change Your Life $0.99 When you subtract the amount of hours you sleep, work, and commute, you probably don’t have more than one or two hours a day to do what you would like to do-and that’s if you have the money to do it.Don Failla has been teaching his simple network marketing method which allows anyone to learn how to own his or her life by building a home-based business. It doesn’t require selling, and the best part is, it won’t take much of your time.The 45-Second Presentation That Will Change Your Life is a virtual training manual on network marketing, designed to teach you a step-by-step plan for building a profitable, sustainable network marketing business. Network marketing is a system for distributing goods and services through networks of independent distributors. This guide not only unlocks the secrets of successful network marketing, but it provides the method to sponsor people in your organization using Failla’s “45-Second Presentation.”With nearly four decades’ worth of instructions and insights from Failla, The 45-Second Presentation That Will Change Your Life provides you with the essentials for building and maintaining your lucrative home business. |
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49 Quick Ways to Market your Business for Free: An instant guide to marketing success $5 Sarah-Jane White,NOOK Book (eBook), English-language edition,Pub by Harriman House |
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5 Laws of Marketing: That Every Business Should Live By $7.38 Wesley Young, With Rich Vance,Paperback, English-language edition,Pub by CreateSpace |
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5 Unique Business Ideas with Marketing Strategies $2.99 Sellers,NOOK Book (eBook), English-language edition,Pub by Donna Sellers |
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50 Powerful Email Marketing Tactics $2.99 Womack,NOOK Book (eBook), English-language edition,Pub by Womack Business Consultants,LLC |
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500 Ways to Get More People to Give You More Money! $29.95 T.J. Rohleder is the author of “Ruthless Marketing” and many other books on marketing. This book is complied from the best of the best of his “The Black Book Of Marketing Secrets” series. Most books on business and marketing are boring as mud! BUT NOT THIS ONE! This book will be like a shot of strong black espresso! It will wake you up and energize you into thinking about all kinds of new and exciting ways to make more money. Just flip through these pages and within 5 minutes or less, you will instantly discover new ideas that will stimulate your thinking and jolt you into action! Keep this book close by and open it up any time you need a new idea or two that will jump start your thinking process! |
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5000+ Internet Marketing Works and Phrases That Sell Like Crazy $9.99 Nationwide Home Business Center,NOOK Book (eBook), English-language edition,Pub by Nationwide Home Business Center |
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64 Real World Marketing Tips for a Home Based Jewelry Business: How to Market, Advertise, Publicize and Profit from Your Online Jewelry Store Using Realistic Marketing Methods That Work $35.98 Charity Cason,Paperback, English-language edition,Pub by CreateSpace |
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67 MLM Network Marketing Lead Generation Tips: MLM Insider Secrets That Will Show You How to Market, Advertise and Grow Your Network Marketing Business $35.98 Charity Cason,Paperback, English-language edition,Pub by CreateSpace |
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68 Effective Affiliate Marketing Ideas To Be A Cash-Rocketing Super Affiliate: Become A Cash-Rocketing Super Affiliate Through This Collection Of Affiliate Marketing Ideas And Affiliate Marketing Strategies For Optimum Business Achievement $3.99 Leal,NOOK Book (eBook), English-language edition,Pub by Michael C. Leal |
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7 Marketing Mistakes Every Business Makes and how to Fix Them $1.99 Terri Langhans,Paperback, English-language edition,Pub by Blah, Blah, Blah Publishing |
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7 Principles of Great Leaders $9.99 Imagine having the opportunity to have the top 5% of the population in one room and being able to get inside their minds and learn what makes them successful.They all share consistent habits. From Michael Jordan to The Dalai Lama, we focus on seven pragmatic principles that affect everyone within the course of their lives. Whether in their business, personal or spiritual lives, these leaders embrace those priniciples.Learn what it takes to become among the top 5% in any aspect of your life. With the economy in a bad state, how do the leaders of today deal with the changes? How do they alter their thinking to accommodate a changing climate?Fred Sarkari is a motivational speaker who has researched the top players in all industry and life to define the common thread that separates them from the general population. His talks to corporations about team building, sales and marketing make him sought after. He is from Calgary and travels the majority of the time around North America speaking to insurance companies and bank executives. |
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8 Fundamentals that will Explode Your Network Marketing Business $23.93 John Di Lemme,Paperback, English-language edition,Pub by Lulu.com |
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802.11 Demystified $43.95 UNDERSTAND AND PROFIT FROM 802.11The 802.11 family of standards is quickly emerging as the wireless LAN technology of choice, and knowing how these standards fit in the technical and business hierarchy has suddenly become “must know”—and very lucrative—information. In 802.11 Demystified, industry insider James LaRocca provides the technical information necessary to understand the standards and also examines them from a real world product trends and regulations viewpoint.Indispensable for decision makers such as network planners, IT executives, technology product managers, application designers, technical sales and marketing representatives, and anyone else who requires a firm grasp of 802.11 wireless LAN technology and the wireless industry, this guide:* Explains how to make informed decisions about the implementation of 802.11-based products and services* Provides an understanding of the strengths and weaknesses of 802.11 and all of its flavors (802.11a, 802.11b, 802.11g, etc.) * Details how 802.11 is deployed to reduce LAN access costs while providing more applications for the end user* Addresses 802.11′s underlying technology, including RF implementations, network topologies, mobility management, and data security* Discusses the relationship of 802.11 to Bluetooth, broadband, and 3G wireless networks* Covers bottom-line costs, competitors, prospects, compatibility, security, administration, and interoperabilityTAKE THE MYSTERY OUT OF WI-FI |
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85 Inspiring Ways To Market Your Small Business $14.77 This book is for the many people who run their own small to medium-sized business and who want to make it grow. The book sets out to be your own, pocket, marketing consultant – without the expense. Not only does it offer some great ideas but it explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. Through a series of special response questions it cleverly gets across marketing ideas in combination with the vital thinking behind their application. Furthermore, it does so in a way that transfers ‘ownership’ of these strategies to you the business manager so that you feel thoroughly motivated and inspired to act. Whether you run a product or service-led business, it will help you to: – Understand your market place, your competition and your customer – Create a clear and focused business proposition – Develop credible marketing messages that attract your target customer – Decide on the most effective marketing methods for your business – Attract new customers, and boost business with existing customers – Build your business profile so that it’s always working for you – Sell yourself and your business with ease and confidence – Complete your marketing plan and create a successful marketing system The ideas are presented separately in bite-sized chunks so that you can devote just a little thinking and reflection time to each one before – most importantly – making it all happen. |
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85 Winning Strategies To Dominate Affiliate Marketing: The Ultimate Affiliate Marketing Guide That Will Teach You Successful Affiliate Marketing Strategies And Affiliate Program Tips To Boost Up Your Business Profits Today! $3.99 Brooks,NOOK Book (eBook), English-language edition,Pub by Jeffrey V. Brooks |
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895 Sure-Fire Money Making Tips For Your Online Business:Get Very Effective Business Ideas, Sales Tips, Advertising Tips And Marketing Tactics That’s Sure To Succeed In Getting More Leads, More Sales And More Money For Your Web Business $3.99 Business in the net is getting very tough day by day. Any businessperson starting out in the great wide market world of the web will definitely need all the help he can get to survive the early years, let alone get to the top. Start-up businesses that have made it are making tremendous effort to stay ahead of competition and they are doing so by constantly pumping up their game with new ideas. Business survival depends so much on the ability of any business to adjust positively to necessary changes in the selling environment. When a business fails to “keep up with the times,” it will be beaten by competition. It will slowly lose its appeal to the masses and lose its existing customer base which ultimately will lead to its collapse.How does the business owner sustain his bottom line? He will need to put in new products to expand his value. He will need to refine old methods and absorb new strategies. He will need to blend in new gimmicks and new tactics to keep the excitement going. This book contains over 800 business ideas, marketing tactics and sales strategies that have been proven to be effective to other successful online marketers. They are guaranteed to help your web business keep making money! |
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90 Days to Success Marketing and Advertising Your Small Business $19.99 Mark Hoxie,NOOKbook (eBook), English-language edition,Pub by Cengage Learning |
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97 Tips for Canadian Real Estate Investors 2.0 $27.95 From the Bestselling Author of Real Estate Investing in Canada 2.0What can you learn from four Canadian real estate experts who have 100-plus years of collective investing experience?Whether you are a beginning investor or own a portfolio of residential properties, 97 Tips for Canadian Real Estate Investors, 2nd Edition provides you with insights, strategies and success stories to build your wealth according to a proven system. Investors will learn about how to adapt to shifting market conditions, and financing and marketing strategies designed to improve cash flow and attract long-term tenants.You’ll discover the challenges and pitfalls that investors experience and how to avoid them. At your fingertips and success strategies based on the Authentic Canadian Real Estate System. From understanding the principles and economics of Investing, to sourcing properties and financing, closing deals and becoming a landlord, 97 Tips is chockfull of great ideas for investors who want to achieve beyond their dreams.Praise from Canadian Investors for Real Estate Investing in Canada and the Acre System“This material was absolutely essential for getting my investing jumpstarted. Thank you!” –Marianne Malo Chenard“To compare this system to other real estate investing educators is like comparing day to night. I get all the information on a proven system I need. I don’t have to pay thousands of extra dollars to get the ‘Next level’ of training.” –Michael Colson“If you are serious about taking control of your finances through real estate, this book is the perfect starting point.” –Joe Iannuzzi“Excellent advice on how to make profitable business decisions and how to know what the red flags are. –Kimberley PashakSpecial BonusStay ahead of the real estate market. As a bonus, every registered reader of 97 Tips will |
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A Cup Of Cappuccino For The Entrepreneur’s Spirit $9.99 A Cup of Cappuccino for the Entrepreneur’s Spirit – find your passion and live the dream features entrepreneurs’ true short stories written to inspire, energize and teach the reader. The stories include adversities, challenges, triumphs, and successes experienced by the entrepreneur to help readers discover passion and basic principles they can use to live the entrepreneurial dream. Touching both the head and the heart, the stories feature entrepreneurs from ages 21 to 94 representing a diverse range of business types, sizes, and income levels. Stories are presented in a “can do” optimistic format, opened with relevant inspirational quotes, and closed with key success factors, recommended books, entrepreneurs’ websites, and editor’s notes. Featured entrepreneurs include Scott Klososky from Oklahoma, who sold his last company for $115M. Scott believes that building businesses is a noble act and that entrepreneurship has made the U.S. economy the powerhouse that it is. Evelyn Echols, an entrepreneur from Chicago recently celebrated her 94th birthday and is still involved in entrepreneurial ventures. Ms. Echols believes that this era is the perfect time for young people to consider entrepreneurship. Evelyn owned and operated Echols International Travel School for 35 years and just published her second book with Walter Cronkite writing the foreword. Particularly relevant in today’s economy, Katherine Sansone of SANSONE+ PR and Marketing firm in Oakland, California started a business because she was tired of being laid off and wanted to control her own destiny. She now represents notable clients worldwide and discusses changes she had to make in her business with personnel including using contract management rather than having employees. Tamara Dujmovic and Robert Sterpin, two successful entrepreneurs from Izola, Slovenia, Europe (the former Yugoslavia), discuss their business strategies and illustrate the possibilities of |
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A Girl’s Best Friend $14.78 When Laura Margolin, TV jewelry shopping’s latest diva, crosses paths with super spy Hayward Lazarus, she has no idea that before their saga is done, her career will be toast, her hero will have died heroically-and they’ll live happily ever after. The copper-haired beauty, up to her azure eyeballs in the world of jewelry marketing, meets Lazarus on her flight to Amsterdam to introduce herself to the Dutch magnate who’s just purchased Sparkles Inc. As a spy, Laz’s task is to cut off insurgent funding, but his covert mission is aborted before it begins and he runs for his life. While he hides, determined to come out of this alive, Laura goes happily about her business in the sunny Dutch city until her new boss puts a move on her that has her running too.Glamour gal and slippery spy ratchet between ecstasy and despair as they try to unravel separate webs of deception; webs that weave into a wild and crazy patchwork. They want to be together but the fates seem to have other plans.About the Author: Pat DaleAfter a long career as a professional musician, Dale turned to the pen to craft over a dozen novels and he’s adding more to the list. The native Missourian traveled far and wide before settling near Kansas City to enjoy the scenic beauty of the heartland. Using musical rhythms and values, he writes in a style some call poetic prose.When readers noted his bent for dark gritty stories when not in comedic mode, he’s writing a mystery that will give even hardy souls something to shiver about.Whether romantic comedy or dark drama is your cup of tea, Pat’s endearing (and sometimes frightening) characters will lead you into worlds you might otherwise never have visited. So, pick up a Pat Dale novel and whisk yourself off for a few hours of fantasy. |
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A Girl’s Best Friend $5.99 When Laura Margolin, TV jewelry shopping’s latest diva, crosses paths with super spy Hayward Lazarus, she has no idea that before their saga is done, her career will be toast, her hero will have died heroically-and they’ll live happily ever after. The copper-haired beauty, up to her azure eyeballs in the world of jewelry marketing, meets Lazarus on her flight to Amsterdam to introduce herself to the Dutch magnate who’s just purchased Sparkles Inc. As a spy, Laz’s task is to cut off insurgent funding, but his covert mission is aborted before it begins and he runs for his life. While he hides, determined to come out of this alive, Laura goes happily about her business in the sunny Dutch city until her new boss puts a move on her that has her running too.Glamour gal and slippery spy ratchet between ecstasy and despair as they try to unravel separate webs of deception; webs that weave into a wild and crazy patchwork. They want to be together but the fates seem to have other plans.About the Author: Pat DaleAfter a long career as a professional musician, Dale turned to the pen to craft over a dozen novels and he’s adding more to the list. The native Missourian traveled far and wide before settling near Kansas City to enjoy the scenic beauty of the heartland. Using musical rhythms and values, he writes in a style some call poetic prose.When readers noted his bent for dark gritty stories when not in comedic mode, he’s writing a mystery that will give even hardy souls something to shiver about.Whether romantic comedy or dark drama is your cup of tea, Pat’s endearing (and sometimes frightening) characters will lead you into worlds you might otherwise never have visited. So, pick up a Pat Dale novel and whisk yourself off for a few hours of fantasy. |
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A Gringo’s Guide to Online Hispanic Marketing $47.98 A Gringo’s Guide to Online Hispanic Marketing is the first book of its kind and is a “must read” for anybody that wants to learn how to do business online the right way and also capitalize on one of the most rapidly growing population groups in America that also spans the world. The Hispanic market represents a buying power of over 1 Trillion dollars in America alone and is over 12% of the American population or about 54 Million and growing at 50% per year. In this book you not only learn all of the necessary components to build or grow an online business presence, you also learn how to do it in a new,growing, and unsaturated market with real opportunity – even during a recession. This market includes those of Spanish or Hispanic origin and they are referred to as Generation Equis. It is a group very similar to that represented by the term Generation X (born between 1960 and 1980) – with a different twist. Generation Equis refers to those of Spanish or Hispanic origin born after 1960. Because of their common Spanish language background, the X is replaced with Equis, which is the Spanish pronunciation of the letter X. After reading this book you will fully understand the opportunity. This is an all in one guide on how to sell and market online and to Generation Equis – the right way – leaving your competition in the dust. Topics covered with an emphasis on targeting Generation Equis include: • Creating the ultimate Spanish or Generation Equis Friendly website. • Website analytics to monitor and achieve your online success. • Optimizing your website to achieve #1 search engine placement. • Online email and newsletter messaging strategies. • Internet marketing techniques that work. • Social networking opportunities. Don’t miss your chance to capitalize on this rapidly growing market opportunity. Will you & your business be prepared or left behind? |
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A Guide to Marketing Your Business Online: How to Make Sure Your Next Customer Finds You First $12.04 Mark Schreiber, Angela DeLeon,Paperback, English-language edition,Pub by CreateSpace |
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A Guru In The Office $7.06 We attend life-enhancing seminars, listen to inspirational audio programs, and read dozens of “self-help” books by amazing people. No doubt when you leave these seminars or finish that latest book or audio program, you have a spring in your step, a smile on your face, and a brand new zest for life. Yet, unfortunately for many, the feeling doesn’t last. This is the point where you ask yourself, “How can I apply all I learned from that seminar/audio program/book to my world?” This book is about bridging the gap between business and spirituality. I’m just an ordinary woman, in an ordinary job, living in ordinary suburbia, so if I can do this, you can, too! It is possible to bring your spirituality to the office, so that you don’t have to be a Buddhist monk, a Yoga instructor, or a New Age storeowner to live within your center every day. All of this is meant to help you, and remind you that, in fact, you are your own “guru.” Dawn Staszak has been working in the office environment for over nineteen years including commercial and non-profit, large and small companies, both as a permanent and temporary employee. She graduated from DeVry University with a Bachelor of Science degree in Business Administration with a concentration in Sales and Marketing. She also holds two Associate degrees and five certifications including Office Management, Word Processing, and Executive Secretarial studies. In the workplace, she has taught Microsoft Word and Excel classes, taken Corporate Management Training workshops, and completed several business software classes. She is currently a Senior Administrative Assistant in a Fortune 500 company. |
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A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success $0.99 Robert Michael Fried,Paperback, English-language edition,Pub by Penguin Group (USA) |
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A Master Class in Brand Planning: The Timeless Works of Stephen King $60 ‘What is a Brand?’ by Stephen King was one of the most influential pieces of work ever and has had a lasting influence on the way in which I think about brands. A few years ago I had the extraordinary experience of re-visiting the video of it made by Stephen and Jeremy Bullmore and the stunning thing was how prescient they had been some thirty years previously. Indeed, the only thing they had not foreseen was the internet – everything else they got right. —Hamish Pringle, Director General, IPA Martin Mayer, the well-known investigative journalist, has described the present-day American advertising business more accurately than any other writer. He did this in his book Whatever Happened to Madison Avenue? Advertising in the ‘90s. I quote from page 191: “Thompson in London had become what Ogilvy was the first to call ‘a teaching hospital,’ where the researcher Stephen King developed philosophies of branding that were carried to America by John Philip Jones and Timothy Joyce.” There is very little doubt today that branding is at the top of most marketing professionals’ minds in the United States. But “top of mind” is not quite the same as “in the bloodstream.” Packaged goods advertisers in the United States are currently forced to spend three timesas much money below the line on price cutting, as above the line on brand-building media advertising. It is to be hoped that the book of Stephen’s papers will inject a powerful serum into the bloodstream of American marketers, to help them develop a strategic response to the power of the retail trade which is at the moment debilitating and even emasculating many American brands. —John Philip Jones, Professor, S.I. Newhouse School of Public Communications, Syracuse University, New York, USA King’s relentless thirst to understand, rigour of questioning and breadth of learning remain an inspiration. A |
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A New Direction Strategic Marketing In Small Businesses Case; Big Agenda Coaching $65.55 A New Direction is a diverse study about marketing strategies in small businesses having the case company in mind. The study examines marketing from the basics of marketing to defining the characteristics of marketing in services based company. It will examine the importance of networks, relationships and reputation to the business. The emphasis is on newest marketing trends and the focus is on emerging ideas and thinking. Commonly accepted theories about business being as warfare are questioned and more humane approaches emphasized. By all these, the purpose of the study is to offer the best possible information package about marketing today and at the end, give suggestions to the case company according to its overall marketing and marketing online. The ideas and suggestions given can be adapted to the bigger companies as well. |
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A New Road To Independence – Poultry Rasing The Arndt New Era Way $26.94 This fascinating work is thoroughly recommended for inclusion on the bookshelf of all poultry enthusiasts. Equally as valuable to an amateur poultry keeper as to those in the agricultural industry its 158 pages contain a wealth of information and anecdote on a variety of aspects of poultry husbandry. It focuses mainly on the background of commercial poultry-keeping and acts as a simple, practical guide to the everyday work of the poultry-farmer. Contents Include: The Poultry Business to Date; History of Confinement Rearing; Own Your Own Business; An Independent Income; Arndt New Era System of Poultry Raising; How to Start; Plan Number One; Plan Number Two; Put The Plant In Operation; Your Laying Batteries In Operation; Plan Number Three; Plan Number Four; cost figures and Interesting Facts That Will Help You; Plan Number Five; Plan Number Six; Buying Your Baby Chicks; Formulas and the Feeding System; Keep Your Plant Sanitary; Change Your Old Poultry Business Over to New and Modern Methods; Auxiliary Battery Equipment; Ventilation; Visiting Poultrymen; Taking Advice From Others; and Marketing Your Products. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork. |
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A New Road To Independence – Poultry Rasing The Arndt New Era Way $33.95 This fascinating work is thoroughly recommended for inclusion on the bookshelf of all poultry enthusiasts. Equally as valuable to an amateur poultry keeper as to those in the agricultural industry its 158 pages contain a wealth of information and anecdote on a variety of aspects of poultry husbandry. It focuses mainly on the background of commercial poultry-keeping and acts as a simple, practical guide to the everyday work of the poultry-farmer. Contents Include: The Poultry Business to Date; History of Confinement Rearing; Own Your Own Business; An Independent Income; Arndt New Era System of Poultry Raising; How to Start; Plan Number One; Plan Number Two; Put The Plant In Operation; Your Laying Batteries In Operation; Plan Number Three; Plan Number Four; cost figures and Interesting Facts That Will Help You; Plan Number Five; Plan Number Six; Buying Your Baby Chicks; Formulas and the Feeding System; Keep Your Plant Sanitary; Change Your Old Poultry Business Over to New and Modern Methods; Auxiliary Battery Equipment; Ventilation; Visiting Poultrymen; Taking Advice From Others; and Marketing Your Products. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork. |
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A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications $35.98 The new series edited by the “Jubiläumsstiftung of the Wirtschaftsuniversität Wien”, aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. The Volumes One and Two focus on recent results gained by a group of mathematicians and marketing scientists. It is a unique feature that the writing style adopted for this series makes the findings accessible for members of both research communities. It is also targeted to practitioners in marketing management with an interest in optimally exploiting their consumer survey and panel data. Market segmentation and product positioning are major strategic issue in a company’s marketing decision making. The analytical tools highlighted in the Foundations’ and Applications’ Volumes are new instruments for exploratory and inferential market structure analysis based on consumer brand perceptions and choice. Unlike the majority of contemporary marketing modeling these methods operate nonparametrically thus avoiding the rigorous assumptions which are rarely satisfied by real-world data. |
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A Place To Live And Work $29.95 A rich history of the unique relationship between life and work in an American factory town from 1840 to 1984, A Place to Live and Work tells the remarkable story of Henry Disston’s saw manufacturing company and the factory town he built. The book provides a rare view of the rise of one of America’s largest and most powerful family-owned businesses, from its modest beginnings in 1840 to the 1940s, when Disston products were known worldwide, to the sale and demise of the company in the postwar years. Henry Disston, however, not only built a factory; he also shaped Tacony, the town in northeastern Philadelphia where the workers lived. The book describes the company’s interdependence with the community and profiles the lifestyle that grew out of Disston’s paternalistic blueprint for Tacony.Using original letter books, shop committee meeting notes, photographs, and a wealth of other documents, Harry Silcox reveals Disston’s highly sophisticated distribution and marketing system as well as a management system that, unlike the one advocated by Frederick Winslow Taylor, responded to the concerns of workers and foremen. Through two world wars, the Depression, and the rise of unions, Disston’s innovative business practices enabled the company to remain active and strong even when factories across the nation were failing. This study raises important questions about the demise of the factory system and its impact on urban communities and family life. The Disston company provides one example of how people could work and live together successfully within the larger framework of the factory system. |
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A Pragmatic Approach to Business Ethics $11 A pragmatic approach to business ethics is argued for in this volume, which demonstrates the usefulness of the approach by applying it to a variety of issues. These issues are broad and far-reaching and include the relations between rational and moral//ethical decision-making, the limits of loyalty to employers, the impact of trust on business and the role of commercial public opinion polling during elections. The author also covers advertising, tobacco promotion, manufacture and marketing of armaments, concentration and taxation of wealth, and the North American Free Trade Agreement. |
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A Remarkable Practice $1.99 Former GM CEO Jack Welch stated, “We build great people, who then build great products and services.” A Remarkable Practice assumes that any organization’s greatest asset is her people. By developing people to do remarkable things both personally & professionally, there is no limitation on what the organization may achieve.A Remarkable Practice uses a music analogy to help communicate business & leadership principles. The first five chapters deal with the characteristics of remarkable organizations, they include: teamwork (musicians), purpose (melody), communication (harmony), systems (rhythm), and customer service (audience). Chapter six is slightly different as it introduces an Action Plan to help stimulate personal leadership ability. It then examines six key relationships for leadership development & suggestions on how to improve these relationships.A Remarkable Practice is intended for those who want to better understand the aspects that make up a healthy organization. It is also targeted at those of us who have a sincere desire to become better leaders. It will benefit those in leadership in any organization, small business, home, church, & etc.A Remarkable Practice is written in a way that is informative, inspirational, & a pleasure to read.Ben Finch is an optometric practice management consultant for LA Consultants, Inc (laconsults.com). As well, he is founder and partner of The Visible Group (thevisiblegroup.net), a marketing and design firm specializing in web and graphic design as well as commercial photography. He is also owner and lead of Ben Finch Photography (benfinchphotography.com).He and his beautiful wife, Joy, have one child, John BrennanFinch.If you would like to schedule a leadership workshop or on-site consultation for your team, please email: info@aremarkablepractice.com. |
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A Seat At The Table For Ceos And Csos $1.99 Innovative new business models, distribution channels, marketing media outlets for gaining customer interest and emerging technologies are all converging to change the way we do business and at a faster rate than predicted or designed. Globalization is forcing inefficiencies out, which are presenting themselves as security events.Innovation-driven CEOs recognize that a security breach represents an underlying revenue and profitability problem in a core business process that has gone undetected. As a result, many CEOs are starting to integrate security into business strategy to drive profits, corporate performance and business agility, as well as to deliver a competitive business advantage that transforms global corporations into sustainable success. |
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A Spiritual Guide For Today $8.83 Why do so many people go through life feeling unfulfilled, incomplete? What is necessary to achieve happiness? A Spiritual Guide for Today describes five qualities of the soul that are especially important in achieving spiritual fulfillment. Three of these concern balance — ‘having your head on straight.’ The other two have to do with service to others. Service is necessary so that your achievement of balance bears fruit – it is love that is shared with others.The book offers guideliness to help you decide where you are now in your spiritual journey and whether you are ready for the next step. Only a huge amount of self confidence in one’s inner integrity can permit such a seemingly reckless leap of faith to jump clear of rules and taboos. Thus the book is intended for older, rather than younger, readers.Author Thomas Gilgut tells how dealing with our failures can be an important part of spiritual growth; how purity of intention is vital to effectively serving others; and how, when it is necessary to intervene in the lives of others, we must lead with love, before making judgments. Above all is the importance of reading the Gospels to know and follow Jesus.The Guide recommends books, for deeper study, by authors as diverse as Mother Teresa, Hermann Hesse, Anne Rice, Richard Rohr and Alan Watts. A Spiritual Guide for Today is a short book, one that can be read in just a few hours. But it will point you in directions that will enrich your life and bring you more and deeper happiness than you ever imagined.Thomas Gilgut, Jr. is a native of Massachusetts who has spent most of his life in New York’s Hudson Valley. Following degrees from Harvard and Columbia Business School, he enjoyed a career in business journalism, newsletter publishing, and the marketing of electronic texts to schools. He is a Catholic whose interests range from libertarian politics to architecture for independent living to investing in emerging markets to spiritual growth. |
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A Tale of Two Systems: Lean and Agile Software Development for Business Leaders $45.2 This business parable reviews two different systems development projects. One project was an abject, expensive failure, while the other succeeded in creating a major new revenue stream, bringing in new customers. By reviewing the tales of these two systems, readers will develop a better understanding of what works and what doesn’t when it comes to the leadership and action steps required to reinvent a company’s procedures to get in step with the times.CEO Evan Nogelmeyer discovers to his dismay that in today’s business world, technology is not just for technologists. But does he discover this soon enough and once he does, does he have the tools and the business savvy he needs to stave off disaster? Evan and his team are all well-intentioned, successful business leaders with advanced degrees and backgrounds in marketing and business. But, without technical backgrounds, do they have what it takes to manage the technology overhaul so critical to the very survival of their company and the future of their own careers?A Tale of Two Systems: Lean and Agile Software Development for Business Leaders reviews two fictional systems development projects: Cremins United and Troubled Real Estate Information Management, both launched at the imaginary Cremins Corporation. Cremins is a venerable printing company that must transform itself to survive in the Internet age. One project proves to be an abject and expensive failure, while the other succeeds in creating a major new revenue stream and solving important customer needs. Contrasting the methods employed in a traditional, process-centric ‘waterfall’ approach, with a lean and agile-inspired approach, this book provides business leaders with a tangible understanding of why lean thinking is so well-suited to contemporary environments requiring flexibility, speed, and the input of specialized knowledge.At the conclusion of the two tales, author Michael Levine |
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A Twenty-First Century Guide to Aldersonian Marketing Thought $138.73 A Twenty-First Century Guide to Aldersonian Marketing Thought familiarizes a new generation of marketing students and scholars with the life, the writings and the intellectual legacy of Wroe Alderson, unquestionably the most influential marketing thinker of the mid-twentieth century. Half of the material presented was written by Alderson between 1948 and his death in 1965. The focus is on Alderson’s seminal contributions to marketing theory but then path—breaking material written by him in the areas of marketing management and marketing ethics is also reproduced. Contributions by others about Alderson include a biography and a number of previously published articles that build on Alderson’s theoretical contributions, thus making those contributions even more relevant to today’s business students. In addition, six original articles further explore Wroe Alderson’s life, his work, his character and his intellectual impact. This book also contains a complete listing of publications by Alderson and a detailed bibliography of publications that discuss his work. The end result is a volume that provides readers with a real understanding of Alderson’s most important and still relevant ideas. |
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A comprehensive study of the regulation and behavior of web crawlers. $49.99 Search engines and many web applications such as online marketing agents, intelligent shopping agents, and web data mining agents rely on web crawlers to collect information from the web, which has led to an enormous amount of web traffic generated by crawlers alone. Due to the unregulated open-access nature of the web, crawler activities are extremely diverse. Such crawling activities can be regulated from the server side by deploying the Robots Exclusion Protocol in a file called robots.txt. Ethical crawlers (and many commercial) will follow the rules specified in robots.txt files. Since the Robots Exclusion Protocol has become a de facto standard for crawler regulation, a thorough study of the regulation and behavior of crawlers with respect to the Robots Exclusion Protocol allows us to understand the impact of search engines and the current situation of privacy and security issues related to web crawlers.;The Robots Exclusion Protocol allows websites to explicitly specify an access preference for each crawler by name. Such biases may lead to a “rich get richer” situation, in which a few popular search engines ultimately dominate the web because they have preferred access to resources that are inaccessible to others. We propose a metric to evaluate the degree of bias to which specific crawlers are subjected. We have investigated 7,593 websites covering education, government, news, and business domains, and collected 2,925 distinct robots.txt files. Results of content and statistical analysis of the data confirm that the crawlers of popular search engines and information portals, such as Google, Yahoo, and MSN, are generally favored by most of the websites we have sampled. The biases toward popular search engines are verified by applying the bias metric to 4.6 million robots.txt files from the web. These results also show a strong correlation between the search engine market share and the bias toward particular search engine crawlers.;Since the Robots Exclusion |
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A comprehensive study of the regulation and behavior of web crawlers. $49.99 Search engines and many web applications such as online marketing agents, intelligent shopping agents, and web data mining agents rely on web crawlers to collect information from the web, which has led to an enormous amount of web traffic generated by crawlers alone. Due to the unregulated open-access nature of the web, crawler activities are extremely diverse. Such crawling activities can be regulated from the server side by deploying the Robots Exclusion Protocol in a file called robots.txt. Ethical crawlers (and many commercial) will follow the rules specified in robots.txt files. Since the Robots Exclusion Protocol has become a de facto standard for crawler regulation, a thorough study of the regulation and behavior of crawlers with respect to the Robots Exclusion Protocol allows us to understand the impact of search engines and the current situation of privacy and security issues related to web crawlers.;The Robots Exclusion Protocol allows websites to explicitly specify an access preference for each crawler by name. Such biases may lead to a “rich get richer” situation, in which a few popular search engines ultimately dominate the web because they have preferred access to resources that are inaccessible to others. We propose a metric to evaluate the degree of bias to which specific crawlers are subjected. We have investigated 7,593 websites covering education, government, news, and business domains, and collected 2,925 distinct robots.txt files. Results of content and statistical analysis of the data confirm that the crawlers of popular search engines and information portals, such as Google, Yahoo, and MSN, are generally favored by most of the websites we have sampled. The biases toward popular search engines are verified by applying the bias metric to 4.6 million robots.txt files from the web. These results also show a strong correlation between the search engine market share and the bias toward particular search engine crawlers.;Since the Robots Exclusion |
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A comprehensive study of the regulation and behavior of web crawlers. $108 Search engines and many web applications such as online marketing agents, intelligent shopping agents, and web data mining agents rely on web crawlers to collect information from the web, which has led to an enormous amount of web traffic generated by crawlers alone. Due to the unregulated open-access nature of the web, crawler activities are extremely diverse. Such crawling activities can be regulated from the server side by deploying the Robots Exclusion Protocol in a file called robots.txt. Ethical crawlers (and many commercial) will follow the rules specified in robots.txt files. Since the Robots Exclusion Protocol has become a de facto standard for crawler regulation, a thorough study of the regulation and behavior of crawlers with respect to the Robots Exclusion Protocol allows us to understand the impact of search engines and the current situation of privacy and security issues related to web crawlers.;The Robots Exclusion Protocol allows websites to explicitly specify an access preference for each crawler by name. Such biases may lead to a “rich get richer” situation, in which a few popular search engines ultimately dominate the web because they have preferred access to resources that are inaccessible to others. We propose a metric to evaluate the degree of bias to which specific crawlers are subjected. We have investigated 7,593 websites covering education, government, news, and business domains, and collected 2,925 distinct robots.txt files. Results of content and statistical analysis of the data confirm that the crawlers of popular search engines and information portals, such as Google, Yahoo, and MSN, are generally favored by most of the websites we have sampled. The biases toward popular search engines are verified by applying the bias metric to 4.6 million robots.txt files from the web. These results also show a strong correlation between the search engine market share and the bias toward particular search engine crawlers.;Since the Robots Exclusion |
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A is for Advertising… B is for Branding: A Hands-On Guide to Improved Profits through Marketing your Kitchen & Bath Business: Volume 1 $17.46 Philip Zaleon,Paperback, English-language edition,Pub by Lulu.com |
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A process theory of customer defection in business-to-business relationships. $49.99 Customer defection is the customer-initiated reduction of a business-to-business relationship. Prior research on customer defection has focused on managing customer satisfaction and customer loyalty, but calls for increased research on the issue of customer defection have been made as it has become evident that customers do not exit relationships for the same reasons for which they expand relationships. This dissertation contributes to the theory of business-to-business defection behavior by providing an integrated process-oriented theory of defection decisions. The approach used here fills a key gap in understanding the defection phenomenon by providing the framework for integrating the currently separate streams of literature investigating the antecedents of defection with the emerging stream on customer defection as a process. A discovery-oriented approach focuses on actual defection decisions of 19 customers in a variety of industries using a theoretical sampling approach. Long depth-interviews are performed with these defected customers, incorporating methods and approaches from life history research. The empirical evidence shows that customer defections are the result of a lengthy interplay of events. The emerging framework illustrates that relationships continue unless some impetus creates a change in the buyer-supplier association. The momentum toward defection is provided when relationship events violate the goals, values, and practices of the individual or the organization on the customer side. The result of such violations is defection energy, which is stored and accumulated over the course of multiple events as the result of an anchoring and updating process. The relationship continues until the cumulative defection energy has reached a threshold level. Finally, a list of key implications of these findings for marketing theory and practice is provided, such as the need to include the process and the individual’s perspective in marketing models and the |
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A process theory of customer defection in business-to-business relationships. $49.99 Customer defection is the customer-initiated reduction of a business-to-business relationship. Prior research on customer defection has focused on managing customer satisfaction and customer loyalty, but calls for increased research on the issue of customer defection have been made as it has become evident that customers do not exit relationships for the same reasons for which they expand relationships. This dissertation contributes to the theory of business-to-business defection behavior by providing an integrated process-oriented theory of defection decisions. The approach used here fills a key gap in understanding the defection phenomenon by providing the framework for integrating the currently separate streams of literature investigating the antecedents of defection with the emerging stream on customer defection as a process. A discovery-oriented approach focuses on actual defection decisions of 19 customers in a variety of industries using a theoretical sampling approach. Long depth-interviews are performed with these defected customers, incorporating methods and approaches from life history research. The empirical evidence shows that customer defections are the result of a lengthy interplay of events. The emerging framework illustrates that relationships continue unless some impetus creates a change in the buyer-supplier association. The momentum toward defection is provided when relationship events violate the goals, values, and practices of the individual or the organization on the customer side. The result of such violations is defection energy, which is stored and accumulated over the course of multiple events as the result of an anchoring and updating process. The relationship continues until the cumulative defection energy has reached a threshold level. Finally, a list of key implications of these findings for marketing theory and practice is provided, such as the need to include the process and the individual’s perspective in marketing models and the |
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ACCESS TO AND USE OF INFORMATION BY BOOKTRADE ENTREPRENEURS $106.04 INFORMATION USE BY BOOKTRADE ENTREPRENEURS This book provides information for booksellers faced with day to day decisions in stocking, selling, marketing and distribution. It tackles information access and use issues that arise in different situations in the selling process. The book is resourceful for researchers, students and practitioners in the book industry. The entrepreneurial approach gives it an impetus as a tool of reference in setting up a business. As a research grounded publication, the book gives useful insight on the critical role of bibliographic service providers, the role of stakeholders such as education agencies and the importance of information systems in managing functions such as stock control and monitoring and human resource and financial management. |
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ACT! 2010 $129.76 ACT! by Sage 2010 helps individuals organize the details of customer relationships in one place for a complete view of the people they do business with. Improve marketing effectiveness to attract new customers and get more from existing relationships. And, take action on qualified sales leads with total visibility into the pipeline. Continue working with business solutions like Microsoft Outlook, Word, Excel, and Lotus Notes because they integrate with ACT!. Be more productive right away since ACT! is easy to learn and use. |
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ACT! 2010 $129.76 ACT! by Sage 2010 helps individuals organize the details of customer relationships in one place for a complete view of the people they do business with. Improve marketing effectiveness to attract new customers and get more from existing relationships. And, take action on qualified sales leads with total visibility into the pipeline. Continue working with business solutions like Microsoft Outlook, Word, Excel, and Lotus Notes because they integrate with ACT!. Be more productive right away since ACT! is easy to learn and use. |
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ACT! 2011 Pro $107 ACT! 2011A quicklook: ACT! Pro 2011 stores and manages business contacts andcustomer information in a calendar-basedbusiness database. Sage ACT! Pro 2011 makes it easy for you to have meaningful conversations with customers by providing an organized view of the people you do business with. Like the millions of individuals in small businesses and sales teams who use Sage ACT!, you’ll always be prepared with recent emails, meeting notes, task reminders, and social media profiles, because all of these details live in one place. Use Sage ACT! Pro like a sales and marketing assistant to get the right leads, send striking marketing campaigns, and track your overall performance while you focus on building long-lasting, profitable business relationships. This software works with 32-bit editions ofMicrosoft Office 2010, 2007, and 2003. |
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ACT! 2011 Pro Multi-User $577.2 ACT! 2011A quicklook: ACT! Pro 2011 stores and manages business contacts andcustomer information in a calendar-basedbusiness database.Depending on stock, we may ship 5 single-user versions to fulfill your order. Sage ACT! Pro 2011 for 5 users makes it easy for you to have meaningful conversations with customers by providing an organized view of the people you do business with. Like the millions of individuals in small businesses and sales teams who use Sage ACT!, you’ll always be prepared with recent emails, meeting notes, task reminders, and social media profiles, because all of these details live in one place. Use Sage ACT! Pro like a sales and marketing assistant to get the right leads, send striking marketing campaigns, and track your overall performance while you focus on building long-lasting, profitable business relationships. This software works with 32-bit editions ofMicrosoft Office 2010, 2007, and 2003. |
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ACT! 2012 Pro $193.95 ACT! 2012Sage ACT! makes it easy for you to manage anything and everything related to your contacts and calendar. Think of it like your business? command center that serves up relevant relationship details and also connects to powerful, subscription-based sales and marketing services, desktop and web-based productivity tools, and social media to help you get results. Sage ACT! not onlykeeps all the details of your business relationships in a single, orderly view; it also makes iteasy for you to drill into the specifics whenever you need to. So, the next time a customercalls unexpectedly, you?ll have the email they sent you last week, notes from your lastphone call, even their account status in front of you in an instant. |
