Archive for the ‘Internet Marketing’ Category
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151 Quick Ideas for Advertising on a Shoestring $3.17 Effective advertising can crush your competition and make your company soar. But for most small businesses, understanding advertising is like learning Chinese—difficult at best. Most entrepreneurs don’t know what makes a good headline, how to buy printing, or what media to use. And for businesses with limited budgets, advertising “specialists” cost too much. So who can you turn to for help?Try 151 Quick Ideas for Advertising on a Shoestring. This invaluable book will give your advertising the lift it needs, at a lower cost. Inside you will learn how to find good customers inexpensively and use superior relationship marketing to keep them buying your products. You’ll get ideas in all aspects of advertising, from databases and direct mail to Internet and e-mail. See where you can cut corners, and how to get cheap and even free advertising.Put forth in plain language, these ideas are simple to understand and easy to apply. Just one of these tried and tested tips could save your business thousands and thousands of dollars! Ideas such as:• Use testimonials in ads. They are credible advocates for your product or service.• Put a preprinted insert in the newspaper. It’s cost efficient and can be used for other marketing.• Try national cable TV. It is cheaper than local broadcast.• Run insert cards with magazine ads. They can increase response four to six times.• Trade your products or services with radio stations for air time, instead of buying it.• Get a website. It is a global store that is open 24/7, and the consumer expects you will have one.Jean Joachim discovered these secrets and short-cuts from sharpproduction directors, great sales reps, and savvy marketers who used advertising to build successful businesses. Now these money-saving tips are yours in 151 Quick Ideas for Advertising on a Shoestring. |
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Advergaming Companies $9.16 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: Advergaming (a portmanteau of advertising and gaming) is the practice of using video games to advertise a product, organization or viewpoint. The term “advergames” was coined in January 2000 by Anthony Giallourakis, and later mentioned by Wired’s “Jargon Watch” column in 2001. It has been applied to various free online games commissioned by major companies. With the growth of the internet, advergames have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment. Advergames theoretically promote repeated traffic to websites and reinforce brands. Users choosing to register to be eligible for prizes can help marketers collect customer data. Gamers may also invite their friends to participate, which could assist promotion by word of mouth, or “viral marketing.” Games for advertising are sometimes classified as a type of serious game, as these games have a strong purpose other than pure entertainment. While other categories have been proposed, Advergaming normally falls into one of three categories which are derived from an historical categorization technique normally applied to traditional media: Chex Quest was the first CD-ROM advergame bundled for free with boxes of Chex cereal in 1996.Examples of ATL advergames include promotional software. In employing ATL advergaming, a company typically provides interactive games on its website in the hope that potential customers will be drawn to the game and spend more time on the website, or simply become more product aware. The games themselves usually feature the company’s products prominently (often as “powerups” or upgrades). These games may consist of reworked arcade classics or origi… More: |
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Affiliate Marketing $19.99 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Affiliate Marketing, Commission Junction, Linkshare, Mediatrust, Affiliate Summit, Hydra Network, Affiliate Window, Shareasale, Ecomxpo, Private Label Rights, Michelle Madhok, Affiliate Network, Google Affiliate Network, Latestdiscountvouchers, Couponsmarter, Advaliant, Red Mccombs Media, Couponcodes4u, Affiliate Programs Directories, 7thingsmedia, Tradedoubler, Clickbooth, Neverblue, Affiliate, Ad:tech, Azoogle, Astore, Affiliation Platform, Transactional Link, Buy.at, Affiliate Manager. Excerpt: Type : Private 7thingsmedia is a newly formed independent digital agency , based in London, UK. 7thingsmedia was founded in 2009 by Chris Bishop, former Online Acquisition Manager at House of Fraser and Hotel Chocolat . The business deals with outsourced affiliate management as one of its core focuses. 7thingsmedia have picked up a handful of retail clients including young fashion store USC General Information 7thingsmedia clients include Corporate History References (URLs online) Websites (URLs online) A hyperlinked version of this chapter is at aStore is an Amazon.com affiliate product which website owners can use to create an online store on their site. The aStore interface is intended to be accessible to those without programming skills, using configuration pages to customise the content and design. The store does not allow website owners to sell their own products directly. Website owners pick products from Amazon’s store and earn referral fees on the products purchased by their readers. The fee structure is currently (August 2007) the same as for other affiliate links and ranges from 4 % to 10 % of the product price. See also (online edition) References (URLs online) Websites (URLs online) A hyperlinked version of this chapter is at Company logo ad:tech is an |
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Boost Your Revenues by Turning People Away: How to Sell More to Your Ideal Client Online $19.45 This business primer makes it easy to understand how to do business online. How? Boost Your Revenues by Turning People Away.Part 1 identifies who your company’s ideal client is, and how that ideal client becomes an ideal online visitor when searching the Internet or looking at your company website. Part 1 also includes links to various worksheets to help a business person identify the ideal client.Part 2 outlines three simple ways to put together a website, so your ideal visitor feels confident about your ability to identify and solve problems.Part 3 tells your ideal visitor how to find your site.Alison Silbert has been writing articles for six years. This is her second book. Silbert’s aim is to help clients reach their online marketing potential. She wants customers to understand how to leverage the Internet to build their businesses. Most of the book’s content comes from real dealings with clients and providing answers to commonly asked questions. Silbert resides with her family near Toronto in Mississauga, Ontario, Canada.http://www.strategicpublishinggroup.com/title/BoostYourRevenuesByTurningPeopleAway.html |
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Buyer’s Guide on Choosing the Right Search Engine Marketing Agencies & Tools $28.54 In today’s business world, your success relies directly upon your ability to make your mark online. An effective website is one that can sell your products or services 24 hours a day, 7 days a week. Many businesses turn to online marketing experts to help them navigate the choppy waters of online marketing.Web service providers can help make your website the “go to” resource for your – but how do you know who to hire? Online marketing providers come in many different price categories and levels of competency. Without doing your due diligence, you’ll end up placing the viability of your company’s website in the wrong hands.In this book, SEO services expert Jeev Trika will walk you through multiple categories of of search engine marketing that your business will need in order to have an effective presence online.Each chapter looks at an industry in depth and shows you what to look for in an excellent service provider or software package. The categories covered include of: search engine optimization, pay per click management services, link building, content services, social media, landing page optimization, video SEO, affiliate marketing, local SEO, mobile optimization, virtual spokesperson, site audit services, hosting, training programs, PSD to HTML conversion services, press release distribution services, SEO shopping cart software, PPC bid management software, email marketing services, web analytics software, and marketing automation software.In each chapter, you’ll learn the basics of each service or software and see real world examples of how actual customers have been helped by professionals in the field. Armed with this information, you’ll be able to confidently hire and work with a web services professional or company to get your website where it needs to be. |
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Buyer’s Guide on Choosing the Right Search Engine Marketing Agencies & Tools $18.73 In today’s business world, your success relies directly upon your ability to make your mark online. An effective website is one that can sell your products or services 24 hours a day, 7 days a week. Many businesses turn to online marketing experts to help them navigate the choppy waters of online marketing.Web service providers can help make your website the “go to” resource for your – but how do you know who to hire? Online marketing providers come in many different price categories and levels of competency. Without doing your due diligence, you’ll end up placing the viability of your company’s website in the wrong hands.In this book, SEO services expert Jeev Trika will walk you through multiple categories of of search engine marketing that your business will need in order to have an effective presence online.Each chapter looks at an industry in depth and shows you what to look for in an excellent service provider or software package. The categories covered include of: search engine optimization, pay per click management services, link building, content services, social media, landing page optimization, video SEO, affiliate marketing, local SEO, mobile optimization, virtual spokesperson, site audit services, hosting, training programs, PSD to HTML conversion services, press release distribution services, SEO shopping cart software, PPC bid management software, email marketing services, web analytics software, and marketing automation software.In each chapter, you’ll learn the basics of each service or software and see real world examples of how actual customers have been helped by professionals in the field. Armed with this information, you’ll be able to confidently hire and work with a web services professional or company to get your website where it needs to be. |
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Buyer’s Guide on Choosing the Right Search Engine Marketing Agencies & Tools $12.5 In today’s business world, your success relies directly upon your ability to make your mark online. An effective website is one that can sell your products or services 24 hours a day, 7 days a week. Many businesses turn to online marketing experts to help them navigate the choppy waters of online marketing.Web service providers can help make your website the “go to” resource for your – but how do you know who to hire? Online marketing providers come in many different price categories and levels of competency. Without doing your due diligence, you’ll end up placing the viability of your company’s website in the wrong hands.In this book, SEO services expert Jeev Trika will walk you through multiple categories of of search engine marketing that your business will need in order to have an effective presence online.Each chapter looks at an industry in depth and shows you what to look for in an excellent service provider or software package. The categories covered include of: search engine optimization, pay per click management services, link building, content services, social media, landing page optimization, video SEO, affiliate marketing, local SEO, mobile optimization, virtual spokesperson, site audit services, hosting, training programs, PSD to HTML conversion services, press release distribution services, SEO shopping cart software, PPC bid management software, email marketing services, web analytics software, and marketing automation software.In each chapter, you’ll learn the basics of each service or software and see real world examples of how actual customers have been helped by professionals in the field. Armed with this information, you’ll be able to confidently hire and work with a web services professional or company to get your website where it needs to be. |
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Chris Hughes (Facebook) $69.99 Chris R. Hughes co-founded and served as spokesman for the online social directory, Facebook, with Harvard roommates Mark Zuckerberg and Dustin Moskovitz. He was the coordinator of online organizing for Barack Obama’s 2008 presidential campaign on My.BarackObama.com, the campaign’s online social networking website. Hughes is currently an Entrepreneur in Residence at General Catalyst Partners, a Cambridge venture capital firm, and a strategic advisor at GMMB, a political consulting firm that worked with the 2008 Obama campaign. Hughes was born in Hickory, North Carolina. He is a graduate of Phillips Academy Andover and Harvard College. He graduated from Harvard in 2006 with a Bachelor of Arts in history and literature. Chris was featured as the cover story of April 2009′s Fast Company under the headline “The Kid Who Made Obama President; How Facebook Cofounder Chris Hughes Unleashed Barack’s Base- and Changed Politics and Marketing Forever”. Chris is openly gay and in a relationship with Sean Eldridge |
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Cloverfield/Kishin $50.99 High Quality Content by WIKIPEDIA articles! Cloverfield/Kishin is a manga and cross-media tie-in to the 2008 film Cloverfield. It was published once a month on Kadokawa Shoten’s website and consists of four chapters. It currently has no English Translation. The story details the lives of two students seeking for shelter before what may seem to be the Chuai incident seen in the film’s viral-marketing material, and their internal conflicts when the Cloverfield monster makes an appearance. One of the students is being tracked by a cult that has connections to both the monster and the fictional Japanese drilling company Tagruato. |
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Companies Based in Madison County, Illinois: Ytb International, General Steel Industries, Western Cartridge Company, Alton Steel $10.09 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Ytb International, General Steel Industries, Western Cartridge Company, Alton Steel, Basler Electric, Argosy Gaming Company, Wood River Refinery, Wicks Organ Company, Edwardsville Intelligencer. Excerpt: YTB International (OTCBB: YTBLA), known as Your Travel Biz or YTB, operates a multi-level marketing business under the holding company YourTravelBiz.com, Inc. through owner-affiliate websites offering travel, excursions, and lodging. The company was founded in 2001 by J. Lloyd Coach Tomer, Scott Tomer and Kim Sorensen. The company is currently traded on the Over-the-Counter Bulletin Board under the symbol YTBLA and is a member of the Direct Selling Association. Other YTB subsidiaries include YTB Travel Network, Inc. and REZconnect Technologies, Inc (2004-2009). The company is based in Wood River, Illinois. International subsidiaries operate in the U.S., Puerto Rico, the Bahamas, Bermuda and Canada. The company has been the subject of several lawsuits and investigations in California and Illinois alleging the company to be a pyramid scheme and usage of deceptive marketing. Participants, who pay a $450 set up fee and $50 per month to maintain an “online travel agency” website, can collect commissions for recruiting new participants, utilize the website for their own travel purposes, as well as sell travel packages to others. However, most participants make the majority of their money by recruiting new agents rather than through travel sales of their own. YTB have stated they are considering replacing their referring travel agent business model with one based around franchises. On October 18, 2008, they introduced a new tier of affiliates in an attempt to fit better into the travel industry, saying the new training program they will be introd… More: |
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Economy of Samoa: Airlines of Samoa, Companies of Samoa, Tourism in Samoa, Trade Unions of Samoa, Scmo, Polynesian Blue, Polynesian Airlines $14.3 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Airlines of Samoa, Companies of Samoa, Tourism in Samoa, Trade Unions of Samoa, Economy of Samoa, Scmo, Polynesian Blue, Polynesian Airlines, Samoan Tala, Piula Cave Pool, Pacific Forum Line, Mata O le Alelo, Aquaculture in Samoa, Samoa Trade Union Congress, Samoa Breweries, Samoa Public Service Association, Central Bank of Samoa. Excerpt: item IATA PH : ICAO PAO : Callsign POLYNESIAN item Founded: 1959 item Hubs : Faleolo International Airport , Apia item Fleet size: 3 item Destinations: 5 item Company slogan: Airline of Samoa item Parent company : Government of Samoa item Headquarters: Apia , Samoa item Key people: Taua Fatu Tielu (CEO ) item Website: Polynesian Airlines is the national airline of Samoa and has its headquarters in the Samoa National Provident Fund Building in the capital, Apia . It formerly flew all over the Pacific but with the establishment of Polynesian Blue by the government and Virgin Blue , Polynesian Airlines has restricted itself to shorter flights to neighbouring islands. Its main base is Faleolo International Airport , Apia. History DHC-8-100 preparing for its ferry flight to Papua New Guinea in 2007The airline was established in 1959 and started operations in August 1959 with services between Apia and Pago Pago in American Samoa using a Percival Prince aircraft. The government of Western Samoa acquired a controlling interest in 1971. Ansett Airlines of Australia signed a five year management contract in 1982 with the government to run the airline. This was extended for a further ten years in 1987. In February 1995 a commercial alliance with Air New Zealand was signed to develop marketing, sales and operational relationships. Jet operations have been taken over by Polynesian Blue. The airline is |
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Flash!: How to Market Your Company in Today’s Instant World $15.95 A customer’s decision about a product or service happens in less than a fraction of a second. And the company that knows how to make that first impact—that flash—is ahead of the field. In this revolutionary book, Susan Benjamin shows you how to tap into consumers’ gut reactions, using them to build powerful marketing campaigns. With examples from both large and small companies, she demonstrates how to:Find attention-getting taglines that will generate client interestUse online networks and social media to create viral BuzzProduce a website that will grab viewers’ attention and hold itThe right words, the right symbols, the right marketing can evoke that sudden burst of enthusiasm that will keep buyers coming back over and over again. This book helps you understand how to spark that valuable energy. Because it all happens in a flash! |
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Furniture Retailers of Canada: Wholesale Furniture Brokers, Leon’s, J. Pascal’s Hardware and Furniture, United Furniture Warehouse, Homesense $10.18 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: Wholesale Furniture Brokers was one of the first companies to apply the Click and Mortar strategy in the furniture industry. When the website was launched, Wholesale Furniture Brokers recruited independently owned furniture stores to become affiliates that would perform fulfillment and share in sales generated by the site. As delivery options have improved, Wholesale Furniture Brokers has decreased the involvement of local stores in favor of local delivery agents and direct to the customer shipping. Wholesale Furniture Brokers started in July 2000 as a warehouse mattress outlet in Austin, TX under the name Zirnhelt Wholesale. It was named after its founder, Canadian businessman, Dave Zirnhelt. After a successful first year, he renamed the business to Wholesale Furniture Brokers to improve its marketability. Upon returning to Kamloops, BC, Canada in June 2002, Zirnhelt recruited Sergei Tashlikowich, a fellow graduate of the Bachelors of Business Administration program at the University College of the Cariboo, now known as Thompson Rivers University. In August 2002, Zirnhelt and Tashlikowich founded a new Canadian company by the same name to operate the online version of Wholesale Furniture Brokers. Today, Wholesale Furniture Brokers employs a total of 22 people. Their headquarters are located in Kamloops, BC, Canada. The office also has a showroom for customers to come in and actually see some of the furniture available on the websites. They also have a number of other offices, including one in Vancouver, BC, Canada for sales; one in Chongqing, China for data entry and website maintenance; and one in Cavite, Philippines for content writing and marketing. Wholesale Furniture Brokers offers two different services – retail shopping for end cons… More: |
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Honor Your Gifts $19.37 “But those who hope in the LORD will renew their strength. They will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint.”Isaiah 40:31? ? ?In this inspirational and uplifting book, you will discover that everything happens for a reason, and that changes are inevitable – whether they arrive in the form of gains or losses. You will also discover:How to deal with your emotions in the midst of a setback or loss.How to rid yourself of negative attitudes and behaviors and gain a new perspective on life.How to live your life with love, truth, honesty, integrity and enthusiasm.How to find peace, happiness and fulfillment in our topsy-turvy world.Join Dona as she inspires you with her personal stories and words of encouragement. She reminds you that you are not alone: even when you are in the darkest valley, God is with you.After reading Honor Your Gifts, you will become elevated by Dona’s story and the accounts of others who have triumphed over their battles with homelessness, poverty, divorce and betrayal. These stories will enrich your life and empower you to continue on life’s journey in a positive direction, no matter what challenges you’ll encounter along the way.Dona has a business administration and marketing background and owns a marketing and consulting services company. She lives in Calgary, Alberta Canada with her husband and two children. Dona strives to celebrate and enjoy life’s simple pleasures, and she aims to inspire others to live their best lives.Email: dmmdeane@telus.net Website: donamdeane.com |
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Honor Your Gifts $11.12 “But those who hope in the LORD will renew their strength. They will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint.”Isaiah 40:31? ? ?In this inspirational and uplifting book, you will discover that everything happens for a reason, and that changes are inevitable – whether they arrive in the form of gains or losses. You will also discover:How to deal with your emotions in the midst of a setback or loss.How to rid yourself of negative attitudes and behaviors and gain a new perspective on life.How to live your life with love, truth, honesty, integrity and enthusiasm.How to find peace, happiness and fulfillment in our topsy-turvy world.Join Dona as she inspires you with her personal stories and words of encouragement. She reminds you that you are not alone: even when you are in the darkest valley, God is with you.After reading Honor Your Gifts, you will become elevated by Dona’s story and the accounts of others who have triumphed over their battles with homelessness, poverty, divorce and betrayal. These stories will enrich your life and empower you to continue on life’s journey in a positive direction, no matter what challenges you’ll encounter along the way.Dona has a business administration and marketing background and owns a marketing and consulting services company. She lives in Calgary, Alberta Canada with her husband and two children. Dona strives to celebrate and enjoy life’s simple pleasures, and she aims to inspire others to live their best lives.Email: dmmdeane@telus.net Website: donamdeane.com |
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How to Say It: Marketing with New Media $13.99 The essential resource for building a global community of customers.How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets. |
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Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns $1.99 The Internet has changed the way we do business. Customers expect websites, information links, one-stop-shopping online–and businesses are scrambling to meet their demands. “Be proactive. Embrace the Internet as a powerful marketing tool, and you’ll reap the rewards of this new medium,” say the authors of Internet Direct Mail. Their practical, step-by-step guide shows you how to maximize the unique features of the Internet to create low-cost, highly effective direct-marketing campaigns. If your company is networked and has a website, nothing should stop you from marketing directly to your online customers and prospects. E-mail campaigns are not only less costly and more effective than paper mailings but also bring you instantaneous results and help you make lasting links with customers in a way that’s impossible using “bricks-and-mortar” techniques. Internet Direct Mail is written for those who need to know how to create, send, and track the results of an e-mail campaign. It’s also a valuable reference for those who are already marketing online and want to find out how to improve results while avoiding the mistakes that can cost you sales or customer goodwill. Internet Direct Mail addresses the questions and concerns of serious, legitimate marketers, including: How do I avoid the appearance of “spam”? Will my prospects expect free products? Do I need to use fancy graphics? How will I get my busy, surfing prospects to stop and open my message? Here are the tips you need to write simple yet sizzling body copy, create a subject line that’s impossible to ignore, and build a strong house e-mail list that may, over time, outperform your current postal list. You’ll find that much of what you already know about direct marketing translates easily to the Internet. Internet Direct Mail reviews these basics thoroughly yet never lets you forget that you’re dealing with a fast-changing, highly technical medium. |
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Internet Marketing FAQ $1 Finally . . . Get Answers to Your Most Pressing Questions About Internet Marketing So You Can Stop the Guess Work and Make Some REAL Cash! Dear Friend,When people are just starting out online (and even when they’ve been struggling to make money online for a few months or years), there are always a few nagging questions that they just can’t find the answer to.Maybe you’re one of those people . . . and you’re ready to get the answers you’ve been looking for.If so, you’re in luck. I’ve spent the past few months surveying my subscribers and web traffic, and I’ve compiled a list of some of the most frequently asked questions that are plaguing Internet Marketers.You can find the answers to all of the in this one location!Here’s some of what you’ll learn . . .Why most people fail to make money online and how you can avoid being one of them How to avoid falling for get rich quick schemes that just suck money out of your pocket Why you should not create your own products when you start out online, despite what you’ve heard How to avoid the hype and propaganda and get straight to reality What the single most important element of your online business is. It’s not your credit card processor, it’s not your hosting company, it’s not even your website. Why some people are wildly successful and others can’t make enough money in a month to buy a wooden nickel How to develop a network of 6 figure entrepreneurs who want to work with you What business model is wildly successful today What strategies top entrepreneurs use to build their businesses fast How to make your first project a success…this has nothing to do with money Why cheap copywriting will cost you a fortune How to track and test your marketing for free If you’re tired of the guess |
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Internet Marketing for Plumbers: Advertising and Marketing Your Plumbing Company Online Using a Website, Google, Facebook, YouTube, Angie’s List, LinkedIn, Search Engine Optimization, and More! $55.65 Nick Holliday,Paperback, English-language edition,Pub by CreateSpace |
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Job Search Engines: Craigslist, Employment Website, America’s Job Exchange, Monster, Bayt.com, Careerbuilder, Yahoo! Hotjobs, Theladders.com $23.56 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Craigslist, Employment Website, America’s Job Exchange, Monster, Bayt.com, Careerbuilder, Yahoo! Hotjobs, Theladders.com, Researchgate, Workopolis, Snagajob.com, Jobing.com, Oodle, Jobster, Jobaphiles, Trovit, Groovejob, Tolmol, Jobstreet.com, Talent Zoo, Americanlisted, the Employment Guide, Findsyou.com, Linkup, Uloop, Eluta.ca, Jobs.ac.uk, Indeed.com, Simply Hired, Shine.com, Hispanic Business, Tiptopjob.com, Gumtree, Buddingup, Jobserve, Smartmatch, Naukri.com, Bixee.com, Monstertrak, Jobnoggin. Excerpt: America s Job Exchange , the successor to America’s Job Bank, is an online job search and recruiting solutions provider, connecting employers with job seekers. It is a wholly owned subsidiary of NaviSite Inc, headquartered in Andover , Massachusetts . America s Job Exchange was launched when the United States Department of Labor s America s Job Bank, hosted and managed by NaviSite since 1995, was shut down by the administration in the summer of 2007. The new site was designed as a commercial venture to continue to provide job search and recruiting solutions to several state labor departments while also providing its solutions on a national basis. Today, America s Job Exchange is a leading employment website , with 35,000 registered employers and over 1.5 million job seekers and more than 800,000 unique visitors each month. The portal is headed by the Company s President Rathin Sinha who was also the Chief Marketing Officer at NaviSite. , America’s Job Exchange’s parent company. History America s Job Bank, the country s first national job site , was developed by US Department of Labor in 1995. By 2000, the website gained the recognition of being one of the largest employment sites, having a wide range of job seekers, with many listings for $100K jobs. Employers soon |
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Management of New Product Launches and Other Marketing Projects $14.2 A big percentage of marketing and sales work can and should be done as projects. These are jobs where a specific product, system or other deliverable must be produced by a specific date within a specific budget. One of the most challenging of these is a project to launch a new product – the focus of this book. Here are some of the things that must be ready on the launch date:the product itself including packaging, documentation and demonstration packagesproduct support, including trained people and tools for customer support,broad-based promotion such as print ads, articles and white papers, website use, publicity releases and trade showsfocused promotion efforts such as telemarketing, direct mail and seminarsfully-trained salespeople to meet sales goals, guided by a sales management processa sales support organization ready to handle lead managementpricing schedules along with contract terms and conditionsmarketing intermediaries, such as distributors and resellers, along with a group ready to train and support them, and a company-wide understanding of how customers benefit from the new product and how employees can play a role in the success if the launch.It is the author’s conviction that success in performing sales and marketing work is enhanced when formal project management methodology is consistently applied. So the early chapters provide the reader with perhaps the most clearly articulated project management methodology that can be found anywhere. At the end of the book he applies the material in the previous chapters tomanaging new product launches. The reader will find a very ample list of launch program tasks and see how they are related in work breakdown structures. Further, there is a set of Launch Readiness Checklists and instructions on using them to control product launch projec |
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Market Analysis, Its Principles and Methods $26.89 The book has no illustrations or index. It may have numerous typos or missing text. However, purchasers can download a free scanned copy of the original rare book from the publisher’s website (GeneralBooksClub.com). You can also preview excerpts of the book there. Purchasers are also entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Original Publisher: New York [etc.] McGraw-Hill book company, inc.; Publication date: 1921; Subjects: Marketing; Business; Business |
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Market Analysis, Its Principles and Methods $26.89 The book has no illustrations or index. It may have numerous typos or missing text. However, purchasers can download a free scanned copy of the original rare book from the publisher’s website (GeneralBooksClub.com). You can also preview excerpts of the book there. Purchasers are also entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Original Publisher: New York [etc.] McGraw-Hill book company, inc.; Publication date: 1921; Subjects: Marketing; Business; Business |
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Marketers: Marketing Speakers, Joel Comm, Jay Kubassek, Bruce Kupper, Rebecca Hagelin, Greg Ion, Steve Rivkin, Bill Sweetman, Joyce Schwarz $9.16 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Marketing Speakers, Joel Comm, Jay Kubassek, Bruce Kupper, Rebecca Hagelin, Greg Ion, Steve Rivkin, Bill Sweetman, Joyce Schwarz, Roger Blackwell. Excerpt: Joel Comm is an American author and Internet marketer. In 2006, he published The AdSense Code: What Google Never Told You about Making Money with Adsense, which were New York Times and Business Week bestsellers . He is also the author of Click Here to Order: Stories of the Worlds Most Successful Internet Entrepreneurs and Twitter Power: How to Dominate your Market One Tweet at a Time. In 2007, he was the host and Executive Producer of The Next Internet Millionaire, an online reality show. In 2008, his company, Infomedia, produced an iPhone application: iFart. In 1996, Comm relaunched SpringerSpan.com as ClassicGames.com. Yahoo! bought out Comm and his partner, Eron Jokipii (who became Yahoos Chief of Games), integrating the service into its own platform. Comm maintains WorldVillage.com, a content-based website which began as a printed newsletter called The Dallas Fort Worth Software Review. The site offers blog content, reviews and news on a range of different subjects.. Comm also runs a small software company, Infomedia. At the end of 2008, the company released iFart Mobile, an iPhone application that replicates the sound of bodily functions. The app spent three weeks at the top of iPhones application charts. In 2004, Comm began using Googles AdSense advertising program on his network of websites. He tested different approaches, producing a number of strategies that increased his advertising income. In 2005, he published an ebook entitled What Google Never Told You About Making Money With AdSense. The following year he published The AdSense Code, a traditional print book published by M… More: |
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Mining and tracking evolving Web user trends from very large Web server logs. $49.99 Online organizations are always in search for innovative marketing strategies to better satisfy their current website users and lure new ones. Thus, recently, many organizations have started to retain all transactions taking place on their website, and tried to utilize this information to better understand and satisfy their users. However, due to the huge amount of transaction data, traditional methods are neither possible nor cost-effective. Hence, the use of effective and automated methods to handle these transactions became imperative. Web Usage Mining is the process of applying data mining techniques on web log data (transactions) to extract the most interesting usage patterns. The usage patterns are stored as profiles (a set of URLs) that can be used in higher-level applications, e.g. a recommendation system, to meet the company's business goals. A lot of research has been conducted on Web Usage Mining, however, little has been done to handle the dynamic nature of web content, the spontaneous changing behavior of users, and the need for scalability in the face of large amounts of data. This thesis proposes a framework that helps capture the changing nature of user behavior on a website. The framework is designed to be applied periodically on incoming web transactions, with new usage data that is similar to older profiles used to update these old profiles, and distinct transactions subjected to a new pattern discovery process. The result of this framework is a set of evolving profiles that represent the usage behavior at any given period of time. These profiles can later be used in higher-level applications, for instance to predict the evolving user's interest as part of an intelligent web personalization framework. |
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Mining and tracking evolving Web user trends from very large Web server logs. $49.99 Online organizations are always in search for innovative marketing strategies to better satisfy their current website users and lure new ones. Thus, recently, many organizations have started to retain all transactions taking place on their website, and tried to utilize this information to better understand and satisfy their users. However, due to the huge amount of transaction data, traditional methods are neither possible nor cost-effective. Hence, the use of effective and automated methods to handle these transactions became imperative. Web Usage Mining is the process of applying data mining techniques on web log data (transactions) to extract the most interesting usage patterns. The usage patterns are stored as profiles (a set of URLs) that can be used in higher-level applications, e.g. a recommendation system, to meet the company's business goals. A lot of research has been conducted on Web Usage Mining, however, little has been done to handle the dynamic nature of web content, the spontaneous changing behavior of users, and the need for scalability in the face of large amounts of data. This thesis proposes a framework that helps capture the changing nature of user behavior on a website. The framework is designed to be applied periodically on incoming web transactions, with new usage data that is similar to older profiles used to update these old profiles, and distinct transactions subjected to a new pattern discovery process. The result of this framework is a set of evolving profiles that represent the usage behavior at any given period of time. These profiles can later be used in higher-level applications, for instance to predict the evolving user's interest as part of an intelligent web personalization framework. |
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Modern Fruit Marketing; A Complete Treatise Covering Harvesting, Packing, Storing, Transporting and Selling of Fruit $20.86 The book has no illustrations or index. It may have numerous typos or missing text. However, purchasers can download a free scanned copy of the original rare book from the publisher’s website (GeneralBooksClub.com). You can also preview excerpts of the book there. Purchasers are also entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Original Publisher: New York : Orange Judd Company; Publication date: 1916; Subjects: Fruit trade; Gardening / General; |
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One Thousand Dollars a Day; Studies in Practical Economics $14.98 This is an OCR edition without illustrations or index. It may have numerous typos or missing text. However, purchasers can download a free scanned copy of the original rare book from the publisher’s website (GeneralBooksClub.com). You can also preview excerpts of the book there. Purchasers are also entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Original Published by: Boston, The Arena publishing company in 1894 in 145 pages; Subjects: Electronic commerce; Electronic commerce/ Management; New business enterprises/ Electronic commerce; Internet marketing; Electronic commerce – Management; New business enterprises – New business enterprises; Business |
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Online Real Estate Databases: Zillow.com $9.71 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: Zillow.com is an online real estate database that was founded in 2005 by Rich Barton and Lloyd Frink, former Microsoft executives and founders of Expedia. The website uses a proprietary algorithm called the “Zestimate” to appraise property values based on undisclosed factors. Sellers can use Zillow as a marketing tool by appraising their properties, posting property information such as improvements and access to major roads; and comparing nearby property value appraisals. Buyers can freely access and track such information online. The website currently tracks 52 million valuations throughout the United States . Although Zillow is ranked in the top 300 U.S. sites in terms of traffic by Alexa , it has encountered controversy over appraisal licensing violations in some states and inaccuracies and inconsistencies of its Zestimate appraisal algorithm . Zillow has stated that it is a media company that generates revenue by selling advertising on the Web site.In April 2009, Zillow announced a partnership to lend its real estate search engine to the Web sites of more than 180 United States newspapers as a part of the Zillow Newspaper Consortium. Zillow shares advertising revenue from the co-branded sites with the newspapers and extends its reach into local markets. Zillow has data on 92 million homes across the United States, not just those homes currently for sale. In addition to giving value estimates of homes, it offers several features including value changes of each home in a given time frame (such as 1, 5, or 10 years), aerial views of homes, and prices of comparable homes in the area. Where it can access appropriate public data, it also provides basic information on a given home, such as square footage and the number of bedrooms and bathrooms… More: |
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PacWind $43.99 Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. High Quality Content by WIKIPEDIA articles! PacWind, Inc. is a wind turbine manufacturing company based in Torrance, California, United States.The company was founded in 1998,and released their first patented vertical axis wind turbines in May 2006. In 2007, they added another two models of turbines to their product lineup.In November 2008, PacWind was acquired by WePOWER, LLC. This resulted in WePOWER managing all sales, marketing and development, and PacWind focusing on simply manufacturing the turbines. Since then, the original PacWind website has gone offline, and none of the original turbine designs are available for sale. The WePOWER product lineup as of the end of 2009 were the Falcon series turbines ranging from 600W to 12kW. |
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Problems in Sales Management $65.81 The book has no illustrations or index. It may have numerous typos or missing text. However, purchasers can download a free scanned copy of the original rare book from the publisher’s website (GeneralBooksClub.com). You can also preview excerpts of the book there. Purchasers are also entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Original Publisher: Chicago : A.W. Shaw company; Publication date: 1921; Subjects: Sales management; Sales personnel; Marketing; Selling; Business |
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Problems in Sales Management $42.04 The book has no illustrations or index. It may have numerous typos or missing text. However, purchasers can download a free scanned copy of the original rare book from the publisher’s website (GeneralBooksClub.com). You can also preview excerpts of the book there. Purchasers are also entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Original Publisher: Chicago : A.W. Shaw company; Publication date: 1921; Subjects: Sales management; Sales personnel; Marketing; Selling; Business |
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Search Engine Optimization 101 – How To Optimize Your Web Site For High Search Engine Results $18.86 Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.This book is a must for anyone getting ready to launch a new site or anyone wanting to drive more traffic to their already built site. Even if you think you know a lot about keywords and SEO, this is an excellent buy. The over 100 expert’s advice can do for you what a company specializing in SEO does for consulting fees. By reading this book, you will learn how to do it yourself and will know how to tweak your site.The best money you’ll spent on SEO/SEM Strategies – If you’ve spent thousands of dollars staying up-to-date with the latest strategies for search engine optimization and attended big-name conferences, this $20 book is the best investment you’ll make in SEO.The authors do a phenomenal job of covering every phase of the process. From web programming, keyword research, copywriting to focussing on link building strategies. There’s stuff in here from which everybody can benefit.Many SEO books focus on keyword optimization, but this little number is a veritable compendium of techniques. If you applied half of what you’ll find in here, your site would be more optimized than you can even imagine. This covers everything from content to links to blogs to micro-blogs to forums to reviews to |
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Social Bookmarking Strategies $1.99 WHAT IF THERE WAS A WAY OF GETTING MILLIONS OF VISITORS TO YOU WEBSITE? INTERESTED? WHAT IF THERE WAS A WAY OF INCREASING YOUR PROFITS? INTERESTED?Discover the secrets of social bookmarking and drive traffic to your websiteAre you deploying the latest trend on cyberspace to boost your profits? Did you know that social bookmarking could help you reach out to millions of Internet users? From the online branding of your company to massive traffic generation, social bookmarking is the number one tool in the arsenal.Give A Massive Fillip To Your Visitors, Search Engine Rank and ProfitsHave you heard of the 80-20 rule in online marketing? Statistics reveal that 80% of the people go after the WRONG professionals. So, while you spend thousands on consultants and experts, results elude you. Your return on investment is low and you are frustrated! You can avoid this through social bookmarking:Social bookmarking is a powerful technique by which you can target your market more accurately and aggressively:Learn how to ensure the fastest indexing of your webpages by leading search engines. Entice the search engine robots to your website and get results within 24 hoursWatch your search engine ranking go higher and higher.Get quality back-linksKnow the secrets of getting referrals, newsletter sign-ups and comments on your blog postsUse the best bait for traffic to your website. Increase the traffic manifoldAttract relevant traffic to your website. You don’t want millions of unwanted guests, who have no interest in your offering. You can now target your visitorsBranding not only attracts potential visitors, it also promotes customer loyalty. Maximize the traffic of repeat visitorsBuild your image as a thought leader. Publish quality content in your niche and get people addicted to your websiteStrategize more accurately. Get to know your |
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Start Up Kit: Everything You Need to Start and Run a Business $26.36 The Start-Up Kit contains everything you need to start and run your own business! – A book covering all aspects of starting up – from developing a business idea and setting up a company to marketing your new business, getting that first sale and making the most of the latest tech developments. Full of great advice from Start-Up expert Emma Jones and packed with case studies from people who’ve already started their own successful businesses. – Amazing offers from some of the leading brands for small business: – Barclays – a business bank account which is opened with £25 in the account – O2 and BlackBerry – a deal on a handset on the O2 network – Google – £30 of Adwords – MOO.COM – free pack of business cards – HP – 10% discount on a notebook – Experian – 50 free business leads – PayPal – credit – Regus – access to business lounges – iStockphoto – discount on stock imagery – GoToMeeting – 60 day free trial- Membership of the Brightword and Bitsy communities where members can find information on starting and running a small business and a vibrant community marketplace to sell their services and products and obtain services.  Emma Jones is founder and editor of Enterprise Nation (www.enterprisenation.com), the home business website, and has started two businesses herself from home offices in London, Manchester and rural Shropshire. She is also author of bestselling books Spare Room Start Up (9781905641680), Working 5 to 9 (9781906659684) and Going Global (9781908003003). Following a career with an international accountancy firm, Emma started her first business at the age of 27 and successfully sold it just 15 months after launch. The home business website was launched in 2006, and has attracted a regular readership of more than 250,000 people and national press headlines. Emma has written for Enterprise Nation since its launch and also for the Financial Times, City AM |
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The Power of Your Experiences $9.99 No one teaches you how to find your next step to personal happiness, but your experiences will! Every experience, good or bad, offers useful and valuable insights. Learn to decode the meaning of daily experiences. Realize how experiences have the clarity and depth that you need to transform any aspect of life.Together with her husband and their business partners, Mariah developed, implemented and executed the successful sales and marketing aspect of their “soon-to-be” prosperous multi-million dollar business. Later on, in the nineties, it was a proud moment in her life, when a large “Fortune-Five-Hundred” Company purchased the business.Mariah retired early with a solid sense of accomplishment, perspective and in depth experiences that continue to teach and guide her, even to this day. This inspired her to pursue other entrepreneurial endeavors and accomplishments in the field of home building, decorating and specific Interior Design aspects of business.Mariah lives in Portland, Oregon with her husband. She is currently working on her next self-help book. Her favorite pastimes are interior design, photography, reading and writing.She loves to drive and explore small towns in the Pacific Northwest and enjoys spending time with her grandchildren.Visit the author’s website at www.ThePowerOfYourExperiences.com |
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The Roadmap To Building A Successful Website – What You Should Know Before Doing-It-Yourself Or Before Hiring A Web Designer $14.95 This book walks through the steps needed to develop and build a successful website. It helps with build-ing a highly functional or user-friendly site, with the end goal being to make your site financially successful. It helps you to supervise a web designer/firm properly and not overpaying. You’ll find out exactly what you need to do, which is NOT how to program code yourself, and you will know what to look for, the questions to ask, what role you should play and how to find the right people to work with. This book is meant to act as not only a step-by-step guide, but also as a checklist for those who have already started their project. This guide covers all aspects of finding and working with a professional and freelance web designer.So if you are interested in this subject, do not hesitate to buy this book. It is very simple to read, which is just right if you are unfamiliar with the subject matter and repeats all the most important points several times. This in this context is good. It also has specific, practical advice about what you can do right now to move forward. This book Covers:* The Basic Skills Needed to Become a Web Designer – Simple Programs You Can Teach Yourself* What Should We Consider While Choosing A Suitable Web Designer Or Web Design Company?* Hire A Professional Web Designer And Developer To Build Your Web Marketing Program* Choosing a Local Web Designer – A Shrewd Choice Or Should You Go Further Afield?* Is Your Web Designer Going to Finish the Job? Tips For Finding the Right Team* Web Designer – How to Engage the Right Website Designer Based on Your Needs* How to Design Websites and 5 Things Every Beginning Web Designer Will Face* Acquire Website Designing Skills to Shape Your Career As a Web Designer* Outsourcing Success – Tips in Hiring the Most Qualified Web Designer* Web Designer Needed – Should You Choose an Amateur or a Professional* Build Good Rapport With a Web Designer For Effective |
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The Secrets Of The Serious Players’ Webmaster $25.2 Lee Gilbert is a successful web consultant, speaker and expert on anything New Media; with over 10 years of Internet Marketing experience. He advises top companies on their web strategy, site design, traffic building programmes and PR; but he also has extensive and practical experience of running his own web businesses – something that sets him aside from many so-called “experts” This book will show you the secrets of building a profitable online business and how to: • Get your products and services into shape for web success • Design and build a successful website • Find keywords and phrases for Search Engine Marketing • Easily apply methods and techniques for building web traffic • Convert more and more visitors into buyers • Plus much, much more! Marketing your products and services on the Internet is one of the most profoundly effective, business changing things you can do. It will likely have a series of highly impactful effects on how you do business, both as an individual and as a company. But, the truth of the matter is you need to know what you’re doing. You cannot just create a website and let it sit. It needs to be marketed, it needs to be vetted, it needs to be shown to the right people in the right places and developed so that it is exactly what your target audience is looking for. That is where the strategies in this book will come in handy for you, showing you exactly what it is going to take to streamline your website into the kind of structure that will help you reach anyone in the world whenever you want. |
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The Theory of Earned and Unearned Incomes; A Study of the Economic Laws of Distribution With Some of Their Applications to Social Policy $23.93 The book has no illustrations or index. It may have numerous typos or missing text. However, purchasers can download a free scanned copy of the original rare book from the publisher’s website (GeneralBooksClub.com). You can also preview excerpts of the book there. Purchasers are also entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Original Publisher: Missouri book company; Publication date: 1918; Subjects: Income; Marketing; Wealth; |
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Tobacco Leaf, Its Culture and Cure, Marketing and Manufacture; A Practical Handbook on the Most Approved Methods in Growing, Harvesting, $30.8 The book has no illustrations or index. It may have numerous typos or missing text. However, purchasers can download a free scanned copy of the original rare book from the publisher’s website (GeneralBooksClub.com). You can also preview excerpts of the book there. Purchasers are also entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Title: Tobacco Leaf, Its Culture and Cure, Marketing and Manufacture: a Practical Handbook on the Most Approved Methods in Growing, Harvesting, Curing, Packing and Selling Tobacco, Also of Tabacco Manufacture; Original Publisher: New York, Orange Judd company; Publication date: 1898; Subjects: Tobacco; Tobacco industry; |
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Ugo Networks $45.99 High Quality Content by WIKIPEDIA articles! UGO Entertainment is a website providing coverage of online media in entertainment targeting males age 18-34. The company is currently based in New York, New York, United States. On July 24, 2007 it was announced that Hearst Corporation would acquire UGO Entertainment. The company started in 1997 as Unified Gamers Online, billed in directories as a “hand-picked network of professionally managed gaming sites and services.” In 1997, founder Chris Sherman hired Ken Margolis Associates to manage sales and marketing to the Game Industry. Chris sold UGO to Actionworld, Inc., a subsidiary of InterWorld, which incorporated the company in the state of Delaware in April, 1997. That same year, InterWorld spun off the company “in order to permit UGO Networks to build a separate management team…and to position UGO Networks to seek private parts equity financing.” In 1998, UGO-then described as “the largest independent gaming community on the Internet”-created the prestigious UGO E3 Awards, now the Game Critics Awards, to recognize quality Video game entertainment. |
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Video Magazine $45.99 High Quality Content by WIKIPEDIA articles! Video magazines are a series of online videos that follow the print magazine format in which the reader/viewer consumes an issue on a periodic basis. They are primarily used as a marketing tool in which a company engages their online database with interview-style informational video. Century 21 Realty Group in Indianapolis, IN first used the format in April 2006. It is also used as a way to categorize numerous videos hosted on a website so that viewers can easily subscribe to one type of video. |
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Web Strategy Fundamentals $13.84 You don’t need to have a web shop to make money with your website. Web Strategy Fundamentals deals with building a website from a visitor perspective and the business-related structures that should be in place today to make a website profitable for the organization. The book is not about web design or web development. It’s about how to strategically creating a platform for your Internet marketing. It doesn’t matter if the website is for a municipality, a company, a non-profit organization or a sports association. The fundamental mechanisms for web strategy works for all types of websites. The book starts with a foreword from Internetworld’s Swedish editor in chief Magnus Höij.Author Anders Tufvesson works as a senior web strategist for the company Two. Anders has worked with the web and the Internet since 1996. Join him for a while with “Business by web.” |
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Xoom $43.99 Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. High Quality Content by WIKIPEDIA articles! Xoom was an early dot-com that primarily provided free unlimited space web hosting, similar to GeoCities. Prior to its current incarnation as a money transfer company, Xoom was founded by Chris Kitze in September 1996 as a download website offering free clipart and a productivity suite including a word-processing application, centering around a word processor based on Wordstar. In March 1997, Xoom became a web hosting and an e-mail hosting website. The company acquired several small service providers in 1997 and 1998, including Paralogic, creator of ParaChat which was the largest chat network on the web at the time, and PageCount, a page counter service. The main revenue sources for the company were direct marketing via email to members and banner advertising. |
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Yamaha Corporate Artist Affairs $44.99 Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. High Quality Content by WIKIPEDIA articles! Yamaha Corporate Artist Affairs, Inc. (YCAA), a subsidiary of the Yamaha Corporation of America, is based in Franklin, Tennessee and was created and developed in 2001 by Vice President Chris Gero. YCAA is responsible for the development and advancement of the Yamaha brand name through numerous artist-related activities worldwide, which includes endorsements, artist imaging, artist marketing, concert production, media operations, piano logistics, tour support, product placement, artist related publications, artist website development and strategic alliances. A 25-year veteran in the music industry, Chris Gero has spent the last 15 years spearheading Yamaha’s artist branding. In 2001, he officially created and developed Yamaha Corporate Artist Affairs. In May 2007, YCAA became a company subsidiary of the Yamaha Corporation of America and became known as Yamaha Corporate Artist Affairs, Inc. Chris Gero, who was serving as the YCAA corporate director, assumed the position of vice president. More than 2,000 artists have been signed to contracts and the largest concerts in Yamaha’s 110-year history have been produced under his direction. |
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Yodel Australia $36 Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. High Quality Content by WIKIPEDIA articles! Yodel Australia is an online advertising and internet marketing company with headquarters in Australia. Yodel is a Google Adwords reseller. Yodel Australia is located in Macquarie Park, NSW, and is a subsidiary of parent company fulfilNET Pty. Ltd. It began trading in 1998 targeting the SME (Small and medium enterprises) online market. John Howard, who was involved with opening the new fulfilNET offices in North Ryde, stressed the importance of small and medium enterprises. In 2002, fulfilNET announced a 12-month expansion programme, to move from “$5 million to $10 million price range” and in 2003, it partnered with Melbourne IT to provide a range of web site design services for Melbourne IT customers. Three years later fulfilNET established Yodel Australia as a local website advertising company, and in May 2006, Yodel became the first authorised reseller of Google Adwords and Yahoo! Search Marketing in Australia and New Zealand. Since registering with WhoisGAP, Yodel has grown to be a company with over 7000 customers and 160 employees. |
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Yola (Webhost) $37 Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. High Quality Content by WIKIPEDIA articles! Yola, headquartered in San Francisco, offers a website builder and website hosting. People without programming skills and limited knowledge of HTML and graphic design can make web sites using Yola. Yola’s drag and drop system allows users to incorporate widgets without knowing HTML. Yola also integrates e-commerce and blog software, and acts as a domain registrar. It competes with WebStarts, Weebly, Jimdo, Webs, uCoz, Wix, and other web hosting and creation sites. The name Yola comes from the Hindi word jhola, which has several meanings, one of which is “hatch” (used from a marketing perspective to signify that “Yola is where you hatch your big ideas”). Vinny Lingham founded SynthaSite in March 2007. In November 2007, the company raised a $5 million round of financing from Columbus Venture Capital and launched the beta version of the product. |
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ZoomerMedia $42.99 Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. ZoomerMedia is a group of Canadian media operations controlled by Moses Znaimer. According to Znaimer, these media outlets primarily target what he calls “zoomers” or “baby boomers with zip”, defined as people in their 50s, 60s and 70s who want to remain socially and culturally engaged and active.Certain of the assets are held by ZoomerMedia Limited (TSX Venture: ZUM), a publicly-traded company controlled by Znaimer, while others are wholly owned by him.ZoomerMedia Limited was formed in December 2007 following Znaimer’s acquisition and merger of Kemur Publishing, publishers of CARP Magazine, and website operator Fifty-Plus.Net International.It provides marketing, membership, and other services to CARP (formerly the Canadian Association of Retired Persons), of which Znaimer serves as executive director, and publishes Zoomer Magazine (the renamed CARP Magazine). The company also operates several Internet properties including a portal and a social networking site, all targeted to older adult audiences. |
